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What is Later Influence?

Later Influence helps enterprise consumer brands automate and scale social proof programs across their customer journey and marketing functions.

Marketers use Later Influence to discover and collaborate with influencers, advocates, referrers, and loyalists to create trusted content and insights for customer journey touchpoints at scale. Using its self-service influencer manager, Later Influence allows marketers to take an automated and performance-based approach to influencer marketing.

Who Uses Later Influence?

Enterprise Consumer Brands

Later Influence Software - Find the right influencers fast with Mavrck's Influencer Index search capabilities and easily invite influencers to join your campaigns. This allows you to scale your influencer programs in minutes.
Later Influence Software - Take a deep dive into each influencer's follower audience for a demographic breakdown of their reach. This rich data ensures you are selecting the right influencers that can reach your target audience.
Later Influence Software - Get to know each influencer's personal aesthetic, the platforms they're on, and a demographic overview of their follower audience.

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Reviews of Later Influence

Average score

Overall
4.6
Ease of Use
4.6
Customer Service
4.8
Features
4.4
Value for Money
4.5

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
69%
4
25%
3
4%
2
1%
Mary
Mary
Digital Advertising & Customer Acquisition Manager in US
Verified LinkedIn User
Retail, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

A Partner in Your Influencer Program

5.0 2 years ago

Comments: The overall experience with Mavrck has been very, very positive. I've had several one-on-one calls with their product development team to show how I use the platform, where I experience friction, and how my usage might improve the platform. My account team is also quite fabulous. Communication is key to our relationship and they are very knowledgeable about their product. I love working with them.

Pros:

This platform offers a nice, streamlined approach to influencer campaigns. There have been several improvements made over the last 24 months that have enhanced the UX rather than hindered it. Campaigns are easy to set up, manage, and execute. The influencer search options are quite robust and allow the user to truly define and refine who they are reaching out to. The email forwarding for influencer communication to my main work inbox has allowed me to improve my relationships with influencers while keeping me up to date on what's happening.

Cons:

Mavrck continually takes user feedback to improve their software so these callouts may be addressed in future updates. They've improved the influencer search feature quite a bit but there's not an option to save specific search parameters for future use. Also, if emails are sent to the general inbox in Mavrck and not one attached to a campaign, these emails do not get forwarded to my work account meaning I have no notice that someone is waiting for a response unless I'm actively signing in daily and checking.

Jennifer
Director, Communications in US
Consumer Goods, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Mavrck software for the ease of influencer marketing

4.0 2 years ago

Comments: We've had a positive experience with Mavrck and good customer relationship

Pros:

The software has been very user-friendly, with robust group of influencers

Cons:

Just improving our ability to expand our monitoring and measuring

Verified Reviewer
Verified LinkedIn User
Supermarkets, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Platform with potential

3.0 2 years ago

Pros:

Mavrck is a great platform to manage all steps of an entire influencer campaign successfully. From sourcing to reporting, everything can be easily completed within the Mavrck platform. It is relatively easy to learn, and they are constantly working to improve any nuances. The team at Mavrck is very easy to work with and help to lend a hand along any step of the way.

Cons:

My team has been experiencing many technical bugs on the platform lately; pages not loading, having to refresh constantly, messages sending incompletely, and a lot of troubleshooting. The reporting isn't always accurate, and we are often times finding pieces of content that are pulling through incorrectly to the platform. The reporting functionality is not my favorite, as I feel like we are misrepresenting certain metrics to clients.

Kelsey
Insights Manager in US
Marketing & Advertising, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Our Secret Weapon

5.0 2 years ago

Pros:

I really appreciate the implementation and customer care that we get along with this software. It can be good software, but without the personal touch through our contact, we would be lost and trying to figure it out on our own. The reactivity of their team to our questions, problems, and lack of education is incredible and makes this already great software even better!

Cons:

There is a learning curb! Don't try to go at it alone! They give you a customer success rep for a reason-- use them.

Micaela
Micaela
Head of Social Media in US
Verified LinkedIn User
Retail, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Best in class influencer software for our enterprise brand

4.0 2 years ago

Comments: We've been working with Mavrck for nearly 4 years which feels like a lifetime in the influencer space! While there have been areas for improvement throughout that time, we've had a great relationship with every account rep and team member. It's really the team of people that helps this product shine.

Pros:

Platform is highly adaptable and can be as hands-on or as hands-off as you like. Micro campaigns can be put together easily, and macro campaigns have a high level of transparency around metrics and rate negotiations. Reviewing influencers to hire is simple (and, dare I say, fun!) with easy to navigate content snapshots, flagged sponsored post examples, and a robust view of each influencer's audience insights. Contracts, payments, content management, and analytics are all in one place so it's easy to keep track of progress over time. Our account reps have always been efficient, hardworking, and great communicators. Out of every agency we've worked with, the Mavrck team has always gone above and beyond to help execute innovative new campaigns.

Cons:

There are some features that would be nice to see rolled out to be more user-friendly for enterprise / multi-brand clients such as an ability to cross-reference influencer lists across instances.