---
description: Discover the benefits and disadvantages of goTom.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: goTom Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Business Intelligence Platform](/directory/23/business-intelligence/software) > [goTom](/software/186577/gotom)

# goTom

Canonical: https://www.capterra.co.uk/software/186577/gotom

> Get work done faster.
> 
> Verdict: Rated **4.0/5** by 1 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses goTom?

Our platform empowers media owners to streamline complex ad sales management processes, allowing sales to focus more on customer development and less on other tasks.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.0/5** | 1 Reviews |
| Ease of Use | 4.0/5 | Based on overall reviews |
| Customer Support |  | Based on overall reviews |
| Value for Money |  | Based on overall reviews |
| Features | 3.0/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: goTom

## Commercial Context

- **Pricing model**: Per User (Free Trial)
- **Pricing Details**: Contact goTom for pricing details
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, French, German, Italian

## Features

- Ad Unit Creation
- Advertising Management
- Dashboard
- Data Visualisation
- Invoice Processing
- Lead Management
- Lead Qualification
- Quotes/Estimates
- Reporting/Analytics
- Sales Pipeline Management
- Task Management
- Workflow Management

## Category

- [Business Intelligence Platform](https://www.capterra.co.uk/directory/23/business-intelligence/software)

## Related Categories

- [Business Intelligence Platform](https://www.capterra.co.uk/directory/23/business-intelligence/software)
- [Billing and Invoicing Software](https://www.capterra.co.uk/directory/30015/billing-and-invoicing/software)
- [CRM Software](https://www.capterra.co.uk/directory/2/customer-relationship-management/software)
- [Order Management Software](https://www.capterra.co.uk/directory/30225/order-management/software)
- [Ad Server Software](https://www.capterra.co.uk/directory/31121/ad-server/software)

## Alternatives

1. [Odoo](https://www.capterra.co.uk/software/135618/odoo) — 4.2/5 (1294 reviews)
2. [NetSuite](https://www.capterra.co.uk/software/135757/netsuite) — 4.2/5 (2003 reviews)
3. [Order.co](https://www.capterra.co.uk/software/161813/order-software) — 4.5/5 (172 reviews)
4. [Genius](https://www.capterra.co.uk/software/195074/Genius-for-Restaurants) — 4.5/5 (185 reviews)
5. [Cin7 Core](https://www.capterra.co.uk/software/133038/cin7-core) — 4.3/5 (732 reviews)

## Reviews

### "GoTom Review" — 4.0/5

> **Maja** | *2 December 2024* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: It's very streamlined and easy to navigate. I also like that you can easily duplicate and edit flights without having to create a new one from scratch every time.
> 
> **Cons**: What I don't like so much is that it's sometimes a little hard to apply the filters and targetings, and it isn't ompitmised for booking Blocket yet with a few products and categories missing.
> 
> Easy to navigate, a little bit tricky in the details at some points, but I like the overview you get of the booking, and it makes working with multiple flights a lot easier.

## Links

- [View on Capterra](https://www.capterra.co.uk/software/186577/gotom)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.capterra.com.de/software/186577/gotom> |
| de-AT | <https://www.capterra.at/software/186577/gotom> |
| de-CH | <https://www.capterra.ch/software/186577/gotom> |
| en | <https://www.capterra.com/p/186577/goTom/> |
| en-AE | <https://www.capterra.ae/software/186577/gotom> |
| en-AU | <https://www.capterra.com.au/software/186577/gotom> |
| en-CA | <https://www.capterra.ca/software/186577/gotom> |
| en-GB | <https://www.capterra.co.uk/software/186577/gotom> |
| en-IE | <https://www.capterra.ie/software/186577/gotom> |
| en-IL | <https://www.capterra.co.il/software/186577/gotom> |
| en-IN | <https://www.capterra.in/software/186577/gotom> |
| en-NZ | <https://www.capterra.co.nz/software/186577/gotom> |
| en-SG | <https://www.capterra.com.sg/software/186577/gotom> |
| en-ZA | <https://www.capterra.co.za/software/186577/gotom> |
| fr | <https://www.capterra.fr/software/186577/gotom> |
| fr-BE | <https://fr.capterra.be/software/186577/gotom> |
| fr-CA | <https://fr.capterra.ca/software/186577/gotom> |
| fr-LU | <https://www.capterra.lu/software/186577/gotom> |

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