---
description: Discover the benefits and disadvantages of Samba.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Samba Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Samba](/software/186404/samba)

# Samba

Canonical: https://www.capterra.co.uk/software/186404/samba

> Great customer experiences are built with Samba's artificial intelligence and automation capabilities.
> 
> Verdict: Rated **5.0/5** by 1 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Samba?

Ecommerce&#10;Marketing Agency&#10;Marketing Freelancers

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **5.0/5** | 1 Reviews |
| Ease of Use | 5.0/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 5.0/5 | Based on overall reviews |
| Features | 5.0/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: DiffSolutions
- **Founded**: 2011

## Commercial Context

- **Pricing model**: Per User (Free version available) (Free Trial)
- **Target Audience**: 11–50
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Available Countries**: Czechia

## Features

- Campaign Management
- Landing Pages/Web Forms
- Lead Management
- Lead Qualification
- Marketing Automation
- Multi-Channel Marketing
- ROI Tracking
- Segmentation
- Social Marketing
- Template Management
- Website Visitor Tracking

## Category

- [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software)

## Alternatives

1. [HubSpot Marketing Hub](https://www.capterra.co.uk/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews)
2. [Systeme.io](https://www.capterra.co.uk/software/198994/systeme) — 4.8/5 (2126 reviews)
3. [ActiveCampaign](https://www.capterra.co.uk/software/79367/activecampaign) — 4.6/5 (2561 reviews)
4. [Brevo](https://www.capterra.co.uk/software/132996/brevo) — 4.6/5 (3408 reviews)
5. [MailerLite](https://www.capterra.co.uk/software/136603/mailerlite) — 4.7/5 (2256 reviews)

## Reviews

### "Samba for e-commerce" — 5.0/5

> **Martin** | *6 August 2019* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: - adressing the right people with right message at the right time&#10;- well-established mathematical tool for predictions
> 
> **Cons**: We haven’t encoutered any issue during our cooperation
> 
> Our collaboration not only led to a significant increase in time efficiency, but we were also surprised at how the predictive algorithm continually improved and the business results along with it.&#10;&#10;More specifically, Dentsu’s marketing efforts saw a 180% increase in clicks and, more importantly, revenue increased by 24% compared to the control group. At the same time, Samba was able to reduce the cost per conversion by a third

## Links

- [View on Capterra](https://www.capterra.co.uk/software/186404/samba)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.capterra.com.de/software/186404/samba> |
| de-AT | <https://www.capterra.at/software/186404/samba> |
| de-CH | <https://www.capterra.ch/software/186404/samba> |
| en | <https://www.capterra.com/p/186404/Samba/> |
| en-AE | <https://www.capterra.ae/software/186404/samba> |
| en-AU | <https://www.capterra.com.au/software/186404/samba> |
| en-CA | <https://www.capterra.ca/software/186404/samba> |
| en-GB | <https://www.capterra.co.uk/software/186404/samba> |
| en-IE | <https://www.capterra.ie/software/186404/samba> |
| en-IL | <https://www.capterra.co.il/software/186404/samba> |
| en-IN | <https://www.capterra.in/software/186404/samba> |
| en-NZ | <https://www.capterra.co.nz/software/186404/samba> |
| en-SG | <https://www.capterra.com.sg/software/186404/samba> |
| en-ZA | <https://www.capterra.co.za/software/186404/samba> |
| fr | <https://www.capterra.fr/software/186404/samba> |
| fr-BE | <https://fr.capterra.be/software/186404/samba> |
| fr-CA | <https://fr.capterra.ca/software/186404/samba> |
| fr-LU | <https://www.capterra.lu/software/186404/samba> |

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