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What is Geotab?

Geotab is an end-to-end fleet management solution that is transforming the transportation and logistics industries. From asset procurement to end-of-life, Geotab delivers the telematics and management features that small, medium and enterprise fleet operators need to improve safety, reduce costs and achieve corporate sustainability goals. Over 3.2 million subscribers in 130 countries around the world rely on Geotab’s proven SaaS solution for their fleet management needs.

Who Uses Geotab?

Whether your company operates one vehicle or 100,000, Geotab delivers a powerful Fleet Management solution for companies operating in any transportation industry.

Geotab Software - Manage your entire fleet from one open platform with the Geotab fleet management software, powered by the GO9+ vehicle tracking device with on-board Wi-Fi hotspot. Track performance of EVs and traditional cars, vans and trucks.
Geotab Software - Monitor driver behavior and coach them to improve fuel economy, reduce vehicle wear and tear while improving driver safety.
Geotab Software - 3
Geotab Software - 4
Geotab Software - Safety dashboard reports provide a quick overview of your fleet’s riskiest drivers and overall safety score. Report on key fleet metrics such as speeding, harsh braking, backing up, seat belt use and more.

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Reviews of Geotab

Average score

Overall
4.5
Ease of Use
4.4
Customer Service
4.3
Features
4.5
Value for Money
4.5

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
68%
4
20%
3
11%
1
1%
Scott
Scott
Vice President in US
Verified LinkedIn User
Transportation/Trucking/Railroad, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

A Perspective from 20 Years in Heavy Truck

5.0 last year

Comments: We approach Geotab from a different perspective than many. We have been doing professional services training, implementing, and supporting Transportation Management Systems for 20 years. We have worked with all the major competitors in that time, including Qualcomm/OmniTracs, PeopleNet/Trimble, KeepTrucking/Motive, Samsara, Platform Science, Orbcomm, and others.Geotab is a unique product. We have found it is able to solve business challenges we never through possible, like fully real-time updates and alerts within seconds of a driver situation in the field or being able to re-analyze and report data in arrears months or years after the fact, like building a zone around a section of a terminal parking lot and seeing which drivers *ever* entered that space.While we still provide integration for all the major players, we have been able to create more custom solutions and solve more business challenges with Geotab than any other Telematics system to date, and we look forward to ever-increasing capabilities and features from their team.

Pros:

Geotab captures and aggregates real-world data like no other system we've ever seen. You can watch a truck pulling out of the parking lot in real-time or look back a year ago at exactly how a driver backed into a dock over multiple attempts. You can reconstruct what happened in an accident second-by-second, or re-evaluate all the times your drivers entered or exited a specific location over the entire history of your database on the fly.They also believe the data is *yours*, to keep and use as you see fit, and give full access to their system through a completely open API. The user interface is full-featured and simple, but beyond that, it can be modified, added to, and changed endlessly, allowing you to improve the visibility and access to information you find valuable. It is a system that is uniquely unlike any other we've used in Trucking, a true paradigm shift in the technology of Trucking, and transformative for every customer we've worked with.

Cons:

Their greatest strength is also their kryptonite. The features are so forward looking and Geotab is continually releasing new ones... it can be difficult to keep legacy systems up to speed with them. "Traditional" players (Qualcomm/OmniTracs, PeopleNet/Trimble) defined how data would be fed to back-end systems over 20 years ago, and most Transportation Management Systems still use those patterns today.The quality and volume of Geotab data is in a whole new league. Finding a middle ground to emulate the "Traditional" data feeds while also updating those TMS platforms to use the data available through Geotab is an ongoing challenge, but well worth the effort.

Verified Reviewer
Verified LinkedIn User
Oil & Energy, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Lots of Data, but Requires Dedicated Personnel

4.0 5 years ago

Comments: We were able to become compliant with the new E-Log mandate using GeoTab as well as drive a more safer fleet with employees that understood accountability was inevitable every time they got behind the wheel.

Pros:

The features on the dashboard are similar to what other competitors offer, but the layout is much more user friendly. The drop downs are more organized and the navigation to different fields is smooth. I also liked the very near to real time updates to the gps locations and the ability to pull data from the vehicle's ECM such as CEL, hours, and seat belt status.

Cons:

Due to the vast amount of data at you finger tips its very difficult to monitor all crucial aspects as well as maintain additional responsibilities if your position requires it. I would recommend a dedicated role to benefit from the full capabilities of the software.

Kelly
Safety Manager in US
Transportation/Trucking/Railroad, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Hope to see Geotab get better

3.0 4 years ago

Comments: Electronic logging devices are new to our industry and of course we know there are so many new issues we are experiencing and a learning curve as well. The old problems went away with ELD's but new ones have come up that must be addressed. With each new update to the Geotab program, the device gets better and better. On a whole I would say troubleshooting has been hard, communicating with the program developers/management. Issues we have come across are not taken seriously unless you have gone through so many steps to troubleshoot half of your day is shot with one truck/driver. We are lucky if that takes a day. We have had issues take weeks. It is very micro management intense. I am looking forward to updates everyday as those elusive program developers get it right once in a while...

Pros:

Since my company leases the trucks we use, and the leasing company has gone to Geotab for the ELD of their choice. We chose this to keep drivers ease of transition from our truck to the sub truck when ours is in the shop for maintenance. The driver can use any smart device to log in to the Geotab app. This has worked pretty good. Some like their smart phones and others like to use the tablets installed in our trucks.

Cons:

We do not like the structure the Geotab company goes by. Beware who you buy from and use as your provider as anybody can provide this service and they are only as good as they want to be. Find somebody who has a great customer service reputation. We would also want you to be aware there is a disconnect between software engineers and customer needs. We as a customer, are at their mercy and we get caught up between the regulations we have to follow and a software support that will ghost you when you are having issues.

Jeff
VP, Safety in US
Transportation/Trucking/Railroad, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Why did we wait so long to use GeoTab

5.0 2 years ago

Comments: Our cmpany has been with 2 other ELD platforms, but GeoTab has been by far the best for the money.

Pros:

The ease of the system and the reporting capability. Real time GPS management

Cons:

Nothing is jumping out at me at this point.

Tim
System Analyst in US
Food Production, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

Geotab Management of our Fleet

4.0 2 years ago

Comments: It has been an easy transition from our previous software.

Pros:

Being able to see where are trucks are at currently and looking and routes for following days.

Cons:

Importing data from the system to put into Excel.