Matomo Analytics

Who Uses Matomo Analytics?

Companies/organisations of all sizes looking to maximise ROI, maintain 100% control of data and increase conversion rates.

What Is Matomo Analytics?

Matomo (formerly Piwik) is the #1 open-source web analytics platform, used on over 1.4 million websites in over 190 countries. Matomo values privacy protection, 100% data ownership and no data sampling.

It has two different hosting options - cloud and on-premise. Cloud takes the hassle out of installation, whereas on-premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you max. flexibility.

Matomo Analytics Details

Matomo

https://matomo.org

Founded 2007

Support

  • Business Hours

Deployment

  • Cloud, SaaS, Web

Training

  • In Person
  • Live Online
  • Documentation
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Matomo Analytics pricing overview

Matomo Analytics has a free version and offers a free trial. Matomo Analytics paid version starts at US$9.00/month.


Starting Price

US$9.00/month

Free Version

Yes

Free Trial

Yes

Matomo Analytics Features

  • Action Management
  • Attribution Modeling
  • Behavioural Analytics
  • Collaboration
  • Customer Profiles
  • Data Import/Export
  • Predictive Analytics
  • Surveys & Feedback
  • Templates

View full list of Customer Journey Mapping Tools

  • Data Source Integrations
  • Data Visualisation
  • Functions/Calculations
  • KPI Monitoring
  • Private Dashboards
  • Public Dashboards
  • Scorecards
  • Widgets

View full list of Dashboard Software

  • Customer Data
  • Data Analysis
  • Data Capture
  • Data Integration
  • Data Migration
  • Data Quality Control
  • Data Security
  • Information Governance
  • Master Data Management
  • Match & Merge

View full list of Data Management Software

  • Analytics/Reporting
  • Content Management
  • Custom Dashboards
  • Filtered Views
  • OLAP
  • Relational Display
  • Simulation Models
  • Visual Discovery

View full list of Data Visualisation Tools

  • Behavioural Mapping
  • Dashboard
  • Dynamic Maps
  • Element Analytics
  • Embeddable Maps
  • For Sales
  • For Science
  • Radial Mapping
  • Territorial Mapping
  • Website Analytics

View full list of Heatmap Tools

  • A/B Testing
  • Campaign Tracking
  • Channel Attribution
  • Customer Journey Mapping
  • Dashboard
  • Performance Metrics
  • Predictive Analytics
  • ROI Tracking
  • Social Media Metrics
  • Website Analytics

View full list of Marketing Analytics Software

  • Animation
  • For Mobile
  • For Websites
  • Heatmaps
  • Prototyping
  • Screen Activity Recording
  • Unmoderated Testing
  • Usability Testing
  • User Journeys
  • User Research

View full list of UX Software

  • Campaign Management
  • Conversion Tracking
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Site Search Tracking
  • Time on Site Tracking
  • User Interaction Tracking

View full list of Web Analytics Tools

  • Competitor Analysis
  • Content Management
  • Keyword Research Tools
  • Link Management
  • Performance Metrics
  • Problem Area Alerts

View full list of Website Optimisation Tools

Matomo Analytics Alternatives

More Matomo Analytics alternatives

Matomo Analytics Reviews for UK Users

Showing 5 of 24 reviews

Overall
4.7/5
Ease of Use
4.5/5
Customer Service
4.6/5
Features
4.4/5
Value for Money
4.9/5
Farshad S.
Senior Product Designer
Internet, 51-200 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    4/5
  • Customer Support
    Unrated
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 02/07/2019

"Google Analytics Redefined"

Comments: Great I love it and totally recommend it. ­čĹŹ

Pros: 1. You get to own your data
2. It's more clear and better UX
3. It's open source and you can host it on your own server
4. Since you own your data, you can use it for data mining and custom faster data processing

Cons: Nothing on my mind right now, I can say more plugins can be developed

  • Reviewer Source 
  • Reviewed on 02/07/2019
Nick T.
Owner
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    Unrated
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 04/09/2019

"Awesome Open Source and Privacy-Conscious Alternative to Google Analytics"

Comments: Overall, Matomo is my favorite analytics platform. It does everything that myself and my clients need. The platform has been around a long time (formerly Piwik) and has proven to be very reliable. Using the API to create custom reports is also easy and super useful.

Pros: Matomo is open source and self-hosted. It's easy to setup, manage, and implement tracking. It includes many of the advanced features you'd expect in an analytics platform. The best part is that you're in control of your data and privacy.

Cons: There are a lot of premium features that are pretty expensive. I wish some of these were open source, standard features of the software, but I guess developers have to eat!

  • Reviewer Source 
  • Reviewed on 04/09/2019
Till G.
Growth Hacker
Computer & Network Security, 11-50 Employees
Used the Software for: 1+ year
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    4/5
  • Customer Support
    Unrated
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 11/08/2020

"If you need a analytics tool that keeps all data in house"

Comments: Overall I like to work with matomo. We own the data and the handling is easy enough. There is still some slack for approvement, but I guess the need for a secure analytics tool while rise in future and so matomo will have more resources to improve as well. Will see :)

Pros: I love the fact that we can self host matomo and don't have to worry about our analytics data leaving the EU.

Cons: It's still not as good as google analytics. You have to work a lot with segments to get the data you want. The Matomo Tag manager ist alright but is less intuitiv to handle then the google tag manager. But after a while I got used to it.

  • Reviewer Source 
  • Reviewed on 11/08/2020
Marcel K.
Medienkaufmann
Hospital & Health Care, 1,001-5,000 Employees
Used the Software for: 6-12 months
  • Overall Rating
    2/5
  • Ease of Use
    3/5
  • Features & Functionality
    3/5
  • Customer Support
    Unrated
  • Value for Money
    Unrated
  • Likelihood to Recommend
    3/10
  • Reviewer Source 
  • Reviewed on 19/02/2020

"Alternative to google analytics but for not good enough"

Comments: We had problems to exclude the intern traffic. Some reports are wrong

Pros: - the data protection is very good because it is on the own server
- the reports are very precisely

Cons: - i think its very complicated to install the section on the website and to set the options and goals and so on

  • Reviewer Source 
  • Reviewed on 19/02/2020
Henry C.
Professional communicator/webmaster
Nonprofit Organization Management, 11-50 Employees
Used the Software for: 1+ year
  • Overall Rating
    4/5
  • Ease of Use
    4/5
  • Features & Functionality
    3/5
  • Customer Support
    Unrated
  • Value for Money
    4/5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 01/06/2020

"Easy to use"

Pros: Easy to use and easy to learn. Its got everything you need out of the box.

Cons: Google won't release their serch data to Matomo.

  • Reviewer Source 
  • Reviewed on 01/06/2020