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United Kingdom Local product
BrightLocal

BrightLocal

United Kingdom Local product

What is BrightLocal?

BrightLocal gives you the tools to rank higher, improve your reputation, and generate more traffic and leads from local search.

5,000+ innovative agencies and brands like iProspect, Mediacom, Hilton, and Ikea trust BrightLocal to improve their local search visibility through its industry-leading platform for local search. These companies achieve this through BrightLocal's SEO Audits and Reports, Local Listing Service and Management Tools, and Online Reputation Management solution.

Who Uses BrightLocal?

Marketing agencies. SEO agencies. In-house marketers. Multi-location businesses. Enterprise businesses. Local brick-and-mortar businesses. Service-area businesses. SMBs.

BrightLocal Software - Location Summary: Get a summary overview of the most important local search data for each location that you manage. From here you can jump into separate reports to get even more detail.
BrightLocal Software - Local Search Audit: Uncover your biggest optimization opportunities and save countless hours lost to manual, repetitive audits.
BrightLocal Software - Local Search Rank Checker: See the complete picture of local rankings at city or zip code level. Uncover localized search volumes and benchmark performance vs the competition.
BrightLocal Software - Citation Tracker: Track where your business's NAP (name, address, phone number) appears online, manage duplicate listings, and find inaccurate information that needs fixing.
BrightLocal Software - Reputation Manager: Use Reputation Manager to stay on top of all your reviews wherever your customers leave them. View and reply to Google and Facebook reviews directly within the platform, and generate more positive reviews with 'Get Reviews' campaigns.

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United Kingdom
BrightLocal

BrightLocal

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Reviews of BrightLocal

Average score

Overall
4.8
Ease of Use
4.6
Customer Service
4.9
Features
4.7
Value for Money
4.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
87%
4
11%
3
0%
1
1%
Scott
Scott
CEO in US
Verified LinkedIn User
Internet, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Long Time User & Fan

5.0 3 years ago

Comments: To some degree or other we've used all the different toolsets, and every single local business we've worked with has been entered into the system. For some we've used limited items, like citation building and tracking, and for others we've used the whole suite. The improvements over the years have been impressive, with white label dashboard a few years ago, right up to the recent local rankings grid reports.

Pros:

The ease of setup when entering a new client is probably my favorite feature, the way you can literally utilize every tool in the shed during a clean click through process.

Cons:

The fact that their "Citation Checker" shows an ever growing number, and displays a chart giving a false impression of growth when the old citations may no longer exist. When a citation no longer exists, it should come off the report just like a lost link would. The Google Analytics integration is also very basic, and it would be nice to have more data options, but for a basic customer dashboard it's okay. It's going to need an update soon, since new businesses are defaulting to GA4 and I dont think this integrates

BrightLocal Response

3 years ago

Hi Scott, Thanks for taking the time to leave us this review. It's great to hear you've found the tools easy to use. You'll be pleased to know every time the Citation Tracker report is re-run we search for any listings that can no longer be reached (for instance; if they return a 404 error). These will then be removed from the report, and you'll see an alert of this at the top of the report page. Thank you for your feedback regarding Google Analytics, our developers are currently working on the integration with GA4 and we hope for this to be available in the near future. I'm glad you've noticed our improvements over the years, we've been working hard to provide better tools for our customers. Don't hesitate to get in touch with our support team if there's anything else. Best Wishes, Myles - BrightLocal CEO

Michael
Michael
Executive VP Strategy & Innovation in US
Verified LinkedIn User
Computer Software, 201–500 Employees
Used the Software for: 1-5 months
Reviewer Source

Indespensible

5.0 3 years ago

Comments: The experience has been a five star experience. It's a great resource that's easy to use, with excellent support, and very competitively priced.

Pros:

The software has nearly everything needed to review, analyze and build Local SEO and digital marketing strategies. This is the first time I've used a tool that covers +90% of our needs. It's easy to setup and use, especially with the extensive and well formed support and training videos and articles provided. Top that off with quick and personal support through calls and chat, and this is a real winner for our organization and customers.

Cons:

BrightLocal is a multifaceted set of tools, and initially it was challenging understanding what features are included in the plan vs what were paid add-on tools. Add to the complexity a credit system for reporting and other features and understanding the costs can seems nearly impossible until you begin to use the tools. More keyword research tools would be helpful. Adding more niche review sources would also be helpful.

BrightLocal Response

3 years ago

Thank you for the review, Michael. It's been really great to read your kind words, and I'm pleased you've been able to incorporate BrightLocal into your strategy so well. That being said, the feedback is always really important too and I'm sorry to hear there was a bit of a learning curve when getting started with pricing and credits. We do have a great team on hand to help, and you're welcome to email, book a call or live chat with the team when required. We've recently launched a free academy too, and you'll find a lot of your questions may be answered there. We've also launched a course dedicated to keyword research so please take a look! As always, if there's anything else you need please get in touch with the team. It's great to be working with you. Myles - BrightLocal CEO

Arlen
Owner in US
Marketing & Advertising, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Great Local SEO Tool

5.0 last month New

Comments: So far it's been great. Very nice people to deal with.

Pros:

They make importing and setting up new locations a breeze. Great customer support as well. The customer reports and portal are really great as well.

Cons:

I can only track keywords in 1 location, a lot of my clients have small businesses in small towns so they need to have a wide service area. It would be nice to be able to track and produce keyword reports for neighboring towns as well.

BrightLocal Response

last month

Hello Arlen Thank you so much for taking the time to leave us this review. It means the world to us that you are getting the most out of the platform and the support team. We do offer the Local Search Grid report as a way to track over multiple gridpoints, if you'd like to know more, please do email us at [email protected]. If you need any assistance at all, please do reach out. Thanks again Harry

Caleb
Co-owner in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

80% data inaccuracy. 0% customer service.

1.0 5 years ago

Comments: abismal

Pros:

N/A none at all terrible do not consider you have been warned

Cons:

This is a reporting tool who's data is 80%+ inaccurate. After working through many automated emails from them, my team and I finally got a meeting with our Brightlocal rep. They literally told us to go in and fix it manually for each and every client. Clearly we have no use for a reporting tool who's reporting is so aggressively wrong so we attempted to cancel our annual subscription. Here was the reply: Our rep: "As per our Terms and Conditions: Section 6.5) 'If you subscribe to a Subscription Service then you may cancel such Subscription Service at any time. Termination will take effect from the end of the current Subscription Service Period. Subscription Fees will not be refunded for early cancellation or any other reason'." Basically, if you own the annual account for a day, you can't get refunded for the year, even if the product is faulty in nearly every way from a reporting perspective, contrary to what was advertised. I'm sure a representative will comment on this rating and claim that they "taught us how to correct this issue and how to identify reporting mistakes" so here is my preemptive rebuttal: A. - Going in regularly to correct reporting issues completely eliminates the purpose of having a reporting tool. We were not made aware of the potential for reporting inaccuracies until after we were annual customers. B. - With client facing white label reporting, I might be able to identify and ignore faulty information but my client certainly won't.

BrightLocal Response

5 years ago

Hi Caleb I'm Myles, BrightLocal's CEO. I'm very sorry that you had such a frustrating experience. Our policy is not to refund fees, however, we offer a free 14-day trial which typically gives customers long enough to evaluate our service, and most sign up for a monthly plan (not annual) which means they can leave any time. I have spoken to my Head of Support and discussed your case, and we will refund your payment in full as a gesture of goodwill. We put a huge amount of effort and resources into data accuracy but the data isn't always 100% correct for a few reasons. We grab data from over 400 sites and many of these sites don't have APIs so we have to scrape the data. Many sites are not well structured which makes finding listings tricky. I won't go into the detail but long story short, finding listings isn't an exact science. I would really like the chance to talk 1-1 so I can apologize personally; I have emailed you directly. Thanks Myles

Nancee
Fractional CMO in US
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

BrightLocal Saves Me Hours Every Month

5.0 last month New

Pros:

I was familiar with BrightLocal through the use by my franchise and our internal suppliers but decided to move forward with a direct account for my clients. My initial onboarding with BrightLocal has been amazing, and I am so glad I opted to move forward with this product. Great customer service and just enough hand-holding to get me off to a great start! The platform is simple to use and my clients love the interface and the dashboard. The reporting alone saves me hours each month!

Cons:

While the product is fabulous the website is a little outdated design-wise.

BrightLocal Response

3 weeks ago

Thank you for your fantastic review! We are thrilled to hear that BrightLocal has been a game-changer for you and your clients. It's wonderful to know that our onboarding process, customer service, and user-friendly platform have made a positive impact on your business. We're especially glad that the reporting features are saving you valuable time each month! We appreciate your feedback about the website design. Our team is continuously working on improvements, and your input is invaluable as we strive to enhance the user experience. Thank you for choosing BrightLocal and for sharing your experience. We look forward to continuing to support your business needs. All the best Harry Customer Support Team Leader