--- description: Discover the benefits and disadvantages of Ovation. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Ovation Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Customer Experience Software](/directory/30671/customer-experience/software) > [Ovation](/software/181479/ovation) # Ovation Canonical: https://www.capterra.co.uk/software/181479/ovation Page: 1 / 2\ Next: [Next page](https://www.capterra.co.uk/software/181479/ovation?page=2) > Actionable guest feedback that actually drives revenue. Voted \#1 Guest Feedback Platform for Restaurants. > > Verdict: Rated **5.0/5** by 18 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Ovation? Designed for any restaurant that cares about online reviews, operations/customer experience, and driving revenue through text marketing. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **5.0/5** | 18 Reviews | | Ease of Use | 4.9/5 | Based on overall reviews | | Customer Support | 5.0/5 | Based on overall reviews | | Value for Money | 4.7/5 | Based on overall reviews | | Features | 4.8/5 | Based on overall reviews | | Recommendation percentage | 100% | (10/10 Likelihood to recommend) | ## About the vendor - **Company**: Ovation Up - **Founded**: 2017 ## Commercial Context - **Starting Price**: US$99.00 - **Pricing model**: Per User (Free Trial) - **Pricing Details**: Unlimited seats and chats with unhappy customers - **Target Audience**: 11–50, 51–200 - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: Canada, United States ## Features - 2-Way Messaging - Automated Responses - Campaign Planning - Campaign Scheduling - Contact Management - Customisable Questions - Customisable Templates - Dashboard - Data Import/Export - Data Visualisation - Feedback Management - Mass Texting - Message Personalisation - Mobile Coupons - Multi-Channel Data Collection - NPS Survey Structure - Negative Feedback Management - Offline Response Collection - Question Branching - Question Library - Reporting/Analytics - Scheduled Messaging - Skip Logic - Survey/Poll Management - Surveys & Feedback - Text Analysis - Third-Party Integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Customer Experience Software](https://www.capterra.co.uk/directory/30671/customer-experience/software) ## Related Categories - [Customer Experience Software](https://www.capterra.co.uk/directory/30671/customer-experience/software) - [SMS Marketing Software](https://www.capterra.co.uk/directory/30842/sms-marketing/software) - [Survey Software](https://www.capterra.co.uk/directory/30092/survey/software) ## Alternatives 1. [SurveyMonkey](https://www.capterra.co.uk/software/32728/surveymonkey) — 4.6/5 (10426 reviews) 2. [Trustpilot](https://www.capterra.co.uk/software/169618/trustpilot) — 4.5/5 (1202 reviews) 3. [Broadly](https://www.capterra.co.uk/software/161326/broadly-reviews) — 4.8/5 (336 reviews) 4. [Experience.com](https://www.capterra.co.uk/software/178112/socialsurvey) — 4.7/5 (89 reviews) 5. [Jotform](https://www.capterra.co.uk/software/158456/jotform-4-0) — 4.7/5 (2794 reviews) ## Reviews ### "my thoughts on the poduct" — 5.0/5 > **stephanie** | *9 July 2024* | Restaurants | Recommendation rating: 10.0/10 > > **Pros**: tht we can communicate with the customer > > **Cons**: nothing it is good. I have no complaints. > > it is good it is easy to use and navigate through ----- ### "Outstanding Platform for every small business that depends on reviews" — 5.0/5 > **Chelsea** | *3 July 2019* | Retail | Recommendation rating: 10.0/10 > > **Pros**: What's not to like? You automatically text customers, solicit reviews, and get feedback. The nicest thing about the platform is you're able to get texts from the platform on your phone, and respond in real time. Customers think you're texting them directly from a store phone number, and you can engage with live-action conversations to resolve concerns. Our business has benefited a ton from this as we've been able to resolve customer complaints and fix what we've done wrong. > > **Cons**: Honestly, nothing. It's pretty niche so doesn't solve every marketing pain point, but that can be said of most marketing solutions. > > The CEO is responsive. They're developing additional features for the platform. This is a cool startup and I'm excited to be a customer. I tell all my franchise partners about them. This is not a sponsored review :). ----- ### "New User of Ovation" — 5.0/5 > **Michael** | *3 March 2022* | Food & Beverages | Recommendation rating: 8.0/10 > > **Pros**: The feature I like the most is Winback. It provides an opportunity to make a wrong a right. The number of reviews generated in a month was much higher than using no software. > > **Cons**: Nothing to speak of at the moment. I need to work with the software a bit more before I can pass any negative judgment. > > The customer service is outstanding. The software does exactly what it says it will do and even more. ----- ### "Great Customer retention product" — 5.0/5 > **Earl** | *5 February 2024* | Restaurants | Recommendation rating: 8.0/10 > > **Pros**: Ease of use was the best feature of Ovation. You can use the website or the app on any device at any time. Simple to set up, simple to use. > > **Cons**: I did not like the options they provided for allowing or disallowing which review sites I would push my customers to and or if I didn't want to do that at all with any reviews and wanted to just keep them all internal. I know there are some legal issues with some of this but I also believe there could be a better way. > > Ovation is a great product and it did its job for us. We also where able to use it to capture some great customer data and had most of the customers that used it opt in for marketing. The issue we had was getting our managers to use it to engage with both really happy and really upset guests. Without us using that feature it negates the need to pay for a service like Ovation. So ask yourself before you purchase - who is going to be managing this process - as while it is VERY simple to do - it still takes time so make sure your thinking about that part. ----- ### "Helps us get, keep & grow customers" — 5.0/5 > **Bill** | *25 September 2019* | Restaurants | Recommendation rating: 10.0/10 > > **Pros**: We love how Ovation allows us to engage with customers while they are still in our restaurant. We have increased the number and quality of our reviews since implementing Ovation, by a lot. I believe we were around 4.5 stars and 200 reviews when we started. We are now at 4.7 stars and 500 reviews overall, and nearly 4.9 stars in the past month. The difference? We can talk to guests when things are less than perfect and make them feel better about their experience before they write a sad review. Ovation also helps us improve our guest experience by allowing guests to share feedback, which we implement real-time. Our team has a better first-focus and our operations are better because we learn each day what makes our guests happy and what we need to improve. We are in a small town with lots of summer tourists. I can’t tell you how many people came in this summer and told us they found us by searching reviews. They increase our search results even though we don’t do any paid internet advertising. > > **Cons**: I wish the software integrated with my loyalty program and text system. I think they are working on that and may have solved it. Let’s hope so\! ----- Page: 1 / 2\ Next: [Next page](https://www.capterra.co.uk/software/181479/ovation?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/181479/ovation) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | it | | ----- ## Structured Data