---
description: Discover the benefits and disadvantages of Optimus Price.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Optimus Price Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Price Optimisation Software](/directory/10064/pricing-optimization/software) > [Optimus Price](/software/181436/optimus-price)

# Optimus Price

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> AI SaaS to excel your pricing, demand and procurement. Manage your store and enhance your margins with AI, much more efficiently.
> 
> Verdict: Rated **4.8/5** by 9 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Optimus Price?

Leading retailers and brands use the AI of Optimus Price to automate pricing and increase their margins. Best pricing solution to optimize your e-commerce.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.8/5** | 9 Reviews |
| Ease of Use | 4.4/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.7/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Optimus Price

## Commercial Context

- **Pricing model**: Usage Based (Free version available) (Free Trial)
- **Target Audience**: 11–50
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Chromebook (Desktop)
- **Supported Languages**: English, Spanish
- **Available Countries**: Andorra, Anguilla, Antigua & Barbuda, Aruba, Bahamas, Barbados, Belize, Bermuda, British Virgin Islands, Cayman Islands, Costa Rica, Cuba, Denmark, Dominica, Dominican Republic, El Salvador, Finland, France, Germany, Grenada and 21 more

## Features

- Activity Dashboard
- Ad hoc Reporting
- Alerts/Notifications
- Campaign Management
- Competitive Analysis
- Competitor Price Tracking
- Custom Pricing Rules
- Customer Segmentation
- Dashboard
- Data Connectors
- Data Import/Export
- Data Visualisation
- Demand Forecasting
- Dynamic Pricing
- Forecasting
- Historical Reporting
- Machine Learning
- Market Data Analysis
- Monitoring
- Multiple Data Sources
- Performance Metrics
- Predictive Analytics
- Predictive Pricing Models
- Price Forecasting
- Price List Management
- Pricing Analytics
- Profitability Analysis
- Promotions Management
- Real-Time Analytics
- Reporting/Analytics
- Scenario Planning
- Search/Filter
- Strategic Planning
- Supply Chain Management
- Trend Analysis
- Visual Analytics
- Website Monitoring

## Support Options

- Email/Help Desk
- Phone Support

## Category

- [Price Optimisation Software](https://www.capterra.co.uk/directory/10064/pricing-optimization/software)

## Related Categories

- [Price Optimisation Software](https://www.capterra.co.uk/directory/10064/pricing-optimization/software)
- [Competitive Intelligence Software](https://www.capterra.co.uk/directory/30539/competitive-intelligence/software)
- [Demand Planning Software](https://www.capterra.co.uk/directory/31004/demand-planning/software)
- [Business Intelligence Platform](https://www.capterra.co.uk/directory/23/business-intelligence/software)
- [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software)

## Alternatives

1. [Aimondo Price Monitoring](https://www.capterra.co.uk/software/1041808/aimondo-price-monitoring) — 5.0/5 (4 reviews)
2. [Aimondo Pricing Platform](https://www.capterra.co.uk/software/1013843/smart-repricing) — 4.5/5 (4 reviews)
3. [SmapraTracker](https://www.capterra.co.uk/software/1079004/SmapraTracker) — 5.0/5 (2 reviews)
4. [Datasembly](https://www.capterra.co.uk/software/1010868/datasembly) — 4.0/5 (2 reviews)
5. [Revenue AI](https://www.capterra.co.uk/software/1021019/revenue-ai) — 5.0/5 (1 reviews)

## Reviews

### "Great way to price your products quickly and simply" — 5.0/5

> **James** | *16 July 2022* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Allows you to analyze prices in the market comparing with competitors. It has technology to make promotions and can analyze the life cycle of products or even a long time stopped in stock. Support works great when needed. It's very intuitive and easy to use.
> 
> **Cons**: We had a little difficulty implementing it at first, but with the help of support, it was easily resolved.
> 
> Since we started using the tool, we have had considerable improvements in terms of sales.

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### "Una herramienta genial para optimizar el proceso de pricing" — 5.0/5

> **Svetlana** | *23 March 2022* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: Un software que permite recopilar información actualizada sobre los precios de los competidores a diario, establecer las reglas para la formación de un precio nuevo según varios parámetros, recibir los avisos en  caso de subida de la tarifa que supera el pvp actual del item y muchas funcionalidades más. Los datos que genera la plataforma es fácilmente exportables en varios formatos. Fácil de usar y muy completo.
> 
> **Cons**: Estamos trabajando un año con esta herramienta y, de momento, no hubo ningún fallo.
> 
> Optimus Price nos permitió optimizar los recursos dedicados al proceso de pricing y reaccionar con más flexibilidad a los cambios de los competidores.  El equipo de Optimus Price nos acompaño en el proceso de instalación y puesta en marcha. Siempre recibimos un feedback rápido a todas nuestras preguntas y propuestas.

-----

### "Excelente herramienta de pricing" — 5.0/5

> **Cristina** | *27 June 2022* | Internet | Recommendation rating: 10.0/10
> 
> **Pros**: Gracias a Optimus Price, podemos tener visibilidad del sector, establecer precios en base a unos criterios racionales, y actuar con rapidez para adaptarnos. Muy intuitiva y fácil de utilizar, se ha convertido en una herramienta imprescindible para Securfix.
> 
> **Cons**: De momento no encuentro contras, cumple con mis expectativas y resuelve la necesidad que tenía adecuadamente. La herramienta ha introducido funcionalidades y mejoras considerables progresivamente.

-----

### "Resultados impresionantes" — 5.0/5

> **David** | *23 March 2022* | Supermarkets | Recommendation rating: 10.0/10
> 
> **Pros**: Es muy fácil de usar y muy intuitivo. Aporta muchísimo valor a la hora de preveer tanto la demanda/ventas y hacer un buen reaprovisionamiento como la elasticidad de precio óptima.
> 
> **Cons**: Al principio fue la interfaz, que era un poco tosca. Pero hoy por hoy no tengo queja porque no tiene nada que ver: rápida e intuitiva.
> 
> Un producto súper recomendable, sin duda

-----

### "Comparador de precios con buen soporte postventa" — 5.0/5

> **Ignacio** | *23 March 2022* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: Interesante herramienta para analizar tu competitividad en precios online, especialmente con respecto a otras ofertas en Google Shopping. Permite ajustar tus precios automáticamente aunque es una funcionalidad que todavía no hemos implementado.
> 
> **Cons**: No permite crear feeds de datos procesados para Google Shopping, te genera los IDs y con eso debes filtrar los productos en Shopping, sería perfecto poder tener feeds ya filtrados por su herramienta.

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