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What is TrafficGuard?

TrafficGuard's PPC protection makes it easy for businesses of all sizes to protect their Google Ads campaigns from click fraud.

Getting set up is simple and takes just minutes. TrafficGuard actively monitors your Google Ads traffic and automatically blacklists sources of invalid traffic, 24/7.

Processing 3+ trillion data points per month, TrafficGuard delivers unprecedented level of protection to your campaigns. Get full visibility of quality with real-time reporting and expert support.

Who Uses TrafficGuard?

TrafficGuard is for any business advertising on Google Ads to ensure their ad spend delivers genuine advertising engagement, delivering to their bottom line. Say goodbye to bots, fraud & bad clicks.

TrafficGuard Software - The TrafficGuard platform at work...This is our main dashboard where you can see an overview of your Google Ads campaign performance and the number of invalid clicks.
TrafficGuard Software - Want to see details on where your invalid clicks are coming from? This dashboard shows the campaign, device and geo breakdown of your invalid clicks.
TrafficGuard Software - Cleaner data = cleaner traffic 🧼 With TrafficGuard you can make decisions based on accurate data to drive performance and get the best results.
TrafficGuard Software - The ✨magic✨ of multichannel protection. With TrafficGuard, you can reap the benefits of bigger, bolder platforms, safe in the knowledge your campaigns are protected from all bots and bad guys.
TrafficGuard Software - Just some of the accolades our award-winning software has won 🎉

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Reviews of TrafficGuard

Average score

Overall
4.7
Ease of Use
4.7
Customer Service
4.9
Features
4.6
Value for Money
4.6

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
83%
4
6%
3
11%
Mike
Mike
CEO in Australia
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Best Click Fraud Prevention Solution We've Tried

5.0 4 years ago

Comments: I run TrafficGuard to protect the ad spend of multiple clients. Campaigns are performing better than ever because spend previously wasted on ad fraud is now invested in showing ads to real people. I have tried some other anti-fraud tools and they have been very aggressive and blocked lots of real traffic. TrafficGuard shows me exactly what is invalid and why so that I can see it is only stopping fraud. It's super easy to set up and pays for itself just by saving me from wasting my money on bots and ad fraud. I am very pleased with the results and would highly recommend TrafficGuard to anyone advertising on Google Ads. Support team is very helpful and quick.

Pros:

We really like the fact it's easy to set up for our clients and the fact that TrafficGuard has a much broader network of analysis points compared to Google Ad Only click fraud detection platforms.

Cons:

I don't think there's anything that we didn't like about the software, other than the fact that we did not find out about it sooner.

Sarah
Digital Advertising Manager in US
Marketing & Advertising, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

An absolute must for Google Ads campaigns

5.0 4 years ago

Pros:

[SENSITIVE CONTENT HIDDEN] and team are extremely knowledgeable about how fraudulent clicks can infect a digital ads campaign. We've now integrated this software for 2 of our high profile clients who's ads are triggered by VPN users and the like. We learned that the software not only identifies and eliminates unwanted users from spending our ad money, but we were also able to appeal to Google Ads received over $1,000 back in credits. Thanks to you and your team for what you do! The Nuclear Networking squad is extremely happy to implement TrafficGuard with our campaigns.”

Cons:

Some UX feedback, but other than that, nothing!

Jorge
CTO in Brazil
Computer Software, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

The idea of this project is amazing.

3.0 3 years ago

Pros:

Easy integration with google ads. Easy to use.

Cons:

Global filter date, we need to change date always when we change the page; When we use the free trial we cant see the potenciality of the software, in my opinion, you can put some resume features for we understand what the software can provide. Example (The software always alert about know data center, but where is the list?), if you dont wanna show the list you can create a simple resume with 20 most impact IPS and if we wanna see more we need to upgrade the plan.

Ionut
Marketing Manager in Romania
Automotive, 11–50 Employees
Used the Software for: Free Trial
Reviewer Source

Alternatives Considered:

Best PPC protection software

5.0 4 years ago

Comments: Best experience.

Pros:

Duplicated IP automatically denied, many other interesting features.

Cons:

I haven't found cons.

Dominique
Online marketeer in Netherlands
Business Supplies & Equipment, 11–50 Employees
Used the Software for: Free Trial
Reviewer Source

Alternatives Considered:

Easy to set up, transparant in use

5.0 4 years ago

Comments: High CPA on high competition keywords

Pros:

I've never considered Clickfraud to be an issue until I started monitoring it!

Cons:

I'd like to know more about how the traffic is detected (but i get they can't do that to prevent circumvention)