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Ingenious Partner Marketing Platform

Ingenious Partner Marketing Platform

What is Ingenious Partner Marketing Platform?

Our platform helps global brands optimise their partner marketing for more sales. Manage their partners directly, measure and analyse the performance of their efforts accurately, and manage attribution and payment easily - all on a single platform.

This unique combination is strengthened by its focus on data protection through first-party tracking and white-labelling capabilities, as well as guidance from the Customer Success team.

Who Uses Ingenious Partner Marketing Platform?

Ingenious Technologies helps brands, portals and agencies like Home24, zooplus, idealo and Belboon to track, analyse and optimise their marketing activities to grow their business.

Ingenious Partner Marketing Platform Software - Channel overview
Ingenious Partner Marketing Platform Software - Device overview
Ingenious Partner Marketing Platform Software - Customer journey lists
Ingenious Partner Marketing Platform Software - Customer journey patterns
Ingenious Partner Marketing Platform Software - Partner UI dashboard

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Reviews of Ingenious Partner Marketing Platform

Average score

Overall
4.7
Ease of Use
4.0
Customer Service
4.3
Features
4.7
Value for Money
4.5

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
67%
4
33%
Andrea
Teamlead Affiliate und Kooperationen in Germany
Internet, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

A powerful platform that keeps evolving

5.0 4 years ago

Comments: With the help of Ingenious' Partner Marketing Platform we were able to realize a network solution that allows us to track holistically, easily deepdive into the exact workings of our partnerships, optimize on a very granular level, scale as well as automate - and even garner valuable insights for other business segments! Personal support throughout it all has been outstanding and has helped us evolve the product even further.

Pros:

The product has been set up with attention to detail and a strong understanding of the business use cases it may cater to. Thus, Ingenious' functionalities tend to be at the heart of what clients actually desire (or didn't previously even know they desired), rather than simply following fanciful industry trends. A personal highlight of mine is the fact that Ingenious can easily be used by any marketer, independent of experience. On first glance, basic functionalities will easily satisfy generic daily operations without overwhelming or overcomplicating. Those more experienced marketers, however, who want to dig deeper or optimize on a more granular level will find that a whole world of options lies hidden mostly in plain sight. These options include but are not limited to holistic tracking solutions (within as well as outside of the system) and customized reporting structures. Throughout my time of working with Ingenious both in this as well as my previous role I have experienced the cuntious evolvement of the platform to keep up with both industry as well as client demands.

Cons:

As mentioned above, the product is very powerful and offers an array of choices and options should one be looking for those. However, the software does not always appear the most intuitive at first, which can make it difficult to fully realize the scope of what is possible without direct contact or consultation.

Anja
Managing Director in Germany
Venture Capital & Private Equity, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great enterprise style SaaS Partnership Marketing software

5.0 4 years ago

Comments: Very professional, feature rich, future proof

Pros:

This SaaS tool has an extensive finance model which rating, billing and accounting, compliance functionalities. The insights model delivers a data warehouse as a service functionalty (beta).

Cons:

This software is for performance marketing pro´s only , not applicable for small companies

Anna
Anna
Publishing and Innovation Director in Poland
Verified LinkedIn User
Marketing & Advertising, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Powerful tracking and partner management software for demanding users

4.0 4 years ago

Pros:

Abundant functionality: basket tracking, dynamic commission, partner categorization, tracking categories, basket freez, customer journey tracking, voucher tracking etc. Attribution and analitical features - Ingenious offers the most advenced custom attribution options (single touchpoint attribution, muli touchopint attribution)

Cons:

Reporting section is not as detailed and granular. Voucher center works only on exclusive voucher, no standard tracking links allowed.