--- description: Discover the benefits and disadvantages of WhatsApp. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: WhatsApp Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Customer Communications Management Software](/directory/31002/customer-communications-management/software) > [WhatsApp](/software/180345/whatsapp) # WhatsApp Canonical: https://www.capterra.co.uk/software/180345/whatsapp Page: 1 / 659\ Next: [Next page](https://www.capterra.co.uk/software/180345/whatsapp?page=2) > WhatsApp helps businesses engage customers, boost sales, and enhance service through direct communication. > > Verdict: Rated **4.7/5** by 16446 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses WhatsApp? WhatsApp is used by customer service departments, marketing teams, sales organizations, e-commerce companies, banks, retailers, and businesses seeking to engage customers at scale. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 16446 Reviews | | Ease of Use | 4.8/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.7/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: WhatsApp - **Location**: Menlo Park, US ## Commercial Context - **Pricing model**: Per Feature (Free version available) - **Pricing Details**: WhatsApp is available free of cost. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: United States ## Features - Activity Dashboard - Audio Calls - Autoresponders - CRM - Chat/Messaging - Collaboration Tools - Interaction Tracking - Mobile Access - Multi-Channel Communication - Personalisation - Real-time Consumer-facing Chat - Search/Filter - Third-Party Integrations - Video Conferencing ## Integrations (13 total) - Bitrix24 - Facebook Apps and Tabs - Freshdesk - Hootsuite - HubSpot CRM - Instagram - Meta for Business - MightyCall - Odoo - Shopify - Telegram - Twilio - Zendesk Suite ## Support Options - Email/Help Desk - FAQs/Forum - Chat ## Category - [Customer Communications Management Software](https://www.capterra.co.uk/directory/31002/customer-communications-management/software) ## Related Categories - [Customer Communications Management Software](https://www.capterra.co.uk/directory/31002/customer-communications-management/software) - [Team Communication Software](https://www.capterra.co.uk/directory/31033/team-communication/software) - [Live Chat Software](https://www.capterra.co.uk/directory/30797/live-chat/software) ## Alternatives 1. [Slack](https://www.capterra.co.uk/software/135003/slack) — 4.7/5 (24185 reviews) 2. [LiveChat](https://www.capterra.co.uk/software/62194/livechat) — 4.6/5 (1727 reviews) 3. [LiveAgent](https://www.capterra.co.uk/software/102188/liveagent) — 4.7/5 (1787 reviews) 4. [Text Request](https://www.capterra.co.uk/software/167015/text-request) — 4.6/5 (1193 reviews) 5. [Tidio](https://www.capterra.co.uk/software/144040/tidio-chat) — 4.7/5 (590 reviews) ## Reviews ### "Great Chat App" — 5.0/5 > **Natasha** | *30 July 2026* | Retail | Recommendation rating: 10.0/10 > > **Pros**: I use whatsapp business as well as personal use, I like the ease of use when talking with suppliers and sending design ideas back and forth. Its great for project management as well. I use this almost everyday as it is the main way for me to communicate with my suppliers. > > **Cons**: I feel they could have more options like instead of sending up to 10 images would be useful if they added maybe upto 11/12 photos especially for someone like me who relies on that. > > My overall experience with whatsapp has been great, nothing negative to say as its the main app i use for my business as well as personal. ----- ### "Reliable Communication Made Simple" — 5.0/5 > **Gary A** | *24 July 2026* | Apparel & Fashion | Recommendation rating: 10.0/10 > > **Pros**: What I like most about WhatsApp is how simple, accessible, and effective it is for communication. It allows us to connect directly with customers in a fast and personal way, creating a stronger relationship and improving the overall customer experience. For a growing brand, WhatsApp is a valuable tool because customers can easily reach out with questions, receive support, and stay updated. The platform is familiar to almost everyone, which removes barriers and makes communication quick and convenient. I also appreciate features such as group chats, broadcasts, voice messages, and media sharing, which make it easy to communicate with teams, partners, and customers from anywhere. > > **Cons**: One of the main drawbacks of WhatsApp is that it can become difficult to manage as communication grows. For businesses with a large customer base, managing multiple conversations, organizing enquiries, and ensuring quick responses can become challenging without additional tools or integrations. The platform is also primarily designed for personal communication, so some business-focused features and automation options can feel limited compared to dedicated customer service platforms. Organizing important messages, tracking customer interactions, and managing team communication could be improved. Overall, WhatsApp is extremely useful for direct communication, but larger businesses may need additional systems to help manage conversations at scale. > > Overall, my experience with WhatsApp has been very positive. It has become an essential communication tool for staying connected with customers, team members, suppliers, and partners in a quick and convenient way. The platform is simple to use, reliable, and widely adopted, which makes it easy for people to communicate without needing to learn a new system. For business, it has helped us provide faster customer support, build stronger relationships, and maintain more personal interactions with our community. While it can become harder to manage as conversations increase, WhatsApp remains one of the most effective tools for direct communication and has played an important role in supporting our day-to-day operations. ----- ### "Essential everyday tool" — 5.0/5 > **Sam** | *27 February 2026* | Food Production | Recommendation rating: 10.0/10 > > **Pros**: Firstly, WhatsApp is free to use and you can connect with anyone so long as they have the App and you have their phone number. I have used a teams WhatsApp in all of my past job roles. I use it to communicate with my own team as well as customers with messaging, sending pictures and even video calls. It is far quicker sometimes to send a quick Whatsapp than countless e-mails and I can also do this from the bakery floor. There are regular updates from the WhatsApp team and the only issue I have ever had is sometimes notifications don't come through straight away, however I believe that to more likely by my phone or the Wi-Fi than the app itself. > > **Cons**: I have used Messenger (and still do for a few that don't have Whatsapp) I can honestly say, in my opinion, that it tops it in every way. The only minor issue is I don't always get notifications at work but because this is only at work I believe it to be the Wi-Fi as opposed to be App. > > I use it everyday. I use it in-house and to talk to customers. I have also had. off site IT support call me through it and the video call makes life so much easier. ----- ### "Lots of great features" — 5.0/5 > **Lauren** | *9 March 2026* | Legal Services | Recommendation rating: 10.0/10 > > **Pros**: I use WhatsApp everyday. Can be used for personal or business messages. Free to use. I love the fairly new status feature where you can post images for all your contacts to see. This feature is very useful for my small business. Easy to send pictures and videos to people and it is easy to go back to find those images. The pin feature is useful for important messages and so is the search feature to find those all important messages. Group chats are also great and used on a daily basis. > > **Cons**: When you would like to leave a group chat, I think there should be an option to leave anonymously as I think a lot of people stay in groups that's they don't want to be in as they are worried that leaving will be announced. > > Every user friendly, lots of features that are really helpful for both personal use and for business use. ----- ### "The Best Universal Messaging Service" — 5.0/5 > **Cameron** | *2 March 2026* | Financial Services | Recommendation rating: 10.0/10 > > **Pros**: I love that Whats App is a universal messaging service widely used in many different countries. allowing you to chat to people very easily through both text and video call/ It is a great product and I have never identified any bugs or things that need fixing. It is also free so great value for money and accessible to all regardless of financial situation. > > **Cons**: I would say the thing I like the least about Whats App is the lack of anonymity, because you are required to share your phone number instead of logging in with a username and password, which provides a less secure user experience. > > Whats App is a great messaging tool for use within the workplace for collaborative efforts or for personal use, providing lots of great services like texts, video calls and the ability to make a group chat. Whats App is also used all over the globe, so it is the perfect messaging app while you are travelling also, and is a great connection between people in different countries where other apps might be banned for example. This type of messaging service is essential for co-ordinating plans with loved ones or planning family get togethers or work meetings, so I wholeheartedly recommend Whats App. ----- Page: 1 / 659\ Next: [Next page](https://www.capterra.co.uk/software/180345/whatsapp?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/180345/whatsapp) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data