Who Uses This Software?

For data-driven marketers from businesses of all sizes looking to deliver a 1:1 personalized customer experience at scale.

Average Ratings

5 reviews
  • Overall 4.5 / 5
  • Ease of Use 4.5 / 5
  • Customer Service 4.5 / 5
  • Features 4.5 / 5
  • Value for Money 4.5 / 5

Product Details

  • Free Version No
  • Free Trial Yes
  • Deployment Cloud, SaaS, Web
  • Training In Person
    Live Online
    Webinars
    Documentation
  • Support 24/7 (Live Rep)
    Business Hours
    Online

Vendor Details

  • Blueshift Labs
  • https://blueshift.com
  • Founded 2014

About Blueshift

Blueshift is the world's first Customer Data Activation Platform (CDAP), which combines customer data, predictive intelligence and multichannel customer journeys into a single scalable platform. Blueshift's patented AI technology allows marketers to target the right customers, with the right content, at the right time, through the right channel. Blueshift's multichannel journey flows let marketers connect all customer touch points across web, mobile & offline creating a seamless 1:1 experience

Blueshift Features

  • Chatbot
  • For Healthcare
  • For Sales
  • For eCommerce
  • Multi-Language
  • Predictive Analytics
  • Process/Workflow Automation
  • Virtual Personal Assistant (VPA)
  • Calendar/Reminder System
  • Document Storage
  • Email Marketing
  • Internal Chat Integration
  • Lead Scoring
  • Marketing Automation Integration
  • Mobile Access
  • Quotes/Proposals
  • Segmentation
  • Social Media Integration
  • Task Management
  • Territory Management
  • Channel Management
  • Contact Database
  • Email Marketing
  • Event Triggered Actions
  • Lead Management
  • Multi-Campaign
  • Behavioural Analytics
  • Campaign Management
  • Customer Profiles
  • Customer Segmentation
  • Data Integration
  • Data Matching
  • GDPR Compliance
  • Personalisation
  • Predictive Modeling
  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Mobile Optimised Emails
  • Reporting/Analytics
  • Subscriber Management
  • Template Management
  • WYSIWYG Email Editor
  • A/B Testing
  • Analytics/ROI Tracking
  • Customisable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking
  • Channel Attribution
  • Contextual Targeting
  • Coupons
  • Email Marketing
  • Engagement Monitoring
  • Location-Based Marketing
  • Push Notifications
  • Text Messaging
  • Text-to-Win
  • A/B Testing
  • Abandoned Cart Saver
  • Account Based Marketing
  • Behavioural Targeting
  • Campaign Segmentation
  • Content Analytics
  • Contextual Targeting
  • Customer Profiles
  • Experience Management
  • Recommendation Engine
  • Website Personalisation
  • A/B Testing
  • Analytics
  • Campaign Segmentation
  • Contextual Targeting
  • Device Targeting
  • Expiry Notifications
  • Geo Targeting
  • Mobile Notifications
  • Notification Scheduling
  • Visual Notifications
  • Web Notifications
  • 2-Way Messaging
  • Contact Management
  • MMS
  • Mass Texting
  • Message Personalisation
  • Mobile Coupons
  • Mobile Keywords
  • Polls/Voting
  • Reporting/Analytics
  • Scheduled Messaging
  • Shortcodes
  • Text-to-Win

Blueshift Most Helpful Reviews

CDP with Intelligence

Reviewed on 21/05/2019
Darshit P.
Staff Engineer
Financial Services, 501-1,000 Employees
Used the Software for: 2+ years
Reviewer Source 
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Blueshift has been very useful for supporting our CDP initiatives. The Tech Stack that the software uses are best in class with latest and greatest technologies. It is evident when we integrate customer interaction events into the platform. It offers great segmentation and syndication features for the Marketing Department to execute campaigns specific to email and social channels

Pros: Flexibility of Data Integration
Ability to create reusable segments
Dynamic Templates for personalization
Dynamic API Integration
Cloud App Integration with tools like Salesforce
Data Science and Machine Learning models that the software produces

Cons: Analytic Capabilities . Would like to see features that allows query engine and analytics reports on the data sets. This helps users drive campaigns

Super versatile, user-friendly platform that proves to be a great marketing tool

Reviewed on 21/05/2019
Verified Reviewer
CRM Manager
Financial Services, 501-1,000 Employees
Used the Software for: 1+ year
Reviewer Source 
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: We've been implementing quite a few different frequency tests lately - and Blueshift makes it easy to flag customers in certain segments to easily evaluate and track how the tests are performing. We've been able to identify gaps in revenue that we're missing because we aren't emailing at the most optimal cadence for consumers.

Pros: Blueshift is very versatile from a functionality standpoint. I feel like we are able to accomplish most things we want to test easily and efficiently. For the most part it is very user friendly as well. I've only been a daily user for the past 5 months, and I feel like I was able to pick it up very quickly with limited frustration.

Cons: The dashboard tends to be a bit buggy - it usually doesn't impact what we're trying to accomplish, but it can get frustrating when you run into issues that prevent you from finishing a task. I will say that support is very quick to respond and usually resolves issues in a timely manner. Another point that I've spoken with the Blueshift team about is more robust reporting. Many times we are interested in looking at campaign trends filtered by template - there are ways to look at overall template performance and overall campaign performance - but not a way to layer both. I'd love to see more intricate reporting in the future.

Reliable, fast, dynamic cdp - perfect for fast growing CRM teams

Reviewed on 31/05/2019
Chris K.
Sr Director, CRM
Financial Services, 501-1,000 Employees
Used the Software for: 2+ years
Reviewer Source 
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: personalization at scale, omni channel marketing, dynamic customer experiences

Pros: The tech is super reliable and fast; the automation capabilities are top notch; integrating data is easy which has allowed us to deepen personalization to millions of daily users. We consider blueshift to be a partner because of the level of support they've given in helping us drive growth.

Cons: Nothing. But in an ideal world, I do with the customer level reporting was more more robust.

Great Customer Data Platform

Reviewed on 21/05/2019
Cat C.
Marketing Manager
Financial Services, 501-1,000 Employees
Used the Software for: 6-12 months
Reviewer Source 
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
Customer Support
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Blueshift is pretty easy to work with and are open to listening to suggestions to improving the experience.

Pros: Blueshift makes it very easy to set up email campaigns by events or customer segments that are one time or recurring. When segments are created they do not need to be constantly refreshed. It is easy to make changes to templates.

Cons: There are some quirks like not being able to archive templates from campaigns, which can muddy up a branch and not being able to duplicate a branch within a campaign. There are additional features that would make it easier to use, but it is still a great software as is.

Blueshift Review

Reviewed on 22/05/2019
Abhishek G.
Marketing Manager
Financial Services, 501-1,000 Employees
Used the Software for: 1+ year
Reviewer Source 
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Pros: The ability to push audience from blueshift to platforms such as google and facebook and update these audience automatically.

Cons: The reporting can be a little better and the platform is a little buggy at times.

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