Who Uses Blueshift?

We work with digital first brands across consumer finance, eLearning, ecommerce, online media, hospitality, and more seeking to improve their marketing effectiveness through data-driven experiences.

What Is Blueshift?

Blueshift's SmartHub CDP gives B2C brands all the tools they need to deliver relevant, connected experiences across the entire omnichannel customer journey. The single, flexible, easy-to-use platform unifies customer data from any source, unlocks intelligence with customizable AI, and activates data in real-time with automated decisioning. Marketers can now orchestrate connected omnichannel customer experiences shaped around customer understanding and behaviors real-time.

Blueshift Details

Blueshift

https://blueshift.com

Founded 2014

Journey Builder
Single Customer View
Advanced Segments
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Blueshift pricing overview

See pricing plans

Blueshift does not have a free version but does offer a free trial.


Starting Price

Not provided by vendor See pricing details

Pricing Details

Contact Blueshift for pricing information.

Free Version

No

Free Trial

Yes

Blueshift deployment and support

Support

  • Email/Help Desk
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Deployment

  • Cloud, SaaS, Web-based

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation

Blueshift Features

  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Auto-Responders
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customer Segmentation
  • Customisable Branding
  • Customisable Forms
  • Customisable Reports
  • Customisable Templates
  • Customizable Fields
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Analytics
  • Event Triggered Actions
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Social Media Integration
  • Social Promotion
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • Web Forms
  • Workflow Management

View full list of Campaign Management Software

  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Behaviour Tracking
  • Behavioural Analytics
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Channel Management
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Customer Activity Tracking
  • Customer Database
  • Customer Profiles
  • Customer Segmentation
  • Customisable Templates
  • Data Integration
  • Email Management
  • Email Marketing
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • GDPR Compliance
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Match & Merge
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Personalisation
  • Predictive Analytics
  • Predictive Modeling
  • Prioritisation
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Reporting & Statistics
  • Social Media Integration
  • Social Promotion
  • Surveys & Feedback
  • Tagging
  • Template Management
  • Third Party Integrations

View full list of Customer Data Platforms

  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Auto-Responders
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Contact Database
  • Contact Management
  • Customer Segmentation
  • Customer Surveys
  • Customisable Branding
  • Customisable Forms
  • Customisable Templates
  • Customizable Fields
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • List Management
  • Mailing List Management
  • Mobile Optimised Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real Time Analytics
  • Reporting & Statistics
  • Reporting/Analytics
  • Social Media Integration
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Template Management
  • Third Party Integrations
  • WYSIWYG Editor
  • Web Forms

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  • API
  • Activity Dashboard
  • Activity Tracking
  • Analytics/ROI Tracking
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  • Campaign Analytics
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  • Contact Management
  • Conversion Tracking
  • Customer Database
  • Customisable Branding
  • Customisable CTAs
  • Customisable Forms
  • Customization
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Distribution
  • Email Marketing
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multivariate Testing
  • Real Time Data
  • SMS Marketing Management
  • Sales Analytics
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Social Promotion
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management

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  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Auto-Responders
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  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Attribution
  • Contact Database
  • Contact Management
  • Contextual Targeting
  • Conversion Tracking
  • Coupons
  • Customer Segmentation
  • Customisable Branding
  • Customisable Templates
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Email Marketing
  • Engagement Analytics
  • Event Triggered Actions
  • Landing Pages/Web Forms
  • Location-Based Marketing
  • Mobile Access
  • Mobile Alerts
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Push Notifications
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Reminders
  • Reporting & Statistics
  • SMS Marketing Management
  • SMS Messaging
  • Social Media Integration
  • Social Promotion
  • Text-to-Win
  • Third Party Integrations
  • Visual Analytics

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  • Activity Tracking
  • Alerts/Notifications
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  • Behavioural Targeting
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Click Tracking
  • Content Analytics
  • Content Management
  • Contextual Targeting
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customer Profiles
  • Customer Segmentation
  • Customisable Branding
  • Customisable Forms
  • Customisable Templates
  • Customization
  • Drag & Drop
  • Email Management
  • Email Marketing
  • Engagement Analytics
  • Event Triggered Actions
  • Experience Management
  • Lead Capture
  • Lead Generation
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Recommendations
  • Reporting & Statistics
  • Reporting/Analytics
  • Template Management
  • Third Party Integrations
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Personalisation

View full list of Personalisation Software

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  • API
  • Activity Dashboard
  • Alerts/Notifications
  • Automated Scheduling
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  • Campaign Segmentation
  • Communication Management
  • Contact Management
  • Content Management
  • Contextual Targeting
  • Conversion Tracking
  • Customer Segmentation
  • Customisable Branding
  • Customisable Forms
  • Customisable Templates
  • Data Import/Export
  • Device Targeting
  • Drag & Drop
  • Drip Campaigns
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Expiry Notifications
  • Geolocation
  • Geotargeting
  • Mobile Access
  • Mobile Alerts
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Notification Scheduling
  • Push Notifications
  • Real Time Analytics
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Subscription Management
  • Template Management
  • Third Party Integrations
  • Visual Notifications
  • Web Notifications

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Blueshift Reviews for UK Users

Read all reviews

Overall rating

4.4/5

Average score

Ease of Use 4.4
Customer Service 4.5
Features 4.6
Value for Money 4.5

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Write a Review!
Chris K.
Sr Director, CRM
Financial Services, 501-1,000 Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 31/05/2019

"Reliable, fast, dynamic cdp - perfect for fast growing CRM teams"

Comments: personalization at scale, omni channel marketing, dynamic customer experiences

Pros: The tech is super reliable and fast; the automation capabilities are top notch; integrating data is easy which has allowed us to deepen personalization to millions of daily users. We consider blueshift to be a partner because of the level of support they've given in helping us drive growth.

Cons: Nothing. But in an ideal world, I do with the customer level reporting was more more robust.

  • Reviewer Source 
  • Reviewed on 31/05/2019
Verified Reviewer
CRM Manager
Financial Services, 501-1,000 Employees
Used the Software for: 1+ year
  • Overall Rating
    4 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    4 /5
  • Customer Support
    5 /5
  • Value for Money
    4 /5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 21/05/2019

"Super versatile, user-friendly platform that proves to be a great marketing tool"

Comments: We've been implementing quite a few different frequency tests lately - and Blueshift makes it easy to flag customers in certain segments to easily evaluate and track how the tests are performing. We've been able to identify gaps in revenue that we're missing because we aren't emailing at the most optimal cadence for consumers.

Pros: Blueshift is very versatile from a functionality standpoint. I feel like we are able to accomplish most things we want to test easily and efficiently. For the most part it is very user friendly as well. I've only been a daily user for the past 5 months, and I feel like I was able to pick it up very quickly with limited frustration.

Cons: The dashboard tends to be a bit buggy - it usually doesn't impact what we're trying to accomplish, but it can get frustrating when you run into issues that prevent you from finishing a task. I will say that support is very quick to respond and usually resolves issues in a timely manner. Another point that I've spoken with the Blueshift team about is more robust reporting. Many times we are interested in looking at campaign trends filtered by template - there are ways to look at overall template performance and overall campaign performance - but not a way to layer both. I'd love to see more intricate reporting in the future.

  • Reviewer Source 
  • Reviewed on 21/05/2019
Darshit P.
Staff Engineer
Financial Services, 501-1,000 Employees
Used the Software for: 2+ years
  • Overall Rating
    4 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    5 /5
  • Customer Support
    3 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 21/05/2019

"CDP with Intelligence"

Comments: Blueshift has been very useful for supporting our CDP initiatives. The Tech Stack that the software uses are best in class with latest and greatest technologies. It is evident when we integrate customer interaction events into the platform. It offers great segmentation and syndication features for the Marketing Department to execute campaigns specific to email and social channels

Pros: Flexibility of Data Integration
Ability to create reusable segments
Dynamic Templates for personalization
Dynamic API Integration
Cloud App Integration with tools like Salesforce
Data Science and Machine Learning models that the software produces

Cons: Analytic Capabilities . Would like to see features that allows query engine and analytics reports on the data sets. This helps users drive campaigns

  • Reviewer Source 
  • Reviewed on 21/05/2019
Cat C.
Marketing Manager
Financial Services, 501-1,000 Employees
Used the Software for: 6-12 months
  • Overall Rating
    5 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    5 /5
  • Customer Support
    Unrated
  • Value for Money
    Unrated
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 21/05/2019

"Great Customer Data Platform"

Comments: Blueshift is pretty easy to work with and are open to listening to suggestions to improving the experience.

Pros: Blueshift makes it very easy to set up email campaigns by events or customer segments that are one time or recurring. When segments are created they do not need to be constantly refreshed. It is easy to make changes to templates.

Cons: There are some quirks like not being able to archive templates from campaigns, which can muddy up a branch and not being able to duplicate a branch within a campaign. There are additional features that would make it easier to use, but it is still a great software as is.

  • Reviewer Source 
  • Reviewed on 21/05/2019
Abhishek G.
Marketing Manager
Financial Services, 501-1,000 Employees
Used the Software for: 1+ year
  • Overall Rating
    4 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    4 /5
  • Customer Support
    5 /5
  • Value for Money
    4 /5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 22/05/2019

"Blueshift Review"

Pros: The ability to push audience from blueshift to platforms such as google and facebook and update these audience automatically.

Cons: The reporting can be a little better and the platform is a little buggy at times.

  • Reviewer Source 
  • Reviewed on 22/05/2019