Who Uses Blueshift?

We work with digital first brands across consumer finance, eLearning, ecommerce, online media, hospitality, and more seeking to improve their marketing effectiveness through data-driven experiences.

What Is Blueshift?

Blueshift's SmartHub CDP gives B2C brands all the tools they need to deliver relevant, connected experiences across the entire omnichannel customer journey. The single, flexible, easy-to-use platform unifies customer data from any source, unlocks intelligence with customizable AI, and activates data in real-time with automated decisioning. Marketers can now orchestrate connected omnichannel customer experiences shaped around customer understanding and behaviors real-time.

Blueshift Details

Blueshift

https://blueshift.com

Founded 2014

Blueshift Pricing Overview

Blueshift does not have a free version but does offer a free trial.

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Free Version

No

Free Trial

Yes

Deployment

Cloud, SaaS, Web

Training

In Person

Live Online

Webinars

Documentation

Support

24/7 (Live Rep)

Business Hours

Online

Blueshift Features

  • Channel Management
  • Contact Database
  • Email Marketing
  • Event Triggered Actions
  • Lead Management
  • Multi-Campaign

View full list of Campaign Management Software

  • Behavioural Analytics
  • Campaign Management
  • Customer Profiles
  • Customer Segmentation
  • Data Integration
  • Data Matching
  • GDPR Compliance
  • Personalisation
  • Predictive Modeling

View full list of Customer Data Platforms

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • List Management
  • Mobile Optimised Emails
  • Reporting/Analytics
  • Subscriber Management
  • Template Management
  • WYSIWYG Email Editor

View full list of Email Marketing Software

  • A/B Testing
  • Analytics/ROI Tracking
  • Customisable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking

View full list of Marketing Automation Software

  • Channel Attribution
  • Contextual Targeting
  • Coupons
  • Email Marketing
  • Engagement Monitoring
  • Location-Based Marketing
  • Push Notifications
  • Text Messaging
  • Text-to-Win

View full list of Mobile Marketing Software

  • A/B Testing
  • Abandoned Cart Saver
  • Account Based Marketing
  • Behavioural Targeting
  • Campaign Segmentation
  • Content Analytics
  • Contextual Targeting
  • Customer Profiles
  • Experience Management
  • Recommendation Engine
  • Website Personalisation

View full list of Personalisation Software

  • A/B Testing
  • Analytics
  • Campaign Segmentation
  • Contextual Targeting
  • Device Targeting
  • Expiry Notifications
  • Geo Targeting
  • Mobile Notifications
  • Notification Scheduling
  • Visual Notifications
  • Web Notifications

View full list of Push Notifications Software

Blueshift Alternatives

More Blueshift alternatives

Blueshift Reviews for UK Users

Showing 5 of 5 reviews

Overall
4.4/5
Ease of Use
4.4/5
Customer Service
4.5/5
Features
4.6/5
Value for Money
4.5/5
Chris K.
Sr Director, CRM
Financial Services, 501-1,000 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 31/05/2019

"Reliable, fast, dynamic cdp - perfect for fast growing CRM teams"

Comments: personalization at scale, omni channel marketing, dynamic customer experiences

Pros: The tech is super reliable and fast; the automation capabilities are top notch; integrating data is easy which has allowed us to deepen personalization to millions of daily users. We consider blueshift to be a partner because of the level of support they've given in helping us drive growth.

Cons: Nothing. But in an ideal world, I do with the customer level reporting was more more robust.

  • Reviewer Source 
  • Reviewed on 31/05/2019
Verified Reviewer
CRM Manager
Financial Services, 501-1,000 Employees
Used the Software for: 1+ year
  • Overall Rating
    4/5
  • Ease of Use
    5/5
  • Features & Functionality
    4/5
  • Customer Support
    5/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 21/05/2019

"Super versatile, user-friendly platform that proves to be a great marketing tool"

Comments: We've been implementing quite a few different frequency tests lately - and Blueshift makes it easy to flag customers in certain segments to easily evaluate and track how the tests are performing. We've been able to identify gaps in revenue that we're missing because we aren't emailing at the most optimal cadence for consumers.

Pros: Blueshift is very versatile from a functionality standpoint. I feel like we are able to accomplish most things we want to test easily and efficiently. For the most part it is very user friendly as well. I've only been a daily user for the past 5 months, and I feel like I was able to pick it up very quickly with limited frustration.

Cons: The dashboard tends to be a bit buggy - it usually doesn't impact what we're trying to accomplish, but it can get frustrating when you run into issues that prevent you from finishing a task. I will say that support is very quick to respond and usually resolves issues in a timely manner. Another point that I've spoken with the Blueshift team about is more robust reporting. Many times we are interested in looking at campaign trends filtered by template - there are ways to look at overall template performance and overall campaign performance - but not a way to layer both. I'd love to see more intricate reporting in the future.

  • Reviewer Source 
  • Reviewed on 21/05/2019
Darshit P.
Staff Engineer
Financial Services, 501-1,000 Employees
Used the Software for: 2+ years
  • Overall Rating
    4/5
  • Ease of Use
    4/5
  • Features & Functionality
    5/5
  • Customer Support
    3/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 21/05/2019

"CDP with Intelligence"

Comments: Blueshift has been very useful for supporting our CDP initiatives. The Tech Stack that the software uses are best in class with latest and greatest technologies. It is evident when we integrate customer interaction events into the platform. It offers great segmentation and syndication features for the Marketing Department to execute campaigns specific to email and social channels

Pros: Flexibility of Data Integration
Ability to create reusable segments
Dynamic Templates for personalization
Dynamic API Integration
Cloud App Integration with tools like Salesforce
Data Science and Machine Learning models that the software produces

Cons: Analytic Capabilities . Would like to see features that allows query engine and analytics reports on the data sets. This helps users drive campaigns

  • Reviewer Source 
  • Reviewed on 21/05/2019
Cat C.
Marketing Manager
Financial Services, 501-1,000 Employees
Used the Software for: 6-12 months
  • Overall Rating
    5/5
  • Ease of Use
    4/5
  • Features & Functionality
    5/5
  • Customer Support
    Unrated
  • Value for Money
    Unrated
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 21/05/2019

"Great Customer Data Platform"

Comments: Blueshift is pretty easy to work with and are open to listening to suggestions to improving the experience.

Pros: Blueshift makes it very easy to set up email campaigns by events or customer segments that are one time or recurring. When segments are created they do not need to be constantly refreshed. It is easy to make changes to templates.

Cons: There are some quirks like not being able to archive templates from campaigns, which can muddy up a branch and not being able to duplicate a branch within a campaign. There are additional features that would make it easier to use, but it is still a great software as is.

  • Reviewer Source 
  • Reviewed on 21/05/2019
Abhishek G.
Marketing Manager
Financial Services, 501-1,000 Employees
Used the Software for: 1+ year
  • Overall Rating
    4/5
  • Ease of Use
    4/5
  • Features & Functionality
    4/5
  • Customer Support
    5/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 22/05/2019

"Blueshift Review"

Pros: The ability to push audience from blueshift to platforms such as google and facebook and update these audience automatically.

Cons: The reporting can be a little better and the platform is a little buggy at times.

  • Reviewer Source 
  • Reviewed on 22/05/2019