Blueshift

Blueshift

by Blueshift

Who Uses Blueshift?

Marketers at digitally native brands who want to improve marketing effectiveness through the use of technology and consumer brands looking for digital transformation with AI technology.

What Is Blueshift?

Blueshifts Customer Data Activation Platform (CDAP) is purpose-built for marketers looking to harness the full power of their customer data. The CDAP unifies customer data from any source to build a singular view of every single customer. Non-technical marketers can utilize the power of AI to target the right customers, with the right content, through the best channel and best time with self-driving journey flows that create a seamless 1:1 experience.

Blueshift Details

Blueshift

https://blueshift.com

Founded 2014

Blueshift Pricing Overview

Blueshift does not have a free version but does offer a free trial.

Free Version

No

Free Trial

Yes

Deployment

Cloud, SaaS, Web

Training

In Person

Live Online

Webinars

Documentation

Support

24/7 (Live Rep)

Business Hours

Online

Blueshift Features

Artificial Intelligence (AI) Software
Chatbot
For Healthcare
For Sales
For eCommerce
Multi-Language
Predictive Analytics
Process/Workflow Automation
Virtual Personal Assistant (VPA)
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Behavioural Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalisation
Predictive Modeling
A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
List Management
Mobile Optimised Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor
A/B Testing
Analytics/ROI Tracking
Customisable CTAs
Drip Campaigns
Dynamic Content
Landing Pages/Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win
A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioural Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalisation
A/B Testing
Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Expiry Notifications
Geo Targeting
Mobile Notifications
Notification Scheduling
Visual Notifications
Web Notifications
2-Way Messaging
Contact Management
MMS
Mass Texting
Message Personalisation
Mobile Coupons
Mobile Keywords
Polls/Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

Blueshift Reviews for UK Users

Showing 5 of 5 reviews

Overall
4.4/5
Ease of Use
4.4/5
Customer Service
4.5/5
Features
4.6/5
Value for Money
4.5/5
Chris K.
Sr Director, CRM
Financial Services, 501-1,000 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 31/05/2019

"Reliable, fast, dynamic cdp - perfect for fast growing CRM teams"

Comments: personalization at scale, omni channel marketing, dynamic customer experiences

Pros: The tech is super reliable and fast; the automation capabilities are top notch; integrating data is easy which has allowed us to deepen personalization to millions of daily users. We consider blueshift to be a partner because of the level of support they've given in helping us drive growth.

Cons: Nothing. But in an ideal world, I do with the customer level reporting was more more robust.

  • Reviewer Source 
  • Reviewed on 31/05/2019
Verified Reviewer
CRM Manager
Financial Services, 501-1,000 Employees
Used the Software for: 1+ year
  • Overall Rating
    4/5
  • Ease of Use
    5/5
  • Features & Functionality
    4/5
  • Customer Support
    5/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 21/05/2019

"Super versatile, user-friendly platform that proves to be a great marketing tool"

Comments: We've been implementing quite a few different frequency tests lately - and Blueshift makes it easy to flag customers in certain segments to easily evaluate and track how the tests are performing. We've been able to identify gaps in revenue that we're missing because we aren't emailing at the most optimal cadence for consumers.

Pros: Blueshift is very versatile from a functionality standpoint. I feel like we are able to accomplish most things we want to test easily and efficiently. For the most part it is very user friendly as well. I've only been a daily user for the past 5 months, and I feel like I was able to pick it up very quickly with limited frustration.

Cons: The dashboard tends to be a bit buggy - it usually doesn't impact what we're trying to accomplish, but it can get frustrating when you run into issues that prevent you from finishing a task. I will say that support is very quick to respond and usually resolves issues in a timely manner. Another point that I've spoken with the Blueshift team about is more robust reporting. Many times we are interested in looking at campaign trends filtered by template - there are ways to look at overall template performance and overall campaign performance - but not a way to layer both. I'd love to see more intricate reporting in the future.

  • Reviewer Source 
  • Reviewed on 21/05/2019
Darshit P.
Staff Engineer
Financial Services, 501-1,000 Employees
Used the Software for: 2+ years
  • Overall Rating
    4/5
  • Ease of Use
    4/5
  • Features & Functionality
    5/5
  • Customer Support
    3/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 21/05/2019

"CDP with Intelligence"

Comments: Blueshift has been very useful for supporting our CDP initiatives. The Tech Stack that the software uses are best in class with latest and greatest technologies. It is evident when we integrate customer interaction events into the platform. It offers great segmentation and syndication features for the Marketing Department to execute campaigns specific to email and social channels

Pros: Flexibility of Data Integration
Ability to create reusable segments
Dynamic Templates for personalization
Dynamic API Integration
Cloud App Integration with tools like Salesforce
Data Science and Machine Learning models that the software produces

Cons: Analytic Capabilities . Would like to see features that allows query engine and analytics reports on the data sets. This helps users drive campaigns

  • Reviewer Source 
  • Reviewed on 21/05/2019
Cat C.
Marketing Manager
Financial Services, 501-1,000 Employees
Used the Software for: 6-12 months
  • Overall Rating
    5/5
  • Ease of Use
    4/5
  • Features & Functionality
    5/5
  • Customer Support
    Unrated
  • Value for Money
    Unrated
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 21/05/2019

"Great Customer Data Platform"

Comments: Blueshift is pretty easy to work with and are open to listening to suggestions to improving the experience.

Pros: Blueshift makes it very easy to set up email campaigns by events or customer segments that are one time or recurring. When segments are created they do not need to be constantly refreshed. It is easy to make changes to templates.

Cons: There are some quirks like not being able to archive templates from campaigns, which can muddy up a branch and not being able to duplicate a branch within a campaign. There are additional features that would make it easier to use, but it is still a great software as is.

  • Reviewer Source 
  • Reviewed on 21/05/2019
Abhishek G.
Marketing Manager
Financial Services, 501-1,000 Employees
Used the Software for: 1+ year
  • Overall Rating
    4/5
  • Ease of Use
    4/5
  • Features & Functionality
    4/5
  • Customer Support
    5/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 22/05/2019

"Blueshift Review"

Pros: The ability to push audience from blueshift to platforms such as google and facebook and update these audience automatically.

Cons: The reporting can be a little better and the platform is a little buggy at times.

  • Reviewer Source 
  • Reviewed on 22/05/2019