18 years helping British businesses
choose better software

What is Boulevard?

An industry first, Boulevard offers full payment facilitation. Help reduce chargebacks and elevate your checkout with Boulevard Payments and Boulevard Duo—our sleek EMV card reader and modern point of sale purpose-built for self-care services. Take advantage of Boulevard Offset and share credit card processing fees with your clients. Plus, encourage higher tips for your staff with our one-tap tipping feature.

Who Uses Boulevard?

Self-care businesses wanting a fully-integrated business management platform that handles everything from scheduling to point of sale - helping businesses boost revenue and increase client retention.

Boulevard Software - Powerful Data with Actionable Insights
Boulevard Software - Front Desk Management
Boulevard Software - Increase Engagement with Convenient Two-Way Communication
Boulevard Software - Take Payments Effortlessly Through Boulevard's All-in-one Payments Platform
Boulevard Software - Scheduling Made Easy with Boulevard

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Reviews of Boulevard

Average score

Overall
4.6
Ease of Use
4.6
Customer Service
4.7
Features
4.4
Value for Money
4.5

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Chris
Chris
Owner in US
Verified LinkedIn User
Consumer Services, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Top-tier salon management solution that continues to improve

5.0 4 years ago

Comments: We are very happy with our switch to Boulevard. Migration went very smoothly, we got up and running with minimal problems, support has been great since day 1. The only issues we've had have been or are currently being actively worked on in product cycles. Our day-to-day is much smoother than previous solutions, we love being on Boulevard!

Pros:

Intelligent booking and client-specific service timing has saved us countless hours at the front desk and increased our service revenue 10%+. The calendar and schedule are very easy to use, our new front desk staff is trained up in half the time as previous software. The integrated booking widget that lives on our site is wonderful for preserving a fluid brand experience for clients booking online.

Cons:

Add-ons for advanced features can start to add up on top of an already higher base price, and the cost to migrate from an another product can get very high (though if you are good with Excel you can prep migration sheets yourself and save a lot like we did). Reporting was initially a weak spot but has been continuously improved over the past year and is nearly at parity with our previous solution.

Tonii
Operations Manager in US
Medical Practice, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Love BLVD!

5.0 2 months ago

Comments: BLVD has been great to work with. The system is easy, and the academy is very helpful when hiring new staff and having them learn the system.

Pros:

Super user friendly. Always updating to their system. The academy and help chat are excellent for learning the system as well.

Cons:

Could improve/add some features. Although BLVD is always working on adding updates, there is still a few key things that would be even more helpful.

Harry
Managin Member in US
Retail, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Not for you if you need to integrate with Quickbooks, or like to see detailed appointment metric reports

3.0 last year

Comments: I would change back to Mindbody in a second. Other than the online booking features MB has a flawless integration with Quickbooks (through flexbooks)

Pros:

Online booking and clean calendar and client history (including appointments, payments, and services).

Cons:

Quickbooks integration is terrible, time consuming and confusing and you have to do it on your own. Appointment metric reports are sub par. If you offer inhouse financing, you will not be able to input payment plans into BLVD. You will have to run payments manually each day which is time consuming. Onboarding people will tell you you can manage this via memberships, but this is not accurate because BLVD will take any membership payments as a new sale, so this will mess up your accounting.

Boulevard Labs Response

last year

"Thank you for taking the time to leave a review. We're sorry to hear that you had a hard time with the QuickBooks integration. We are already working on some improvements, and our product team will be reaching out to better understand your feedback.

Jeff
Owner and Director of Operations in US
Consumer Services, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Amazing Salon Software

5.0 2 months ago

Comments: Amazing - great customer service. So much better than other software I've used (MindBody / Zenoti)

Pros:

Ease of use for both clients and salons.

Cons:

As a manager, I wish there was a component in the mobile app to access sales report and potential revenue

Andi
Salon Director in US
Retail, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Salon Director

5.0 3 months ago

Comments: Positive, every time I engage with a team member from Boulevard they are patient, professional & extremely helpful.

Pros:

How user friendly it is. Remote access to the system. Message system. The list goes on & on...

Cons:

The fact that you cannot turn reports into PDF's like you can when using summaries. Therefore, I never want to see the summary option removed from the system.

Taylor
Salon Coordinator in US
Cosmetics, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Thank You Boulevard

5.0 3 months ago

Comments: The best decision we've made for our business in a LONG time!

Pros:

The consistent customer service. No matter who helped you, you always received someone who was committed to solving your problem.

Cons:

Not being able to have phone support was an adjustment but the chat and zooms are awesome to use. Just a different pace.

April
Esthetician in US
Retail, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

review for app

5.0 2 months ago

Comments: I would say that my experience has been alright so far

Pros:

How you can save info on clients profile

Cons:

Having to cancel a whole appointment just to add another service to the profile

Morgan
Stylist and Assistant Manager in US
Consumer Services, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Great quality software

5.0 2 months ago

Pros:

Very user friendly and always making great updates

Cons:

Wish there were more options on the phone app version

Bekki
RN, CANS in US
Medical Practice, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

I couldn’t be happier!

5.0 3 months ago

Comments: Learning it was so much easier than other platforms I’ve used . Clients are giving me great feedback. Customer service is above and beyond.

Pros:

User friendly. Great customer service and support.

Cons:

Higher fees for credit card transactions.

Patricia
APRN in US
Cosmetics, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Super happy with this EMR system

5.0 2 months ago

Comments: Great! Customer service is quick and efficient. System is easy to use!

Pros:

Very client friendly and provider friendly!

Cons:

I don’t like that I have to do a service add on for every injectable service at checkout.

Isabel
Client Experience Coordinator in US
Medical Practice, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Organized and Interactive!

5.0 2 years ago

Pros:

The pre-booking feature makes scheduling future appointments extremely easy! Also, separate tabs for customer's history with services, transactions, and product purchases make it easy to help clients find what they are looking for.

Cons:

The integration of packages from our previous booking system did not transfer correctly, which is the only issue we ran into.

Anna
Owner in US
Consumer Services, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

So happy we switched to Boulevard

4.0 2 years ago

Comments: Very good

Pros:

Boulevard has a great onboarding team and customer service. Learning the program was easy because its intuitive and the support page is very helpful.

Cons:

It is missing some things in the app for owners.

Kinsey
Wellness Coordinator in US
Health, Wellness & Fitness, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

User friendly service

5.0 8 months ago

Pros:

I like how fast and efficient Boulevard is. I use Boulevard every day to book appointments, process sales and so much more. Boulevard really does it all. What i like most about it is how easy it is to use and how responsive their customer service is if you have any questions that need to be resolved. Boulevard is customizable to use for your business. I find it easy to keep track of appointments, and clients find it easy as well, since boulevard can send them confirmation email and texts. Overall, I find Boulevard to be such a helpful resource to the business i work at.

Cons:

I dont have many critiques for Boulevard, my only critique would be for the Boulevard app interface, it does not have all the same options that the website does.

Jacinda
Front Bar Receptionist in US
Health, Wellness & Fitness, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Review of BLVD

5.0 3 months ago

Comments: Amazing! Not many updates to the point where they are annoying but enough updates to keep everything running!

Pros:

Very easy to learn and easy to book clients in!

Cons:

Lack of knowledge when updates happen making it sometimes hard to navigate at first

Destiny
Reception in US
Cosmetics, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Great For Spas

5.0 8 months ago

Pros:

Easy use, great system. Work at a spa and use this every day, nice real time connection.

Cons:

The refreshes while in the middle of using

Nidia
Esthetician in US
Consumer Services, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

easy to check on my phone

5.0 8 months ago

Comments: Is easy to look for my earnings and show my tip and what the client bought on the history

Pros:

The app is great I can check my booking from my cell Phone

Cons:

To much notification. But at the end is ok because we have the control

Nadine
Manager in US
Cosmetics, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Boulevard review

5.0 8 months ago

Pros:

It’s so easy to use and so functional. Easiest to train with as well!

Cons:

No cons necessarily but lag times affect the schedule sometimes

Ellie
Esthetician in US
Retail, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Boulevard!

4.0 8 months ago

Pros:

Very easy to navigate. The way we can detail clients charts

Cons:

Sometimes can be slow. Lots of updates that we have to catch up on

Marisa
Assistant Manager in US
Cosmetics, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Superior customer service with a fully integrated system

4.0 2 years ago

Comments: Overall Boulevard has been an upgrade for our salon in both the interface and customer service aspects. There are many features which allow for a smooth and seamless experience, with only a few clunkier features (mentioned above) that would make for an overall excellent experience if adjusted.

Pros:

Boulevard is a very user friendly platform which has enabled a smooth and seamless transition over from our previous booking system. Their integrated FAQ's help with nearly every question you may have, and if there isn't an answer within their pages the live help desk is always available and ready to assist you.

Cons:

There are a few features which are a little clunky and could use some upgrades. The most noticeable is the "add on" feature which only allows you to adjust the last appointment booked within a string of multiple appointments for one client. This forces you to cancel off all appointments within one block and re-book if clients want to upgrade an add on last minute. The other feature that could use some work is when multiple appointments are booked under one name, but two separate clients want to split the cost of the appointments. There is no feature which allows you to separate the booking into two transactions, so the only option is to remove the service and re-book it under another name. This makes for a clunkier client experience. The last feature that could use some work is from the client interface via the online booking platform. All clients have an integrated profile both internally and externally, but we have received many complaints that there is not a way for clients to go in an adjust, cancel, or check upcoming appointments externally. We are always happy to help clients on our end, but most clients would prefer to have more access to their booked appointments during our non operating hours.

Dorcas
Esthetician in US
Cosmetics, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Helpful and easy app

5.0 2 months ago

Comments: I love it, easy to navigate and find what your looking for.

Pros:

It’s easy to navigate and easy to understand.

Cons:

Honestly Nothing in particular did I dislike about the app

Viktoriia
Esthetician in US
Health, Wellness & Fitness, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Best app for estheticians

5.0 8 months ago

Pros:

Easy to use, user friendly interface, quick updates

Cons:

N/a.

Grace
Licensed Massage therapist in US
Alternative Medicine, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Amazing app for spa services

5.0 2 years ago

Pros:

The layout and easy side menu make it straightforward to see my own bookings or get an overall view of the day, week, or month at the spa. The newly added access to documents and forms and the ability to update SOAP notes on the app is incredibly helpful and time saving.

Cons:

I can’t think of any shortcomings of this app! I love that I can text the spa via the designated number to communicate with front desk, that all the paperwork I need to view is handy from the app now, and that I get text alerts with new booking information. Best scheduling app I’ve used so far

Mary
General Manager in US
Consumer Services, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Boulevard

5.0 2 years ago

Comments: 100% happy with software

Pros:

easy to book appointments, POS, many useful reports, great customer support

Cons:

down side to customer support is that texting is only option

Jacqueline
Esthetician in US
Health, Wellness & Fitness, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Blvd

4.0 2 years ago

Comments: Overall it has been good. It is relatively easy to use and I like the ability to customize to our needs

Pros:

Easy of scheduling, texting, being able to book a resource

Cons:

Reports could use some work. I also wish we could search a transaction by the service provider

luz mary
luz mary
teacher in US
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

My transformative experience.

4.0 last year

Comments: I have been delighted from the first moment, it has been very easy for me to familiarize myself with all the functions and tools that it offers me.

Pros:

It's great it allows me to manage everything from scheduling appointments to the point of sale, very efficiently and without complications.

Cons:

Well sometimes it has been a bit slow or not very responsive in solving my problems but there is always room for improvement.