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United Kingdom Local product
Apteco Orbit

Apteco Orbit

United Kingdom Local product

What is Apteco Orbit?

Apteco Orbit is an end-to-end actionable marketing insights platform, connecting you with your data. Connect people and channels, analyse data, target your audience, and manage campaigns – all on one intuitive platform.

Apteco Orbit offers one place to create audience lists, visualise your data, and activate and optimise high-performance marketing campaigns. Our leading software platform brings analytics, visualisation and customer segmentation to your fingertips.

Who Uses Apteco Orbit?

Our international partner network of marketing service providers has led to over 500 installations and over 3,700 users within organisations all over the world.

Apteco Orbit Software - Apteco Orbit - Calculated measures

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Reviews of Apteco Orbit

Average score

Overall
4.7
Ease of Use
4.6
Customer Service
5.0
Features
4.6
Value for Money
4.9

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
70%
4
30%
Mark
Mark
Operations Director in UK
Verified LinkedIn User
Marketing & Advertising, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Apteco Orbit

4.0 3 years ago

Pros:

Apteco's Orbit is a fantastic addition to the suite of products they offer. It's ability to present data to non tech folk and make it come alive is brilliant. They are always updating this so even if the options aren't there quite yet - they listen to you and there is a good chance you'll end up with something similar to what you require. The best part about the software is you don't need a license to be able to view the reports - the fact anyone in the business domain can view data stats / reports and dashboards is great.

Cons:

There are a few things you can't quite do in the product that you can in Faststats itself - but it's getting there. Mapping is something that needs to be developed a bit further as it's the perfect tool for visualisations - but it needs the ability to have shading at different levels (ie Postcode District or Sector).

Apteco Response

3 years ago

Hi Mark, thanks so much for the fantastic Orbit review! We are pleased that Orbit has been such an effective product to your organisation and helped with meaningful marketing and data decisions. It's great to hear that you appreciate the ease of access, and thanks also for the mapping feedback.

Lee
Lead Data and Analytics Manager in UK
Nonprofit Organization Management, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Using Orbit for MI dashboards

5.0 last year

Comments: I have used Orbit since it was first launched (Pun intended) it is a platform that is easy to use, very user friendly and makes creating impactful meaningful dashboards simple and easy to for both people who create and consume the information.

Pros:

It is a very simple easy to use system, creating dashboards takes no time even for inexperienced users with no complex programing required.

Cons:

Limited to the data held within the faststats system currently however this is likely to change in the near future. though this is down as a con it is still a positive thing as the data is easy to add to the system and get in a structure that makes the use of Orbit easy.

Apteco Response

last year

Thank you for your review Lee! We are so pleased Orbit has proven beneficial for both yourself and your company

Damien
Solutions Developer in UK
Information Technology & Services, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Acxiom Orbit Review

4.0 3 years ago

Comments: Great experience in config/setup Apteco team were more than helpful with any queries/setup problems i encountered.

Pros:

Easy to setup with the rest of the Apteco suite, all links in well together.

Cons:

Team we have set the Orbit suite up for have had no problems using the tool and are more than happy so no problems/issues to report at the moment in time.

Apteco Response

3 years ago

Hi Damien, thanks so much for the fantastic Orbit review! We are pleased that Orbit has been such an effective product to your organisation and helped with meaningful marketing and data decisions. It's also fantastic to hear you had a great experience with configuration and setup and the team here at Apteco helped you with those queries!

Stacey
Data Manager in UK
Nonprofit Organization Management, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Cats Protection - Orbit Review

5.0 3 years ago

Comments: Brilliant support but there have been such minimal issues it's not really need required

Pros:

The user-friendly nature to create and view with real-time access drew us immediately to Orbit. After gathering team requirements, we set about building a suite of dashboards which gave a view of supporter behaviour and giving patterns by business area, appeal/activity, product, and channel for the first time ever. In total, the team have created over 50 dashboards in less than a year and received fantastic feedback at finally being able to understand our supporter behaviour in a meaningful and actionable way. The teams can easily navigate the dashboards with the simple filter and drilldown options and are thrilled to have their monthly manual reporting processes replaced by near-real time self-service dashboards that are both useful to their decision making and visually appealing.

Cons:

Limitation on tile numbers and on calculations - would like to add in targets and costs not contained within CRM

Apteco Response

3 years ago

Thanks so much for the fantastic Orbit review, Stacey. We are so pleased that Orbit has been such an effective product to your organisation and helped with meaningful marketing and data decisions.

Cara
Project Manager in UK
Publishing, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Great easy to use software

4.0 2 years ago

Comments: Traning has been good and the annual conferences are really useful for networking and seeing what is on the roadmap

Pros:

Customisable, easy to train staff on and flexability

Cons:

It meets our needs so cant think of anything

Apteco Response

2 years ago

Thanks for the great feedback! From everyone at Team Apteco

Nick
Senior Solutions Consultant in UK
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Easy to use and powerful dashboards

5.0 3 years ago

Comments: I really like using Apteco Orbit to create dashboards for my clients or showing them how easy it is to use.

Pros:

Apteco Orbit is really easy to use and stunning and powerful dashboards can be created is a short space of time. These can then also be shared easily within the organisation.

Cons:

The date filtering could be extended further, to mirror that of the capability in FastStats.

Apteco Response

3 years ago

Hi Nick, thanks so much for the fantastic Orbit review! We are pleased that Orbit has been such an effective product to your organisation and helped with meaningful marketing and data decisions. We're especially pleased to hear that you find dashboards in Orbit easy to use and share within the organisation!

Syed
DA in Ireland
Computer Software, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Great Visualization Software

5.0 2 years ago

Comments: Great overall product

Pros:

Amazing FunctionalityGreat to useIntuitive

Cons:

More Integrations needed with multiple data sources

Apteco Response

2 years ago

Thanks for the wonderful review! From Team Apteco

Thomas
Insights analyst in UK
Publishing, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Great visual tool!

5.0 3 years ago

Pros:

The ability to essentially use the existing FastStats infrastructure and build upon that to create modern interactive visuals makes orbit a brilliant tool

Cons:

None that I can think of off the top of my head!

Apteco Response

3 years ago

Thanks so much for the fantastic Orbit review, Thomas. We are pleased that Orbit has been such an effective product to your organisation and helped with meaningful marketing and data decisions. We're also delighted to hear that you enjoy the various interactive visuals!

Imran
Manager Solutions Development in UK
Information Technology & Services, 1,001–5,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Excellent Support from a great team!

5.0 3 years ago

Pros:

My team had an easy time with the installation and setup of the tool. The team that uses the software seem to find it easy to use and very intuitive, so just use the tool without any additional support from us. The visualisations I've seen in Orbit are also quite impressive. Instructions provided by Apteco are always clear and concise, and the team is always on hand to address any queries. As a support manager, it is reassuring to know that the support team is always there for you and turnaround times are second to none. We've had experience with many product support teams outside of Apteco and the difference is night and day. Please keep up the great work you do in this area. We also find Apteco listens to feedback on these new products and we've seen improvements come to the product as a result of this.

Cons:

Based on feedback from the team, the product is still fairly new so it isn't a complete package when compared to other Apteco tool such as Faststats , but its definitely on the right track and will make a brilliant tool as it matures.

Apteco Response

3 years ago

Hi Imran, thanks so much for the fantastic Orbit review! We are pleased that Orbit has been such an effective product to your organisation and helped with meaningful marketing and data decisions. It's fantastic to hear that you've found the visualisations in Orbit impressive and clear. We are especially happy to hear that your experience working with our Support Team has been so positive - we're very proud of our people and our products, so it's lovely knowing that this comes across!

Lucy
CRM Data Insight Analyst in UK
Leisure, Travel & Tourism, 501–1,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Beautiful way to visualise data

5.0 2 years ago

Pros:

Fully customisable and easy to use dashboard creation

Cons:

Sometimes it’s a little slow, so allow time for refreshes

Apteco Response

2 years ago

Thanks for the great feedback! From everyone at Team Apteco