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What is Apteco Orbit?
Apteco Orbit is an end-to-end actionable marketing insights platform, connecting you with your data. Connect people and channels, analyse data, target your audience, and manage campaigns – all on one intuitive platform.
Apteco Orbit offers one place to create audience lists, visualise your data, and activate and optimise high-performance marketing campaigns. Our leading software platform brings analytics, visualisation and customer segmentation to your fingertips.
Who Uses Apteco Orbit?
Our international partner network of marketing service providers has led to over 500 installations and over 3,700 users within organisations all over the world.
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Apteco Orbit
Reviews of Apteco Orbit
Using Orbit for MI dashboards
Comments: I have used Orbit since it was first launched (Pun intended) it is a platform that is easy to use, very user friendly and makes creating impactful meaningful dashboards simple and easy to for both people who create and consume the information.
Pros:
It is a very simple easy to use system, creating dashboards takes no time even for inexperienced users with no complex programing required.
Cons:
Limited to the data held within the faststats system currently however this is likely to change in the near future. though this is down as a con it is still a positive thing as the data is easy to add to the system and get in a structure that makes the use of Orbit easy.
Apteco Response
11 months ago
Thank you for your review Lee! We are so pleased Orbit has proven beneficial for both yourself and your company
Cats Protection - Orbit Review
Comments: Brilliant support but there have been such minimal issues it's not really need required
Pros:
The user-friendly nature to create and view with real-time access drew us immediately to Orbit. After gathering team requirements, we set about building a suite of dashboards which gave a view of supporter behaviour and giving patterns by business area, appeal/activity, product, and channel for the first time ever. In total, the team have created over 50 dashboards in less than a year and received fantastic feedback at finally being able to understand our supporter behaviour in a meaningful and actionable way. The teams can easily navigate the dashboards with the simple filter and drilldown options and are thrilled to have their monthly manual reporting processes replaced by near-real time self-service dashboards that are both useful to their decision making and visually appealing.
Cons:
Limitation on tile numbers and on calculations - would like to add in targets and costs not contained within CRM
Apteco Response
3 years ago
Thanks so much for the fantastic Orbit review, Stacey. We are so pleased that Orbit has been such an effective product to your organisation and helped with meaningful marketing and data decisions.
Acxiom Orbit Review
Comments: Great experience in config/setup Apteco team were more than helpful with any queries/setup problems i encountered.
Pros:
Easy to setup with the rest of the Apteco suite, all links in well together.
Cons:
Team we have set the Orbit suite up for have had no problems using the tool and are more than happy so no problems/issues to report at the moment in time.
Apteco Response
2 years ago
Hi Damien, thanks so much for the fantastic Orbit review! We are pleased that Orbit has been such an effective product to your organisation and helped with meaningful marketing and data decisions. It's also fantastic to hear you had a great experience with configuration and setup and the team here at Apteco helped you with those queries!
Apteco Orbit
Pros:
Apteco's Orbit is a fantastic addition to the suite of products they offer. It's ability to present data to non tech folk and make it come alive is brilliant. They are always updating this so even if the options aren't there quite yet - they listen to you and there is a good chance you'll end up with something similar to what you require. The best part about the software is you don't need a license to be able to view the reports - the fact anyone in the business domain can view data stats / reports and dashboards is great.
Cons:
There are a few things you can't quite do in the product that you can in Faststats itself - but it's getting there. Mapping is something that needs to be developed a bit further as it's the perfect tool for visualisations - but it needs the ability to have shading at different levels (ie Postcode District or Sector).
Apteco Response
2 years ago
Hi Mark, thanks so much for the fantastic Orbit review! We are pleased that Orbit has been such an effective product to your organisation and helped with meaningful marketing and data decisions. It's great to hear that you appreciate the ease of access, and thanks also for the mapping feedback.
Great easy to use software
Comments: Traning has been good and the annual conferences are really useful for networking and seeing what is on the roadmap
Pros:
Customisable, easy to train staff on and flexability
Cons:
It meets our needs so cant think of anything
Apteco Response
2 years ago
Thanks for the great feedback! From everyone at Team Apteco