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What is Bókun?

The only tour operator software you need to manage your tours and activities.

Bokun is the leading booking management technology and reservation software built specifically for tours and activities operators.

An all-in-one software solution including: bookable website widgets, online booking engine, connections with dozens of OTA's, channel management, inventory & resource management, exclusive B2B marketplace, website builder and robust reporting.

Who Uses Bókun?

We provide software from all types of companies within the Experience sector from small single person tour providers to large international OTAs and resellers.

Where can Bókun be deployed?

Cloud-based
On-premise

About the vendor

  • Bókun, A TripAdvisor Company
  • Located in Boston, US
  • Founded in 2012

Bókun support

  • Phone Support
  • Chat

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra and 190 others

Languages

Chinese, English, French, German, Italian and 4 others

Bókun pricing

Starting Price:

US$49.00/month
  • Yes, has free trial
  • Yes, has free version

Bókun has a free version and offers a free trial. Bókun paid version starts at US$49.00/month.

Pricing plans get a free trial

About the vendor

  • Bókun, A TripAdvisor Company
  • Located in Boston, US
  • Founded in 2012

Bókun support

  • Phone Support
  • Chat

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra and 190 others

Languages

Chinese, English, French, German, Italian and 4 others

Bókun videos and images

Bókun Software - Need a way to handle bookings? Manage all our bookings in a single interface - including offline and online tour agents (OTA's).
Bókun Software - Want more bookings? Over $59 million worth of tours have been booked through our marketplace over the last 12 months.
Bókun Software - Don't have a website? We provide a one-click website and booking widgets to help you get your tour business online. Here's what a websites product listings could look like.
Bókun Software - Here's another example of what a Bókun generated website could look like.
View 5 more
Bókun video
Bókun Software - Need a way to handle bookings? Manage all our bookings in a single interface - including offline and online tour agents (OTA's).
Bókun Software - Want more bookings? Over $59 million worth of tours have been booked through our marketplace over the last 12 months.
Bókun Software - Don't have a website? We provide a one-click website and booking widgets to help you get your tour business online. Here's what a websites product listings could look like.
Bókun Software - Here's another example of what a Bókun generated website could look like.

Features of Bókun

  • Booking Management
  • CRM
  • Calendar Management
  • GDS/OTA Integration
  • Itinerary Creation
  • Online Booking
  • Package Creation
  • Payment Processing
  • Pricing Management
  • Reporting & Statistics
  • Resource Management
  • Vendor Management

Alternatives to Bókun

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Channel manager with PMS tools and Booking engine. Manage your bookings, guests, accomodations and owners in one single place.
Just pick a template, then customize fonts, colors, and content to match your style.
WeTravel is the leading booking & payments platform for multi-day and group travel businesses.
Leading booking solution for tour, activity and attraction operators, providing powerful software to sell and manage services.
Online reservation system for activities, things to do, attractions, and hotel extras.
Ideal for businesses of all sizes, it is a customer engagement tool that provides users with eCommerce brand discovery options.

Reviews of Bókun

Average score

Overall
4.7
Ease of Use
4.5
Customer Service
4.7
Features
4.6
Value for Money
4.7

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Henk-Jan
Henk-Jan
Owner in Netherlands
Verified LinkedIn User
Leisure, Travel & Tourism, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Pleasure to work with Bokun

5.0 6 years ago

Comments: We are quite satisfied having chosen Bokun. Besides being a well functioning tour booking and management system, it allows you to expand your business easily by assigning agents, affiliates and joining other marketplaces.

Pros:

The look & Feel is great and obviously much effort was put into this. The whole system is fairly intuitive and quick to learn. The help documentation is extensive and written well. Should you not find your answer the help team is quick to respond. Fairly easy to set up, the web modules all look good, the dashboard works well in managing your sales and tours in real time. Setting up agents and affiliates also fairly easy to accomplish. Integration with marketplaces such as Viator also quite smooth, all in all, a good experience and would definitely recommend using.

Cons:

One small issue, no warning when an agents credit is about to reach its limit but we can live with it :-)

Bókun, A TripAdvisor Company Response

6 years ago

Hi Henk-Jan, Thank you for your kind review of Bokun and the team! We're glad that you have had a positive experience with us, and we hope to continue that in the future. We value our users' feedback, as it's a reflection of how we can improve and serve you better. Your agent overdraft limit is a great feature suggestion that we will forward along to our Product team to look into in the future. Please don't hesitate to reach out if you have any other feedback. We're always happy to hear from our users and learn how we can work better together. - Bokun Support

Oleg
owner in Greece
Leisure, Travel & Tourism, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Great customer service

5.0 7 months ago

Pros:

It is easy to set up tours and activities when you work in the tourism industry.

Cons:

Easy booking engine for excursions and activities.

Alternatives Considered: Adobe Acrobat Reader

Reasons for Switching to Bókun: Staff from Bokun explain, how to get more bookings during the season

James
Director in UK
Museums & Institutions, Self Employed
Used the Software for: Free Trial
Reviewer Source

Good all round

5.0 last month New

Comments: Great, as a starter is was daunting to start, but the customer sercice is so good it made the process easy

Pros:

The Customer service is fantastic, i spent 2 hours on the phone running through set up and i didnt feel rushed at all

Cons:

The system is very in depth, which is a good thing, but as a starter is was a lot to take it

Ana
CEO in Colombia
Leisure, Travel & Tourism, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Bokun doesnt line or by emailsupport in

3.0 7 months ago

Comments: Very bd expereince. I don´t uderstand why they have good reviews or they don´t atend to everybody.
Very dangerours Comapny, without responsability afect the work to people like me.

Pros:

One Booking Software without Support inst Booking Software: I was in the process to change the Booking softtware and I decided to use BOKUN. Ineeded a lot ofquestions to solve and to work with the Website, but nobody anwered me. They joked me and also I used different times the Caht in line, but is not working in Turkey time and also off. Thes problems was reapted twice. So, Idecided to begi form ceros with other Booking software and to ask to paypal return my money back.

Cons:

doesnt have Support !!! IReesposability witht the users Support is the most important to me T

Nadine
Managing Director in Malta
Leisure, Travel & Tourism, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Bokun , a easy way to keep track of bookings

5.0 3 months ago

Comments: Good , finally Bokun has allowed me to see bookings on one platform

Pros:

Live chat and if there is an unsolved issue, Customer care agent phone

Cons:

Can be a bit complicated to use , especially joining Bokun lately, until one gets used to the set up n

Alternatives Considered: GoDaddy Website Builder

Reasons for Switching to Bókun: I opted for Bokun as it is linked to Viator/ TripAdvisor

Rachel
Partner in Sweden
Consumer Services, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Bókun 5 star excellence

5.0 5 months ago

Comments: Excellent! You're very easy to contact for support. Your agents are exceptionally professional and have so far helped me to resolve all my issues/problems. Just as I would like every other of our suppliers to do. You set the bar high ... others have to follow!

Pros:

Excellent customer service. You exceed my expectations in all areas!

Cons:

Nothing. You're all stars! Continue with what you do. Keep your focus on your customers. Exceed their expectations!

Alternatives Considered: FareHarbor

Reasons for Switching to Bókun: Compatability and recommendation to connect to Viator mainly.

Francisco
ceo in Norway
Leisure, Travel & Tourism, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

effective and quick

5.0 3 months ago

Comments: great

Pros:

effective and quick, i am not good at writting long, sorry

Cons:

cant find any

Alternatives Considered: FareHarbor

Reasons for Switching to Bókun: cheaper and easier to use, better overall

Faiz
Reservation officer in United Arab Emirates
Information Services, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Product connect with bokun

5.0 last month New

Pros:

It's our first time to connect with Ota . The experience is really good.Just now connected my products with bokun & hope we have long time partnersship with bokun

Cons:

Working professionally and have a lot of patience

Mohamed
City tour in Sri Lanka
Leisure, Travel & Tourism, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Wonderfull service

5.0 last month New

Pros:

I joined bokun and they arranged many bookings for me in a couple of days.. This bokun is very suitable for all new business people..

Saad
Morocco Tours Expert in Morocco
Leisure, Travel & Tourism, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Professional staff

5.0 2 months ago New

Comments: When I have any problem, or need to know any information, they have quick help and resolve problems in a short time.

Pros:

Professional, quick response, offer good assistance.

Cons:

I like to use bokun, it is very important to sell products through them.

Josué
Manager in Portugal
Entertainment, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Good operation

5.0 6 months ago

Pros:

If we have questions the tram is really fast on live chat

Cons:

Attention for us and try to do the best for partners

Verified Reviewer
Verified LinkedIn User
Leisure, Travel & Tourism, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Great features, with some annoying bugs

4.0 5 years ago

Comments: Good value for money, good connectivity, good support. Product owned by large OTA is a minus in the long-term when operators are fighting to minimize OTA dependence.

Pros:

The best part of this reservation software is the marketplace that allows you to contract directly with other suppliers and resellers of tours and activities. Live support is also a good feature that most other reservation systems don't have. The help articles are quite extensive as well. Product import from Viator is a great feature.

Cons:

There are some annoying bugs and features that can leave you clicking around furiously to find a solution for quite some time, eg. the setting up pricing was a mess. The software is being developed constantly and it's possible that these issues have been fixed since, but I got quite frustrated a number of times when setting up the products. Also, raising the commission from 0.1% to 2.9% without any prior notice was not cool -- I thought the agreement was that we were paying with data to Viator... and now we're paying both ways. The OTA-owned reservation systems are creating data oligopoly situations similar to that of Google which is not the right direction in my opinion.

Alternatives Considered: Checkfront and FareHarbor

Reasons for Switching to Bókun: The product was free to use for the first 6 months or so, and then it switched to a 0.1% commission, so it was the cheapest product on the market (before they introduced the current 2.9% commission of course).

Andy
Andy
Developer in Sweden
Information Technology & Services, Self Employed
Used the Software for: 2+ years
Reviewer Source

Bokun Continues to Improve Better & Better

5.0 5 years ago

Comments: I enjoy using Bokun and the user experience improves all the time - Keep up the good work Bokun Team!

Pros:

Bokun's features keep getting better and better. With Bokun's new interface and booking widgets it's a much easier process for customers to book products. In fact, the number of clicks to make a booking has been reduced thanks to the new popup booking widget which also retains whatever has been added to the cart.

Cons:

They are not many cons to using this free software - Apart from being able to have global questions which can be shared between products!

Alternatives Considered: Rezdy

Reasons for Switching to Bókun: Bokun offers a much easier solution to creating experiences and tours. This product is fool proof, and if you decide to come over from another platform - You'll be welcomed by the helpful staff!

Enrique
CEO in Peru
Leisure, Travel & Tourism, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

BOKUN is an awesone platform to build a tour experience

5.0 9 months ago

Comments: We are highly satisfied with Bokun because the platform provided us with numerous tools to swiftly put our tours, journeys, and more online without incurring expensive costs for development, infrastructure, and maintenance. They are continuing the user experience and the sales are raising.

Pros:

It´s very easy to create our tours on line including many features and photos to showcase the benefits to book through VIPAC to our clients.

Cons:

We currently lack the option to write our blog in multiple languages; it only permits English. Additionally, there is no tool available to add a menu with a list of options in the header; it allows only one webpage per tab.

Milo
Owner and Product design in Indonesia
Leisure, Travel & Tourism, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Greats personal helper in helps center and very friendly sure

5.0 6 months ago

Comments: Totally I satisfied with team, just waiting 100 miracle

Pros:

I am still thinking the features inside, but it most likely Good.. 30% increasing

Cons:

Because bokun is friendly staff, so I would like to ask without machine

Samuel
Operator in Bahamas
Transportation/Trucking/Railroad, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Bokun is one of the best at what they do!

5.0 6 months ago

Pros:

I've been using Bokuns' services for almost 2 years, and I highly recommend them. Bokun manages my bookings on tripadvisor & my website seamlessly. Additionally, whenever I have a query, they're always able to answer and solve my concerns in a timely manner via the chat now button.

Cons:

I'd like their chat now option to be available 24 hrs, rather than having to send an email, for swift response.

Nadine
Owner in Egypt
Leisure, Travel & Tourism, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

More than just a reservation system

5.0 3 months ago

Comments: It's perfect for business. It allows you to expand in so many areas and fields from Google to OTAs to your own website

Pros:

Easy to use Great customer service Marketplace

Cons:

It can be a little overwhelming when first starting out. There is so much to cover.

Madeline
Owner in UK
Health, Wellness & Fitness, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

The customer service is off the scale!

5.0 9 months ago

Comments: My bookings have increased week on week exponentially. I am just about to send out contracts on the marketplace function and am looking forward to even more sales.

Pros:

The customer service. They have an incredibly well-trained, knowledgable team who will literally stay with you until your issue is resolved, be it online or on the phone.

Cons:

The set up was tricky for a novice like me, but again the Bokun team were with me every step of the way. I find it much easier to add new products now I understand the system better.

Izet
Tour Operator in Albania
Leisure, Travel & Tourism, Self Employed
Used the Software for: Free Trial
Reviewer Source

Modern and flexible service. The best in class.

5.0 7 months ago

Pros:

I like Bokum system integration of various products. It's a modern service which absorbs the best achievements of the today technology on that field. Very quick and effective communication with supporting team. Also I appreciate the flexibility to improve everything along the way based on the customer findings.

Cons:

I would appreciate if Bokun will support new business on their first steps, financially and technically.

Jaime
Regional Manager in France
Sports, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Excellent!

5.0 9 months ago

Pros:

How easy to use it is, it's a wonderful tool.

Cons:

Well I guess when something doesn't work

Jerneja
stories whisperer in Slovenia
Hospitality, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Bokun is worth it

5.0 last year

Comments: I'm just starting to use it, but I think it's a friendly system. Definitely, a welcome help when you start selling on multiple OTAs

Pros:

Support is accessible and efficient. It has a lot of patience even with less skilled users.

Cons:

the instructions are extensive, in some places maybe too much, and on the other hand too "general" (but then the support team helps here)

Petar
Manager in Croatia
Maritime, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Great booking platform

5.0 2 years ago

Comments: Great

Pros:

Easy access to calender overview and close outs

Cons:

Complicated management of the experience

Adi
Director in Indonesia
Hospitality, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Best Reservation System

5.0 last year

Pros:

integrated with friendly use website builder

Cons:

Customer support always ready anytime to solve our problem

Garion
Tour Company owner in Poland
Entertainment, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Read their terms of service - their stance towards refunds of fees at the moment is disappointing

4.0 5 years ago

Comments: Mixed. In some ways it's great in others it's very frustrating. Their support is comprised entirely of non technical staff. In fact they're usually not even well versed in the software and you are told please wait 10 minutes while I get an answer for you. Sometimes they can't get you an answer. There are also some gaping limitations in for example their custom exports. One example is you can't output the amount of refunds you make in a month.

Pros:

It's been good overall. What we use them for is a means to have an attractive booking calendar on our website for our customers to use to book our tours. Their platform allows for integration with some good sites like Expedia and Tripadvisor where we can also sell our tours. Platforms such as Airbnb experiences have to be dealt with manually but the booking desk on bokun.io allows for this pretty easily. It also manages availability of seats on our tours and has some good features such as automated messaging and custom exports for your sales data.

Cons:

Right at this very moment my biggest gripe is with their Policy towards cancelled bookings through their platform. It's not like we've lost a crippling amount of money but it's that they're not taking a strong supportive stance towards their customers. How it normally works is if someone books through Bokun, then bokun will charge you 2.9% of the total amount of the sale. They add up all the sales for the month then charge you for it in the next calendar month. If someone books and cancels and your refunds policy allows for them to get their money back Bokun won't charge you. But if they book and then don't cancel till the month following or later then your fee is kept by Bokun. In the whole of 2019 we had this happen a total of 5 times. In March 2020 because of the lockdown on travel we had a total of 30 people cancel who had booked in February or earlier meaning we'd paid bokun fees for their bookings. it amounted to about 2,500 euro of sales refunded and bokun's fee at ~3 percent was something like 75 euro. I've been in contact with their support getting replies like 'Sorry this isn't refundable' to eventually a very vague 'we understand this is a difficult time but we deal with these issues on case by case basis' response. I'm sorry but it's not good enough. We've offered our customers all of their money back, PayPal is waiving their fees, Braintree is waiving their fees, the tax man is waiving their fees. It's about doing the right thing. They're not right now.

Bókun, A TripAdvisor Company Response

5 years ago

Hi Garion, We appreciate and understand your concerns around our refund policies. As you said, we're addressing this on a manual case-by-case basis right now and so we greatly appreciate your patience. Bokun only charges our 2.9% service fee for bookings made on your website when using our online booking engine; all bookings from other channels such as offline, from OTAs like Tripadvisor and Expedia, or travel agents come at no charge from Bokun. As you said, our system does not automatically refund for past fees you've already paid to Bokun for bookings made in previous months that have since been cancelled. But please do not hesitate to reach out to us at [email protected] to discuss your individual situation further. Our support team is here to help always, and especially during this difficult time for the industry. Best, The Bokun Team

Francisco
Manager in Mexico
Hospitality, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Finally found a Online Booking Hosting that fits all my needs

5.0 5 years ago

Comments: Online Booking was basically my main reason why I joined Bokun. I create my own webpages and I had used other online Booking Hostings in the past but none gave me so much as Bokun has done for me. I can connect/linked my products from Expedia, Viator, tripadvisor to Bokun a worryless of keeping track of my allotment since Bokun does it for me. I am 100% satisfied with Bokun.

Pros:

It is easy to use if instructions are followed, Support Service is always there to help you or willing to get the work done for you, they are very courteous and attentive. Bokun has so many features to helping optimize Online Booking according to your customization. One gets so much for so low of charge. Helps a lot to interact and create partnerships with other users and companies from all over the world. Definitely 100% satisfied with Bokun.

Cons:

I cannot think about anything that I like the least, perhaps at the start of becoming a new user I might had found it a little too much of information to learn, especially because it was also a new software and lots improvements were done to make it functional, but now it works flawless for me.

Bókun, A TripAdvisor Company Response

5 years ago

Thank you for your kind words, Francisco. We appreciate the feedback, especially about the process of learning the Bokun software. We are continuing to work on improving our education and onboarding experience since we know it is a lot to learn, especially at first. Please do not hesitate to reach out to [email protected] if you have any additional questions or comments. Best, Bokun Support