---
description: Discover the benefits and disadvantages of Litmus.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Litmus Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Email Tracking Software](/directory/31325/email-tracking/software) > [Litmus](/software/178360/litmus)

# Litmus

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> Litmus is an email marketing platform that provides tools to optimize and personalize emails while enhancing brand experiences.
> 
> Verdict: Rated **4.6/5** by 52 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Litmus?

Litmus is used by email marketers, designers, developers, marketing leadership, fashion brands, financial services, retail and eCommerce companies, software firms, and travel organizations.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 52 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support | 4.3/5 | Based on overall reviews |
| Value for Money | 4.1/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Validity

## Commercial Context

- **Starting Price**: US$500.00
- **Pricing model**: Flat Rate (Free Trial)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop)
- **Supported Languages**: English
- **Available Countries**: Australia, Canada, Denmark, Germany, Ireland, Italy, Netherlands, New Zealand, Spain, United Kingdom, United States

## Features

- A/B Testing
- Email Management
- Email Templates
- Email Tracking
- Event Triggered Actions
- Reporting/Analytics
- Team Management

## Integrations (43 total)

- Act-On
- Adobe Campaign
- Adobe Journey Optimizer
- CleverReach
- ClickDimensions
- Clutch
- Constant Contact
- Customer.io
- Delivra
- Dropbox Business
- Emarsys
- Emma by Marigold
- Google Drive
- HubSpot CRM
- Inxmail

... and 28 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Email Tracking Software](https://www.capterra.co.uk/directory/31325/email-tracking/software)

## Related Categories

- [Email Tracking Software](https://www.capterra.co.uk/directory/31325/email-tracking/software)
- [Email Marketing Software](https://www.capterra.co.uk/directory/30013/email-marketing/software)

## Alternatives

1. [Brevo](https://www.capterra.co.uk/software/132996/brevo) — 4.6/5 (3408 reviews)
2. [Gmail](https://www.capterra.co.uk/software/202338/gmail) — 4.8/5 (13327 reviews)
3. [Mailchimp](https://www.capterra.co.uk/software/110228/mailchimp) — 4.5/5 (17572 reviews)
4. [MailerLite](https://www.capterra.co.uk/software/136603/mailerlite) — 4.7/5 (2256 reviews)
5. [Constant Contact](https://www.capterra.co.uk/software/31898/constant-contact) — 4.3/5 (2912 reviews)

## Reviews

### "Marketing friendly email platform checker" — 4.0/5

> **Steven** | *1 February 2025* | Media Production | Recommendation rating: 8.0/10
> 
> **Pros**: Litmus makes it super easy to check your creative on numerous platforms on one go
> 
> **Cons**: Is not cheap to use but when you consider time saved it’s worth it
> 
> Positive overall experience, great for marketers to use with simple user interface.

-----

### "Great for building fantastic looking compatible emails" — 5.0/5

> **Jack** | *19 February 2025* | Computer Software | Recommendation rating: 10.0/10
> 
> **Pros**: Simply to use email templating for marketing
> 
> **Cons**: Can be overwhelming at first, could do with a more streamlined UI/UX

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### "Highly recommend if you have the workload to justify the cost" — 5.0/5

> **Ryan** | *30 January 2025* | Design | Recommendation rating: 8.0/10
> 
> **Pros**: Litmus made email testing such a breeze - as an email designer, it helped to ensure consistency for a medium that was incredibly challenging to get right. It's a little better these days thankfully, but still a useful tool.
> 
> **Cons**: As a small studio, I wasn't able to justify the cost when they removed the free basic account
> 
> The platform is easy to use and gives you a fantastic set of visuals to get the email campaign right.

-----

### "Great app and works well" — 5.0/5

> **Paulina** | *13 March 2025* | Sports | Recommendation rating: 2.0/10
> 
> **Pros**: The effectiveness of this app is remarkable
> 
> **Cons**: I have had a few glitches but otherwise everything works perfectly
> 
> Incredible performance of this app. I really enjoy using it

-----

### "Satisfactory features for quicktesting" — 3.0/5

> **Mary** | *24 September 2025* | Consumer Services | Recommendation rating: 7.0/10
> 
> **Pros**: It was referred by a friend who has used and as a fellow colleague, he thought that it would be useful.
> 
> **Cons**: It cannot handle bulk testing or a large amount of tests at once. It is very minimal. It also lacks the full features of email analytics such as spam filter testing.
> 
> On HTML mail testing experience, it was good as it is also a free tool. However, if you are looking into several email templates testing, it might not be ideal because of the limited features.

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## Links

- [View on Capterra](https://www.capterra.co.uk/software/178360/litmus)

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