---
description: Discover the benefits and disadvantages of Rethink.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Rethink Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Mental Health Software](/directory/30217/mental-health/software) > [Rethink](/software/177929/rethink)

# Rethink

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> ABA Therapy \& Behavioral Health practice management solutions. Includes ABA Data Collection, RBT Training, Billing \& Scheduling.
> 
> Verdict: Rated **4.1/5** by 60 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Rethink?

Our solution is ideal for any size ABA therapy practice. Our clients include Start-ups, Multi-disciplinary and growing, and Enterprise organizations.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.1/5** | 60 Reviews |
| Ease of Use | 4.0/5 | Based on overall reviews |
| Customer Support | 3.9/5 | Based on overall reviews |
| Value for Money | 3.9/5 | Based on overall reviews |
| Features | 3.9/5 | Based on overall reviews |
| Recommendation percentage | 70% | (7/10 Likelihood to recommend) |

## About the vendor

- **Company**: Rethink Behavioral Health
- **Founded**: 2008

## Commercial Context

- **Starting Price**: US$20.00
- **Pricing model**: Flat Rate
- **Pricing Details**: Please contact Rethink for pricing details.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- ABA Data Collection
- Appointment Management
- Billing & Invoicing
- Charting
- Claims Management
- Confirmations/Reminders
- Document Management
- EMR/EHR
- HIPAA Compliant
- Initial Assessments
- Medical Billing
- Patient Portal
- Patient Records Management
- Patient Scheduling
- Physician Scheduling
- Practice Management
- Progress Tracking
- Reporting & Statistics
- Reporting/Analytics
- Treatment Planning

## Integrations (1 total)

- Tebra

## Support Options

- Email/Help Desk
- Phone Support
- Chat

## Category

- [Mental Health Software](https://www.capterra.co.uk/directory/30217/mental-health/software)

## Related Categories

- [Mental Health Software](https://www.capterra.co.uk/directory/30217/mental-health/software)
- [Medical Software](https://www.capterra.co.uk/directory/20029/medical-practice-management/software)
- [Occupational Therapy Software](https://www.capterra.co.uk/directory/30814/occupational-therapy/software)
- [Applied Behaviour Analysis Software](https://www.capterra.co.uk/directory/31815/applied-behavior-analysis/software)

## Alternatives

1. [AlohaABA](https://www.capterra.co.uk/software/192774/alohaaba) — 4.9/5 (57 reviews)
2. [Theralytics](https://www.capterra.co.uk/software/179836/theralytics) — 4.8/5 (108 reviews)
3. [CentralReach](https://www.capterra.co.uk/software/140743/centralreach) — 4.3/5 (155 reviews)
4. [Noteable](https://www.capterra.co.uk/software/203725/noteable) — 4.7/5 (82 reviews)
5. [S Cubed](https://www.capterra.co.uk/software/1077336/S-Cubed) — 5.0/5 (24 reviews)

## Reviews

### "Continuously improved application" — 5.0/5

> **Adewale** | *12 February 2026* | Health, Wellness & Fitness | Recommendation rating: 9.0/10
> 
> **Pros**: The Rethink behavioiral health application has been a great app for the counselling team. We have great value for money as we have minimised operational hours significantly especially around data collection, schedulling and billing. Our staff members also enjoy good relationship with our xkients because of the ease of mind the application brought to the team.
> 
> **Cons**: The Rethink app does so much and even with the invention of rethinkBH+, we worry about less. For the cons, i would say we do not have followup from the team but i do not think this is necessary as the app is quite easy to use after deployment.
> 
> Overall, i would say that Rethink is an app that is well automated and has an excellent understanding of its user base towards imoroving functionalities for its users.

-----

### "Awful service" — 1.0/5

> **MELISSA** | *25 March 2025* | Mental Health Care | Recommendation rating: 0.0/10
> 
> **Pros**: Used to never have problems now all we have is problems almost daily.
> 
> **Cons**: Poor quality of there app. Would not recommend. Trap you into contracts
> 
> Would not recommend. This platform is on glitch after another.

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### "Rethink is a no brainer." — 5.0/5

> **Amy** | *16 April 2024* | Mental Health Care | Recommendation rating: 10.0/10
> 
> **Pros**: The ability to customize our content and management of each setting.
> 
> **Cons**: We haven't found anything that we don't like.
> 
> Very positive. We had used other systems and multiple systems before. Now we only use Rethink.

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### "An app to “Rethink” Health" — 3.0/5

> **Zoe** | *25 April 2025* | Mental Health Care | Recommendation rating: 7.0/10
> 
> **Pros**: Rethink is a great tool and is relatively easy to manage. It saves so much time once everything is set up and makes scheduling and RBTs a breeze.
> 
> **Cons**: It takes a little bit of a learning curve to set up, but the app offers a lot of support in doing so. It also could offer a bit more customization in certain areas.
> 
> Despite the cost, it is a neat program that helps manage behavioural health clinics tremendously.

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### "DO NOT BOTHER" — 1.0/5

> **Justin** | *26 March 2026* | Mental Health Care | Recommendation rating: 0.0/10
> 
> **Pros**: some useful software features. Does what it needs to do in terms of basic data collection and charting.
> 
> **Cons**: Predatory business corporations.  Auto renewal even when trying to adjust program needs and company needs prior to deadline.  Awful customer service.
> 
> Here is a cautionary tale... Rethink has a decent fleshed out system to do what many of us need to. The program itself was not our issue. They engage in predatory contractual behavior.

We had a 1 year contract which auto renewed on Dec 1. We initiated mutual discussions on October 17th regarding reducing our package and number of providers. There was never any follow-up on ReThink's end. We followed up multiple times and there would be a response to our follow ups but nothing further as we honed in on a mutually agreed direction.

All correspondence was left ambiguous. We yet again reached out in December to check the status or what we needed to do and were told the contract auto-renewed and changes needed to be completed prior to December 1st. We were active in this processes and followed up prior to December first, they declined to engage in healthy business practices as we were willing to stay on at a more limited scope and would likely use them more broadly in the future. Instead the answer continued to be "it auto renewed, nothing we can do" and continuing to charge $2600/mo.

We are now disputing their charges through legal routes. This is not some rant from an unhappy customer. We stuck to the contract, paid in full for the year, engaged in good faith discussions about restructuring prior to the auto renewal date, and were willing to stay on with the restructure. It is now clear their ambiguous correspondence and lack of any actual follow up then immediately leaning on this auto renew date was likely intentional so it would renew at the same high rate. This is predatory corporate behavior, and they just lost a customer they likely would have had at even higher rates for many years.

Beware of this if you use them. Again, program itself was not the issue here. It is the predatory business practices.

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## Links

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