What is Google Analytics 360?
Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.
Google Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display & Video 360, AdSense, AdMob, and AdWords.
Who Uses Google Analytics 360?
Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.
Where can Google Analytics 360 be deployed?
Cloud, SaaS, Web-based, Android (Mobile)
Google Analytics 360 pricing
- No free trial
- Yes, has free version
Google Analytics 360 has a free version and does not offer a free trial. Google Analytics 360 paid version starts at N/A.
Google Analytics 360 videos and images
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Features of Google Analytics 360
- Access Controls/Permissions
- Activity Dashboard
- Ad hoc Reporting
- Augmented Analytics
- Campaign Tracking
- Collaboration Tools
- Conversion Tracking
- Customer Database
- Customer Journey Mapping
- Customer Segmentation
- Customisable Dashboard
- Customisable Reports
- Dashboard Creation
- Data Aggregation
- Data Capture and Transfer
- Data Connectors
- Data Discovery
- Data Import/Export
- Data Management
- Data Visualisation
- Funnel Analysis
- Intelligent Search
- Interactive Reports
- KPI Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Product Data Management
- Real Time Data
- Reporting & Statistics
- Single Page View
- Third Party Integrations
- Time on Site Tracking
- Usage Tracking/Analytics
- User Interaction Tracking
- Website Analytics
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Reviews of Google Analytics 360
Highly Analytical, Easy to use & Realistic Analytical Tool
Comments: Overall experience has been really satisfying.
The ease and user friendliness of UI, multi-purpose functionality and efficiency for the completion of tasks are the best part about this analytical tool.
The complexity in handling the backend panel.
Google Analytics - Powerful tool to get Insights about any Product
Comments: Overall I would definitely recommend any person who wants to get insights about their business which is a very crucial thing to do. You can go for Google Analytics.
I used Google Analytics for one of my clients to get insights about his customer's buying pattern, who is coming to the website and actually making any order. Google Analytics provides powerful insights with reports and dashboards. It's easy to integrate too we just need to pass data via their apis
It's bit tricky to start using it as it has lot of features and it would take time to make best use of this platform.
Not the most intuitive, more maturity required
Comments: While very important to our business, the capabilities are limited and user experience frustrating. There is a lot of manual work I need to do to pull out the data I need.
You are able to easily track website traffic, including the source, and behavior.
The customization capabilities are extremely limiting. The UI is clunky and very restrictive.
Ideal Website Analytics for Most Owners
Comments: This is my go-to Analytics provider and the only one I recommend wholeheartedly to clients. It's robust enough to work for 90% of website owners.
Google Analytics is the Gold Standard in providing website analytics—it's intuitive and reliable. Although there is surely a learning curve to get the most out of the data, it offers robust reporting on nearly every area of importance for the majority of website owners. Only those with complex website situations should consider more complicated alternatives.
There are a few areas that are a bit fiddly—like trying to augment data in certain ways. For example, it's tricky to sometimes get both pageviews and sessions data for some views, and that seems like a pretty standard feature that should be easily toggled.
Best one so far
Comments: When I am doing a presentation I use google to get facts about stuffs.
First of all, I am a student and sometimes when I can’t find an answer or want to relearn about something I use google. Google is like a teacher to me I mostly learn more stuff through google since I am shy to talk to my teachers.
There’s not even one thing I hate about google but I think sometimes you can’t find the right answer to questions which doesn’t happen a lot.