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Google Analytics 360

Google Analytics 360

What is Google Analytics 360?

Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.

Google Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display & Video 360, AdSense, AdMob, and AdWords.

Who Uses Google Analytics 360?

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

Google Analytics 360 Software - 1
Google Analytics 360 Software - 2
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Reviews of Google Analytics 360

Average score

Overall
4.7
Ease of Use
4.2
Customer Service
4.1
Features
4.6
Value for Money
4.7

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Yahaya
Yahaya
Sales Representative in Nigeria
Verified LinkedIn User
Telecommunications, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Google Analytics 360 Review for Fund Raising Website.

5.0 4 weeks ago New

Comments: I would rate my overall experience with Google Analytics 360 as beyond satisfactory.

Pros:

The thing I liked most about Google Analytics 360 is that there is a feature to see live statistics on the website. The website is very good. I use it daily, and it really helps me track my return on investment.

Cons:

I think the thing I liked least about Google Analytics 360 was that it was not very beginner friendly. One has to spend time navigating the platform to get a hang of it. I recommend taking courses to help acclimate to the platform.

ROB
Operations Manager in US
Restaurants, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Immediate impact from Dashboards

5.0 last month New

Comments: We continue to explore ways to use it and evolve our decision making and goals. This is truly remarkable in a business that tends to look at short range metrics and out put, we have had a whole new world opened up to us.

Pros:

Setting up the dashboards allowed us to experiment and learn what we needed to focus on. Once we built them and shared them with our team adoption was almost immediately. From the Lead in the kitchen to the lead on the front of the house floor everyone saw immediately what they needed to focus on. Fantastic!

Cons:

That waited so long to implement it. As a small business, any investment in tools like this is a burden but this one has paid for itself through data-driven insights and decision making.

Soon Kit
Enterprise Resilience Officer in Singapore
Banking, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Emerging product, yet to be fully functionally

3.0 4 weeks ago New

Comments: Promising product, will need more time for development to reach full functionality

Pros:

Has all the necessary basis features, good to start off any activity, stable product

Cons:

features are not advanced, need more development

Michele
SysAdmin in Italy
Insurance, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

A great Web Analytics monitoring and analysis tool

4.0 4 months ago

Comments: Google Analytics 360 is probably one of the most complete tool for monitoring traffic to your website and perform in-depth analysis. It's very straightforward to monitor all the main metrics (loading times, users, clients and browsers, etc.), moreover the tool can be set up to perform more detailed analysis that can bring value to your company (e.g. target and conversions rate).

Pros:

By looking at the out-of-the-box dashboards, you can immediately have a glimpse at the most important metric of your website (geographic access locations, average loading page times, etc.).

Cons:

Customizations can sometime be limited and it can be very complex to correctly set up advanced metrics you might want to keep an eye on.

Celine
Celine
E-commerce Manager in France
Verified LinkedIn User
Farming, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

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Best analytical software

4.0 2 months ago New

Comments: With Google analytic 360, conversions are easy to set up and track.

Pros:

Google analytic is the best software for analyzing site traffic. It gives you access to your ideal target and all the information you need to know about it.

Cons:

The set-up time and the time it takes for the data to be ready for analysis are relatively long.