What Is Google Analytics?

Analytics platform that enables businesses of all sizes to track users' behavior, gain marketing insights and more.

Who Uses Google Analytics?

Cloud-based analytics platform that enables businesses of all sizes track users' behaviors and customers' interactions with websites and applications, access and share marketing insights & more.

Google Analytics Details

Google

Founded in 2012

Google Analytics Details

Google

Founded in 2012

Google Analytics videos and images

Google Analytics Software - 1 - thumbnail
Google Analytics Software - 2 - thumbnail
Google Analytics Software - 3 - thumbnail

Compare Google Analytics pricing with similar products

Starting price

N/A
N/A
US$25.00/month
US$9.00/month

Free Version

Free Version Yes
Free Version No
Free Version Yes
Free Version Yes

Free Trial

Free Trial No
Free Trial No
Free Trial Yes
Free Trial Yes

Google Analytics deployment and support

Support

  • FAQs/Forum
  • Knowledge Base
  • Chat

Deployment

  • Cloud, SaaS, Web-based
  • Android (Mobile)

Training

  • Documentation
  • Videos

Features of Google Analytics

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Notifications
  • Charting
  • Collaboration Tools
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Customization
  • Dashboard Creation
  • Data Connectors
  • Data Import/Export
  • Data Synchronisation
  • Data Visualisation
  • Drag & Drop
  • Forecasting
  • Functions/Calculations
  • KPI Monitoring
  • Mobile Dashboards
  • Monitoring
  • Multiple Data Sources
  • Performance Metrics
  • Predictive Analytics
  • Private Dashboards
  • Projections
  • Public Dashboards
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Trend Analysis
  • Scheduled / Automated Reports
  • Scorecards
  • Search/Filter
  • Single Page View
  • Single Sign On
  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Website Analytics
  • Widgets
  • Workflow Management

View full list of Dashboard Software

  • AB Testing
  • Alerts/Notifications
  • Cohort Analysis
  • Conversion Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Data Visualisation
  • Engagement Tracking
  • Funnel Analysis
  • Interactive Reports
  • Machine Learning
  • Product Data Management
  • Session Recording
  • Usage Tracking/Analytics

View full list of Product Analytics

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Audit Management
  • Budgeting/Forecasting
  • Charting
  • Collaboration Tools
  • Customisable Branding
  • Customisable Dashboard
  • Customisable Reports
  • Customisable Templates
  • Dashboard Creation
  • Data Connectors
  • Data Import/Export
  • Data Synchronisation
  • Data Visualisation
  • Drag & Drop
  • Financial Analysis
  • Financial Reporting
  • Forecasting
  • Marketing Reports
  • Monitoring
  • Multiple Data Sources
  • OLAP
  • Performance Management
  • Performance Metrics
  • Predictive Analytics
  • Projections
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • Sales Reports
  • Sales Trend Analysis
  • Scheduled / Automated Reports
  • Search/Filter
  • Single Sign On
  • Summary Reports
  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Widgets
  • Workflow Management

View full list of Reporting Tools

  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts / Escalation
  • Alerts/Notifications
  • Behaviour Tracking
  • Campaign Analytics
  • Campaign Management
  • Charting
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Dashboard Creation
  • Data Import/Export
  • Data Visualisation
  • Drag & Drop
  • Engagement Tracking
  • Funnel Analysis
  • Goal Setting / Tracking
  • Heatmaps
  • Keyword Tracking
  • Monitoring
  • Multiple Site Management
  • Pageview Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • Sales Trend Analysis
  • Screen Activity Recording
  • Search/Filter
  • Site Search Tracking
  • Social Media Integration
  • Surveys & Feedback
  • Tagging
  • Third Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • User Interaction Tracking
  • Visitor Tracking
  • Visual Analytics
  • Visualisation
  • Web Traffic Reporting
  • Website Analytics
  • Widgets

View full list of Web Analytics Tools

Alternatives to Google Analytics

More Google Analytics alternatives

Reviews of Google Analytics

Read all 6,327 reviews

Average score

Overall
4.7
Ease of Use
4.1
Customer Service
4.1
Features
4.6
Value for Money
4.7

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Prithviraj J.
Prithviraj J.
SEO Consultant in India
Verified LinkedIn User
Marketing & Advertising, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source

Best Tool To Interpret the Development of Your Website/App

5 last year

Comments: I am using Google Analytics to track the performance of many of our clients.
1- Google analytics, overall is easy to use tool
2- Best thing about Google analytics is its's free
Problems I can solve using Google Analytics
1- I can easily track which page of my client's website is not performing
2- Easy to track traffic, know which pages and content is getting more viewed and further I can improve this pages and content for better conversions
3- Easy to track individual product performance for e-commerce store site
4- Easy to track which page has technical issue by analyzing sales funnel
5- Helps improving landing pages by analyzing the page performance based on traffic, session duration and conversion rate.
Benefits of Google Analytics:
1- I can improve my website's performance by analyzing each and every page performance and upgrading it for conversion.
2- I can easily compare product's performance for e-commerce site and give reports to client about every product sales.
3- I can easily improve my app's performance ans user interface by knowing every screen's performance

Pros:

1- Ready Reports Generation 2- Real-time analysis of a website 3- Analysis of variety of site

Cons:

1- Few complications in combining dimensions and metrics 2- Few methods are tricky for setting up filters and segmentations

Ravi K.
Sr. Product Manager in India
Apparel & Fashion, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source

Your only go to analytics tool (FREE). For paid, find your use case.

4 2 months ago New

Comments: Our overall experience with Google Analytics is slightly above satisfactory. It has helped us initially to track user data both in terms of analysis and reporting. Basis which we have been able to optimise our performance marketing leading to lower customer acquisition cost, improve our funnels leading to improved conversion and further improving margins, device expansion and off brand marketing strategy basis it's demographic data reports.

Pros:

Impactful features: - GA has a freemium pricing model wherein you get a lot of functionalities in the FREE version which is majority of smaller organisation or start ups, more than sufficient. It's a go to tool for all the new products and mostly the first analytics tool to be integrated in their product. - Wide array of system reports: GA makes it easy for its user to track and analyse their users by providing access to a lot of system reports like audience demographics, acquisition reports, behaviour reports like pages visited, bounce rate, time on site etc. These reports have been helping us to do primary analysis of the users and their behaviour on the website. - Easy initial integration with detailed one for event tracking: For getting primary user data points like what pages user visits, time spent, bounce rate, unmarked acquisition channels etc, GA provides a very easy integration which is to simply put the GA pixel or script on every page of the website. This can be done by both GTM or by manually placing it in the code. - Google ecosystem: GA is part of the Google ecosystem which makes it integration with other Google products seamless. The best use cases for us are creating and exporting audiences to Ad Manager and integrating Google Optimize (AB test tool we use) with GA for detailed insights on the AB test experiments.

Cons:

Features to improve: - First and foremost is speed of data extraction which needs to be improved a lot. GA takes a lot of time to pull out data, even on system reports. Now this becomes really critical when we are analysing a data set or trying to troubleshoot a problem. This breaks the momentum and sometimes is frustrating. - Custom reports to be made easy: In custom reports we have to first create the structure of the report, save it and then only we can if the report fetches any data or not. This needs to be improved so that reports can be validated right there and then. - Lack of core implementation for publishing and lead-gen websites: The way GA provides e-commerce integration, it lags in providing an implementation for lead-gen websites as their use case, many-a-times, is more than a simple lead, but there are various types and qualities & qualification of leads.

Jamie P.
Executive Assistant in US
Marketing & Advertising, 11-50 Employees
Used the Software for: 2+ years
Reviewer Source

Maybe I'm Stupid

3 2 years ago

Comments: With someone with the proper skills to utilize Google Analytics--or even someone with the time to devote to learning all of the tricks of the Google Trade--this product can be the difference between sinking with a failing campaign, wasting a lot of your clients' money in the process, and being able to quickly and efficiently tailor digital advertising efforts to maximize returns.

Pros:

If you know what you are looking for--and how to find it again after Google makes approximately 300 changes and updates--Google Analytics can be exceptionally useful. In our business, it is extremely important to not only know that a given media product is working for the client, but also to be able to PROVE the success (or failure) of a product to the client. Our clients--the business owners and their staff--want to be sure that they are spending their money on advertising products that work. It is very easy to claim that, yes, this product is working for you, but it is another matter entirely to be SURE and to be able to prove that success. Google Analytics allows us to track digital interactions with the customer's website. Typically, our clients have no idea if their websites are seeing increases in customer traffic following advertising campaigns (such as television and radio), or if the digital ads placed are doing exactly what they should be doing.

Cons:

While the concept behind Google Analytics is great, the actual execution leaves much to be desired, at least for me. Maybe I'm completely stupid (a fair assessment) or too Gen X and not Millennial enough to find Google Analytics easy to use. It surely doesn't help that it seems that the user dashboard/interface changes every time I use it. Knowing how to navigate through the various levels and sections of the monstrosity that is Google Analytics to find exactly what metrics are needed in any given situation is an artform--and I feel like I've only just mastered stick figures and maybe a smidge of finger-painting. In short, I'm not an artist.

Riyasudeen P.
IT Engineer in United Arab Emirates
Retail, 1,001-5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Google Analytics Review

4 last month New

Comments: Overall am happy with Google Analytics because I can get the overview report of the users who are landing in my website, real-time data, platform wise and country wise are worth the software, I expect more detailed user data to engage a better content for the user.

Pros:

The feature I like the most is that it gives a real time view of the users who accessed m website in the last 30 minutes, it helps me to know the real-time traffics

Cons:

Apart from getting the data of users from country wise or platform wise, Google Analytics doesn't provide much data even though Google can provide a lot more and few times I find missing or inaccurate data. As an administrator I expect more user data, So I can provide a content which user expects.

Ian H.
Front End Developer in UK
Information Technology & Services, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Google Analytics Review

5 2 months ago New

Comments: Very positive. I use Google Analytics from perspective of someone with technical knowledge and I find I can get an awful lot out of this product.

Pros:

The software is free to use by creating a Google account. The features included cover everything you need to track and measure user data on a website or app. With a little background knowledge, it is relatively easy to implement.

Cons:

To get the most out of Google Analytics you will need some technical knowledge. This is particulary true regarding the set-up and tracking of conversion goals.