--- description: Discover the benefits and disadvantages of Google Analytics 360. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Google Analytics 360 Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/30073/web-analytics/software) > [Google Analytics 360](/software/177042/google-analytics) # Google Analytics 360 Canonical: https://www.capterra.co.uk/software/177042/google-analytics Page: 1 / 325\ Next: [Next page](https://www.capterra.co.uk/software/177042/google-analytics?page=2) > Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions. > > Verdict: Rated **4.7/5** by 8090 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Google Analytics 360? Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 8090 Reviews | | Ease of Use | 4.2/5 | Based on overall reviews | | Customer Support | 4.2/5 | Based on overall reviews | | Value for Money | 4.7/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Google ## Commercial Context - **Pricing model**: (Free version available) - **Pricing Details**: Available from 1.3 million Yen per month. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile) - **Supported Languages**: Arabic, Brazilian Portuguese, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus and 229 more ## Features - API - Access Controls/Permissions - Activity Dashboard - Ad hoc Reporting - Alerts/Notifications - Augmented Analytics - Campaign Tracking - Collaboration Tools - Conversion Tracking - Customer Database - Customer Segmentation - Customisable Dashboard - Customisable Reports - Dashboard - Dashboard Creation - Data Aggregation - Data Capture and Transfer - Data Connectors - Data Discovery - Data Import/Export - Data Management - Data Visualisation - Forecasting - Funnel Analysis - Interactive Reports - KPI Monitoring - Multiple Data Sources - Performance Metrics - Real-Time Analytics - Real-Time Data - Real-Time Reporting - Reporting & Statistics - Reporting/Analytics - Search/Filter - Third-Party Integrations - Time on Site Tracking - Usage Tracking/Analytics - User Interaction Tracking - Website Analytics - Widgets ## Integrations (5 total) - Google Ads - Google Search Console - Google Tag Manager 360 - Shopify - WordPress ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Web Analytics Tools](https://www.capterra.co.uk/directory/30073/web-analytics/software) ## Related Categories - [Web Analytics Tools](https://www.capterra.co.uk/directory/30073/web-analytics/software) - [Reporting Tools](https://www.capterra.co.uk/directory/30053/reporting/software) - [Product Analytics Tools](https://www.capterra.co.uk/directory/32915/product-analytics/software) - [Dashboard Software](https://www.capterra.co.uk/directory/30839/dashboard/software) - [Data Visualisation Tools](https://www.capterra.co.uk/directory/30696/data-visualization/software) ## Alternatives 1. [Adobe Analytics](https://www.capterra.co.uk/software/169942/adobe-analytics) — 4.5/5 (237 reviews) 2. [Similarweb](https://www.capterra.co.uk/software/148472/similarweb-pro) — 4.6/5 (253 reviews) 3. [Looker](https://www.capterra.co.uk/software/169053/looker) — 4.5/5 (282 reviews) 4. [Semrush](https://www.capterra.co.uk/software/151962/semrush) — 4.6/5 (2316 reviews) 5. [Matomo](https://www.capterra.co.uk/software/182627/matomo-analytics) — 4.7/5 (62 reviews) ## Reviews ### "Effective Analytics with ease of setup." — 5.0/5 > **Samuel** | *19 May 2024* | Internet | Recommendation rating: 10.0/10 > > **Pros**: Ease of setup. Insight generation. Free of charge. Real time traffic information > > **Cons**: You only have information about users region and not the main area. No access to raw data. No customer support > > Google Analytics have been generally effective to provide insights about your websites and the users and visitors. It is an instrument to identify what needs to be changed and improved on your website. ----- ### "Google Analytics 360" — 5.0/5 > **Carly** | *13 March 2025* | Automotive | Recommendation rating: 10.0/10 > > **Pros**: Live data stream is my favorite feature, is easy to follow the users engagement related to different events like ads campaign, social posting or newsletter. > > **Cons**: The costs is needed to be mentioned here, but overall it worth it. > > Google Analytics 360 is the best tool to keep an eye over your website and app. Is easy to integrate and has the best features for reporting. Google ads integrations is a feature that needs to be mentioned as it gives accurate data for any spendings. ----- ### "Google Analytics 360 - the perfect analytics" — 5.0/5 > **Jordan** | *5 October 2024* | Automotive | Recommendation rating: 10.0/10 > > **Pros**: First of all, is easy to setup, connecting Analytics to my website was a piece of cake as I use WordPress with Google plugin. Reports are very complex and easy to get as Google made an easy to navigate. When connecting with Google Ads it can offer great insights about your campaigns. > > **Cons**: For the reports I need and get I did not encounter anything I can say I like less. > > If you need any data about your website Google Analytics 360 is the app that can offer. That are not much to say about it, it just offers all available data about the website. ----- ### "Good reporting, unfriendly UX" — 4.0/5 > **Verified Reviewer** | *1 August 2025* | Marketing & Advertising | Recommendation rating: 7.0/10 > > **Pros**: Good reporting, especially gets more important in high-traffic sites where Google Analytics performed better > > **Cons**: The UX, interface, and dashboard are not friendly. Hard to understand, make selections and not time-efficient ----- ### "Google Analytics 2025" — 5.0/5 > **Steve** | *14 September 2025* | Commercial Real Estate | Recommendation rating: 9.0/10 > > **Pros**: Google Analytics is my go to product to track web campaign success and website performance. Vital for our marketing > > **Cons**: Very feature rich which can be confusing and the learning curve is high. Need experts to really get value from the information > > Positive and useful information but feel I could get more if I understood some fo the feautures better. ----- Page: 1 / 325\ Next: [Next page](https://www.capterra.co.uk/software/177042/google-analytics?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/177042/google-analytics) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nb | | | nl | | | nl-BE | | | pt | | | pt-PT | | | tr | | ----- ## Structured Data