--- description: Discover the benefits and disadvantages of Google Analytics 360. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Google Analytics 360 Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/30073/web-analytics/software) > [Google Analytics 360](/software/177042/google-analytics) # Google Analytics 360 Canonical: https://www.capterra.co.uk/software/177042/google-analytics Page: 1 / 325\ Next: [Next page](https://www.capterra.co.uk/software/177042/google-analytics?page=2) > Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions. > > Verdict: Rated **4.7/5** by 8099 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Google Analytics 360? Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 8099 Reviews | | Ease of Use | 4.2/5 | Based on overall reviews | | Customer Support | 4.2/5 | Based on overall reviews | | Value for Money | 4.7/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Google ## Commercial Context - **Pricing model**: (Free version available) - **Pricing Details**: Available from 1.3 million Yen per month. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile) - **Supported Languages**: Arabic, Brazilian Portuguese, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus and 229 more ## Features - API - Access Controls/Permissions - Activity Dashboard - Ad hoc Reporting - Alerts/Notifications - Augmented Analytics - Campaign Tracking - Collaboration Tools - Conversion Tracking - Customer Database - Customer Segmentation - Customisable Dashboard - Customisable Reports - Dashboard - Dashboard Creation - Data Aggregation - Data Capture and Transfer - Data Connectors - Data Discovery - Data Import/Export - Data Management - Data Visualisation - Forecasting - Funnel Analysis - Interactive Reports - KPI Monitoring - Multiple Data Sources - Performance Metrics - Real-Time Analytics - Real-Time Data - Real-Time Reporting - Reporting & Statistics - Reporting/Analytics - Search/Filter - Third-Party Integrations - Time on Site Tracking - Usage Tracking/Analytics - User Interaction Tracking - Website Analytics - Widgets ## Integrations (5 total) - Google Ads - Google Search Console - Google Tag Manager 360 - Shopify - WordPress ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Web Analytics Tools](https://www.capterra.co.uk/directory/30073/web-analytics/software) ## Related Categories - [Web Analytics Tools](https://www.capterra.co.uk/directory/30073/web-analytics/software) - [Reporting Tools](https://www.capterra.co.uk/directory/30053/reporting/software) - [Product Analytics Tools](https://www.capterra.co.uk/directory/32915/product-analytics/software) - [Dashboard Software](https://www.capterra.co.uk/directory/30839/dashboard/software) - [Data Visualisation Tools](https://www.capterra.co.uk/directory/30696/data-visualization/software) ## Alternatives 1. [Semrush](https://www.capterra.co.uk/software/151962/semrush) — 4.6/5 (2323 reviews) 2. [SEO PowerSuite](https://www.capterra.co.uk/software/127616/seo-powersuite) — 4.5/5 (382 reviews) 3. [Similarweb](https://www.capterra.co.uk/software/148472/similarweb-pro) — 4.6/5 (261 reviews) 4. [Looker](https://www.capterra.co.uk/software/169053/looker) — 4.5/5 (282 reviews) 5. [Ahrefs](https://www.capterra.co.uk/software/176340/ahrefs) — 4.7/5 (585 reviews) ## Reviews ### "A great reporting tool for anyone with a website" — 5.0/5 > **Ben** | *12 June 2026* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: Google analytics is a great tool to use for anyone who is looking to get reporting information on their websites. There are so many different metrics that you can use to report on with Google analytics that you can get a wealth of information to work with. Having used analytics for some time now it is the go to tool for website reporting information and is incredible useful. Having analytics be free as well is great and not expected for such a useful tool. > > **Cons**: It is a positive with how much metrics and tools there are to use but at the same time this can also be overwhelming. It does take a bit of time to learn about the different reporting analytics and know how to use everything effectively. > > I have been using analytics for some time now and have and have overall had a very positive experience with the software. It is constantly being improved upon and I would always recommend using analytics for anyone looking to get more reporting information on their websites ----- ### "It's a lot of data, really useful though" — 4.0/5 > **Isla** | *21 June 2026* | Think Tanks | Recommendation rating: 9.0/10 > > **Pros**: The depth of data is fantastic. We've found the attribution modelling and custom reporting features particularly useful for understanding campaign performance. It's pretty solid for seeing what's actually driving traffic and conversions. > > **Cons**: Honestly, the sheer volume of options can be overwhelming at first. It took a bit to figure out some of the more advanced segmentation tools, and the interface isn't always the most intuitive. That said, it's not a huge deal once you get used to it. ----- ### "Great for web insights and easy to use" — 5.0/5 > **Inamari** | *25 April 2025* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: How easy it is to build custom reports to pull the data you need. > > **Cons**: The lack of export features available and you need to have basic knowledge to understand the reports. ----- ### "Nice, old Google Analytics" — 5.0/5 > **Maria Eleonora** | *12 June 2025* | Entertainment | Recommendation rating: 10.0/10 > > **Pros**: Google Analytics is a easy to use and user friendly app for creators and bloggers, with a simple dashboard. > > **Cons**: Would appreciate an integration with Search Console and Adsense, while they look like three completely different things. > > I use it to check the performance of my websites weekly, and overall it's a good experience - easy to use. ----- ### "Good reporting, unfriendly UX" — 4.0/5 > **Verified Reviewer** | *1 August 2025* | Marketing & Advertising | Recommendation rating: 7.0/10 > > **Pros**: Good reporting, especially gets more important in high-traffic sites where Google Analytics performed better > > **Cons**: The UX, interface, and dashboard are not friendly. Hard to understand, make selections and not time-efficient ----- Page: 1 / 325\ Next: [Next page](https://www.capterra.co.uk/software/177042/google-analytics?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/177042/google-analytics) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nb | | | nl | | | nl-BE | | | pt | | | pt-PT | | | tr | | ----- ## Structured Data