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Google Analytics 360

Google Analytics 360

What is Google Analytics 360?

Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.

Google Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display & Video 360, AdSense, AdMob, and AdWords.

Who Uses Google Analytics 360?

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

Google Analytics 360 Software - 1
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Reviews of Google Analytics 360

Average score

Overall
4.7
Ease of Use
4.2
Customer Service
4.2
Features
4.6
Value for Money
4.7

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Biswajit
Biswajit
Technical Recruiter in India
Verified LinkedIn User
Staffing & Recruiting, 201–500 Employees
Used the Software for: 1-5 months
Reviewer Source

A Deep Dive into Google Analytics 360"

4.0 10 months ago

Comments: It's powerful, customizable, and the support is top-notch. It's really helped me understand and improve how my website performs online.

Pros:

its robust data handling, insightful reporting, and seamless integration with other Google tools.

Cons:

The complexity of setting up and configuring advanced features can be a drawback.

Natalie
Senior Marketing Manager in US
Computer Software, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

A thorough but overwhelming web analytics platform

4.0 8 months ago

Pros:

What I like most is the breadth of available reports and dashboards. There are also endless opportunities to customize those reports.

Cons:

What I like most is also what I like least. Unless you really know what you're doing and have significant experience with GA, it's not user-friendly and is very hard for a marketing novice to get up and running.

Anonymous reviewer
Information Technology & Services, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Google analytics for tracking all your website and campaign metrics

5.0 2 months ago

Comments: Overall my experience is very good, i am using Google analytics from past 1 year and added many projects and implemented the GA code on our website and we are able to track all our projects metrics like how many people have visited our website, able to track the acquisitions, also able to track the missed leads from the digital campaigns its very useful software.

Pros:

i liked the Reports section in google analytics where they are providing the in-depth metrics for website visitors and acquisition reports. also able to get the reports on Engagement and Monetiziation.

Cons:

All things are good and nothing is bad in it Google analytics its a free. but they should add chatbot to instantly ressolve all the querries and do the better customer service.

Constantin
Manager in UK
Computer Software, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

The best in business

3.0 7 months ago

Comments: With Google Analytics 360 I can do a lot of things for my business. For example, I can check key metrics in built-in reports, I can monitor real-time data, I can compare data ranges and apply filters, save any reports to my dashboard so I can easily come back to them.

Pros:

I like that I never lose sight of my website and app performance.

Cons:

I don’t like that doesn’t exist an filter that have as a default 24 hours data.

Gary
Manager in India
Information Technology & Services, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Very good analytics platform, covered all marketing need.

5.0 2 months ago

Comments: Overall its very good platform, I really like it.

Pros:

Very good analytics platform, covered all marketing need.

Cons:

sometime Data is not correct and Inaccurate