United Kingdom Local product

What Is Trail?

Trail is the new way to run restaurants, cafes, bars and pubs.

An incredibly simple app guides teams through their day, step-by-step, from opening checks and food safety to cashing up.

Checklists and forms replace paper logbooks, for a safe digital record.

Reports & alerts give the business complete visibility and control over efficient operations.

And when integrated with ePOS, rotas and other systems, Trail becomes the central operational hub for the entire organisation.

Who Uses Trail?

Trail is designed for hospitality & leisure businesses; restaurants, takeaways, food service, pubs, bars, hotels, gyms and more.

Trail Details


Founded in 2014

Trail pricing

Starting Price:

  • Yes, has free trial
  • No free version

Trail does not have a free version but does offer a free trial. Trail paid version starts at US$11.50/month.

Pricing plans get a free trial

Trail Details


Founded in 2014

Trail videos and images

Trail video
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Trail Software - Some of Trail's Customers - thumbnail
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Trail deployment and support


  • Email/Help Desk
  • Phone Support
  • Chat


  • Cloud, SaaS, Web-based
  • Mac (Desktop)
  • Windows (Desktop)
  • Android (Mobile)
  • iPhone (Mobile)
  • iPad (Mobile)


  • In Person
  • Live Online
  • Documentation
  • Videos

Features of Trail

  • API
  • Access Controls/Permissions
  • Accounting Integration
  • Activity Dashboard
  • Alerts/Notifications
  • Barcode / Ticket Scanning
  • Billing & Invoicing
  • Built-in Accounting
  • Credit Card Processing
  • Customer Database
  • Customer History
  • Customisable Branding
  • Customisable Reports
  • Delivery Tracking
  • Discount Management
  • Electronic Payments
  • Employee Management
  • Forecasting
  • Gift Card Management
  • Inventory Management
  • Inventory Tracking
  • Kitchen / Menu Management
  • Labor Cost Reporting
  • Loyalty Program
  • Mobile Access
  • Multi-Location
  • Online Ordering
  • Order Entry
  • Order Management
  • Order Tracking
  • Performance Metrics
  • Point of Sale (POS)
  • Promotions Management
  • Purchase Order Management
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Reservations Management
  • Sales Reports
  • Sales Trend Analysis
  • Social Promotion
  • Stock Management
  • Table Management
  • Third Party Integrations
  • Time Clock
  • Wait List Management

View full list of Restaurant Management Software

Alternatives to Trail

More Trail alternatives

Reviews of Trail

Read all 6 reviews

Average score

Ease of Use
Customer Service
Value for Money

Reviews by score


Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Georgia P.
Manager in Australia
Hospitality, 11-50 Employees
Used the Software for: 1-5 months
Reviewer Source

Amazing features and even better customer support

5 9 months ago


Taking our old open and close lists and various forms required by council to online.


The generated reports take some time (no more than 30 minutes though) to generate which is a bit annoying.

Alternatives Considered: Jolt

Reasons for Switching to Trail: We compared many programs/apps for taking all our paperwork and procedures digital. The pros list for Trail far outdid its competitors with very little cons. The 30 day free trial meant that we could upload and create the content before implementing and make sure that we get it right before introducing it to the team. The other companies wanted us to pay up front, with many hidden fees and setup costs whereas the Trail team helped us set it up, and optimise the tools from the get go without any credit card details. It was the personalised service the Trail team offered me and answered all my questions super quickly. Getting Trail was one of the best decisions we made. To sum it up - easy, friendly and effective service, has tidied up our office and streamlined our procedures more than we thought imaginable!

Marcus B.
Director in UK
Retail, 11-50 Employees
Used the Software for: 1+ year
Reviewer Source

Great Software, Excellent Support

5 12 months ago

Comments: We have a 5 start score from our EHO. I am very much looking forward to exploring the options that the reporting functions will bring.


We used Trail primarily to deal with the transition from a paper system to a digital system and it has worked perfectly, I never have to worry about losing records and most importantly, our EHO is very impressed with it. Trail is very easy to use, it can be customised easily to accommodate those little eccentricates that businesses have, if you are not sure what you need then there are also loads and loads of templates to use. There were a few unique data forms that we use and were not initially available on the Trail library, but the incredibly helpful team built them for us bespoke, and they were in use by our team the very next day. The Trail team are extremely helpful, they are always on hand to provide clear and prompt solutions to any issues I present to them.


Any issues that I have had seem to have been promptly sorted by the Trail team.

Hugh P.
Franchise Manager in UK
Hospitality, 51-200 Employees
Used the Software for: 6-12 months
Reviewer Source

Trail Review from IP

4 2 years ago

Comments: Very positive, it's a tool we are using more and more with a variety of additional uses such as internal audits and alerts. The Trail team have been great in any support we need, and super responsive.


It's a great way for task managing a multi-site business, maintaining both consistency in our operation and keeping on top of all our key daily tasks. We can also keep a live track of how each of our sites operate and help out on any issues that occur over the day.


It would be great to have the software as an app in time, as its a little clunky to use while out an about on mobile. Better data collection for audits and analytics would be a nice feature.

Trail Response

9 months ago

Hey Hugh, Thanks for taking the time to give feedback. It's so great to hear you've had such a positive experience with our support team. We hear you on the native app. We've recently added faster photo uploads and full offline functionality to the web app but there are definitely still benefits to an iOS/Android app. We have some more advanced reporting coming your way early next year and then hopefully we can look at native apps. As always, we'll keep you posted. We're delighted to have been part of your growth and look forward to your exciting growth plans for next year and beyond! Thanks, Team Trail

Katrin T.
Compliance Manager in UK
Hospitality, 1,001-5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Love it!

5 2 years ago


I like that its simple to use, we rarely provide training to our guys, they just bought into the idea straight away. Easy to chop and change as and when I need to. It replaced all our paperwork and I love that I have a full visual of everyone's activity in front of me. It's amazing that trail guys don't stop improving it.


I honestly don't have anything negative to say. Few tweaks may have needed in the beginning that these were all addressed promptly. Development guys are clearly working very hard to ensure that software is at its best.

Trail Response

2 years ago

Hey Kat, Thank you for such lovely feedback. I can't believe it's already been 2+ years since we started working together! We are so pleased to be part of the incredible culture you've built at NWTC. We have some exciting developments coming up and as always will be reaching out for your feedback to make sure we are building the right things! Thanks, Team Trail

Cally B.
Head of Restaurant Development in UK
Hospitality, 201-500 Employees
Used the Software for: 6-12 months
Reviewer Source

Game Changing Tool and Customer Service is Second to None

5 2 years ago

Comments: The customer service is genuinely second to none. Everyone is so helpful and always willing to try and make things work the way the business needs it to.
Help is always accessible - both for technical issues/queries and for practical advise.


The ease of use and ability to amend and add tasks as and when needed. The versatility of the tasks for different uses is brilliant and being able to manage everything directly from your phone or laptop, rather than large folders of paperwork being reprinted is eco friendly, cost effective and convenient.


There are still few outstanding functions that would be really helpful but there is always an open dialogue on this and development is constant.

Trail Response

2 years ago

Hey Cally, Thank you so much for your kind words and for being an absolute pleasure to work with. We see customer support as one of Trail's core values and so we couldn't be more proud of this review And of course our incredible support team! Thanks, Team Trail