17 years helping British businesses
choose better software

What is CardBoard?

CardBoard is the world's #1 user story mapping app. Collaborate with you team in real-time even if they are scattered across the globe. Easy to use and helps team build products that customers love.

Sync your boards with tools like Jira, Trello, Azure DevOps, VersionOne and Pivotal Tracker. Your boards stay up to date whenever you make a change.

See what you have been missing and try CardBoard.

Who Uses CardBoard?

Cloud-based project planning solution that helps businesses manage projects, invites, user story mapping and more via real-time collaboration, tracking tools integration and visual dashboard.

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Reviews of CardBoard

Average score

Overall
4.2
Ease of Use
4.3
Customer Service
4.4
Features
3.9
Value for Money
4.0

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Max
Max
Devleoper in US
Verified LinkedIn User
Computer Software, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Thoughts on Cardboard

3.0 6 years ago

Comments: Overall Cardboard helped us to organize and track our progress while creating our application. We used it mostly for a digital kaban and tracking system.

Pros:

It was very easy to use and get started with. Cardboard allowed my team to start mapping out the different tasks needed and start producing our product.

Cons:

It didn't have as much integration and customization as I would have liked. It worked for almost all of our needs but there were still a few things we felt were missing.

Abdel
Abdel
Community Lead in US
Verified LinkedIn User
Information Technology & Services, 5,001–10,000 Employees
Used the Software for: 6-12 months
Reviewer Source

An Easy to Use Product

5.0 6 years ago

Pros:

I didn't such software existed until I got to the agile world and someone invited me to CardBoard. My first impression was that it allowed teams to collaborate globally with ease. The cardboards are easily adjustable and organizable to however you want.

Cons:

In the beginning I was a bit confused on how the product worked given that I was invited or part of many different boards so it was a tidy difficult to access or find the board I needed to see.

Verified Reviewer
Verified LinkedIn User
Insurance, 5,001–10,000 Employees
Used the Software for: 1+ year
Reviewer Source

Nice application to help out with team work

3.0 6 years ago

Comments: Nice application to help out at the start ofthe project. Anytime I had questions, Customer care was super fast and effective. I appreciate this software.

Pros:

the updates done overtime. At first we could not copy/paste. Now we can. The way we can add more info to a post-it is nice and allows better communication with the team.

Cons:

It does not connect to the application we use to track work with the developper. So really I use cardboard to start the project and walk the wall..but once we are in a sprint I need to use another software to do stories and track progress and work needed.

Satarupa
Satarupa
Technical Delivery Manager in India
Verified LinkedIn User
Telecommunications, 10,000+ Employees
Used the Software for: 6-12 months
Reviewer Source

Great Kanban view board

5.0 6 years ago

Comments: Overall Cardboard is a great tool to use. They could add more flexibility to use and maybe more sticky variants like various shapes . But over all, we love the integrations and ease of use

Pros:

We use Cardboard for our Scrum/ Kanban feature view of backlog and it’s very flexible to use. We also use Pivotal tracker. The integration works like a charm !!

Cons:

Better look and feel. Dynamic multi person use at a time. Make it a collaberative tool !

Animesh
Animesh
Digital Product Manager in India
Verified LinkedIn User
Insurance, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Story map layout !

4.0 6 years ago

Comments: Cardboardit was my favourite online post it notes but then I found Mural :) . It gave me much more than cardboardit. But that said , cardboardit was there when Mural wasn’t and pioneered the way !

Pros:

The one thing I really love is the fact that I could map out anything I want ! Any flow and which way. The multiple colours definitely help In segregating . I’ve used it as a Kanban board , for story mapping and even for roadmapping to an extent . Multi talented

Cons:

Lack of templates is something that bugs me at times. With a tool like cardboardit people could cod what not and use it for what not . I think it’s capable of much more.

Erika
Erika
Leading product strategy through research for Alibaba.com in US
Verified LinkedIn User
Internet, 51–200 Employees
Used the Software for: Free Trial
Reviewer Source

Moved on

1.0 6 years ago

Pros:

Great that it exists. I was looking for something to digitize my post it thoughts and share with others.

Cons:

It wasn't very intuitive, the quality of the output was low and I got the sense that this program wasn't cared for or tended to. I quickly found others that were better: Real Time Board and Whimsical

CardBoard Response

6 years ago

Hi Erika, Check out CardBoard now. I think you would be happy with the new updates!

Doug
Doug
Agile Transformation Coach in US
Verified LinkedIn User
Information Technology & Services, 201–500 Employees
Used the Software for: Free Trial
Reviewer Source

Numerous features make CardBoard a viable tool for User Story Mapping

4.0 6 years ago

Comments: We used CardBoard for traditional Story Mapping exercises when building an initial product backlog as part of user story workshops. The need for this tool diminished as teams fell into a more regular backlog refinement meeting cadence. For initially decomposing epics/features into user stories this was a decent virtual tool for remote team participants. For co-located teams we find more tactical physical story mapping with sticky notes to be far more engaging.

Pros:

Numerous features to support multiple 'thinking-styles' when capturing the user story journey (colors, annotations, grid design, etc.). The integration with VersionOne was a key element for us when using any digital story mapping tool.

Cons:

Encountered a few bugs or hiccups when collaborating with remote participants.

CardBoard Response

6 years ago

Thank you for your review!

A.j.
A.j.
Appian Consultant in US
Verified LinkedIn User
Computer Software, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Perfection that's seemless

5.0 6 years ago

Comments: In one work amazing. It was a tremendous help during or Sprite Zero. Thank you for an awesome product.

Pros:

The most appealing part of the software was how easy it is to use. Everything is seemless and smooth.

Cons:

Only recommend changes I would say is to allow overlapping notes.

Sebastien
Sebastien
Architecte de Solutions Voix sur IP in Canada
Verified LinkedIn User
Telecommunications, 10,000+ Employees
Used the Software for: 6-12 months
Reviewer Source

Efficient and simple to share information

4.0 6 years ago

Comments: Very satisfied, easy to present and explain high level and low level information, great tool for multi-site teams that need to synchronize.

Pros:

Ease of use, ease of sharing the information

Cons:

Moving cards around can sometime screw up the organisation of the cards on the boards

Tahmineh
Tahmineh
Senior Research Associate in US
Verified LinkedIn User
Biotechnology, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Good if you have a team that work from different places

5.0 5 years ago

Comments: I did enjoy using this platform. It has been helping our team to plan i the real time and it has been really easy for me because a lot of our directors work from home and my boss travels a lot. We also need to present and see presentation from other companies all around the world which has been done easily with CardBoard

Pros:

What I really like about it is ti's simplicity. It helps you to map out your projects and share it conveniently by easily changing the theme and looks.

Cons:

Some Functionality can be improved. It totally worked for our needs but some people may find it too simple for complicated projects.

CardBoard Response

5 years ago

Thank you Tahmineh for the review!

Verified Reviewer
Verified LinkedIn User
Investment Management, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Easy to use tool

5.0 6 years ago

Comments: I've built out hundreds of mappings using this tool and never run into an issue.

Pros:

I love that this is very simplistic. Story mapping shouldn't be complicated. This software is exactly what you need to map out your next project. It allows for easy collaboration with your team. You can leave notes on tickets. You can easily change the color, had swim lanes, add sections for V1, V2, ect. If you're looking for an easy tool to easily digitize your next story map, this is a great choice.

Cons:

There are a couple funny UX things that you'll realize really quickly and figure out how to accomplish that task. Specifically around moving cards and making mass changes.

CardBoard Response

6 years ago

Thank you for your review! Simplicity in use is what we strive for every day when we make design decisions.

Verified Reviewer
Verified LinkedIn User
Financial Services, 10,000+ Employees
Used the Software for: 6-12 months
Reviewer Source

Been a keen exponent of cardboard

5.0 6 years ago

Comments: I’ve used it map out a the biggest project my old employer ever had.
Also smaller components to describe it to customers, build with customers.
I did a talk on User Story Mapping at an agile meet up & demo’d Cardboard to the group and it was really well received.
Introduced my current P.O. to it after he did a map in Excel - he’ll never go back, loves it but still trying to get approval for it.

Pros:

Ease of use - the way that the cards just rearrange themselves. Being able to group quickly. The blue line. Downloading in csv.

Cons:

‘Selling’ to various bosses at different work places. They just don’t seem to get it, even tho it’s really cheap & wont make a difference to the budget. Maybe that’s just an issue with me & the places I’ve worked.

Verified Reviewer
Verified LinkedIn User
Internet, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

user journey map layout

4.0 6 years ago

Comments: I like this tool, it's good starting point but there is multiple such tools​ available in the market which aligns with modern product development process.

Pros:

I like how you can do flexible user journey map using stickies. The multiple colours stickies are good for segregating​ the ideas and synthesise as and when required.

Cons:

Lack of templates is something that bugs me at times. With a tool like cardboardit people could cod what not and use it for what not . I think it's capable of much more. I would have loved it more if it had the capacity to save few things as preset and use it in future. Also,​ real-time​ collaboration is a missing piece as well.

CardBoard Response

6 years ago

Thank you for your review! Keep out our new update that will look to solve the issue stated!

Verified Reviewer
Verified LinkedIn User
Machinery, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Love it

5.0 6 years ago

Comments: I love it.

Pros:

This is very easy to use. I enjoy the interface but there are some small hurdles getting set up. Nothing that would slow you down.

Cons:

The initial setup of the board is a little tough. It would be nice if there were more templates which showed different ways to use the software after picking a theme or something.

Jochen
SW engineer/consultant in Germany
Computer Software, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

CardBoard Review

4.0 6 years ago

Comments: OK, because
did not found anything else so far providing same experience working with sticky notes, for mixed teams (co-located and not).

Pros:

Do story mapping workshops having something similar to sticky notes, if teams are not co-located (which is the best, but not always achievable). Even if local parts are done in analog way, we transform it to cardboard in order to keep the high level overview and be able to tell others the "the story" in order to get them involved.

Cons:

Managing large boards is hard, but sure ... not really easy, if you do not have such large physical boards and flipchart papers you can move arround in an room ... Analog workshops do support paint anything to the board/flipchart-paper (arrows, little pictures, "links by arrows this related to that) => not really possible with cardboard (in the same you it happens in such analog workshops)

Verified Reviewer
Verified LinkedIn User
Consumer Goods, 5,001–10,000 Employees
Used the Software for: 1+ year
Reviewer Source

A great little tool

4.0 6 years ago

Comments: We were able to plan our projects very easily, without the tool getting in the way.

Pros:

Easy to understand, even of you don't understand user story mapping

Cons:

Needs more features, such as better TFS integration.

Bud
Sr. Product Owner in US
Transportation/Trucking/Railroad, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Cardboardit Works

4.0 6 years ago

Comments: I've been using it for years. It was probably one of the first electronic story board mapping tools available. It now has a different UI with added bells and whistles. I don't necessarily need them all, but it's nice to see that it's being improved.

Pros:

It's great to have a way to keep your sticky notes in an electronic format versus on a wall falling off after a few weeks. We use it to create simple story boards for multiple use cases and can share with distributed teams.

Cons:

The copy paste functionality is horrible. Previously, you could copy a series of cards and then paste to quickly create different use cases/jouneys in the same board. It would create a copy directly over your original layouts. You could then move the duplicates where ever you wanted and quickly update. Now, when you paste, it shifts everything down and I have to spend 10 minutes shifting individual cards back up. That's my only main problem with the tool.

CardBoard Response

6 years ago

Thank you for your review!

Verified Reviewer
Verified LinkedIn User
Insurance, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

Cardboard is a good tool

4.0 6 years ago

Pros:

Cardboard is very easy to use. It allows us to quickly add user stories in story planning and to then determine how to slice the stories to create meaningful deliverables.

Cons:

It's still a bit clunky. Moving several stories at once is difficult.

Verified Reviewer
Verified LinkedIn User
Higher Education, 10,000+ Employees
Used the Software for: Free Trial
Reviewer Source

Trial evaluation

4.0 6 years ago

Comments: I used a CardBoard trial for capturing retrospective content in a visual way. I tripped over manipulating the content onscreen and the Excel export brought over content that I didn't need (maybe that can be tailored--not sure). Overall, I couldn't justify the subscription fee when I can use something like Trello for free.

Pros:

Easy to get started, pleasant color palette

Cons:

Could have been user error but I experienced an issue with spacing. I couldn't easily manipulate full columns of tiles and experienced added space between columns that I didn't know how it happened or how to remove the space quickly.

Makenzie
Business Analyst in US
Computer Software, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

My Opinion

3.0 6 years ago

Comments: Overall this is a solid product. There's minor things that need improvement in terms of performance but for the price it definitely gets the job done.

Pros:

I like the style and layout of this software. It is similar to how I organize my ideas in my head, on paper and just in general. So for that, it is very easy to understand the workflow and organization of the program.

Cons:

There's definitely a small learning curve to really get the most out of the product. Which is sort of inevitable I suppose. I think some of the "bulk actions" and clicking & dragging functions could use some improvement.

Verified Reviewer
Verified LinkedIn User
Internet, 51–200 Employees
Used the Software for: Free Trial
Reviewer Source

For the love of sticky notes

5.0 6 years ago

Comments: Business problem that I solved using cardboard was whiteboarding via web and having this same sticky note experience in a virtual space.

Pros:

I enjoy using the app for it's easy to use functionality. It resembles sticky notes in the way that anyone could use it in person, but via web. This allows many users to function and collaborate quickly and easily with team members of different capacities.

Cons:

I think there could be some additional updates to the UI regarding spacing to help distinguish the levels a bit better.

Verified Reviewer
Verified LinkedIn User
Insurance, 501–1,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Slick and Easy to Use!

4.0 6 years ago

Comments: CardBoard has helped us bring visibility and transparency to our projects for both IT and business.

Pros:

Story maps are easy to create and edit, and the support team is very responsive and helpful.

Cons:

The only thing that can be a little tricky is moving one card on a completed map. The other cards shift with it, and you have to be very careful when you drop it to make sure everything stays where you want it.

Verified Reviewer
Verified LinkedIn User
Computer Software, 1,001–5,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Cardboard Sprint 0 Experience

4.0 6 years ago

Pros:

I like how easy it is to use. The ability to create personas and organize your thoughts for starting a new project is invaluable. You can easily rearrange your stories between releases and epics and track story points and status.

Cons:

It is a little difficult to figure out how to aggregate story points and create sprints.

Verified Reviewer
Verified LinkedIn User
Pharmaceuticals, 201–500 Employees
Used the Software for: 1-5 months
Reviewer Source

Love it!

5.0 6 years ago

Comments: I was teaching a product owner who uses TFS how to do story mapping. We did our story mapping on the wall, then he found your product and showed it to me. For TFS customers, it fills this gap. It does a great job and I look forward to working with it again. Right now, my other client has story mapping in Jira already, and another portfolio /project management tool, but I am going to also show them this product in case they like it better. I like it better.

Pros:

It was easy to use. Simple yet has all the feature I needed.

Cons:

The only thing I would say I do not like about it is that I have to pay for it, but really, I am kidding. There is nothing I did not like about it. I will review you again if, once I get using it again, I find anything not to like.

Ruchir
Senior Product Manager in US
Human Resources, 10,000+ Employees
Used the Software for: 1-5 months
Reviewer Source

Cardboard use at ADP

4.0 6 years ago

Comments: Great experience. Some improvement needed. Also, it would be great if it can offer integration with Rally and other product management tools.

Pros:

Gives product managers a great tool to create and manage product maps quickly and seemlessly.

Cons:

Creating a new map or a thread is a bit cumbersome, especially when swimlanes and columns have to be inserted or removed.