--- description: Discover the benefits and disadvantages of Google Forms. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Google Forms Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Survey Software](/directory/30092/survey/software) > [Google Forms](/software/176571/google-forms) # Google Forms Canonical: https://www.capterra.co.uk/software/176571/google-forms Page: 1 / 465\ Next: [Next page](https://www.capterra.co.uk/software/176571/google-forms?page=2) > Google Forms lets users create surveys and collect data using customizable templates within Google Workspace. > > Verdict: Rated **4.7/5** by 11594 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Google Forms? Google Forms is used by educators, researchers, event organizers, marketers, HR professionals, and organizations needing to collect and analyze data. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 11594 Reviews | | Ease of Use | 4.7/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.8/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Google ## Commercial Context - **Starting Price**: US$0.00 - **Pricing model**: (Free version available) - **Pricing Details**: Google Forms is free as part of Google's online suite of tools, Google Workspace. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, German - **Available Countries**: Canada, Germany, United States ## Features - Conditional Logic - Customisable Forms - Customisable Questions - Customisable Templates - Data Capture and Transfer - Data Import/Export - Drag & Drop - Email Marketing - Forms Creation & Design - Forms Management - Mobile Access - Multi-Channel Distribution - Question Branching - Reporting/Analytics - Skip Logic - Template Management - Third-Party Integrations - URL Customisation - Visual Analytics - Workflow Automation ## Integrations (106 total) - ABC Trainerize - AWeber - Accredible - Acuity Scheduling - Agile CRM - Airtable - Asana - Basecamp - Bitly - Box - Brevo - Calendly - Chat for Jira Service Desk - Chatwork - ClickFunnels ... and 91 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Survey Software](https://www.capterra.co.uk/directory/30092/survey/software) ## Related Categories - [Survey Software](https://www.capterra.co.uk/directory/30092/survey/software) - [Forms Automation Software](https://www.capterra.co.uk/directory/10023/forms-automation/software) - [Data Collection Software](https://www.capterra.co.uk/directory/32475/data-collection/software) - [Form Builder Software](https://www.capterra.co.uk/directory/33235/form-builder/software) ## Alternatives 1. [Zoho Forms](https://www.capterra.co.uk/software/172452/zoho-forms) — 4.5/5 (148 reviews) 2. [Apify Custom Web Scraping & RPA Solutions](https://www.capterra.co.uk/software/150854/apify) — 4.8/5 (595 reviews) 3. [Cognito Forms](https://www.capterra.co.uk/software/138990/cognito-forms) — 4.8/5 (246 reviews) 4. [Jotform](https://www.capterra.co.uk/software/158456/jotform-4-0) — 4.7/5 (2928 reviews) 5. [FormAssembly](https://www.capterra.co.uk/software/144453/formassembly) — 4.5/5 (103 reviews) ## Reviews ### "Great choice for short term or simple use" — 4.0/5 > **Arran** | *23 September 2026* | Retail | Recommendation rating: 9.0/10 > > **Pros**: Great if looking for a free platform, simple to use. Easy to design forms and collect data for whatever reason, simple but flexible designs. Great app > > **Cons**: I dont like how when I have to search for the google forms application its is sometimes hard to find and also doesn't have an icon on google which seems strange, it feels like a lower effort google app that is still in production > > Over I am happy and would recommend, however competitorsmay have a slight edge if looking to use for the long term ----- ### "Google Forms- A useful tool for the busy marketer" — 4.0/5 > **Jake** | *20 July 2026* | Construction | Recommendation rating: 8.0/10 > > **Pros**: It's incredibly easy to quickly spin up client or internal questionnaires, forms to record attendance at internal or external events, record product feedback or key information at different points of our sales and delivery processes. It comes included with the google suite so it's an added benefit on top of a package we need as a company anyway. The newly integrated AI feature is a real help, it allows me to quickly design a different kind of survey very quickly and effectively. > > **Cons**: I didn't find it easy to integrate Google Forms with other aspects of our processes (CRM/other google docs etc). It may be that I require training to do so but I couldn't easily find how the responses may feed in to other key processes. > > Positive, it's become my go-to when I need to gather actionable information from people within or outside of the company I work for. It's an easy-to-use, effective and quick way to reliably gather key information that you can always refer back to. ----- ### "Simple, Easy to Use, Effective" — 4.0/5 > **Jamie** | *9 December 2025* | Education Management | Recommendation rating: 8.0/10 > > **Pros**: Really easy to get started with creating a form, whilst the platform lacks any user guides, there are plenty of tutorials online if you search on Google etc. Branding and customization were big on our list, and Google Forms allows us to add logos and custom backgrounds. In terms of layout for the questions, it was simple to design question flow which worked and using the branching facility it is possible to build a dynamic form which only asks the relevant questions. Ability to view the results in a spreadsheet is the ultimate upside here, allowing advanced configuration and analysis - for instance you can use it for anonymously completing a poll, and cleanse the answers to avoid duplicate votes from one responder. > > **Cons**: The types of questions you can pose, whilst generally broad, do not allow full customization - for instance if you wish to shuffle the answers, but also include an option for 'none of the above' or 'all of the above' you cannot freeze that item at the bottom within the shuffle. > > A really intuitive and easy to use survey tool, with the power of a sophisticated spreadsheet for handling responses. Whilst the customer support available by Google is fairly minimal, there is a strong community from which to seek answers. The fact it is included as part of any Google Apps package is standard without need for a separate license is a big win. ----- ### "A great way to gather data via forms/surveys" — 5.0/5 > **Verified Reviewer** | *25 August 2026* | Education Management | Recommendation rating: 10.0/10 > > **Pros**: Google forms is really easy to use for creators of forms and recipients. Its free offering is very expansive and the conditional flow for pages is excellent. > > **Cons**: The different answer types could be more customisable or expansive. The primitive types work ok but aren't very advanced. ----- ### "Google never disappoints" — 4.0/5 > **Arianna** | *12 January 2026* | Performing Arts | Recommendation rating: 8.0/10 > > **Pros**: Free and easy to use, fairly customisable, quick to share. Features are intuitive and it only takes a little practice to discover and master all its tools. > > **Cons**: Options for a cleaner, professional, company customised template would be ideal. Using these forms for more formal or official purposes sometimes feels unsuitable, or too basic, amateur. > > I have used Google Forms for years and seen several improvements, particularly in terms of user-friendliness and ease to create all types of feedback requests. Google's reputation for creating free and handy tools definitively come through, using this feature. I do like the convenience of generating and sharing questionnaires in a few clicks, even more so by just copying and editing previous templates. Generally, I cannot really fault Forms. The only aspect that can be improved is the appearance of the finished product. I would very much like to see a more polished, professional and customised format, to increase the impression of a more official and personal document. ----- Page: 1 / 465\ Next: [Next page](https://www.capterra.co.uk/software/176571/google-forms?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/176571/google-forms) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data