What is Ahrefs?

Ahrefs is trusted by SEOs and marketing professionals worldwide as the ultimate toolset for SEO, powered by industry-leading data. Ahrefs crawls the web, stores tons of data and makes it easily accessible via a simple user interface. The data can be used to aid keyword research, link building, content marketing, competitive research, website audits and rank tracking. Ultimately, the tool helps to accelerate the growth of organic search traffic to a website.

Who Uses Ahrefs?

Website owners, SEOs, marketers, agencies, in-house marketing teams, enterprises

Where can Ahrefs be deployed?

Cloud, SaaS, Web-based

About the vendor

  • Ahrefs
  • Founded in 2010
  • Phone Support
  • Chat

Countries available

Australia, Brazil, Canada, China, Germany and 6 others

Languages

Chinese, English, Japanese, Russian

Ahrefs pricing

Starting Price:

US$99.00/month
  • Yes, has free version

Ahrefs has a free version. Ahrefs paid version starts at US$99.00/month.

About the vendor

  • Ahrefs
  • Founded in 2010
  • Phone Support
  • Chat

Countries available

Australia, Brazil, Canada, China, Germany and 6 others

Languages

Chinese, English, Japanese, Russian

Ahrefs videos and images

Ahrefs Software - Organic traffic dashboard in Ahrefs' Site Explorer
View 2 more
Ahrefs video
Ahrefs Software - Organic traffic dashboard in Ahrefs' Site Explorer

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Features of Ahrefs

  • API
  • Alerts/Notifications
  • Audit Management
  • Backlink Monitoring
  • Competitive Analysis
  • Dashboard
  • Data Import/Export
  • Data Visualisation
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Performance Metrics
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • Search/Filter
  • Web Tracking
  • Web Traffic Reporting
  • Website Analytics

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Reviews of Ahrefs

Average score

Overall
4.7
Ease of Use
4.4
Customer Service
4.5
Features
4.7
Value for Money
4.3

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
78%
4
19%
3
2%
1
1%
Habib U.
Habib U.
C.E.O in Bangladesh
Verified LinkedIn User
Computer Software, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

The Swiss knife for SEO

5 3 months ago

Comments: I just can't express enough how powerful and important this tool is. It helps me outrank my competitors by finding their lackings and building links from their backlink profiles. It's a tool that can't be replaced with any other tool on the market, but this one is quite expensive I might say. There are tons of features like site audit, and keyword explorer and each one of these features comes in handy in the case of SEO.

Pros:

If you are an SEO you must be heard of this software before, this one got the biggest database of backlinks in the world, I can't think of a day without it. It helps me like nothing else in the world in case of finding link-building opportunities. Helps me to audit and optimize my websites and outrank the competitors easily. For anyone taking SEO seriously, this is a must-have tool for sure. Data accuracy is the best in the market and reliable.

Cons:

Too expensive for beginners, and there the limitations with the basic packages.

Margaret R.
Marketing in France
Computer Software, 11-50 Employees
Used the Software for: 6-12 months
Reviewer Source

Best tool on the market for SEO

5 3 months ago

Comments: Couldn't imagine using anything else. Has helped me so much for SEO purposes

Pros:

There is so much data and so many features inside of this tool that it gives you a 360 view of everything that is happening within your website.

Cons:

It can be hard to become familiar with because there are so many features, but once you are comfortable, it is really easy to navigate. Very expensive

Teju P.
Chief Marketing Officer in Nepal
Apparel & Fashion, 11-50 Employees
Used the Software for: 2+ years
Reviewer Source

Best for Competition analysis and making a marketing plan

5 2 weeks ago New

Comments: Ahrefs is the best marketing tool that helps us to rank higher on searches by suggesting the SEO weakness of our web property.

Pros:

I love competitor analysis and keyword ranking features of Ahrefs. Competitor analysis gives the relative stats that show how better I am than my competitor and what I need to improve to rank higher them my competitor.

Cons:

We can connect Ahrefs with our Google search console and the stats given by Ahrefs and the search console are almost the same. Here we are missing the real-time stats as Google Analytics 360 gives.

Byron R.
Director in Hong Kong
Marketing & Advertising, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Stay Away, They Will Rip you Off

1 last year

Comments: They keep blocking our accounts for over usage even though we paid 12 months upfront for 3 accounts. This has never happened over the last 5 years and only started happening this year as soon as we resubscribed for another 12 months even though our level of usage hasn't changed. They got greedy and they will hold you hostage and force you to purchase more licences otherwise they will refuse to unlock your account. It's been extremely disruptive to our business. We are looking for alternatives as Ahrefs keep have become extremely unreliable and unethical.

Pros:

Insightful data and they used to be easy to deal with.

Cons:

They keep blocking our access and it's causing major disruptions to our business.

Noam D.
Marketing Manager in Israel
Telecommunications, 11-50 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Best tool for link building and competitive intelligence

5 4 months ago

Comments: The tool will pay off if you invest some time in learning how to use it right. And the Ahrefs videos on youtube are just great.

Pros:

Flexibility, database updates, endless possibilities

Cons:

Unfortunately, API is not included in regular packages