--- description: Discover the benefits and disadvantages of Ahrefs. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Ahrefs Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [SEO Software](/directory/30931/seo/software) > [Ahrefs](/software/176340/ahrefs) # Ahrefs Canonical: https://www.capterra.co.uk/software/176340/ahrefs Page: 1 / 25\ Next: [Next page](https://www.capterra.co.uk/software/176340/ahrefs?page=2) > Ahrefs is the AI marketing platform that makes your brand discoverable: in search, AI, and beyond. > > Verdict: Rated **4.7/5** by 581 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Ahrefs? Website owners, SEOs, AEOs, marketers, agencies, in-house marketing teams, enterprises. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 581 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.5/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.7/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Ahrefs - **Founded**: 2010 ## Commercial Context - **Starting Price**: US$0.00 - **Pricing model**: Other (Free version available) (Free Trial) - **Pricing Details**: Ahrefs Free is offers free (but limited) lifetime access to six core tools. Full access subscription plans are divided into Starter ($29/mo), Lite ($129/mo), Standard ($249/mo), Advanced ($499/mo) and Agency ($1,499/mo). Monthly subscriptions starting at $29/month, $99/month (personal) and $999/month (agency). Annual subscriptions starting at $82/month (personal) and $832/month (agency). A 7-day trial is available for $7. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Chinese, Dutch, English, French, German, Japanese, Polish, Portuguese, Russian, Spanish, Swedish, Turkish - **Available Countries**: Algeria, Angola, Australia, Benin, Botswana, Brazil, Burkina Faso, Burundi, Cameroon, Canada, Cape Verde, Central African Republic, Chad, China, Comoros, Congo - Brazzaville, Congo - Kinshasa, Djibouti, Egypt, Equatorial Guinea and 46 more ## Features - AI/Machine Learning - API - Activity Dashboard - Alerts/Notifications - Audit Management - Campaign Management - Competitive Analysis - Content Management - Conversion Tracking - Dashboard - Data Import/Export - Data Visualisation - Keyword Research Tools - Keyword Tracking - Link Management - Marketing Automation - Marketing Management - Monitoring - Performance Metrics - Reporting & Statistics - Reporting/Analytics - SEO Management - Search/Filter - Web Traffic Reporting - Website Analytics ## Integrations (2 total) - Google Analytics 360 - Google Search Console ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [SEO Software](https://www.capterra.co.uk/directory/30931/seo/software) ## Related Categories - [SEO Software](https://www.capterra.co.uk/directory/30931/seo/software) - [Website Optimisation Tools](https://www.capterra.co.uk/directory/31557/website-optimization-tools/software) - [Web Analytics Tools](https://www.capterra.co.uk/directory/30073/web-analytics/software) - [Social Media Marketing Tools](https://www.capterra.co.uk/directory/30781/social-media-marketing/software) - [Marketing Automation Software](https://www.capterra.co.uk/directory/6/marketing-automation/software) ## Alternatives 1. [Semrush](https://www.capterra.co.uk/software/151962/semrush) — 4.6/5 (2316 reviews) 2. [Wix](https://www.capterra.co.uk/software/169007/wix) — 4.4/5 (10622 reviews) 3. [AccuRanker](https://www.capterra.co.uk/software/149278/accuranker) — 4.9/5 (330 reviews) 4. [Screpy](https://www.capterra.co.uk/software/209021/screpy) — 4.8/5 (236 reviews) 5. [Google Search Console](https://www.capterra.co.uk/software/210297/google-search-console) — 4.8/5 (217 reviews) ## Reviews ### "Years in my digital marketing toolset and will be for years to come" — 5.0/5 > **Paul** | *6 September 2025* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: Organisation of massive data into really simple to follow 'flows'. I think just about everyone will find their own fairly unique way of doing the reporting they need but unlike some of the competition - that's fantastic\! Find the data, deep dive into it, explore, collate lists, download, analyse. There's so many opportunities to use this data set. > > **Cons**: I think tools like this start as one thing and then try to move into full stack analysis or usage tools. Ahrefs has done this - so perhaps you're paying for things you don't need - but it has handled it a touch more gracefully than other software. > > I've been a user of Ahrefs for many years. It's a treasure trove of incredible digital marketing data - particularly for SEO, PPC and social research. My personal opinion is that it's handling the pivot to GEO really well and remains a staple of my digital marketing toolset. ----- ### "Invaluable tool when it comes to SEO" — 5.0/5 > **David** | *24 February 2025* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: It provides invaluable insights into keywords, search volume and other metrics concerning both my own websites as well as those of my competitors. > > **Cons**: The cost of this tool is quite high (But it is most definitely worth it). > > I have been using ahrefs on and off for several years and most recently I have started using it more often (Daily) in order to monitor my clients websites in terms of SEO exposure. I also use it to research competitors, find out what content they are ranking for in Google and then producing my own content with a view to outranking the competition and driving traffic to my clients websites. ----- ### "Ahrefs for SEO" — 5.0/5 > **Alex** | *7 November 2024* | Machinery | Recommendation rating: 9.0/10 > > **Pros**: Ahrefs has a great combination of accurate data and useful, intuitive features which makes it highly valuable for SEO and market research. > > **Cons**: It sometimes struggles with more niche keywords. > > Very happy overall with Ahrefs, it is a core component of my SEO toolkit. ----- ### "Ahrefs review" — 4.0/5 > **Ryan** | *24 August 2024* | Financial Services | Recommendation rating: 8.0/10 > > **Pros**: Very easy to use Helpful backlink analysis insights (even has basic insights on a free account) Splits search volume by country but also gives global figures too Easy to see what your competitors are doing > > **Cons**: You just have to keep an eye out on your credit usage. I think that part could be clearer > > I used Ahrefs as my daily keyword research tool and it's the main tool i use for backlink analysis ----- ### "Comprehensive but baffling in its complexity" — 5.0/5 > **Stephen** | *23 May 2024* | E-Learning | Recommendation rating: 5.0/10 > > **Pros**: Everything you need is there, and a whole stack of things you probably won't. I realize that lots of people love to sit all day delving into figures, and others need to deep dive into specifics for other reasons. So I used it for a very long time and it was very good. > > **Cons**: But eventually it dawned on me that we were paying a premium for stuff, as a small company, we really didn't need. ----- Page: 1 / 25\ Next: [Next page](https://www.capterra.co.uk/software/176340/ahrefs?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/176340/ahrefs) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data