15 years helping British businesses
choose better software

What is ConvertKit?

Email marketing software for online creators with easy-to-embed, customizable opt-in forms to turn readers into subscribers and a visual automation builder to help you send well-timed, targeted content to those subscribers so you can stay focused on what matters most: growing your online business.

By focusing solely on being an email marketing platform, ConvertKit¿s main goal is to build trustworthy deliverability to make sure you land in your reader¿s inbox.

Who Uses ConvertKit?

ConvertKit exists to help creators earn a living online. A creator can be a blogger to a poet to a podcaster... creators make a living doing work that matters and they make their living online.

ConvertKit Software - Email Marketing
ConvertKit Software - Customizable Landing Pages + Forms
ConvertKit Software - Beautiful Email Templates + Easy Email Builder
ConvertKit Software - Simple Visual Email Automations
ConvertKit Software - Integrations with 100+ Apps

Not sure about ConvertKit? Compare with a popular alternative

ConvertKit

ConvertKit

4.7 (209)
US$15.00
month
Free version
Free trial
29
18
4.4 (209)
4.3 (209)
4.5 (209)
VS.
Starting Price
Pricing Options
Features
Integrations
Ease of Use
Value for Money
Customer Service
US$15.00
month
Free version
Free trial
104
231
4.3 (5,952)
4.2 (5,952)
4.4 (5,952)
Green rating bars show the winning product based on the average rating and number of reviews.

Other great alternatives to ConvertKit

HubSpot Marketing Hub
Top rated features
Contact Database
Email Campaign Management
Marketing Automation
Keap
Top rated features
Confirmation/Reminders
Email Campaign Management
Marketing Automation
Mad Mimi
Top rated features
Contact Management
List Management
Mobile Optimization
Mailchimp
Top rated features
Email Campaign Management
Email Management
Email Marketing
Pabbly Connect
Top rated features
ETL Tools
Integrations Management
Workflow Management
Klaviyo
Top rated features
Email Campaign Management
Marketing Automation
Mobile Optimization
SuiteCRM
Top rated features
Calendar/Reminder System
Contact Management
Lead Management
Brevo
Top rated features
Contact Management
Email Campaign Management
Email Management
ActiveCampaign
Top rated features
Email Campaign Management
Email Management
Marketing Automation

Reviews of ConvertKit

Average score

Overall
4.7
Ease of Use
4.4
Customer Service
4.5
Features
4.5
Value for Money
4.3

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Laura
Laura
Owner in US
Verified LinkedIn User
Professional Training & Coaching, Self Employed
Used the Software for: 1+ year
Reviewer Source

Convert to ConvertKIt

5.0 2 years ago

Comments: I'm a convert! And, I recommend it to everyone who wants to grow a list.

Pros:

I think the tech support is the most helpful feature. The tutorials are great. And if I can't make something work, I send an email to support describing my problem/question and they send back step-by-step instructions for fixing the problem!!! The response time is very quick, often in a few hours - I think this is super responsive. Also, when you change to ConvertKit from another platform they migrate all your contacts with tags! So you don't have to be super tech proficient and concentrate on the content of your message, not the tech behind your message! I changed platforms because I wanted to create a 30-day email series that was evergreen, meaning any time someone signs up, they start at the beginning of the series. My old platform could not do this without a substantial cost upgrade. I had this up and running the day after my contacts were transferred!

Cons:

I had a little trouble figuring out how to customize the text at bottom of my emails, the update subscriber info and unsubscribe. I got it figured out but it took me an hour or so.

Julianna
CEO and Coach in Spain
Management Consulting, Self Employed
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Advanced, but it can be used simply

5.0 last month New

Pros:

I love that there is so much I can do with ConvertKit. Their segmentation, automation and variety of landing pages could be overwhelming (or distracting), but doesn't really need to be. Since their pricing is based on active subscribers (not emails sent) and they have a VERY generous free plan, you can start simply and try their more advanced features when you're ready.

Cons:

It can be a lot to keep track of all of your automations--tagging, email sequences, incentive emails etc.

Amy
Owner in US
E-Learning, Self Employed
Used the Software for: 2+ years
Reviewer Source

Lots of quirks, customer service is awful

3.0 3 years ago

Comments: Overall, it's an ok tool. A lot of the glitches have cost me money (i.e. sending coupons to my list and excluding purchasers... only to find out prior purchasers still received the email). I've had requests for "discounts" from people who have received these emails after purchasing a product at full price. They are not happy. When people get stuck in sequences they go "cold"... then I end up sending a reengagement sequence before removing from my list and these people get very mad too... they have been expecting to hear from me and think that I don't send to my list regularly. Overall I really feel like just a number to ConvertKit. They don't care about my business and charge a FORTUNE. I think this product has hurt my business, cost me money and soured my reputation. In my opinion if they are charging such a premium price it really should be top notch and this really falls short in a lot of ways. I really wish I thought long and hard before signing up with them as it's going to be a NIGHTMARE to switch. I feel really "stuck" with using them and it's such a nightmare to manage at this point.

Pros:

I like the features this has - the visual automations are great. It gives you the ability to customize how your subscribers will go through your funnel. The forms are easy to create relatively easy to set up.

Cons:

The system is really quirky. I often times get people "stuck" in my funnel where they opt out of a sequence and then are just sitting in an automation. It gets really frustrating trying to troubleshoot all of the scenarios and errors that can happen. Overly complex to deal with. I've noticed that certain things that should just work need special attention... like moving to the next part of an automation sequence when leaving another. Or "rules" you don't remember making end up messing up other tags or segments. There's literally no way to troubleshoot this stuff on your own the information is just not available so you'd have to go through every individual subscriber to see how they got stuck or got sent an email they shouldn't. If you're looking for support... GOOD LUCK. This is the worst support I've had. They have a chat and you get switched from person to person over the course of multiple days. They sometimes send an email with the support details, and if you reply to that apparently the chat people don't receive it. I've repeated myself over the course of 5 days now and still can't get anyone to understand the issue.... let alone apologize for a mistake that looks like a glitch in their system. I've asked for a manager and the people on the chat just ignore that. There's no phone number to call. It's like talking to a brick wall. I also don't like that there's very little you can do to customize emails. You really can't design them in any way.

soma
Lead Educator in Australia
Arts & Crafts, Self Employed
Used the Software for: 2+ years
Reviewer Source

Easy to use for non-techie individuals

5.0 3 months ago

Pros:

Ease of use and friendly/always available customer support

Cons:

Limited integrations with other apps and shopping carts

Justin
Marketing Coach in US
Marketing & Advertising, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Great For New Teams

5.0 8 months ago

Comments: Overall, I'd give ConvertKit another try because I think the platform itself is great and they've likely added a lot of features and clarity since I worked with them.

Pros:

ConvertKit has a lot of great features out of the box. From the visual builder to the double opt-in, the platform was easy to use. I especially liked the onboarding process–it kept me engaged and on track to win.

Cons:

ConvertKit was fantastic for most things but I found some of the user views to be somewhat unintuitive. I didn't know what I was looking–are these contacts still subscribed? Are they subscribed but not confirmed? Who's my actual audience?