Boomerang

Boomerang

by Baydin

What Is Boomerang?

Email productivity app for Gmail that notifies senders when their emails are opened and when links within the email body are clicked.

Boomerang Details

Baydin

https://www.boomeranggmail.com

Boomerang Features

Email Tracking Software
A/B Testing
Audience Segmentation
Campaign Management
Event-Based Notifications
Location Tracking
Team Management

Boomerang Reviews

Showing 5 of 106 reviews

Overall
4.7/5
Ease of Use
4.7/5
Customer Service
4.6/5
Features
4.5/5
Value for Money
4.5/5
Eman J.
Recruiting Coordinator
Outsourcing/Offshoring, 10,001+ Employees
Used the Software for: 1+ year
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 28/12/2018

"Boomerang is the best tool out there to organize your blasted email!"

Comments: Overall, Boomerang has been an angel for me. Without Boomerang it will be hard for me to keep up with my commitment in getting back to candidates, and letting them know what they need to do or where they need to proceed a day before their interview. I get a lot of awards and thank yous from candidates and they see our business as very responsive and professional because we never failed to update them regarding their next steps or whether or not they got the post.

Pros: In recruitment, you seldom get just less than 20 emails per day. If you did, well you're lucky! It is a bottleneck to get things done in recruitment if you're speaking of email commitments such as sending email blasts for next week, or sending turn down to a candidate you just interviewed after a week or sending a candidate for final interview a day before his set schedule. We resorted to using sticky notes before, but it is unsuccessful because sometimes sticky notes are not that too sticky and they fly away, and there arises complaints of being unprofessional from candidates we failed to give an update. With Boomerang, it resolved that problem because instead of pending that responsibility and jotting it down to a sticky note, you can just do it now and pend it being sent to whatever day and time you would want it to go out. With Boomerang, we have successfully met 100% compliance in sending out turn down emails, notification or reminder emails, and office-wide campaigns easily.

Cons: I like everything about Boomerang. Maybe what I least like is the price, and why I just learnt it a year ago. If only, I heard about this when I started my career in recruitment, everything should have been a walk in the park!

  • Reviewer Source 
  • Reviewed on 28/12/2018
Rob C.
Marketing Copywriter
Computer Software, 51-200 Employees
Used the Software for: 1+ year
  • Overall Rating
    4/5
  • Ease of Use
    4/5
  • Features & Functionality
    5/5
  • Customer Support
    Unrated
  • Value for Money
    Unrated
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 21/05/2019

"Makes you look real smart"

Comments: I use Boomerang to schedule emails with international contacts all over the world. It makes my life a lot easier knowing that I can get important messages into their inbox at times when they are most likely to be active in their inboxes. Being able to track opens, link clicks, etc. also helps me to understand how productive my outreach is proving to be, which is nice.

Pros: Tracking reads and link clicks are a big part of what makes Boomerang great, and I do like using those features on occasion to get insight into how my external messages perform. The biggest benefit I see, though, is in using the scheduling feature. Boomerang has dramatically improved my success rate in getting timely responses to my emails just by virtue of letting me time messages for when the recipient is likeliest to get it at the top of their list. I've even gotten a few compliments from people surprised that I was active and emailing at unusual times and days. Truth was, I wasn't working at all; Boomerang just made it seem like I was really on the ball.

Cons: Minor complaint, but the UI in the Gmail application really doesn't look very nice. There are also a couple of issues with button and field placements potentially leading to misunderstandings. I would recommend reviewing your activity carefully so that you're sure that what you're attempting to do is actually done.

  • Reviewer Source 
  • Reviewed on 21/05/2019
Guy G.
Director
Health, Wellness & Fitness, 2-10 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    Unrated
  • Value for Money
    3/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 31/01/2020

"Schedule and manage your inbox"

Comments: reminders of important emails, and ability to send on a sunday afternoon or evening, but arrive Monday morning

Pros: A great tool for productivity and managing your inbox - boomerang allows you to snooze any emails until later, returning them to your inbox when you think you'll want them, and also allows you to schedule email sends, so that you can have them arrive in the recipient's inbox at a suitable time

Cons: Nothing really, it does what it says above, and I can't fault it. Used the free version for a while, but happy enough to pay a few dollars per month for the service.

  • Reviewer Source 
  • Reviewed on 31/01/2020
Curtis R.
Attorney
Law Practice, 2-10 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    Unrated
  • Value for Money
    4/5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 10/12/2019

"Love the 'Pause' Feature"

Comments: Strongly positive. I have been using it for years and it is a great way to make sure things don't fall through the cracks because they can come back to you.

Pros: I am a big fan of the 'Pause' feature for batch processing emails. I also really like their 'Respondability' feature.

Cons: The Send Later is a fantastic feature, which I am sure is why Google adopted it. There are delays in it loading and checking credentials. Unpausing from your smartphone/moble is not the easiest. You are redirected.

  • Reviewer Source 
  • Reviewed on 10/12/2019
Verified Reviewer
Director of Marketing
Internet, 13-50 Employees
Used the Software for: 1-5 months
  • Overall Rating
    3/5
  • Ease of Use
    3/5
  • Features & Functionality
    3/5
  • Customer Support
    1/5
  • Value for Money
    1/5
  • Likelihood to Recommend
    Unrated
  • Reviewer Source 
  • Reviewed on 21/07/2018

"Not worth it"

Pros: Boomerang promises a lot but doesn't really deliver in any one particular area. Everything useful is a paid feature

Cons: Paid plans are more expensive than competitors. They aren't clear about what you pay for when you first download.

  • Reviewer Source 
  • Reviewed on 21/07/2018