What is StoryTap?

StoryTap is a patented video engagement platform that lets brands easily create and share authentic experiences from real customers and employees at scale. Using the StoryTap platform, companies can create compelling and highly searchable video content—without the high production costs. StoryTap helps leading organizations improve brand awareness, connect with more customers and prospects, and boost bottom-line results.

Who Uses StoryTap?

Tap into StoryTap’s video automation platform and start collecting authentic video content at a scale that resonates with your customers and boosts SEO rankings.

Where can StoryTap be deployed?

Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)

About the vendor

  • StoryTap
  • Founded in 2014
  • Phone Support

Countries available

Australia, Canada, United Kingdom, United States

Languages

English

About the vendor

  • StoryTap
  • Founded in 2014
  • Phone Support

Countries available

Australia, Canada, United Kingdom, United States

Languages

English

StoryTap videos and images

StoryTap Software - People trust real people. Tap into your customers and employees for authentic content that lets your brand stand out.
StoryTap Software - Nearly half of online shoppers look for a video related to a product before making a purchase. Tap into authentic, voice-of-customer video to boost conversions (by up to 30%, as per StoryTap client results).
StoryTap Software - Your customers don’t want to call a help desk or chat with a bot. Tap into your employees to answer common questions and provide support through self-service and FAQ videos.
StoryTap Software - StoryTap works with renowned brands such as Canadian Tire, Telus, and Danone and is supported by Techstars and the Lazaridis Institute.
StoryTap Software - Our patented technology platform allows your team to effortlessly collect, curate, and distribute hundreds, or even thousands of real video stories.
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StoryTap video
StoryTap Software - People trust real people. Tap into your customers and employees for authentic content that lets your brand stand out.
StoryTap Software - Nearly half of online shoppers look for a video related to a product before making a purchase. Tap into authentic, voice-of-customer video to boost conversions (by up to 30%, as per StoryTap client results).
StoryTap Software - Your customers don’t want to call a help desk or chat with a bot. Tap into your employees to answer common questions and provide support through self-service and FAQ videos.
StoryTap Software - StoryTap works with renowned brands such as Canadian Tire, Telus, and Danone and is supported by Techstars and the Lazaridis Institute.
StoryTap Software - Our patented technology platform allows your team to effortlessly collect, curate, and distribute hundreds, or even thousands of real video stories.

Compare StoryTap pricing with similar products

StoryTap

N/A
Free Version
Free Trial
US$49.00/month
Free Version
Free Trial
US$25.00
Free Version
Free Trial
N/A
Free Version
Free Trial

Features of StoryTap

  • API
  • Alerts/Notifications
  • Brand Tracking
  • Campaign Management
  • Collaboration Tools
  • Communication Management
  • Complaint Monitoring
  • Content Management
  • Conversion Tracking
  • Customer Experience Management
  • Customer Segmentation
  • Customisable Branding
  • Customisable Forms
  • Customisable Templates
  • Dashboard
  • Data Visualisation
  • Email Management
  • Engagement Tracking
  • Feedback Management
  • Lead Capture
  • Media Library
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Negative Feedback Management
  • Publish Scheduling
  • ROI Tracking
  • Real Time Notifications
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Review Generation
  • Review Monitoring
  • Review Notification
  • Review Request
  • Sentiment Analysis
  • Social Media Integration
  • Social Sharing
  • Templates
  • Text Analysis
  • Text Overlay
  • Video Capture
  • Video Creation
  • Video Editing
  • Visual Analytics

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Reviews of StoryTap

Average score

Overall
5.0
Ease of Use
5.0
Customer Service
5.0
Features
4.6
Value for Money
4.7

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
100%
Elijah V.
NetSquared Community Manager in Canada
Verified LinkedIn User
Nonprofit Organization Management, 201-500 Employees
Used the Software for: 1-5 months
Reviewer Source

Give your community a voice

5 2 years ago

Comments: I LOVED using storytap — it solved my "no events during COVID-19" problem. It provided me with weeks of unique community-driven content that allowed me to grow my community and keep my volunteers engaged.

Pros:

I used Storytap for a campaign with my #Tech4Good meetup volunteers. Each member recorded a 2 minute clip with tips to our membership for working from home during COVID-19. The process was very simple for the end users — the storyguide ensured I received videos in a usable format and the full access to the video clips gave me flexibility for using the clips anywhere.

Cons:

Some video clips had low audio levels because of user error — if the software was able to give warnings based on low audio recording levels or bad lighting that would improve the quality of the video clips collected.

Craig L.
Marketing & Communications Coordinator in Canada
Education Management, 2-10 Employees
Used the Software for: 6-12 months
Reviewer Source

Video reviews made easy!

5 2 years ago

Comments: It's great! Not only is the platform powerful and effective but the level of customer service provided by Bernadette and team is exactly the reason we love working with StoryTap.

Pros:

StoryTap is a turnkey solution that has given us the ability to easily and quickly integrate video reviews/testimonials/Q&As into our marketing strategy. What we really like about using StoryTap is the authenticity of the people submitting the videos. These aren't overly produced, highly polished videos - we get real people speaking truthfully about our services, and for us, no amount of marketing dollars can achieve the same, honest result.

Cons:

Customizing the video player to match our web properties was a bit tricky. Fortunately, the folks at StoryTap connected us with technical support who guided us through setup and embedding without issue.

Andrew M.
Social Content Manager in US
Higher Education, 1,001-5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Easy to use for a social media manager on the periphery of the project

5 7 months ago

Comments: Overall this is a great tool to not only create video content but to store it. The premise is easy enough, but as someone who comes in and out of the process/ not involved in the recording of it, it's so easy to search and download videos. Your interface is so nice and smooth and it's really helped me share more stories with our digital audiences.

Pros:

I think the ease of the platform combined with the support of our rep. has made using StoryTap so great, and uniquely different from other platforms. I'm able to come in as a I need at any time of the user journey and pull videos (full or in segments) to upload to social. On the few moments I need assistance, I'm able to get immediate help from our rep and she's been so great, before, during, and after we launched.

Cons:

My only complaint is something that I recently learned the trick to, so it's not really a complaint as a user error and that is the storyline feature on the video information pop out. It starts the story prompt, and as someone who comes in looking for specific moments / clips I can share, I was hoping to see what's said without having to listen to each of them. I've since learned I can see that on the transcript tab. I guess it'd be nice to see them both, vs. separate, but otherwise I don't have critical feedback.

Kaare F.
Business Analyst II in Canada
Telecommunications, 10,000+ Employees
Used the Software for: 6-12 months
Reviewer Source

Critical Platform For Success

5 7 months ago

Comments: StoryTap solved a fundamental challenge for our online content strategy and was easily able to slot into ecosystem and culture. StoryTap has been providing an innovative solution for our business and driven positive outcomes for our customers & business through its expertise in online content and brand management. The staff has a wonderful attitude and has gone above and beyond in helping us make the most out of the platform. In particular, Andrea, Louise, and Daniel have provided service above and beyond expectations and have kept us on track to meet business targets

Pros:

-The external platform itself is sleek and aesthetically pleasing -The concierge services are invaluable in keeping our goals on track -The internal platform is simple and intuitive - it is very easy for us to get new technicians to leverage the program -Reporting provided through the platform is extremely helpful especially when cross referencing it

Cons:

I would be very keen to see a product roadmap n future enhancements & development work. This type of strategic collaboration helps us work make the most out of the product & help us plan future projects.

Samantha H.
Consultant in US
Education Management, 501-1,000 Employees
Used the Software for: 1+ year
Reviewer Source

No Substitute for Creating Content at Scale

5 7 months ago

Comments: Really great experience. I have since moved on from Anderson, but would love to work with them again if the opportunity arises.

Pros:

I don't know of any other software that can generate this much content so quickly. I think that's the most valuable feature of StoryTap. Secondly, the data reports that synthesize all the data points makes decision-making so easy and saves so much time internally. And of course, the Support team they provide to help guide you through template creation, website placement, etc. is incredibly knowledgable and dedicated to helping your team achieve its goals.

Cons:

There was nothing that really was a deal breaker. If StoryTap is looking to develop new features, I would recommend an editor/trimmer and continuing to focus on the sweet spot between mass production and customization. Maybe more self-serve?