--- description: Discover the benefits and disadvantages of Dovetail. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Dovetail Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Qualitative Data Analysis Software](/directory/31297/qualitative-data-analysis/software) > [Dovetail](/software/174077/dovetail) # Dovetail Canonical: https://www.capterra.co.uk/software/174077/dovetail Page: 1 / 5\ Next: [Next page](https://www.capterra.co.uk/software/174077/dovetail?page=2) > Dovetail is the only AI-first insights hub that automatically centralizes scattered customer feedback. > > Verdict: Rated **4.6/5** by 97 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Dovetail? Primarily used by researchers, designers, and product teams, customers include Meta, Volvo, AWS, Dyson, and Deloitte. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 97 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.7/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Dovetail Research - **Location**: Sydney, Australia - **Founded**: 2017 ## Commercial Context - **Starting Price**: US$0.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Starts at $15 / month for one user, and unlimited free viewer accounts. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, United States ## Features - Annotations - Collaboration Tools - Dashboard - Data Import/Export - Data Visualisation - Feedback Management - Multi-Channel Data Collection - Negative Feedback Management - Prioritisation - Product Roadmapping - Surveys & Feedback - Text Analysis - Usability Testing - User Research Analysis - Workflow Management ## Integrations (31 total) - Aha\! - Airtable - Asana - CMNTY Platform - Canny - Delighted - Dropbox Business - Evernote Teams - Feefo - Freshdesk - GitHub - Gmail - Google Analytics 360 - Google Forms - Help Scout ... and 16 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Qualitative Data Analysis Software](https://www.capterra.co.uk/directory/31297/qualitative-data-analysis/software) ## Related Categories - [Qualitative Data Analysis Software](https://www.capterra.co.uk/directory/31297/qualitative-data-analysis/software) - [UX Tools](https://www.capterra.co.uk/directory/31036/ux/software) - [User Testing Software](https://www.capterra.co.uk/directory/32295/user-testing/software) - [Customer Experience Software](https://www.capterra.co.uk/directory/30671/customer-experience/software) - [Market Research Software](https://www.capterra.co.uk/directory/10041/market-research/software) ## Alternatives 1. 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One of the first things which converted me to the platform was the fact that it's incredibly easy to learn how to use - a quick overview by a colleague tends to be enough to get set up and started\! I have introduced a number of my own colleagues to the platform (as well as different departments) and all have agreed that it's really easy to get to grips with. As a researcher, I find Dovetail invaluable at helping me collect, analyse, synthesise and ultimately make sense of my data - I would be lost without it\! The recent AI integrations which have been added to the platform are fantastic tools to help save a lot of time. I've only really scratched the surface with these so far and I'm excited to see how they can further add value to my work\! > > **Cons**: The only negative I'd raise is the cost of Dovetail - however this is similar to most other software like this\! > > Dovetail is a fantastic tool for helping me to collate all my qualitative user research insights in one place. It is an invaluable tool for facilitating analysis, also allowing for collaboration on this task. It helps me to analyse, organise and present my data in a really user-friendly visual manner. ----- ### "Dovetail is a game changer" — 5.0/5 > **Katie** | *23 October 2024* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: The new AI feature is a game changer, allowing you to analyse at volume at lightning speed with sharp accuracy. It's accelerated the speed at which we work and we couldn't be happier. The support you get is brilliant - issues are jumped on quickly in an efficient and friendly manner. They are leaders in the field. > > **Cons**: Tag taxonomy is tricky to nail down and there could be more support for this in the tool > > A robust research repository which is very user-friendly and slick and great customer support ----- ### "A powerful tool for streamlining user research" — 5.0/5 > **Danielle** | *14 October 2024* | Financial Services | Recommendation rating: 10.0/10 > > **Pros**: Dovetail simplifies the process of organising and analysing user research. Whether you're running usability tests, interviews, or surveys, you can configure projects to suit your specific research needs. The transcription, tagging, and automatic summarisation, saves researchers an immense amount of time by speeding up data processing. While the automated highlight grouping feature makes it fast to pull out key insights and identify patterns across projects. The platform is great for sharing research with the wider business, in particular the highlight reels are easy to put together and share, bringing user feedback to everyone, not just the research team. > > **Cons**: Having more customisable ways to present insights could be useful to enhance the overall experience and allow researchers to better tailor findings for different audiences and business needs. > > Dovetail helps us speed up our research and distribute findings across the business, saving time for both researchers and stakeholders. ----- ### "It took my research presentation and integration up a notch" — 5.0/5 > **Elena** | *16 October 2024* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: How easy it was to use. The transcription and categorisation tools made it really easy to find data > > **Cons**: At the time it did not pick out common themes in the data for you - this had to be done manually, but I believe this has since changed. > > I really enjoyed using Dovetail and got a positive response from my clients. I felt like it took my research presentation and integration up a notch. ----- ### "The Ultimate Solution for Data-Driven Research Teams\!" — 5.0/5 > **Daniel** | *14 October 2024* | Computer & Network Security | Recommendation rating: 10.0/10 > > **Pros**: I'm excited to share my experience with Dovetail\! This user research data repository is constantly evolving, and the enhancements—especially with the addition of AI—truly elevate the experience\! It’s clear that the team genuinely cares about making data manipulation easier with every update. > > **Cons**: For those storing research data in places like Figma the migration of old insights is slow and manual. > > Importing data from CSV files and video recordings is incredibly straightforward, making our workflow so much smoother. My team and I are absolutely loving our journey with Dovetail, and we can't wait to explore all the amazing features it has to offer\! ----- Page: 1 / 5\ Next: [Next page](https://www.capterra.co.uk/software/174077/dovetail?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/174077/dovetail) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data