15 years helping British businesses
choose better software

What is Dovetail?

Dovetail is the world’s leading customer insights hub, helping thousands of teams build better products. From user feedback and customer interviews to support tickets and sales calls, Dovetail helps you uncover insights fast—no matter the method. Driven by ambition and innovation, the Dovetail team is customer-obsessed and on a mission to help the world improve the quality of every thing. Join the ranks of Atlassian, The New York Times, Spotify, Universal, Porsche, Starbucks, and thousands more

Who Uses Dovetail?

Primarily used by researchers, designers, and product teams, customers include Deloitte, Spotify, Nike, and The New York Times.

Dovetail Software - Use one simple, powerful product to combine your interviews, usability tests, surveys, feedback, and NPS response data.
Dovetail Software - Turn customer data into needs and pain points. Transcribe, analyze, and uncover themes fast.
Dovetail Software - Ditch the slide deck and create beautiful evidence-backed insights that inspire action.
Dovetail Software - Find themes in unstructured data—cluster highlights, notes, and insights. Powerful filters let you narrow in on the content that matters.
Dovetail Software - Hit the ground running with over 100 templates and tag boards created by the Dovetail team and community.

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Reviews of Dovetail

Average score

Overall
4.4
Ease of Use
4.5
Customer Service
4.6
Features
3.9
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Stephanie
Stephanie
User Experience Researcher in US
Verified LinkedIn User
Research, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Dovetail really makes analysis and sharing insights easy

5.0 5 years ago

Comments: I love Dovetail for our research analysis and repository tool. We're always identifying new ways to leverage the tool for research needs. Dovetail is also really receptive to feedback, constantly improving, and doing research on the researchers.

Pros:

I LOVE that you are able to have a robust tool that includes analysis capabilities and houses insights from research. This gives stakeholders the ability to search all insights and view things like reading a medium article and also search historical insights. It also speeds up analysis with filtering options and highlights to filter down to key information to support an insight / finding.

Cons:

I would like to be able to track dates of when insights were created (not just when published in feed) so we can track age as well as somehow track the impact of the insight (e.g., what was done from it), to make reporting on research value easier.

Dovetail Research Response

5 years ago

Thank you for the great review Stephanie! We really appreciate your feedback and help improving the product, and love working with you. Lots more planned for 2020 as we grow our team, so stay tuned!

Caitlin
Senior Design Researcher in Australia
Information Technology & Services, 5,001–10,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Great system for managing a research library for UX

5.0 5 years ago

Comments: I think this is the best tool on the market for UX research repositories. Does it have every function you might need? No. However, no tool does and unlike others, the Dovetail team is actively engaged with their network to make improvements that we request. What more could you want!

Pros:

I love this system, they have done a great job at understanding how UX researchers work and aligning the software to these needs. The tool does a great job at storing data, storing project details, standardising research across a team (through templates). Unlike other research libraries, this tool allows you to analyse the data and create reports from the tool (Dashboards). Not everyone in my team loves the way you analyse in the tool, however, I think its great that we can work end to end in a single tool. This helps keep all the data safely stored in one location.

Cons:

My constraints in the system also exist in the product backlog. For example, I would love for transcription to happen in the tool to further limit where the data is stored. I would like graphs to be able to be embedded into dashboards, I would like more options within the graphs (cross-tabling of attributes like you can in Nvivo). I would like the tool to do a better job at supporting 'cross pollination' of projects. Aka if I find a valuable insight in another project I have to copy and paste it into my new project, artificially inflating the data. I don't love that. The tool doesn't do an awesome job with quantitative data, I'd keep my stats elsewhere :)

Dovetail Research Response

5 years ago

Thank you for the lovely review Caitlin! Appreciate your support. We're always trying to improve the analysis experience and the workflow for creating insights and working across projects. We're also excited about upcoming features like transcription!

Andrew
Andrew
CD in US
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source
Source: GetApp

Worthless pile of junk

1.0 last year

Comments: I spent 8+ hours "tagging" nearly 20 research interviews, come to find out I can't generate any meaningful reports with the data I just transcribed and tagged.No easy way to show who answered what, let alone calculate percentages or totals (used Google Sheets for this instead).In all, an entire waste of time and money.Stick to Google Spreadsheets and save the time and headache!

Pros:

Transcriptions. Oh, and they had a clean salesy website with no substance or value after that (an empty promise).

Cons:

- Charts are impossible to use- Terrible data visualizations- Worthless help articles- Clueless support

Thomas
Director of Product Design in US
Information Technology & Services, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Now to effectively use your qualitative research

4.0 5 years ago

Comments: As our business space grows we are using Dovetail to capture data that is then used to validate ideas about new products or features as well as use our archive to identify insights and painpoints we were not aware of prior.

Pros:

The ability to tag data and then synthesise that data with quick and easy functionality is really effective in comparing notes across multiple qualitative research documents.

Cons:

The UX around building insights takes a little bit of discovery. Adding tags or highlights into an insight has resulted in me adding, deleting, trying again... a few times.

Dovetail Research Response

5 years ago

Thanks for the review Thomas! We're always improving and have more plans to make insights better. If you have any thoughts, don't hesitate to email us.

Alex
Senior UX researcher in UK
Information Technology & Services, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Great way to maximise research effectiveness

5.0 3 years ago

Comments: Fantastic, has helped me answer research questions from stakeholders that otherwise would have been difficult or impossible.

Pros:

Video transcription and tagging - now considered the new essential repertoire for my research. Easy to use, easy to share with others, great for organising tagged findings.

Cons:

The insights feature is not the easiest r most comprehensive to pull together your overall findings to summarise to stakeholders. (e.g. can't separate out different types or phases of insights so can end up with 1 big bucket of hundreds of items. Not that intuitive to add things to insights as you go along).

Dovetail Research Response

3 years ago

Hey Alex! Thanks for the awesome review. Great to hear you love Dovetail.