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Grin
What is Grin?
GRIN is the only creator management platform built for ecommerce. Leverage GRIN for creator discovery & outreach while also managing all of your creator relationships and campaigns in one place. The ecommerce integration makes product seeding, discount codes & affiliate links a breeze. And the reporting suite provides sales tracking & deep analytics - our software helps you do it all. The best DTC brands trust GRIN as their creator management platform for rapid growth & scale.
Who Uses Grin?
GRIN is built for DTC, ecommerce brands who run influencer marketing programs and are looking to scale their efforts with streamlined workflows and the flexibility of ecommerce integrations.
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Reviews of Grin
Alternatives Considered:
Grin is the linchpin that scaled our influencer program to new heights.
Comments: When it comes to influencer marketing...the team over at Grin just gets it. The fundamental workflow of the platform was thoughtfully designed and built from both the brand and influencer side. They have been extremely attentive to our program's needs and requests, but all in all, they're just all-around good people.
Pros:
I'm often asked by fellow marketers at DTC ecomm brands "what features or capabilities I like 'most' about Grin." The short answer: there is no "one" thing. I give the same answer every time. Influencer marketing (as a whole) demands the successful balance and execution of a wide set of responsibilities - more so than any other marketing channel I've managed. You're dealing with real people. Actual human-to-human relationships and conversations that a computer can not do. You're fulfilling a considerable amount orders to individuals PRIOR to any promotion taking place. You're campaign and influencer deliverables can vary significantly so exceptional attention to detail and process implementation is a necessity. You're working in an ecosystem with multiple environments (Instagram, YouTube, Twitch, etc.) - all of which have their own respective nuances that dictate how you manage influencers, structure campaigns, ensure media compliance and ultimately drive conversions. Not to mention, all of those sparkly engagement KPIs every one desires, well those are guarded behind the very core of what influencer marketing is built on: social media networks. Getting access to these metrics can be a hassle if you're not equipped with the proper tool set or knowledge of what to look for. So, my favorite part about Grin? The other short answer: It takes everything above and packages it into one refreshingly comprehensive toolset that streamlines influencer marketing.
Cons:
Of course, nothing is ever perfect, and neither is Grin. There have been minor usability issues I have run into throughout my time using the platform - none of which have been anywhere close to 'mission critical.' The only aspect that could use an update is the reporting visualization component. All of your high-level data is there to see, but it could use a little bit more freedom with manipulation. However, a simple 'Export' of the raw data from Grin gives you everything you'd need to see - just fire up Excel and whip up some pivot tables and graphs.
Alternatives Considered:
Best Influencer Management Software available!
Comments: GRIN has allowed our company to develop its Influencer Marketing community with incredible ease!
Pros:
Casting, Outreach, and Proposal execution within campaign management is extremely simplified, making it easy to scale campaign sizes as the company has continued to grow its influencer community
Cons:
Some glitches with Instagram integration tool when used in excess
Great Concept, Needs Further Development
Comments: My overall experience with Grin is that it’s a great concept, but the software itself has not been developed enough. With some more development, I think it really has potential to help a lot of companies manager their influencer relations. But right now, there are too many errors and glitches.
Pros:
I love the look of this software. It’s very clean and minimalist. It also tracks how an influencer performs, which is essential for my business. It helps us see very quickly who is bringing in the most traffic and sales for us.
Cons:
I did not like the fact that there are so many glitches in the software. There are a ton of underdeveloped aspects that result in errors that only customer support can resolve. On top of that, customer support is very unresponsive and unhelpful. They have not resolved one of the main issues we have had with influencers connecting social platforms for over a year now.
Grin Response
3 years ago
Thank you for the honest feedback, Brenten! I'm glad to hear that you're leveraging our resources to help you track creator performance. I'll take your feedback to the product team.
Great for Expanding your Reach!
Comments: Overall, Grin has been a gamechanger for our team and we are excited to watch it grow our reach on social media even more over the next few months.
Pros:
This platform has been transformative in the way we are able to prospect, connect with, and onboard influencers around the world. It was easy to integrate and the support staff is incredible. As a very small business, we have been able to reach influencers we otherwise would not have been able to reach.
Cons:
We really don't have any complaints. Anytime something seems to come up, their support staff takes care of the issue right away. We would say its a bit expensive for a small business like ourselves, but we see the value and make it work anyways.
Great platform to grow your influencer base!
Comments: We are upscaling our influencer efforts, brand awareness around new products and collecting content for all marketing usage.
Pros:
The platform takes a little bit to get comfortable with and onboarded to, but after that the capabilities are amazing. They have some really cool search tools that have helped our strategy tremendously. I also love that they can integrate with Shopify for influencer orders.
Cons:
I feel that the user interface for messaging influencers on our side of things could be a little bit more user friendly. Instead of an email setup, I would love to see chat bubbles.
Grin Response
3 years ago
Thank you for sharing your honest feedback, Sarah! Happy to hear that you're taking advantage of our robust integration with Shopify. It's truly a game-changer with fulfillment AND finding the right influencer for your brand.
