--- description: Discover the benefits and disadvantages of Nielsen Marketing Cloud. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Nielsen Marketing Cloud Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Marketing Planning Software](/directory/30964/marketing-planning/software) > [Nielsen Marketing Cloud](/software/173306/nielsen-marketing-cloud) # Nielsen Marketing Cloud Canonical: https://www.capterra.co.uk/software/173306/nielsen-marketing-cloud Page: 1 / 2\ Next: [Next page](https://www.capterra.co.uk/software/173306/nielsen-marketing-cloud?page=2) > Cloud-based planning tool that helps measure, analyze \& gain insights into sales \& marketing data \& drive innovation across operations. > > Verdict: Rated **4.4/5** by 14 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Nielsen Marketing Cloud? Designed for advertisers, agencies, CPG retailers \& manufacturers and media owners, it is a cloud-based marketing analytics platform that helps plan and measure sales and marketing activities. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 14 Reviews | | Ease of Use | 4.1/5 | Based on overall reviews | | Customer Support | 4.1/5 | Based on overall reviews | | Value for Money | 4.0/5 | Based on overall reviews | | Features | 4.1/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Nielsen ## Commercial Context - **Pricing model**: Per Feature - **Pricing Details**: Contact Nielsen for pricing details. - **Target Audience**: 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Brazil, China, Finland, France, Germany, Indonesia, Italy, Japan, Poland, South Korea, Spain, United States ## Features - Budgeting/Forecasting - Campaign Tracking - Collaboration Tools - Dashboard - KPI Monitoring - Marketing Calendar - Media Planning - Multi-Channel Attribution - Performance Metrics - Project Management - ROI Tracking - Roadmapping - Spend Management ## Support Options - Email/Help Desk - Phone Support ## Category - [Marketing Planning Software](https://www.capterra.co.uk/directory/30964/marketing-planning/software) ## Related Categories - [Marketing Planning Software](https://www.capterra.co.uk/directory/30964/marketing-planning/software) - [Marketing Analytics Software](https://www.capterra.co.uk/directory/31018/marketing-analytics/software) ## Alternatives 1. [Asana](https://www.capterra.co.uk/software/120550/asana-pm) — 4.5/5 (13548 reviews) 2. [MarketPlan.io](https://www.capterra.co.uk/software/181190/marketplan-io) — 4.1/5 (54 reviews) 3. [Trello](https://www.capterra.co.uk/software/1010321/trello) — 4.5/5 (23492 reviews) 4. [Jira](https://www.capterra.co.uk/software/19319/jira) — 4.4/5 (15319 reviews) 5. [Marmind](https://www.capterra.co.uk/software/153624/marmind) — 4.2/5 (62 reviews) ## Reviews ### "Smart marketing" — 4.0/5 > **lasha** | *28 July 2021* | Computer Networking | Recommendation rating: 9.0/10 > > **Pros**: This platform is very modern, practical and most importantly very simple > > **Cons**: The downside was I couldn’t see anything but it could have been more multifunctional > > 1 year since I started using Nielsen Marketing Cloud it has made my job much easier. I advise everyone who does not use this platform to use it by all means ----- ### "Nielsen on the Go" — 4.0/5 > **Claudine Lizz Capawa** | *30 April 2022* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: I like the way it handles with the analytical explanation of giving a status and updates of the internal and external perception of Marketing analysis. it gives forecast and trending oracle perse. It resolves the data analytics content. > > **Cons**: I usually encounters with this platform the longevity of its market research presentations towards the panelist. I often get bored on it and somehow doesn't like to answer anymore. Anyhow, I would like to continue since i do have some pays to it. ----- ### "Verification - Nielsen" — 3.0/5 > **Junde** | *25 July 2019* | Marketing & Advertising | Recommendation rating: 5.0/10 > > **Pros**: Able to get the analytics/reporting that was required > > **Cons**: Trafficking and analytics can be improve ----- ### "Nielsen makes its easy to calculate data that we can then provide to customers." — 5.0/5 > **Verified Reviewer** | *9 May 2018* > > **Pros**: The support team is amazing, they have the most accurate data in the world and they are able to give estimates immediately. > > **Cons**: The building of segments vs. audiences is confusing, and often times you have to wait for all of the data to load before you can even begin building estimates. ----- ### "Advanced level of marketing" — 5.0/5 > **valerian** | *27 July 2021* | Telecommunications | Recommendation rating: 9.0/10 > > **Pros**: The software is very useful. It provides many features. and gives me opportunity to plan marketing process and understand customers needs. > > **Cons**: The software needs some trainings to use. The other disadvantages i didn't notice. > > Overall i'm satisfied with this software. It helps me a lot. It shows me tu ways how to meet customers needs and satisfy them. ----- Page: 1 / 2\ Next: [Next page](https://www.capterra.co.uk/software/173306/nielsen-marketing-cloud?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/173306/nielsen-marketing-cloud) ## This page is available in the following languages | Locale | URL | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | ----- ## Structured Data