15 years helping British businesses
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What is Bloomreach?

Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach's AI for e-commerce, this creates endless new paths to purchase, greater profitability, and fast business growth. Bloomreach products include: Engagement, a marketing automation platform; Discovery, an e-commerce search solution; Content, a headless CMS; and Clarity, AI-powered conversational shopping.

Who Uses Bloomreach?

Multi-channel content delivery system that helps e-commerce businesses in retail, manufacturing, distribution, hospitality, transportation and other industries create, manage, share, and edit content.

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Reviews of Bloomreach

Average score

Overall
4.8
Ease of Use
4.5
Customer Service
5.0
Features
4.6
Value for Money
4.6

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
77%
4
23%
Sławomir
Sławomir
Head of CRM in Poland
Verified LinkedIn User
Retail, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Great platform for demanding users

5.0 11 months ago

Comments: I've been using Bloomreach platform for the last 3 years in a high scale business (retail, 20+ markets) and it proved both on Bloomreach company and platform side to be reliable partner that helps a lot to develop business and drive revenue and customer retention.

Pros:

(+) platform stability and reliability(+) pretty easy to integrate(+) helpful, fast support(+) powerful scenario handling including omnichannel communication(+) first-party data collection and analytical possibilities(+) ease to work with product recommendations and on-site formats(+) personalization possibilities thanks to jinja language(+) Bloomreach academy(+) AB testing capabilities

Cons:

(-) there is not predefined templates for use cases so you have to do all on your own (but it's planned to change very soon with plug & play library)(-) Single Customer View card is very simple, not very informative in terms of customer value summary (i.e. CLV, probability to buy, recommended products)(-) there could be more educational or how-to materials, webinars (there is Academy but it's paid) to learn more how to take full advantage of the platform(-) experiments module is not scalable - can't run one test on multiple pages i.e. PDPs (each page is separate test)

Rebecca
Senior CRM Executive in UK
Retail, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Bloomreach has been a great tool in getting us improving our system

5.0 11 months ago

Comments: I am really enjoying it as a daily user, it makes my job a whole lot easier and I have learned a lot through it.

Pros:

I like the ease of use of the asset builder and the email builder. Scenarios as well are logically laid out and I have throughly enjoyed the course I have taken through Bloomreach Academy

Cons:

We currently have a data implementation issue, but I am not letting it get in the way of using the tool as much as I possibly can whilst it gets fixed in the background

Jan
Senior Analyst in Czechia
Telecommunications, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Great, better and the worst...

4.0 4 months ago

Comments: Amazing, complicated and unfortunatelly very often frustrating

Pros:

Amazing tool with many different features... imposible to pick only few.

Cons:

Lack of real-life tutorials (not just lengthy documentation on your website).Missing proper user flow/funnel tools and a simplified way to modify dashboard data by changing just one attribute line, for example, the website URL.Please note that I am aware of the existing funnel/flow tools, but Google Analytics is still far more superior.

Maik
Email Marketing Manager in Israel
Computer & Network Security, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Email Marketing ALL IN ONE Platform!

5.0 4 months ago

Pros:

Email Marketing campaigns are easy to set up. Afterward, it's easy to analyze the results. To set up Email Marketing flows its also pretty easy - maintaining them too.

Cons:

To build Reports is still a bit complicated but its improving.

Yahor
CRM in Czechia
Internet, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Bloomreach is the ultimate solution for our company!

5.0 5 months ago

Pros:

Bloomreach is a great tool and we are enjoying all of its capabilities and features. I love webhooks, it's an ultimate tool to do any kind of workaround. I appreciate the Q4 roadmap and can't wait to use the new features.Reporting is not black box which I love that I can set it up and counts with whatever data are important to our company. Visibility to the data results is so helpful.

Cons:

Simultaneously, Bloomreach is too complex which makes it difficult to focus on our efforts. SDK could support more apps for one instance. OOTB is not possible. We need to deal with the workaround and framework outline for integration. What I would improve on Bloomreach?There is a room for more parts where to implement jinja. For experienced users there are some limitations to be more free in instances management.For reporting - I wish I could download the dashboard and work with the data externally.We miss a storage possibilities for retrospective upload of datas for the system events. We want to rely on this more and it could be solved via environmental variables (profile and project attributes and conditions).