---
description: Discover the benefits and disadvantages of SwimBiz.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: SwimBiz Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Swim School Software](/directory/31177/swim-school/software) > [SwimBiz](/software/172327/swimbiz)

# SwimBiz

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> SwimBiz is a complete online business management \&amp; scheduling software package designed to automate admin for swim schools.
> 
> Verdict: Rated **4.4/5** by 12 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses SwimBiz?

Swim school owners and operators. Whether you are a large or small swim school, SwimBiz can improve and automate all of those admin jobs you hate.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 12 Reviews |
| Ease of Use | 3.9/5 | Based on overall reviews |
| Customer Support | 4.6/5 | Based on overall reviews |
| Value for Money | 4.1/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: ThinkSmart Software
- **Location**: Bundoora, Australia
- **Founded**: 2007

## Commercial Context

- **Starting Price**: £29.00
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: Five flat-rate monthly plans in GBP, scaling by the number of active customers supported: Biz50 at £29/month, Biz100 at £40.50/month, Biz250 at £57.50/month, Biz500 at £80.50/month, and Biz1000 at £103.50/month. A 14-day free trial is available.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English
- **Available Countries**: Australia, New Zealand, United Kingdom, United States

## Features

- Attendance Tracking
- Billing & Invoicing
- Booking Management
- Class Scheduling
- Communication Management
- Electronic Payments
- Enrollment Confirmation
- Member Management
- Online Payments
- Online Registration
- Self Service Portal
- Staff Management
- Student Management

## Integrations (9 total)

- AskNicely
- GoCardless
- PayPal
- QuickBooks Online
- QuickBooks Online Advanced
- Stripe
- Worldpay for Enterprise
- Xero
- Zoom Workplace

## Support Options

- Email/Help Desk
- Phone Support
- Chat

## Category

- [Swim School Software](https://www.capterra.co.uk/directory/31177/swim-school/software)

## Related Categories

- [Swim School Software](https://www.capterra.co.uk/directory/31177/swim-school/software)
- [Class Registration Software](https://www.capterra.co.uk/directory/31376/class-registration/software)

## Alternatives

1. [Jackrabbit Swim](https://www.capterra.co.uk/software/172589/jackrabbit-swim) — 4.5/5 (226 reviews)
2. [Udio](https://www.capterra.co.uk/software/1013863/udioswim) — 4.8/5 (47 reviews)
3. [SimplySwim](https://www.capterra.co.uk/software/1018145/simplyswim) — 4.8/5 (13 reviews)
4. [iClassPro](https://www.capterra.co.uk/software/127097/iclasspro) — 4.5/5 (477 reviews)
5. [Captyn](https://www.capterra.co.uk/software/219862/captyn) — 4.8/5 (14 reviews)

## Reviews

### "SwimBiz" — 5.0/5

> **Carrie** | *30 April 2019* | Sports | Recommendation rating: 10.0/10
> 
> **Pros**: Simple to use \&amp; incorporates well with our business
> 
> **Cons**: Some areas of the scheduling cannot be customised
> 
> since using Thinksmart’s SwimBiz software we have revolutionised our Swim School admin\!  It’s easy to use \&amp; everything is in one place (we used to have lot’s of different spreadsheets).  It’s easy to use \&amp; easy to train staff members. &#10;&#10;We would highly recommend\!

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### "Great software that that has helped in organizing and growing our swimschool." — 5.0/5

> **Kate** | *27 March 2021* | Sports | Recommendation rating: 10.0/10
> 
> **Pros**: Swimbiz takes care of most of the admin needs that we have with lots of features that are always being updated and improved.   It integrates with accounting software and payment providers so has really helped us automate the work and keep everything in one place.  Our favourite feature is the online booking system and the emailing.&#10;Customer service/support is brilliant there is always someone that will promptly reply to email queries or arrange a call back to go through any issues.   It's great value for money lots of extra add-on options such as text messaging that you can choose to use or not on a monthly basis.
> 
> **Cons**: I found the intergration with Xero a bit tricky to get used to there are some things that can't be changed once the 2 systems are synced.  It also takes a long time to move students from one class to another it has to be done one at a time in quite a few steps so sometimes tricky during rebooking when there are a lot of changes.   The ability to credit students in bulk could be improved although there are features that enable you to credit in bulk it does not take into account what everyone paid per class which created a lot of work during the covid closures.
> 
> Overall we love Swimbiz.   There are so many features and always improving.  Gives a nice professional touch to communications with customers.   Would definitely recommend it.

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### "SwimBiz" — 3.0/5

> **Alison** | *24 November 2021* | Sports | Recommendation rating: 7.0/10
> 
> **Pros**: It is easy to use and you have control over the bookings and class options.  Support are very helpful.
> 
> **Cons**: I would like to be able to have all the awards that the learners are working towards to be more accessible as it takes a long time to change everyone from one standard to another.  This is very tricky when they attend more classes on different standards
> 
> This has made a customer base easier to manage and especially for contacting at short notice.  I do like the text option although need to condor the cost of this.  Support staff are very helpful and try t get to the bottom of any problems

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### "The Digitising of Supersharks Swim School" — 5.0/5

> **Jonny** | *24 July 2019* | Sports | Recommendation rating: 9.0/10
> 
> **Pros**: Swimbiz allows my business to have online booking for our customers, apps for our teachers with their registers on linked to a central database where all my data is stored on pupils and staff that can be accessed by admin staff and teachers alike. As a small business these are exceptional things to be able to offer and compete with the likes of big national companies. The ability to cancel a session very quickly if there are any problems and send text messages easily to all customers or a select few is excellent.
> 
> **Cons**: could be more customisable per user, the ability for teachers to view badges and standards of pupils on their registers in app  without giving them access to the whole customer database is not to my knowledge yet available and is one of the only things that needs improving. The other is the ability for the teachers to record  assessment criteria on skill sets on their own app linked to the central database which is then stored and time stamped this would be amazing.
> 
> Excellent customer service and telephone and online support, a good piece of software that has now become almost invaluable to my business.

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### "Time saving and Professional Software" — 5.0/5

> **Lorna** | *24 January 2019* | Sports | Recommendation rating: 10.0/10
> 
> **Pros**: I have been using the software for over 4 years and although I was apprehensive about ditching the spreadsheets I could now not imagine running my business without Swim Biz.&#10;The set up was easy with a hand held approach and amazing support to get me started. This support is still outstanding with queries answered and sorted the same day. The system is constantly updated and over the years it has just got better and better. I would and do recommend this company to anyone with a swim school business, thank you Swim Biz.
> 
> **Cons**: There are no cons at all. I genuinely and unreservedly rate this product unequivocally.
> 
> All my customers and their swimmers are on swim biz with contact details and all relevant information to meet swimmers needs. Customers are easily enrolled into classes and invoices sent out bulk or individually. Teachers can access their registers easily and there is an option for a customer portal which we are yet to set up. There is also an option to text parents which again we don't use as we tend to email.&#10;We have three venues and again easy to access and move swimmers to different classes and venues while maintaining attendance records along with achievement records.

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## Links

- [View on Capterra](https://www.capterra.co.uk/software/172327/swimbiz)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/172327/SwimBiz/> |
| en-AE | <https://www.capterra.ae/software/172327/swimbiz> |
| en-AU | <https://www.capterra.com.au/software/172327/swimbiz> |
| en-CA | <https://www.capterra.ca/software/172327/swimbiz> |
| en-GB | <https://www.capterra.co.uk/software/172327/swimbiz> |
| en-IE | <https://www.capterra.ie/software/172327/swimbiz> |
| en-IL | <https://www.capterra.co.il/software/172327/swimbiz> |
| en-IN | <https://www.capterra.in/software/172327/swimbiz> |
| en-NZ | <https://www.capterra.co.nz/software/172327/swimbiz> |
| en-SG | <https://www.capterra.com.sg/software/172327/swimbiz> |
| en-ZA | <https://www.capterra.co.za/software/172327/swimbiz> |

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