--- description: Discover the benefits and disadvantages of Affinity. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Affinity Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [CRM Software](/directory/2/customer-relationship-management/software) > [Affinity](/software/172301/affinity) # Affinity Canonical: https://www.capterra.co.uk/software/172301/affinity > The next-gen CRM for relationship-driven teams. Automate data entry, never drop the ball \& unlock intros with relationship intelligence > > Verdict: Rated **4.7/5** by 3 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Affinity? Built for relationship-driven industries, Affinity can be used by teams ranging from financial services (firms that deploy capital into companies) to professional services firms to corporates. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 3 Reviews | | Ease of Use | 4.7/5 | Based on overall reviews | | Customer Support | 4.7/5 | Based on overall reviews | | Value for Money | 4.0/5 | Based on overall reviews | | Features | 4.7/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Project Affinity ## Commercial Context - **Pricing model**: Per User (Free Trial) - **Pricing Details**: Contact Affinity for pricing details. - **Target Audience**: 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: Australia, Canada, France, Germany, Ireland, Italy, Netherlands, New Zealand, Singapore, South Africa, United Arab Emirates, United Kingdom, United States ## Features - Activity Dashboard - Campaign Management - Contact Management - Data Import/Export - Document Storage - Email Marketing - Interaction Tracking - Lead Capture - Lead Management - Mobile Access - Pipeline Management - Reporting/Analytics - Sales Pipeline Management - Sales Reports - Task Management - Workflow Management ## Integrations (10 total) - Box - Dropbox Business - Eventbrite - Google Drive - HubSpot CRM - Mailchimp - Microsoft Teams - Salesforce Platform - Slack - Typeform ## Support Options - Email/Help Desk - Knowledge Base - 24/7 (Live rep) - Chat ## Category - [CRM Software](https://www.capterra.co.uk/directory/2/customer-relationship-management/software) ## Related Categories - [CRM Software](https://www.capterra.co.uk/directory/2/customer-relationship-management/software) - [Lead Management Software](https://www.capterra.co.uk/directory/30017/lead-management/software) ## Alternatives 1. [HubSpot CRM](https://www.capterra.co.uk/software/152373/hubspot-crm) — 4.5/5 (4453 reviews) 2. [Zoho CRM](https://www.capterra.co.uk/software/155928/zoho-crm) — 4.3/5 (6964 reviews) 3. [Bigin by Zoho CRM](https://www.capterra.co.uk/software/204998/bigin-by-zoho-crm) — 4.7/5 (724 reviews) 4. [Salesforce Sales Cloud](https://www.capterra.co.uk/software/61368/salesforce) — 4.4/5 (18768 reviews) 5. [Kylas Sales CRM](https://www.capterra.co.uk/software/210630/kylas) — 4.8/5 (573 reviews) ## Reviews ### "Great tool for investor relations" — 5.0/5 > **Verified Reviewer** | *14 November 2021* | Internet | Recommendation rating: 9.0/10 > > **Pros**: We use Affinity to manage our investor relations. What I like most: - It is really intuitive and easy to get started - GDPR, data security...big topics for us in Germany especially in this context - Great pipeline analytics to keep a realistic assessment > > **Cons**: - No integration with Pipedrive where we historically also have quite some conversations stored. ----- ### "Affinity is brilliant" — 5.0/5 > **gaby** | *22 July 2020* | Commercial Real Estate | Recommendation rating: 10.0/10 > > **Pros**: The ease of functionality with Affinity is really what sets it apart from it's competitors - helping both relationship-building and the customer acquisition journeys be as effective as possible\! > > **Cons**: Genuinely - nothing. I think the team have considered functionality really well and it works well for my needs. ----- ### "Productive CRM for PC & mobile" — 4.0/5 > **Karan** | *6 August 2022* | Computer Software | Recommendation rating: 8.0/10 > > **Pros**: Easy-to-use CRM that tracks conversations, attachments, and sends reminders. The Gmail chrome extension is incredibly useful. The mobile app is quite powerful compared to other CRM apps. > > **Cons**: The platform is quite slow (like most CRMs) and tiresome to use this on a day to day basis Limited analytics/reports offered Email customization \& analytics can be a great value add > > Facilitates collaboration across several team functions and helps manage customer relations in a better way\! Increased responsiveness of the platform can make the experience much user friendlier\! ## Links - [View on Capterra](https://www.capterra.co.uk/software/172301/affinity) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | ----- ## Structured Data