15 years helping British businesses
choose better software

What is Affinity?

The next-gen CRM for relationship-driven teams. Automate data entry, never drop the ball & unlock intros with relationship intelligence

Who Uses Affinity?

Built for relationship-driven industries, Affinity can be used by teams ranging from financial services (firms that deploy capital into companies) to professional services firms to corporates.

Affinity Software - Scale. Enrich. Learn.
Affinity Software - Visualize your workflow
Affinity Software - Track company-level data
Affinity Software - Connect faster and easier
Affinity Software - Your network on-the-go

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Reviews of Affinity

Average score

Overall
4.7
Ease of Use
4.7
Customer Service
4.7
Features
4.7
Value for Money
4.0

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
67%
4
33%
Verified Reviewer
Verified LinkedIn User
Internet, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Great tool for investor relations

5.0 3 years ago

Pros:

We use Affinity to manage our investor relations. What I like most: - It is really intuitive and easy to get started - GDPR, data security...big topics for us in Germany especially in this context - Great pipeline analytics to keep a realistic assessment

Cons:

- No integration with Pipedrive where we historically also have quite some conversations stored.

gaby
CEO in France
Commercial Real Estate, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Affinity is brilliant

5.0 4 years ago

Pros:

The ease of functionality with Affinity is really what sets it apart from it's competitors - helping both relationship-building and the customer acquisition journeys be as effective as possible!

Cons:

Genuinely - nothing. I think the team have considered functionality really well and it works well for my needs.

Karan
Associate in India
Computer Software, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Productive CRM for PC & mobile

4.0 2 years ago

Comments: Facilitates collaboration across several team functions and helps manage customer relations in a better way!
Increased responsiveness of the platform can make the experience much user friendlier!

Pros:

Easy-to-use CRM that tracks conversations, attachments, and sends reminders. The Gmail chrome extension is incredibly useful. The mobile app is quite powerful compared to other CRM apps.

Cons:

The platform is quite slow (like most CRMs) and tiresome to use this on a day to day basis Limited analytics/reports offered Email customization & analytics can be a great value add