---
description: Discover the benefits and disadvantages of SAP Trade Management.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: SAP Trade Management Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Trade Promotion Management Software](/directory/31156/trade-promotion-management/software) > [SAP Trade Management](/software/172083/sap-trade-promotion-management)

# SAP Trade Management

Canonical: https://www.capterra.co.uk/software/172083/sap-trade-promotion-management

> SAP Trade Management helps businesses streamline budgeting, customer \&amp; program planning, promotion execution, \&amp; more.
> 
> Verdict: Rated **4.0/5** by 3 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses SAP Trade Management?

Designed for business of all sizes in retail, utilities, media, healthcare, and other industries, it is a trade management solution that helps plan, track, and optimize promotions.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.0/5** | 3 Reviews |
| Ease of Use | 3.0/5 | Based on overall reviews |
| Customer Support | 4.0/5 | Based on overall reviews |
| Value for Money | 3.0/5 | Based on overall reviews |
| Features | 4.0/5 | Based on overall reviews |
| Recommendation percentage | 70% | (7/10 Likelihood to recommend) |

## About the vendor

- **Company**: SAP
- **Founded**: 1999

## Commercial Context

- **Pricing model**: Per Feature
- **Pricing Details**: Contact SAP for pricing details.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Germany, United States

## Features

- Budgeting/Forecasting
- ROI Tracking

## Category

- [Trade Promotion Management Software](https://www.capterra.co.uk/directory/31156/trade-promotion-management/software)

## Alternatives

1. [Visualfabriq](https://www.capterra.co.uk/software/172082/Visualfabriq) — 5.0/5 (1 reviews)
2. [Vividly](https://www.capterra.co.uk/software/1011656/cresicor) — 4.9/5 (17 reviews)
3. [jahanVerse](https://www.capterra.co.uk/software/1072171/jahanVerse) — 5.0/5 (2 reviews)
4. [BluePlanner](https://www.capterra.co.uk/software/71270/blueplanner) — 4.5/5 (2 reviews)
5. [Unity](https://www.capterra.co.uk/software/1036792/unity) — 5.0/5 (3 reviews)

## Reviews

### "SAP Trade Promotion Management Review" — 4.0/5

> **Verified Reviewer** | *3 July 2018*
> 
> **Pros**: SAP TPM is a very powerful functionality in SAP CRM. It allows you better track your marketing campaigns.
> 
> **Cons**: It just takes a lot of time and resources setting this up initially. The SAP license is also quite pricey.

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### "SAP Trade Management" — 4.0/5

> **Almudena** | *3 March 2023* | Insurance | Recommendation rating: 8.0/10
> 
> **Pros**: Con SAP Trade Management se tiene una visión completa de todos los procesos de comercio, permitiendo  planificar y ejecutar las estrategias de comercio. Permite optimizar la gestión de promociones, planificación de recursos la gestión de contratos,etcConsigue automatizar muchos de los procesos de comercio, lo que puede reducir los errores, mejorar la eficiencia y reducir el tiempo necesario para la gestión de contratos y promociones.Proporciona herramientas de análisis que permiten evaluar el rendimiento de las ventas y tomar decisiones basadas en datos.
> 
> **Cons**: Como todo lo relacionado con SAP, es un producto con un precio elevado.Los requisitos técnicos que deben cumplirse para su implementación pueden ser elevados, lo que puede requerir cambios en la infraestructura existente de la empresa.La personalización de SAP Trade Management puede ser un proceso largo y complejo que puede llevar mucho tiempo y recursos para implementar.

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### "Pratico" — 4.0/5

> **Mauro** | *18 April 2020* | Mental Health Care | Recommendation rating: 5.0/10
> 
> **Pros**: Uso SAP per la gestione degli ordini e qualche anno fa l'ho usato per il settore risorse umane come impiegato sempre.&#10;Facile una volta acquisite le conoscenze e le praticità di cosa occorre.
> 
> **Cons**: Alcune funzioni e passaggi doppi per gestire alcune fasi nell'uso, magari è colpa mia che non sono stato formato abbastanza

## Links

- [View on Capterra](https://www.capterra.co.uk/software/172083/sap-trade-promotion-management)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/172083/SAP-Trade-Promotion-Management/> |
| en-AE | <https://www.capterra.ae/software/172083/sap-trade-promotion-management> |
| en-AU | <https://www.capterra.com.au/software/172083/sap-trade-promotion-management> |
| en-CA | <https://www.capterra.ca/software/172083/sap-trade-promotion-management> |
| en-GB | <https://www.capterra.co.uk/software/172083/sap-trade-promotion-management> |
| en-IE | <https://www.capterra.ie/software/172083/sap-trade-promotion-management> |
| en-IL | <https://www.capterra.co.il/software/172083/sap-trade-promotion-management> |
| en-IN | <https://www.capterra.in/software/172083/sap-trade-promotion-management> |
| en-NZ | <https://www.capterra.co.nz/software/172083/sap-trade-promotion-management> |
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| fr-LU | <https://www.capterra.lu/software/172083/sap-trade-promotion-management> |

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