HubSpot Marketing Hub

Who Uses HubSpot Marketing Hub?

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

What Is HubSpot Marketing Hub?

HubSpot Marketing Hub helps B2B and B2C companies attract visitors, convert online traffic into leads, turn leads into customers, and analyze marketing ROI. With integrated blogging and content tools, you can create exciting content that gets found online with built-in SEO optimization. Convert more leads with landing pages that take minutes to build, and add a form, CTA, or live chat with ease. Delight leads with world-class marketing automation and email marketing. Get started for free.

HubSpot Marketing Hub Details

HubSpot

http://www.hubspot.com

Founded 2012

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HubSpot Marketing Hub pricing overview

HubSpot Marketing Hub has a free version and offers a free trial. HubSpot Marketing Hub paid version starts at US$45.00/month.


Starting Price

US$45.00/month

Free Version

Yes

Free Trial

Yes

HubSpot Marketing Hub deployment and support

Support

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Deployment

  • Cloud, SaaS, Web-based

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos

HubSpot Marketing Hub Features

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Analytics/ROI Tracking
  • Automated Scheduling
  • Behavior Analytics
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Content Management
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customisable Branding
  • Customisable Forms
  • Customisable Templates
  • Customization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • List Management
  • Live Chat
  • Marketing Automation
  • Mass Texting
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Third Party Integrations
  • Website Analytics
  • Workflow Management

View full list of All-in-One Marketing Platform Software

  • API
  • Activity Dashboard
  • Calendar Management
  • Campaign Management
  • Chat/Messaging
  • Collaboration Tools
  • Commenting/Notes
  • Content Library
  • Content Management
  • Customisable Branding
  • Customisable Forms
  • Customisable Templates
  • Customization
  • Design Management
  • Drag & Drop
  • Electronic Payments
  • Email Management
  • Email Marketing
  • File Sharing
  • Forms Management
  • Group Posting
  • Image Library
  • Landing Pages/Web Forms
  • Moderation
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multimedia Support
  • Order Management
  • Post Management
  • Preview Functionality
  • Real Time Notifications
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • SSL Security
  • Search/Filter
  • Shipping Management
  • Shopping Cart
  • Social Advertising
  • Social Media Integration
  • Template Management
  • Third Party Integrations
  • Video Management
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • eCommerce Management

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  • Activity Dashboard
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  • Alerts/Notifications
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  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customer Segmentation
  • Customisable Branding
  • Customisable Forms
  • Customisable Reports
  • Customisable Templates
  • Customizable Fields
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Social Media Integration
  • Social Promotion
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • Web Forms
  • Workflow Management

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  • Drag & Drop
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  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • List Management
  • Mailing List Management
  • Mobile Optimised Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real Time Analytics
  • Reporting & Statistics
  • Reporting/Analytics
  • Social Media Integration
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  • Form Builder
  • Forms Management
  • Landing Pages/Web Forms
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  • Lead Generation
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  • Publishing Options
  • Real Time Analytics
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  • Reporting & Statistics
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  • Customer Journey Mapping
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  • Customisable Branding
  • Customisable Reports
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  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Visualisation
  • Drag & Drop
  • Email Marketing
  • Engagement Tracking
  • Keyword Tracking
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Predictive Analytics
  • Real Time Analytics
  • Real Time Data
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  • Reporting & Statistics
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  • Collaboration Tools
  • Commenting/Notes
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  • Customisable Reports
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  • Data Visualisation
  • Drag & Drop
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  • Image Library
  • Keyword Tracking
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  • Multi-Channel Management
  • Multi-Channel Marketing
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HubSpot Marketing Hub Alternatives

More HubSpot Marketing Hub alternatives

HubSpot Marketing Hub Reviews for UK Users

Read all reviews

Overall rating

4.5/5

Average score

Ease of Use 4.3
Customer Service 4.4
Features 4.4
Value for Money 4.2

Review software

Share your experiences with other software buyers.

Write a Review!
Brent w P.
Brent w P.
President
Computer Software, 51-200 Employees
Used the Software for: 2+ years
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 29/04/2021

"Love HubSpot Marketing Hub - Dislike the way they handle contacts"

Comments: My overall experience was positive and it covered 99% of our requirements.

Pros: HubSpot is fantastic and the MarketHub handles everything we do including Social Media, Ads, and emails. I love that we can easily create landing page that work with an email, track users and even add a code to our website to track where users have been on our site (Registered users)

Cons: The way they use contacts made the product VERY expensive. I would prefer to see a large bucket of users along with a way to keep users in our account when we don't use them for marketing. It was a significant cost to load users and then never market to them. I understand they maybe making some changes at this time but we chose to leave because of this cost.

Alternatives Considered: Salesforce Sales Cloud

Reasons for Choosing HubSpot Marketing Hub: The cost of HubSpot was the only reason we switched

Switched From: ActiveCampaign

Reasons for Switching to HubSpot Marketing Hub: It was the easiest to use

  • Reviewer Source 
  • Reviewed on 29/04/2021
Juan M.
Juan M.
Growth Marketer
Marketing & Advertising, 11-50 Employees
Used the Software for: 1+ year
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 14/08/2021

"Great marketing tool for SMB"

Comments: Hubspot marketing hub is a robust marketing tool for small and medium businesses. Working as a growth manager I found it very convenient to complement Hubspot CRM and Sales hub with its marketing hub. It gives you the possibility of managing your growth strategies in one-stop tool. This makes everyday work simpler, which is not a small thing at all.
When looking for more advance features, specially in reporting and automation, you may have to look for complementary tools.

Pros: I really like its ease of use. It's very well integrated with different useful plugins like Gmail, Google Calendar, Slack and specially Zoom.
It's part of Hubspot CRM solutions, thus if you are already working with the CRM, adding Marketing features comes very handy to use a one-stop marketing/sales software.
Customization comes effortless and no coding is required. Administrating templates and contact properties can be done by non-experience users. Hubspot learning curve is quite short, getting used to the platforms can be done in a speedy fashion.

Cons: I wish Analytics and reporting features would be more advanced. Creating reports and dashboard is straightforward, but when it comes to more sophisticated visualization, Hubspot falls short. You may need to integrate with a BI Tool to get the most of your visualizations.
Marketing automation can be done with its Workflow features. However I felt disappointed finding out that Email sequences can not be included as part of an automated workflow.
Variable pricing dependent on the number of contacts is not the most convenient. When managing an extensive contact list, it can become too expensive too fast.

Alternatives Considered: Marketo Engage, Pipedrive and Zoho CRM

Reasons for Choosing HubSpot Marketing Hub: Nimble counted with very promising features, that did not live up to the expectation. Hubspot was a well know, leading solution in the CRM space and counted with embedded marketing tools. It allow us to reduce the number of tools (e.g. Mailchimp) in our marketing and sales teams.

Switched From: Nimble

Reasons for Switching to HubSpot Marketing Hub: Hubspot provided sales and marketing solutions, reducing the need of working with multiple tools at the same time. We were looking for a one-stop marketing saas.

  • Reviewer Source 
  • Reviewed on 14/08/2021
Verified Reviewer
Marketing Communications Specialist
Publishing, 51-200 Employees
Used the Software for: 2+ years
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    3/10
  • Reviewer Source 
  • Reviewed on 21/06/2018

"A decent tool for marketing automation with a few key issues"

Comments: Hubspot is a good tool to start learning about marketing automation or if you are a small company with few leads to store. It is a visually appealing platform with some interesting functionality. The social media advanced scheduling option is one of the best features as is the ability to make easy landing pages. For basic marketing needs, this is a decent option. For larger companies with more complex needs, Hubspot has many issues that will impact speed and productivity.

Pros: The customer service team is excellent and there is a handy chat function so you don't have to wait on an email response. For social media, you can schedule posts months in advance and view your marketing activities as a monthly calendar. Landing pages are also easy and quick to set up. This is a great tool for smaller organizations with limited contacts or leads to store who need basic marketing support.

Cons: The company continues to make unnecessary updates with little notice that often seems to decrease the functionality of the tool until the changes are reversed. Email is very difficult to use as the template you set up views very differently across multiple popular email platforms (to be fair, this is likely an issue with any email automation software). You also have to change your template in a different view pane from your actual email so you're constantly switch back and forth between views for very minor changes. The simplest spacing adjustment takes forever. However, the contact database portion of Hubspot is where we have the most trouble as it's hard to sort and group leads with any way other than by making smart lists or using personas. Your database will get messy fast and there's very little way to clean it if you are a large company which means over time you will be paying for useless leads in your system you cannot find and eliminate.

  • Reviewer Source 
  • Reviewed on 21/06/2018
Verified Reviewer
Assistant Manager- Marketing
Information Technology & Services, 10,000+ Employees
Used the Software for: 2+ years
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 23/07/2021

"Hubspot Marketing Hub: One Stop Inbound Marketing Tool!"

Comments: Overall experience of using Hubspot has been really enriching. The way they are innovating and adding new feature on their platform is at god speed. In the future this tool will rule the inbound marketing space for sure.

Pros: Feature loaded -One stop Inbound Marketing Solution makes it a no brainer for any marketer. You can design your landing page, launch email campaigns, track leads and analyse it on an intuitive dashboard- All on a single platform of Hubspot. Hubspot is reliable and their customer service is impeccable. Also, Integration feature makes it really easy to integrate hubspot with other marketing tools.

Cons: Pricing is on the premium side. It is tough for any small size company to afford its services. Apart from pricing, their chat bot tool is still work in progress and can be improved.

  • Reviewer Source 
  • Reviewed on 23/07/2021
Verified Reviewer
Customer Marketing Manager
Information Technology & Services, 11-50 Employees
Used the Software for: 2+ years
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 25/05/2021

"Worth every penny"

Comments: Love HubSpot. Their customer success is on point, the tool pretty much automates our entire customer journey from trialist to paying customer - love it!

Pros: What's not to like?! Honestly, this tool has changed everything for our company. As a marketing team, we have visibility on every customer, who in the company has been in touch with them and what their lifecycle stage is. We do everything through HubSpot - website, blog, emails, workflows, customer success, sales and social media.

Cons: Not much. It can become overwhelming because there are so many amazing features. I will never work at a company that doesn't use HubSpot - this tool is worth every expensive penny we spend every month.

  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 25/05/2021