HubSpot Marketing Hub

Automate Marketing Flows!

Pros:

Easy to create emails, forms, "landing pages", and automated flows for contacts. It works especially well if you can link up zapier to automate adding contacts and export records instantly

Cons:

Wish it had more email deliverability insight or tools to use. You'll likely send hundreds of emails with your domain so deliverability and domain health is important

Loved it but a bit expensive

Comments: I really loved using it and was sad when we cut costs

Pros:

Everything was so to use from creating email campaigns to social media

Cons:

The cost! for small organizations it's not possible to keep up

Alternatives Considered: WordPress

Reasons for Choosing HubSpot Marketing Hub: Mostly needed to have a place to keep everything, a better CRM

Switched From: GoDaddy Website Builder

Reasons for Switching to HubSpot Marketing Hub: After speaking with sales and also an agency it was highly recommended and we can grow

Good software, wreaked by ill thought out and infuriating pricing tiers

Comments: Absolute basics are fine but overall it's super frustrating as the menu system still shows all the features, but inevitably you just get pinged over to an upgrade page. Honestly if you're starting out DON'T go with Hubspot since you'll likely need to suffer the disruption of moving away on cost grounds. Their PRO plan is ridiculously expensive for the immediate next tools a growing SME needs.

Pros:

The Hubspot UI in general is clearer and their email builder less laggy or buggy than some other CRM's we've used. Basics like import and export of contacts is very easy to do. Custom fields easy to setup.

Cons:

Absolutely detest their pricing structure and use of paid marketing contact thresholds. Of ALL the many software packages we use the Hubspot pricing is the most complicated and infuriating. There is also a simply MASSIVE jump up in cost from their Starter plan to the PRO plan. And guess what so very many of the pretty essential marketing tool (split tests, automation etc etc) are only available on the PRO plan. It's just ridiculous that Starter is £14/mo per seat and the PRO plan is £700pm + £40/mo per seat!! Talk about NOT offering a transition plan for their customers as they grow.

Alternatives Considered: Zoho CRM, ActiveCampaign and Mailchimp

Reasons for Choosing HubSpot Marketing Hub: For the Sales and Service hubs within Hubspot - liked the all-in-one solution offered by Hubspot

Switched From: Brevo

Reasons for Switching to HubSpot Marketing Hub: All-in-one solution covering sales and service as well as marketing

A Very Flexible Option at a Reasonable Price

Comments: Overall, our experience has been very positive. We have been able to do quite a bit with the basic setup plus custom objects. Any time I need to integrate another platform, it's pretty straightforward.

Pros:

It's a really powerful tool that integrates well with the rest of our tech stack.

Cons:

The menus and navigation are confusing at the best of times. They don't label things the most intuitive names and move things around frequently, so if you don't keep up with their emails and info articles, sometimes you're in for a real surprise when you go to find a feature/menu item.`

Perfect CRM Platform

Comments: HubSpots software is amazing for my team/company, as it allows us to collect and store all the data we need.

Pros:

Versatility and functionality of the software. I love the fact there’s so much you can do and ways to do things on the CRM. We are able to store data and visualise to show certain members of our team.

Cons:

Sometimes the navigation can be confusing for people who haven’t used the software before. Takes some time getting use to.