What is HubSpot Marketing Hub?

HubSpot Marketing Hub helps B2B and B2C companies attract visitors, convert online traffic into leads, turn leads into customers, and analyze marketing ROI. With integrated blogging and content tools, you can create exciting content that gets found online with built-in SEO optimization. Convert more leads with landing pages that take minutes to build, and add a form, CTA, or live chat with ease. Delight leads with world-class marketing automation and email marketing. Get started for free.

Who Uses HubSpot Marketing Hub?

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

Where can HubSpot Marketing Hub be deployed?

Cloud, SaaS, Web-based

About the vendor

  • HubSpot
  • Located in Cambridge, US
  • Founded in 2012
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Belgium, Brazil, Canada, China and 19 others

Languages

English, French, German, Japanese, Portuguese and 1 others

HubSpot Marketing Hub pricing

Starting Price:

US$45.00/month
  • Yes, has free trial
  • Yes, has free version

HubSpot Marketing Hub has a free version and offers a free trial. HubSpot Marketing Hub paid version starts at US$45.00/month.

About the vendor

  • HubSpot
  • Located in Cambridge, US
  • Founded in 2012
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Belgium, Brazil, Canada, China and 19 others

Languages

English, French, German, Japanese, Portuguese and 1 others

HubSpot Marketing Hub videos and images

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Features of HubSpot Marketing Hub

  • AB Testing
  • Alerts/Notifications
  • Audit Management
  • Automated Publishing
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Tracking
  • Collaboration Tools
  • Competitive Analysis
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Segmentation
  • Customisable Templates
  • Dashboard
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Marketing
  • Event Triggered Actions
  • For Small Businesses
  • Form Builder
  • Image Library
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Management
  • Lead Qualification
  • Lead Segmentation
  • Link Management
  • List Management
  • Marketing Automation
  • Mobile Optimised Emails
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Marketing
  • Performance Metrics
  • Post Scheduling
  • Prospecting Tools
  • Publishing Options
  • ROI Tracking
  • Reporting/Analytics
  • SEO Management
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Monitoring
  • Subscriber Management
  • Template Management
  • WYSIWYG Editor
  • Website Analytics
  • Website Management
  • Website Visitor Tracking

Alternatives to HubSpot Marketing Hub

Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster.
Zoho CRM empowers organisations with a complete customer relationship lifecycle management solution. Learn more about Zoho CRM
130,000+ customers in 170 countries use ActiveCampaign to automate their marketing, from contact management to email personalization.
SharpSpring offers powerful, flexible marketing automation with fully integrated CRM and social media management for agencies and SMBs. Learn more about SharpSpring from Constant Contact
The smarter way for small businesses to do great work Keap organizes your client information & daily work in one place, freeing you up
Integrated business management solution that automates financial, customer relationship and supply chain processes.
Klaviyo is a unified customer platform for email, SMS, and more that gives you direct ownership of your customer data and interactions. Learn more about Klaviyo
High-end solution designed for effective collaboration, communication, social networking, and workflow and knowledge management. Learn more about Bitrix24

Reviews of HubSpot Marketing Hub

Average score

Overall
4.5
Ease of Use
4.3
Customer Service
4.4
Features
4.4
Value for Money
4.2

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Perryn
Perryn
VP of Marketing in US
Verified LinkedIn User
Construction, 51-200 Employees
Used the Software for: 1+ year
Reviewer Source

Affordable Power Player in CRM & Automation

5.0 4 weeks ago New

Comments: Good experience. Support seemed to grow and added less experienced team members in early 2022, but that seems to be less of an issue more recently.

Pros:

Robust features, easy to use for advanced and first time users.

Cons:

I’ve worked at multiple companies that I consider “low volume B2b companies” that need more features, but don’t have huge lists or outbound emails to justify the top tier levels and cost.

Alternatives Considered: SharpSpring from Constant Contact, Salesforce Marketing Cloud, Mailchimp and Hootsuite

Reasons for Switching to HubSpot Marketing Hub: Features, price point, ease of use, and integrations

Mike
Manager in US
Information Technology & Services, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

HubSpot is our go-to for Marketing Automation

5.0 4 weeks ago New

Comments: Overall we have been very happy using HubSpot Marketing Hub and it gets the job done. We are not looking for another solution, so that says a lot that we're more than satisfied with its performance.

Pros:

Setup is easy, support is there if and when you need it and the system just does the job. We use it as a CRM and sale automation platform and it has performed better and more efficiently than others we've used over the last 2 decades in business.

Cons:

I would like to ability to make greater changes to the platform display so it outlines the exact customer / company information needed at a particular time.

Alternatives Considered: Zoho CRM

Reasons for Choosing HubSpot Marketing Hub: Looking to get a great system at a better price, and to try something different after 10 years.

Switched From: Salesforce Platform

Reasons for Switching to HubSpot Marketing Hub: Easier integration, good support and overall

Charles
Mental Performance Consultant in Canada
Health, Wellness & Fitness, 2-10 Employees
Used the Software for: 1+ year
Reviewer Source

HobSpot Marketing Hub 101 Review

3.0 last month New

Comments: It has been an up and down experience but overall I'd say a neutral one. I received advices that worked and some that I knew wouldn't work for my business and clients. It's been a mixed experience but I'm leaning on the neutral side.

Pros:

At first, I didn't know much about marketing so it gave me great insights and information about what I wanted to know overall. I thought that some of the emails and tips given were great early on.

Cons:

It became repetitive quickly. I feel like I was getting the same type of information for the time and money that I invested. I wasn't particularly impressed by the content and it simply didn't fit what I was looking for.

Mike
Mike
Marketing consultant in Netherlands
Verified LinkedIn User
Marketing & Advertising, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Great Marketing Software for Agencies

4.0 3 weeks ago New

Comments: I use HubSpot Marketing Hub to help my business. I have been using it for a while and it has helped me a lot. It makes marketing easy and effective. I like that HubSpot is always updating its software so that we can change our strategies quickly if we need to. The only thing I didn't like about HubSpot was the price

Pros:

The thing I like best about HubSpot is that it makes marketing easy and effective. From the get-go, HubSpot has made marketing easy and effective for our team. Since we are an agency, we need to be able to quickly adapt and change strategies on the fly. HubSpot's software is constantly evolving and updating which enables us to do just that. If you're looking for a marketing solution that will make your life easy, I highly recommend HubSpot!

Cons:

The thing I liked least about HubSpot was the pricing. It was a little more expensive than some of the other options out there. However, the quality and features of HubSpot were well worth the price.

Alternatives Considered: SharpSpring from Constant Contact and Marketo Engage

Reasons for Choosing HubSpot Marketing Hub: We switched from SendinBlue because HubSpot provides more features for our team. We were able to get more done with HubSpot and it made our marketing more effective. The price was a little higher, but the quality was worth it.

Switched From: Sendinblue

Reasons for Switching to HubSpot Marketing Hub: HubSpot Marketing Hub is more user-friendly and provides more features than sharpspring and marketo. HubSpot is always updating its software so that we can change our strategies quickly if we need to, which is a major plus. (Marketo pricing was even higher if we wanted everything).

Nona
marketing in US
Mechanical or Industrial Engineering, 2-10 Employees
Used the Software for: 1+ year
Reviewer Source

Best all-in-one solution for us!

5.0 3 weeks ago New

Comments: Overall it's the perfect solution for us with our Email Campaigns. I love that it tracks them, alerts me to when a customer isn't getting an email plus you can see how many people open them, read them etc.

Pros:

Although it's a little hard to figure out what you are doing if you haven't every used a software like this, Hubspot makes it easy with free courses to help you learn it. It really is an all in one hub that everyone has access to so we all know what page we are on!

Cons:

Having no experience with this software, it was rough figuring it out but it didn't take me long to get it going. Plus I am always learning new things in it.