Adobe Analytics

Adobe Analytics

by Adobe

Who Uses Adobe Analytics?

Cloud-based solution that helps businesses of all sizes collect, measure, explore marketing activities to understand the impact on customers.

What Is Adobe Analytics?

Marketing attribution software allows businesses to track the impact of every customer interaction they participate in.

Adobe Analytics Details

Adobe

https://www.adobe.com

Adobe Analytics Pricing Overview

Adobe Analytics does not have a free version and does not offer a free trial.

Pricing Details

Contact Adobe for pricing details.

Free Version

No

Free Trial

No

Deployment

Cloud, SaaS, Web

Adobe Analytics Features

Marketing Attribution Software
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Adobe Analytics Reviews for UK Users

Showing 5 of 153 reviews

Overall
4.4/5
Ease of Use
3.8/5
Customer Service
4.2/5
Features
4.4/5
Value for Money
4.1/5
Surabhi S.
Digital Marketing Consultant
Information Technology & Services, 10,001+ Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    3/5
  • Features & Functionality
    5/5
  • Customer Support
    3/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 19/09/2018

"Comprehensive Solution for your Digital Analytics Need"

Comments: My overall experience with Adobe Analytics has been very good and i do not look forward to use any other analytics tool than Adobe Analytics.

Pros: I have been able to use almost all top web analytics tools and i can easily say that Adobe is the most comprehensive of all. I am currently using the tool for a large website, which has an avg of 20 to 80k engaged web visitors.
It has an in build workspace, which is a drag and drop canvas to do custom analysis and visualizations and it is pretty easy for marketers as well as non marketers to work on workspace projects.
The tool has easy and intuitive interface and provides a baseline-architecture with the ability to customize as per your need
This tool has many great tools/features within its interface and one has to learn and figure out what might makes sense for your company.
The tool keeps improving to bring the latest functionalities and UI ease.

Cons: There is very little flexibility to do individual customization. I would ideally want to organise my own segments for a easy and quick discovery.
Also, i would love to have the options to do some color customization of panels, charts, etc.
The speed of report loading could also be improved.

  • Reviewer Source 
  • Reviewed on 19/09/2018
Sandeep P.
Founder
Education Management, 13-50 Employees
Used the Software for: 1+ year
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 13/01/2020

"Adobe Analytics Review"

Comments: Its a been a great experience and its easy for non technical people to onboard to this tool.

Pros: Adobe Analytics is a powerful analytics tool - providing immensely powerful segmentation, flow analysis and other features that are great to dive into

Cons: There is a steep learning curve in this application and that may need some time for the entire team to catch up and learn about.

  • Reviewer Source 
  • Reviewed on 13/01/2020
Verified Reviewer
Director of Marketing
Marketing & Advertising, 13-50 Employees
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    4/5
  • Features & Functionality
    4/5
  • Customer Support
    2/5
  • Value for Money
    3/5
  • Likelihood to Recommend
    6/10
  • Reviewer Source 
  • Reviewed on 12/05/2020

"An enterprise analytics solution that might be too much for your needs"

Comments: Adobe Analytics helped our company improve our reporting, but ultimately we decided to move away from it. Google Analytics has greatly improved its reporting and tracking capabilities in recent years, and Adobe Analytics was much more robust than what we actually needed for most situations. Unless you are a multi-billion dollar company with very complex tracking and reporting needs, I would not recommend Adobe Analytics.

Pros: The reporting is exceptional and second-to-none. Adobe Analytics gives you very robust tracking options, but where it really blows away other analytics solutions is the reporting capabilities. The presentation is fantastic and easy to understand, and there are incredible customization options.

Cons: It can be difficult to implement. Unlike Google Analytics, there are very few out-of-the-box integrations with Adobe Analytics. Unfortunately, the support isn't that great either. Their help sections are often unavailable or very limited, and there aren't many people writing about Adobe Analytics.

  • Reviewer Source 
  • Reviewed on 12/05/2020
Brandon T.
Finance Director
Used the Software for: 2+ years
  • Overall Rating
    2/5
  • Ease of Use
    2/5
  • Features & Functionality
    4/5
  • Customer Support
    3/5
  • Value for Money
    Unrated
  • Likelihood to Recommend
    5/10
  • Reviewer Source 
  • Reviewed on 25/06/2018

"I use this analytics platform for company reporting - it has been very difficult to implement."

Comments: More detailed reporting and testing capability

Pros: Strong custom capabilities if your team is able to integrate, extremely detailed segments and KPIs recorded.

Cons: Very hard to implement, custom reports are confusing for non-power users. Customer support and implementation team is weak. Over promise and under deliver.

  • Reviewer Source 
  • Reviewed on 25/06/2018
Verified Reviewer
Solution Architect
Computer Software, 10,001+ Employees
Used the Software for: 2+ years
  • Overall Rating
    4/5
  • Ease of Use
    4/5
  • Features & Functionality
    4/5
  • Customer Support
    4/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    7/10
  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 01/04/2020

"High-end, well-integrated analytics tooling"

Comments: We decided to use Adobe SiteCatalyst because we also used other Adobe digital marketing products (e.g. Web Experience Management) and as you would expect they are all very well-integrated as a complementary product suite.

Pros: Adobe SiteCatalyst is a very powerful, enterprise-grade analytics tool, that allows you to instrument and understand the performance of your web assets - providing easy-to-consume and actionable dashboards for digital marketing teams.

Cons: Compared to other analytics tooling available on the market, AdobeCatalyst is a premium/enterprise service, so comes with a premium/enterprise pricing model.

  • Reviewer Source 
  • Source: GetApp
  • Reviewed on 01/04/2020