--- description: Discover the benefits and disadvantages of Adobe Analytics. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Adobe Analytics Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [Adobe Analytics](/software/169942/adobe-analytics) # Adobe Analytics Canonical: https://www.capterra.co.uk/software/169942/adobe-analytics Page: 1 / 11\ Next: [Next page](https://www.capterra.co.uk/software/169942/adobe-analytics?page=2) > Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and their digital journeys. > > Verdict: Rated **4.5/5** by 237 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Adobe Analytics? Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 237 Reviews | | Ease of Use | 3.9/5 | Based on overall reviews | | Customer Support | 4.1/5 | Based on overall reviews | | Value for Money | 4.0/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Adobe - **Founded**: 1982 ## Commercial Context - **Pricing model**: (Free Trial) - **Pricing Details**: Adobe Analytics offers 3 plans: Select, Prime and Ultimate. Contact Adobe directly for detailed pricing information. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Arabic, Bulgarian, Chinese, Croatian, Czech, Danish, Dutch, English, French, German, Hebrew, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swedish, Traditional Chinese, Turkish, Ukrainian - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Argentina, Armenia, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belgium, Benin, Bhutan, Bolivia, Bosnia & Herzegovina, Botswana, Brazil and 171 more ## Features - API - Access Controls/Permissions - Activity Dashboard - Ad hoc Reporting - Attribution Modeling - Audience Targeting - Campaign Analytics - Campaign Tracking - Conversion Tracking - Cross Channel Attribution - Customer Journey Mapping - Customisable Dashboard - Customisable Reports - Customisable Templates - Dashboard - Dashboard Creation - Data Capture and Transfer - Data Connectors - Data Discovery - Data Import/Export - Data Management - Data Visualisation - Drag & Drop - Multi-Channel Attribution - Multi-Touch Attribution - Performance Metrics - Predictive Analytics - ROI Tracking - Real-Time Analytics - Real-Time Data - Real-Time Reporting - Reporting & Statistics - Reporting/Analytics - Scheduled/Automated Reports - Search/Filter - Third-Party Integrations - Trend Analysis - Website Analytics ## Integrations (9 total) - AB Tasty - Adobe Audience Manager - Adobe Campaign - Adobe Commerce - Adobe Target - Google Ads - Microsoft Advertising - Microsoft Power BI - SessionCam ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base ## Category - [Marketing Analytics Software](https://www.capterra.co.uk/directory/31018/marketing-analytics/software) ## Related Categories - [Marketing Attribution Software](https://www.capterra.co.uk/directory/31081/marketing-attribution/software) - [Marketing Analytics Software](https://www.capterra.co.uk/directory/31018/marketing-analytics/software) - [Web Analytics Tools](https://www.capterra.co.uk/directory/30073/web-analytics/software) - [Reporting Tools](https://www.capterra.co.uk/directory/30053/reporting/software) - [Data Visualisation Tools](https://www.capterra.co.uk/directory/30696/data-visualization/software) ## Alternatives 1. [Google Analytics 360](https://www.capterra.co.uk/software/177042/google-analytics) — 4.7/5 (8090 reviews) 2. [Microsoft Power BI](https://www.capterra.co.uk/software/176586/power-bi) — 4.6/5 (1874 reviews) 3. [Tableau](https://www.capterra.co.uk/software/77260/tableau) — 4.6/5 (2350 reviews) 4. [wetracked.io](https://www.capterra.co.uk/software/1074947/wetracked-io) — 5.0/5 (194 reviews) 5. [Reportei](https://www.capterra.co.uk/software/180418/reportei) — 4.7/5 (241 reviews) ## Reviews ### "Adobe Analytics" — 5.0/5 > **Liam** | *29 May 2024* | Automotive | Recommendation rating: 10.0/10 > > **Pros**: I am using Adobe Analytics along side with other analytics software to get a complete overview on my website traffic. Getting the analytics reports from Adobe gives you a complete overview over all campaigns and make growth strategies for these. > > **Cons**: The price is not the cheapest, but worth it. > > Adobe Analytics is a easy top use app with a nice and intuitive user interface. Setting it up and deployment is very easy. ----- ### "The Architect’s Powerhouse: Deep-Dive Analytics for Those Who Demand Absolute Precision." — 5.0/5 > **Manisha** | *16 April 2026* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: Adobe Analytics is an industry-leading, enterprise-grade data platform that offers unparalleled depth for organizations that prioritize granular, unsampled data and complex customer journey analysis. While it is a "monster" in terms of power and flexibility, it comes with a high price tag and a "wall" of a learning curve that typically requires a dedicated implementation team. > > **Cons**: The most common frustration with Adobe Analytics is that it is unforgivingly complex. While it is incredibly powerful, it lacks the "out-of-the-box" simplicity found in mid-market tools, often requiring a dedicated specialist just to pull basic reports. > > My overall experience with Adobe Analytics is that it is a "data scientist’s playground"—it offers a level of precision and customizability that is essentially unmatched in the market, but it demands a high level of technical maturity to get any value out of it. ----- ### "Adobe Analytics - Has potential" — 2.0/5 > **Duncan** | *10 July 2025* | Marketing & Advertising | Recommendation rating: 2.0/10 > > **Pros**: I like the ability to build custom reporting dashboards on Adobe quickly by just dragging and dropping data > > **Cons**: I don't like how common media tracking terms are named differently on Adobe compared to most analytics platforms > > Overall, I find Adobe Analytics a frustrating tool. It has potential, but it does feel like it speaks a different measurement language and as a result it takes time to learn the tool ----- ### "A data dream but not for faint hearted" — 3.0/5 > **Verified Reviewer** | *8 January 2026* | Renewables & Environment | Recommendation rating: 7.0/10 > > **Pros**: I'm blown away by Adobe Analytics\! The insights it provides are insane and I can finally track user behavior and optimize our campaigns like a pro. Segmentation and tracking features are amazing > > **Cons**: The interface can be really tricky especially for a new user. Setting up custom reports, take up a lot of time and it is very pricey\! > > Overall Adobe Analytics is good. However it's customer service can be improved and wish it were a bit pocket friendly. However love its game changing segmentation. ----- ### "Slow, Buggy & Complex" — 2.0/5 > **Verified Reviewer** | *17 April 2025* | Legal Services | Recommendation rating: 2.0/10 > > **Pros**: Adobe analytics allows you to easily customize your data dashboards in the way that most helps your organization. > > **Cons**: It's not user friendly and often takes a long time to load. It's buggy, slow, and too complex for the average employee to use. > > You need to take a course or be more of an Adobe specialist for Adobe Analytics to be as useful as you need. ----- Page: 1 / 11\ Next: [Next page](https://www.capterra.co.uk/software/169942/adobe-analytics?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/169942/adobe-analytics) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data