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Adobe Analytics
What is Adobe Analytics?
Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From digital data collection and relational clickstream processing to in-depth analysis, and reporting, Adobe Analytics helps you understand visitor engagement across your digital properties — making it possible to optimize digital marketing strategies, improve user experience, and drive business growth.
Collect and ingest behavioral data in real-time from your web and mobile channels. Automatically convert raw data for unlimited analysis to discover customer patterns, spot anomalies, identify friction in your digital experiences, and uncover insights from digital journeys. Integrate and share insights, segments, and outputs from your data across other business applications.
Who Uses Adobe Analytics?
Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services.
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Adobe Analytics
Other great alternatives to Adobe Analytics
Reviews of Adobe Analytics
Alternatives Considered:
Best in class analytics comes at a cost
Comments: I've used it as a user, implemented, and owned it as a product.
Pros:
Adobe can track anything you think of. It's easy to use once implemented.
Cons:
It's highly scalable but does require an implementation team consisting of developers.
Alternatives Considered:
A Complicated But Accurate Analytics Option
Comments: This product makes me sigh in frustration a lot when new clients share they use Adobe versus Google Analytics. It's just a lot more complicated and takes about 20% longer to access and assess the same data in Google Analytics.
Pros:
Adobe Analytics allows website owners to customize more information and data collection than mainstream competitors.
Cons:
This software has a steep learning curve and it's far more complicated to use than competitors. It's also just more robust than most website owners require.
Top Tool for Web Analytics
Comments: I am able to analyze traffic sources, trends of webpage views and customer journey using out-of-the-box Adobe Analytics reports. So, I can use those insights to optimize site content and layout. But in order to optimize products and categories, I need e-commerce reports enabled which needs additional development dollars which my budget doesn't allow. Same is true for more in-depth pathing, A/B testing or online-to-offline reports through Discovery, Target and Insight tools. So, Adobe Analytics' ROI is high for traffic and pathing but low for e-commerce analytics.
Pros:
Adobe Analytics basic reports allow measurement of traffic sources, landing page experience and customer engagement with site tools. If revenue tracking is implemented accurately, Adobe Analytics also enables measurement of e-commerce product conversions. Custom eVars allow sales data to be broken down by individual categories of a site's taxonomy. Custom Props allow similar break-down of traffic metrics. Due to these two custom variables, e-commerce category analysis becomes more efficient and actionable. More advanced web analytics tools such as Target, Discovery and Insights are closely integrated with Adobe Analytics. Similarly, Adobe Experience Manager uses its data for content management automation and personalization. So, Adobe Analytics powers both site analysis, testing and content recommendations based on historical data, when integrated with other Adobe tools.
Cons:
Adobe Analytics costs are difficult to afford for small businesses. To make its e-commerce and integration with other tools work, it involves additional tag implementation which makes the cost go higher. Plus, there is a cap on server calls. Once a business hits that cap, there is additional cost for those extra analytics calls. E-commerce data works fine directionally to see the business performance trend over a period of time but specific data doesn't match with actual sales data pulled from business intelligence tools like MicroStrategy or Data Warehouse. So, BI and IT teams always question its data accuracy.
Alternatives Considered:
Top notch web analytics tool
Comments: allow access to data to various departments
Pros:
easy to use with drag and drop functionality to modify dashboard and create custom reports
Cons:
hard to export data with some data mismatch to csv and pdf doesn't allow to easly manage data in external tools.
Analytics for Everyone
Comments: My overall experience was good I found that I used it to track things and features of my website that I didn't know I could.
Pros:
What I love about Adobe is that I can check and track every metric that I needed for my business. I found it very easy to use and a nice interface.
Cons:
Visually speaking I found it that I didn't really like being on the site. I found it kind of straining on the eyes and it wasn't anything to ride home about. But I found other software that had more visual aspects to it
