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Adobe Analytics
What is Adobe Analytics?
Adobe Analytics is a web analytics software that provides businesses with actionable insights through in-depth analysis, versatile reporting, and predictive intelligence. The software collects streaming web data and works across emerging digital channels to give users a holistic view of the customer journey and real-time insights to deliver personalized experiences at scale.
Who Uses Adobe Analytics?
Small and midsize businesses looking for web, marketing, and predictive analytics to gain customer insights and optimize digital experiences.
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Adobe Analytics
Reviews of Adobe Analytics
Comprehensive Solution for your Digital Analytics Need
Comments: My overall experience with Adobe Analytics has been very good and i do not look forward to use any other analytics tool than Adobe Analytics.
Pros:
I have been able to use almost all top web analytics tools and i can easily say that Adobe is the most comprehensive of all. I am currently using the tool for a large website, which has an avg of 20 to 80k engaged web visitors. It has an in build workspace, which is a drag and drop canvas to do custom analysis and visualizations and it is pretty easy for marketers as well as non marketers to work on workspace projects. The tool has easy and intuitive interface and provides a baseline-architecture with the ability to customize as per your need This tool has many great tools/features within its interface and one has to learn and figure out what might makes sense for your company. The tool keeps improving to bring the latest functionalities and UI ease.
Cons:
There is very little flexibility to do individual customization. I would ideally want to organise my own segments for a easy and quick discovery. Also, i would love to have the options to do some color customization of panels, charts, etc. The speed of report loading could also be improved.
Alternatives Considered:
I can produce predicted insights with Adobe Analytics smoothly
Comments: The user interface is really straightforward to use, and obtaining reports is pretty easy.
Pros:
I can link any other conversion metrics I think might be helpful back to this tool with just a single click using this tool. Because of Adobe Analytics' great degree of customization, I am able to create reports and dashboards that are customized to our specific digital requirements for smooth operation.
Cons:
Occasionally it becomes clunky. Price comparatively high. It is difficult to combine Adobe Analytics with other platforms, such as Google Analytics.
I'm using Adobe Analytics because I have no other choice
Pros:
The drag and drop feature of the tool makes it easy to create dashboards for quick reporting
Cons:
For a supposedly established analytics tool. there is a lack of easy to follow tutorials on YouTube and learning platforms such as Linkedin Learning/Udemy.
High-end, well-integrated analytics tooling
Comments: We decided to use Adobe SiteCatalyst because we also used other Adobe digital marketing products (e.g. Web Experience Management) and as you would expect they are all very well-integrated as a complementary product suite.
Pros:
Adobe SiteCatalyst is a very powerful, enterprise-grade analytics tool, that allows you to instrument and understand the performance of your web assets - providing easy-to-consume and actionable dashboards for digital marketing teams.
Cons:
Compared to other analytics tooling available on the market, AdobeCatalyst is a premium/enterprise service, so comes with a premium/enterprise pricing model.
Alternatives Considered:
Adobe Analytics Review
Comments: Its a been a great experience and its easy for non technical people to onboard to this tool.
Pros:
Adobe Analytics is a powerful analytics tool - providing immensely powerful segmentation, flow analysis and other features that are great to dive into
Cons:
There is a steep learning curve in this application and that may need some time for the entire team to catch up and learn about.