--- description: Discover the benefits and disadvantages of Trustpilot. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Trustpilot Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Review Management Software](/directory/31024/review-management/software) > [Trustpilot](/software/169618/trustpilot) # Trustpilot Canonical: https://www.capterra.co.uk/software/169618/trustpilot Page: 1 / 50\ Next: [Next page](https://www.capterra.co.uk/software/169618/trustpilot?page=2) > A customer review management tool that brings businesses and consumers together through reviews. > > Verdict: Rated **4.5/5** by 1206 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Trustpilot? Trustpilot serves all of the Internet economy. - Ecommerce - Retail - Financial services - Consumer services - Consumer goods - Insurance - Healthcare - Auto - Travel ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 1206 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.2/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Trustpilot - **Founded**: 2007 ## Commercial Context - **Starting Price**: US$299.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Free: $0 per month Plus: $299 per month Premium: $629 per month Advanced: $1,099 per month Enterprise: Contact Vendor for pricing. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Danish, Dutch, English, French, German, Italian, Spanish, Swedish - **Available Countries**: Australia, Austria, Belgium, Brazil, Canada, Denmark, France, Germany, Ireland, Italy, Lithuania, Netherlands, New Zealand, Spain, Sweden, Switzerland, United Kingdom, United States ## Features - Anonymous Feedback - Campaign Management - Complaint Monitoring - Customer Experience Management - Dashboard - Data Visualisation - Engagement Tracking - Feedback Management - Mobile Survey - Multi-Channel Data Collection - Negative Feedback Management - Reporting/Analytics - Response Management - Review Monitoring - Review Notification - Review Request - SEO Management - Sentiment Analysis - Social Media Integration - Social Promotion - Social Sharing - Survey/Poll Management - Surveys & Feedback - Text Analysis - Third-Party Integrations - Trend Analysis - Visual Analytics ## Integrations (36 total) - Adestra - Adobe Commerce - BigCommerce - Chattermill - Flowbox - Fresh Relevance - Gnatta - Gorgias - Hootsuite - Klaviyo - Lumen by Talkwalker - Mailchimp - Meta for Business - Movable Ink - Nosto ... and 21 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Phone Support - Chat ## Category - [Review Management Software](https://www.capterra.co.uk/directory/31024/review-management/software) ## Related Categories - [Review Management Software](https://www.capterra.co.uk/directory/31024/review-management/software) - [Customer Satisfaction Software](https://www.capterra.co.uk/directory/30541/customer-satisfaction/software) - [Customer Experience Software](https://www.capterra.co.uk/directory/30671/customer-experience/software) - [Customer Loyalty Software](https://www.capterra.co.uk/directory/10031/customer-loyalty/software) - [NPS Software](https://www.capterra.co.uk/directory/32075/nps/software) ## Alternatives 1. [SurveyMonkey](https://www.capterra.co.uk/software/32728/surveymonkey) — 4.6/5 (10499 reviews) 2. [Broadly](https://www.capterra.co.uk/software/161326/broadly-reviews) — 4.8/5 (336 reviews) 3. [Experience.com](https://www.capterra.co.uk/software/178112/socialsurvey) — 4.7/5 (89 reviews) 4. [Typeform](https://www.capterra.co.uk/software/137289/typeform) — 4.7/5 (974 reviews) 5. [Jotform](https://www.capterra.co.uk/software/158456/jotform-4-0) — 4.7/5 (2919 reviews) ## Reviews ### "Helpful for checking reviews before you buy" — 5.0/5 > **Portia** | *25 April 2026* | Health, Wellness & Fitness | Recommendation rating: 10.0/10 > > **Pros**: I like how easy it is to read real customer reviews before buying something or using a service. It helps me make better decisions and avoid wasting money. The layout is simple and everything is easy to understand. > > **Cons**: Sometimes it’s hard to know if all the reviews are genuine, as some businesses seem to have only very positive reviews. Also, not every company responds to feedback, which can be a bit frustrating. > > Overall, my experience has been good. I use it regularly to check reviews before trying new products or services, and it has helped me avoid a few bad experiences. It’s a useful tool, especially when you’re unsure about a company. ----- ### "Expensive but necessary for reputation management" — 4.0/5 > **Verified Reviewer** | *21 July 2025* | Information Technology & Services | Recommendation rating: 5.0/10 > > **Pros**: The interface is very user friendly, it's easy to integrate with ecommerce and easy to manage replying to customer reviews. > > **Cons**: It seems like it's a bit of a 'necessary evil' to have, on one hand we need a system to collect customer reviews, but also the ability to reply to any reviews and so we're left paying for this expensive bit of software just to manage our reputation. > > In the past 2 years we've been a Trustpilot customer, they've increased the subscription price whilst taking away features and not adding any new features to our plan, so we're paying for a diminished product, but so many software companies are doing this nowadays. I truly wish there was an alternative ----- ### "Reliably useful, reliably efficient" — 4.0/5 > **Ye** | *3 June 2026* | Financial Services | Recommendation rating: 10.0/10 > > **Pros**: The best thing about Trustpilot is its reliability. As the name suggests, the reviews are always pertinent and trustworthy. For the products and services I have already tried, I find that my opinion is on a par with the majority and where I have not heeded the advice, I have regretted it. > > **Cons**: Some of the more professional services like car traders seem to have their own reviewers. I think Trustpilot could improve their coverage. Sometimes I cannot find any reviews about a company at all. Maybe they need to incentivise reviews for niche companies. > > Very easy to write up and also incredibly easy to filter reviews according to star ratings, dates or key words/ criteria. In fact, I'd say best ever. ----- ### "Too expensive for such a poor email builder, which is central to the customer experience" — 3.0/5 > **Suzanne** | *14 June 2025* | Retail | Recommendation rating: 3.0/10 > > **Pros**: Allows you to manually send review requests to specific contacts if desired Responsive account managers Core functionality of requesting and publishing reviews is good Integrates with Zendesk Able to integrate with custom e-commerce backend Known and trusted name in the reviews space for customers > > **Cons**: Can't customise appearance of review email so feels very separate from the rest of the customer journey Very expensive Additional bells and whistles are available including "machine learning" but they seem gimmicky and didn't add value to our use of the platform Poor multi-market support with some English copy hard-coded in emails Reviews export wasn't in UTF-8 so any characters outside English alphabet were substituted which was a nightmare when re-uploading to our new platform when we migrated away. > > We were upsold a lot of the gimmicky functionality and not given any training on it (perhaps we'd have been more impressed if we had been) and we weren't given any reporting or insights from our account manager to demonstrate the value of Trustpilot. There was a sense of complacency from them knowing their platform is a sticky one, and knowing they're probably the biggest name in the business. ----- ### "Glad Trust Pilot exists, used across the sectors" — 5.0/5 > **Will** | *12 January 2026* | Arts & Crafts | Recommendation rating: 10.0/10 > > **Pros**: Trust Pilot is the largest of its kind in the sector and is used across the board to gauge trust. It is trustworthy, verifiable and holds a lot of useful data about customers and the sector. It is useful from both sides of the fence. > > **Cons**: Sometimes it is unclear if a review is paid promotion or not, which is different from other providers. Otherwise it is very useful. Their Mobile app could be better and more useful tool wise. > > A giant in the field which could enhance their App based offer with broader tools for analysis across customer behaviour and motivations ----- Page: 1 / 50\ Next: [Next page](https://www.capterra.co.uk/software/169618/trustpilot?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/169618/trustpilot) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data