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United Kingdom Local product
Cognism

Cognism

United Kingdom Local product

What is Cognism?

Looking to boost your revenue? Cognism is the choice of over 2,000 successful revenue teams.

Our goal at Cognism is to help industry leaders like you discover, engage with, and close deals with your ideal prospects. We offer premium company and contact information, including firmographics, technographics, sales trigger events, and intent data. Plus, we've got you covered with verified business emails and phone-validated mobile numbers. Ready to enhance your pipeline and revenue? Choose Cognism.

Who Uses Cognism?

Sales, marketing, and revenue teams from all around the world rely on Cognism. We help various industries by providing data that leads to more successful deals.

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Reviews of Cognism

Average score

Overall
4.7
Ease of Use
4.7
Customer Service
4.6
Features
4.6
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
71%
4
24%
3
4%
1
1%
D�dac
D�dac
Marketing Lead in Spain
Verified LinkedIn User
E-Learning, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

A great tool for lead generation in eLearning!

5.0 3 months ago

Pros:

Six months in, and Cognism has become essential for our team. We used it to boost our lead quality—especially to find decision-makers we wouldn’t have known existed otherwise. We’ve been able to integrate it with HubSpot, which is great, though we do miss a list-building feature there. Thanks to Cognism, we’re reaching more relevant leads, have booked multiple sales meetings, and we’re actually about to close a big deal!

Cons:

I’d love to see more customization options in the cold email templates, but even as is, Cognism works great.

Verified Reviewer
Verified LinkedIn User
Outsourcing/Offshoring, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

A very complete and user-friendly software

5.0 10 months ago

Pros:

I think Cognism is the most complete, complex, and user-friendly software there is, at this time, and I can say that as I have been using it daily for multiple hours/day for more than 4 months. The web extension is a really great feature, due to its accessibility and user-friendly interaction. It has a very complete database regarding leads, with a lot of verified contact details, along with a great way to better qualify your leads, and not waste time on low-quality ones. Our CSM is very prompt and easy to talk to. He is always there whenever we have a problem and always finds a solution to the problem.

Cons:

I would say the thing that I somewhat dislike are the cases in which the Chrome extension cannot get information details from some of the LinkedIn leads, especially from countries in Asia more specifically.

Harley
Account executive in UK
Computer & Network Security, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

The best B2B data tool I've used!

5.0 last month New

Comments: Cognism is the best B2B data tool I’ve used. The accuracy of the data is brilliant and the platform is very reliable. I’ve had issues with other tools in the past, constant bugs and crashes that slowed me down but Cognism runs perfectly. The extension is smooth and it integrates easily into my workflow. Since switching, I’ve been able to find and connect with qualified prospects so much faster. It’s saved me a ton of time and helped me book more meetings

Pros:

The accuracy of the data has been amazing and the integrations work really well.

Cons:

No problems so far, everything with the tool has been great.

Shefali
Manager in India
Computer Software, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Very Poor, it has no database

1.0 7 months ago

Comments: Very Poor.

Pros:

Nothing. It has no database- all available is never updated emails and phone numbers. 90% bounce rate on emails and 95% the contact number is not available.

Cons:

Everything.

Maria
BDR Manager in Ireland
Computer & Network Security, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Cognism, a Clear Winner

5.0 3 months ago

Comments: All-round, a seamless experience and having used Lusha, Apollo, Rocketreach and other similar tools, I would vouch for Cognism the most

Pros:

very consultative sales approach and seemed driven by creating value for us and finding the right version of the solution that best matched our needs as a business; rather than the salesperson being focused on their target and commission. Also the UX on the app is lovely and the data is very accurate.

Cons:

I really had no qualms using Cognism. I would suggest it could integrate with more systems but then I work at a company full of many disparate systems.

Sibel
Business Development representative in Greece
Information Technology & Services, 501–1,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Indispensable for Business Developmenz

5.0 2 months ago New

Comments: Cognism is an exceptional tool for our Business Development team. I appreciate the simplicity of use and the user-friendly mask as well as the quality of data. Cognism supports our processes by its intelligent search function and persona feature that helps us target accounts specifically and effectively.

Pros:

What I appreciate most are the intelligent search features that enables me to find and contact the most relevant contacts in my territory. The data quality is outstanding and I can say with confidence that Cognism is indispensable in my daily tasks.

Cons:

It has happened a few times that data is inaccurate but this is to be expected and not a major problem.

Bradley
Sales executive in UK
Computer Software, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Cognism review

5.0 2 weeks ago New

Comments: Overall, I'd say Cognism is a great solution and has helped me book 100's of CEO's by pitching them directly on their mobile.

Pros:

I love the fact that it provides accurate numbers of decision makers, to make propsecting easier!

Cons:

I'd say that there isnt much wrong with Cognism - It does what it says on the tin!

Vanina
Account Executive in Spain
Information Technology & Services, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Great tool for prospecting in Spain!

5.0 2 months ago

Pros:

As an account executive, hitting my targets requires a combination of top tools and efficient processes. Cognism has become a key part of my workflow, and here’s why I love using it: Accurate data, intuitive interface, AI features, and high levels of personalization.

Cons:

I would love to have cognism in an offlide mode as well.

Maria Emilia
Business Development Representative in Spain
Accounting, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Excellent Sales Intelligence Tool

5.0 2 months ago New

Comments: Cognism has made it easier for my team to find and qualify leads. All the data is precise and it's updated, it's been a game changer for my team.

Pros:

Cognism has streamlined our prospecting process. The platform’s features save us time, and the quality of contacts is outstanding. Highly recommend it.

Cons:

There's nothing I didn't like about the platform

Lewis
Account Executive in UK
Marketing & Advertising, 201–500 Employees
Used the Software for: 1-5 months
Reviewer Source

Life saver when it comes to efficient outbound prospecting.

5.0 2 weeks ago New

Comments: Super simple to use, very accessible with working remotely too.

Pros:

It's super easy to use. The Contact data is super precise and also gives me the ability to Verify details if needs be.

Cons:

Not much to dislike. Makes my job a lot easier.

Josh
Treasury Consultant in UK
Accounting, 5,001–10,000 Employees
Used the Software for: 2+ years
Reviewer Source

A Great Way To Connect

5.0 6 months ago

Comments: Hugely positive, i use cognism daily and i really love it

Pros:

I really like the easy to use UI and the really efficient way the app works.

Cons:

I was to begin with finding a fair few emails were not accurate, but this has since improved massively

Stewart
SDR Manager in UK
Information Technology & Services, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Business-Critical

5.0 last year

Pros:

Having implemented Cognism into a handful of different businesses, and therefore having experience of utilising the data in multiple industries, selling to a range of buyers, I can honestly say it's unrivalled for both ease-of-use and data quality. I've explored alternatives time and again because Cognism certainly isn't the cheapest on the market, but also because due dil, and time and again it proves to be the only enerprise data platform worth its salt, particularly for the UK and EMEA. It's a tool I use on a daily basis and wouldn't be without. I'll always come back to Cognism for: 1. Ease of setup and onboarding 2. Intuitive, easy to use for all users 3. Simple and robust integration with Salesforce

Cons:

My score would be a 10 but for customer success. My most recent experience has been very hands-off (we literally haven't heard from them since the first week of onboarding). Saying that I don't really know what I'd need them for since it's such an easy to use tool, but it would be nice to hear from them once in a while.

Joshua
Corporate Licensing Consultant in UK
Music, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Invaluable Daily Prospecting Tool

4.0 4 months ago

Comments: A daily sales tool used primarily when finding new prospects and potential clients. Instrumental to my team's daily routine at work.

Pros:

The ease of finding new prospects in different sectors and the ability to find contact details to assist the sales process.

Cons:

Sometimes there is contact info that is not up to date or missing entirely from the contacts you would like to pursue.

Nataliia
BDR in Italy
Information Technology & Services, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Great tool for BDRs/SDRs

5.0 4 months ago

Comments: Generally positive, I don't have any particular complaints

Pros:

Cognism is an amazing tool for prospecting. I've been working as a BDR for about a year now and I use it every day. I like the user-friendly interface and high-quality contact data. It's essential for my outreach activities. I also appreciate integrations with Sales Navigator, Salesforce and Salesloft, it make my workflow really smooth.

Cons:

Sometimes information on the phone numbers I need is missing but our customer success manager is always eager to help with that.

Sebastian
Sebastian
Account Executive in Norway
Verified LinkedIn User
Information Technology & Services, 201–500 Employees
Used the Software for: 1-5 months
Reviewer Source

Using Cognism to contact key stakeholders instead of Accounts

5.0 last year

Comments: Great, using it on a day to day basis and imagine how my daily routines would look like without.

Pros:

The fact that i can more or less bypass switchboards and receptionists completely and get in direct contact with the key stakeholders, saves me a lot of time and calls.

Cons:

Nothing really, there are features to be improved as with all systems.

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Cognism is Brilliant

5.0 9 months ago

Comments: brilliant and easy to use to create leads and data for email campaigns

Pros:

Data extracting is quick and easy, you can be as granular as you like. Intent is a great feature too.

Cons:

data can sometimes be on there which is out of date or incorrect job titles

Jack
Jack
Sales Executive in UK
Verified LinkedIn User
Information Technology & Services, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Couldn't work in my role without it...

4.0 last year

Comments: I use Cognism everyday and my overall experience is that I wouldn't be able to be as successful without it. So it is a very important tool.

Pros:

The quality of data available for companies that I couldn't find elsewhere and having the chrome extension tool when searching LinkedIn.

Cons:

Occasionally some data is out of date, for example a specific contact may no longer work at the company.

Michael
Sales Development Representitive in UK
Marketing & Advertising, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

Amazing Software

5.0 8 months ago

Pros:

Cognism is super easy to use! I don't know what I would actually do without it. It makes my job 10x easier as I would have to constantly call through the office instead of being able to phone the CEO's mobile!

Cons:

Sometimes the direct dials can be the HQ of a prospects old company. That being said if you just put the number into google you'll quickly know if it is or not, so its not a big problem at all.

Dan
Dan
SDR in UK
Verified LinkedIn User
Information Technology & Services, 5,001–10,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Data platform with accurate data

5.0 10 months ago

Pros:

It has a huge bank of majoratively accurate contact data for contacts who can often be critical for a campaign/project.

Cons:

Some of the prospector search functions are a little underdeveloped

Sarav
Account Manager in Singapore
Financial Services, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Accurate & Precise

5.0 6 months ago

Comments: Its the best lead generation tool I have ever used!

Pros:

Contact details were well up-to-date and accurate.

Cons:

There are np negative comments about the app. I loved Cognism alot!

Diogo
Business Development Manager in Portugal
Machinery, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Amazing software!

5.0 8 months ago

Pros:

What I like the most is the accurate information, accessibility to verified emails, and information about the accounts, that is revised by the team. It has allowed us to expand our business furthermore.

Cons:

What I like the least is the fact that you cannot search for distributors of machinery as you would with final customers, through activity codes (i.e. NAICS)

Ellen
SDR in UK
Financial Services, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Excellent for Sales people

5.0 11 months ago

Pros:

- Very accurate data - Really good for getting mobile numbers for the right people - Love the Chrome extension

Cons:

- sometimes it cannot find any company data

Chulainn
Chulainn
SDR in UK
Verified LinkedIn User
Information Technology & Services, 501–1,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Amazing tool

5.0 8 months ago

Pros:

Tool is amazing & better data accuracy. I use cognism in my day to day activity. It helps with better data accuracy & easy to find the contacts within an organization based on simple filters

Cons:

Nothing the tool is easy and straight forward

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Such an easy tool to use!

5.0 11 months ago

Pros:

It took me less than 10 minutes for me to understand how to use Cognism. I can easily find and extract details for people I need to contact. The integration between Cognism and our CRM is seemless which has enabled us to streamline the sales process.

Cons:

Sometimes the number will be for a person who has the exact same name but not who I'm looking for.

An
BDR in Spain
Computer Software, 501–1,000 Employees
Used the Software for: 1-5 months
Reviewer Source

An overall game changer

5.0 3 months ago

Comments: Cognism has significantly enhanced my lead generation and sales processes. By providing accurate contact data, it drastically reduces the time spend on manual research. Which allows focusing more on engaging with high-quality prospects.

Pros:

Cognism has totally changed the way to do sales, making lead generation faster and results better. Recommended for any team looking to boost their sales strategy!

Cons:

The data sometimes take a while to upload in the LinkedIn extension, and not all relevant info has been verified.