What is Looker?

Looker, now part of Google Cloud, is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases to get real results, in real-time.

Looker's lightweight open architecture makes it easy for developers to quickly and flexibly build, deploy, and iterate custom on data applications.

Who Uses Looker?

Looker brings the data and business teams together by making it easy for everyone to explore and understand the data that drives business.

Where can Looker be deployed?

Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile)

About the vendor

  • Google
  • Founded in 1998
  • Chat

Countries available

Australia, Canada, United Kingdom, United States



Looker pricing

Starting Price:

Not provided by vendor
  • Yes, has free trial
  • No free version

Looker does not have a free version but does offer a free trial.

About the vendor

  • Google
  • Founded in 1998
  • Chat

Countries available

Australia, Canada, United Kingdom, United States



Looker videos and images

Looker Software - Business Dashboard
Looker Software - Business Dashboard
Looker Software - LookML
Looker Software - Mobile app
View 5 more
Looker video
Looker Software - Business Dashboard
Looker Software - Business Dashboard
Looker Software - LookML
Looker Software - Mobile app

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Features of Looker

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Notifications
  • Annotations
  • Audience Targeting
  • Behavioural Analytics
  • Benchmarking
  • Budgeting/Forecasting
  • Collaboration Tools
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Journey Mapping
  • Customisable Dashboard
  • Dashboard
  • Dashboard Creation
  • Data Blending
  • Data Cleansing
  • Data Connectors
  • Data Discovery
  • Data Import/Export
  • Data Visualisation
  • Drag & Drop
  • Forecasting
  • Functions/Calculations
  • Goal Setting / Tracking
  • High Volume Processing
  • Integration into Third Party Applications
  • Interactive Reports
  • KPI Monitoring
  • Key Performance Indicators
  • Mixed Methods Research
  • Mobile Access
  • Mobile Reporting
  • Multi-Channel Attribution
  • Multi-Touch Attribution
  • Multiple Data Sources
  • Multivariate Analysis
  • Performance Metrics
  • Predictive Analytics
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Regression Analysis
  • Reporting & Statistics
  • Reporting/Analytics
  • Scheduled / Automated Reports
  • Search/Filter
  • Self Service Data Preparation
  • Self-service Analytics
  • Single Page View
  • Statistical Analysis
  • Strategic Planning
  • Time Series Analysis
  • Time on Site Tracking
  • Trend Analysis
  • User Interaction Tracking
  • Visual Analytics
  • Visual Discovery
  • Visual Workflow Management
  • Website Analytics
  • Widgets

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Reviews of Looker

Average score

Ease of Use
Customer Service
Value for Money

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

Nicholas P.
Nicholas P.
Director of Analytics in US
Verified LinkedIn User
Internet, 51-200 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

The perfect solution for our stage business

5 2 years ago

Comments: I could not be happier with Looker. My one hesitation in recommending it is that other tools seemed to be able to provide 80% of the value at 20% of the cost, but I've only demoed those tools and not actually used them so I'm not sure if they could actually deliver.


Looker is incredibly easy to use for a casual user, which most of our users are. As soon as your email is activated, you have access to the product and new users need very little direction to start getting value out of it.


Relative to other BI tools, the advanced charting functionality is somewhat limited, but frankly that's not the main reason we bought Looker. Data scientists can use another tool of their choice, we have Looker for people who aren't data scientists.

Tara A.
Product Manager in US
Computer Software, 51-200 Employees
Used the Software for: 1+ year
Reviewer Source

Looker Review

4 3 years ago


Easy to create dashboards without engineers needing to write code.


Still not very good yet for a multi-tenant embedded environment. Needs a lot of work to set up and the API is slow.

Tanya B.
Sr. CRM Manager in Germany
Health, Wellness & Fitness, 11-50 Employees
Used the Software for: 6-12 months
Reviewer Source

Easy to democratise the use for BI to all departments

5 last month New

Comments: Positive! You can define your logic of measuring and if you have a BI Team any discrepancies are easy to track. Depends on how good the connection with your data warehouse is but for example with Snowflake it worked seamlessly.


Departments can access data in a consumable form without complexity. Some SQL skills help achieve a lot more with the software, you can write your own queries and get more drilled down data.


Some visualisation options (like graphs & charts) were a bit more complex to achieve. Although, the default tables are simple and easy to understand.

Verified Reviewer
Front End Engineer in Lithuania
Verified LinkedIn User
Computer Software, 501-1,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Poor quality

3 last month New


Nice looking embedded dashboard, that is easy to understand


poor documentation, poor react visualization components

Carly N.
Strategic Growth Manager in US
Computer Software, 1,001-5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Great to understand data from different platforms

5 4 months ago


I am able to pull in different data from multiple platforms to get a better scope and understanding of the work done and work yet to do. The team has more visibility to everything.


Sometimes it takes a while to load pages. Each cell loads individually, but it can still take a bit to see the data.