What Is Looker?

Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databasesto get real results, in real time.

Lookers lightweight open architecture make it easy for developers to quickly and flexibly build, deploy, and iterate custom on data applications.

Who Uses Looker?

Looker brings the data and business teams together by making it easy for everyone to explore and understand the data that drives business.

Looker Details

Google

Founded in 2012

Looker Details

Google

Founded in 2012

Looker videos and images

Looker video
Looker Software - Business Dashboard - thumbnail
Looker Software - Business Dashboard - thumbnail
Looker Software - LookML - thumbnail

Compare Looker pricing with similar products

Starting price

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US$150.00/month

Free Version

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Free Trial

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Looker deployment and support

Support

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Chat

Deployment

  • Cloud, SaaS, Web-based
  • Mac (Desktop)
  • Windows (Desktop)
  • Windows (On-Premise)
  • Linux (On-Premise)

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos

Features of Looker

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Ad hoc Analysis
  • Ad hoc Reporting
  • Alerts / Escalation
  • Application Management
  • Charting
  • Collaboration Tools
  • Customisable Reports
  • Dashboard Creation
  • Data Blending
  • Data Capture and Transfer
  • Data Cleansing
  • Data Connectors
  • Data Discovery
  • Data Extraction
  • Data Mapping
  • Data Migration
  • Data Replication
  • Data Storage Management
  • Data Synchronisation
  • Data Transformation
  • Data Visualisation
  • Data Warehousing
  • Database Support
  • Drag & Drop
  • Forecasting
  • Full Text Search
  • High Volume Processing
  • Monitoring
  • Multiple Data Sources
  • No-Code
  • Predictive Analytics
  • Projections
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • SSL Security
  • Search/Filter
  • Secure Data Storage
  • Single Sign On
  • Templates
  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Visual Discovery
  • Website Analytics

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  • Benchmarking
  • Charting
  • Collaboration Tools
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Dashboard
  • Dashboard Creation
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Mapping
  • Data Synchronisation
  • Data Transformation
  • Data Visualisation
  • Drag & Drop
  • Forecasting
  • Key Performance Indicators
  • Metadata Management
  • Monitoring
  • Multiple Data Sources
  • Performance Management
  • Performance Metrics
  • Predictive Analytics
  • Profitability Analysis
  • Publishing / Sharing
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Trend Analysis
  • Scorecards
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Reviews of Looker

Read all 140 reviews

Average score

Overall
4.6
Ease of Use
4.2
Customer Service
4.7
Features
4.4
Value for Money
4.3

Reviews by score

5
86
4
47
3
7

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Nicholas P.
Nicholas P.
Director of Analytics in US
Verified LinkedIn User
Internet, 51-200 Employees
Used the Software for: 1+ year
Reviewer Source

The perfect solution for our stage business

5 2 years ago

Comments: I could not be happier with Looker. My one hesitation in recommending it is that other tools seemed to be able to provide 80% of the value at 20% of the cost, but I've only demoed those tools and not actually used them so I'm not sure if they could actually deliver.

Pros:

Looker is incredibly easy to use for a casual user, which most of our users are. As soon as your email is activated, you have access to the product and new users need very little direction to start getting value out of it.

Cons:

Relative to other BI tools, the advanced charting functionality is somewhat limited, but frankly that's not the main reason we bought Looker. Data scientists can use another tool of their choice, we have Looker for people who aren't data scientists.

Tara A.
Product Manager in US
Computer Software, 51-200 Employees
Used the Software for: 1+ year
Reviewer Source

Looker Review

4 2 years ago

Pros:

Easy to create dashboards without engineers needing to write code.

Cons:

Still not very good yet for a multi-tenant embedded environment. Needs a lot of work to set up and the API is slow.

Maurica G.
Operations Manager in US
Marketing & Advertising, 51-200 Employees
Used the Software for: 6-12 months
Reviewer Source

Looker

4 4 weeks ago New

Pros:

It's great at getting an overall view of where my team stands budget wise and being able to break it down as much as needed. I love that I'm able to see performance statistics in real time.

Cons:

Looker takes some time to figure out how to navigate and building out the reports can be a bit confusing and time consuming.

Vincent W.
Vincent W.
Sr Planning Analyst in US
Verified LinkedIn User
Used the Software for: 1+ year
Reviewer Source

Controlled Analytics Exploration

3 4 years ago

Comments: Like I said, it's a great tool for analysts that don't need a lot of flexibility or maybe just aren't used to working with a lot of data. To get the full value out of this software, you'll need a core group of experienced Data Analysts that can learn fast (to learn Lookers Table Calculation code which is similar to SQL) who can build a bunch of dashboards and views. You really don't want people who aren't savvy with data doing a lot of the creating because measures are always aggregated based on the dimensions you pull into each table...if a user forgets to add a specific dimension then measures could show the wrong value. This could be offset by having really good developers who architect the data in a way that doesn't allow this to happen.

Pros:

It's a great data exploration tool for users who normally would get anxious when given a large dataset in something like Excel. It's generally simple to use and there can be unlimited Viewers (users at the lowest permissions level) through the enterprise product. Data Visualization is essentially done for you and Exploers (users at the second level of permissions) can build new visualizations & turn them into interactive dashboards. On the Looker platform, Explorers can locate a view (called an Explore) and then are given a list of dimensions and measures they can pull into a table. Users can create new dimensions using calculated fields and then save their views so any users with Viewer permissions (and up) can see what was put together.

Cons:

With simplicity comes lack of flexibility. More skilled data analysts will want more flexibility than Looker can provide but at the same time you need to have highly skilled Data Analysts to be the Developers (high level of permissions) to set up the data so that less skilled analysts (the users who benefit from Looker most) who are Explorers don't build views that grossly misrepresent the data. My biggest pet peeve with this software as an Explorer is that you cannot make calculations on the base data...only the data that you pull into your table (called table calculations). That is a major feature that Tableau has that Looker does not have at the Explorer permission level. Of course developers can use LookML (Lookers data language) to create a new column...but a Developer license is more expensive and creating the fields take time and it's something you constantly will need.

Gal D.
Head of Data in Israel
Program Development, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source

Great BI Tool, easy to use, deploy and manage, both by developers and business users

5 10 months ago

Comments: It helping us give the business users access to our data models and get business insights.
Our R&D team is monitoring deployment of product using this data.
We are also give customer access to their data (with row level security)

Pros:

very quick deployment, self serve abilities for the business users are very high. Mediation layer management is very good, it is "Code" based and not setup based so it is very easy to replicate/versioning and find "Hacks" to many needs, and versioning is managed by GIT. Support is amazing, always available.

Cons:

Still lacking a little bit on the graphic side, Would really love to have some more buildin dynamic graphs.