--- description: Discover the benefits and disadvantages of Looker. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Looker Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Business Intelligence Platform](/directory/23/business-intelligence/software) > [Looker](/software/169053/looker) # Looker Canonical: https://www.capterra.co.uk/software/169053/looker Page: 1 / 13\ Next: [Next page](https://www.capterra.co.uk/software/169053/looker?page=2) > Looker is a cloud-based and AI-enabled BI platform enabling organizations to explore data, create analytics apps, and share insights. > > Verdict: Rated **4.5/5** by 286 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Looker? Looker is used by data analysts, business intelligence professionals, developers, marketers, IT administrators, and enterprises managing cloud costs. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 286 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support | 4.5/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Google ## Commercial Context - **Pricing model**: Other (Free Trial) - **Pricing Details**: Looker pricing is entirely custom, with three main plans (Standard, Enterprise, Embed) tailored to different use cases. Numeric pricing values are not disclosed, and customers must contact sales for quotes. A free trial is offered, but details on duration and credit card requirements are not provided. Payment frequency is annual, and pricing models are based on platform and user licensing. License types include Developer, Standard, and Viewer users, each with specific access levels. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile) - **Supported Languages**: Brazilian Portuguese, Chinese, Dutch, English, French, German, Italian, Japanese, Korean, Portuguese, Spanish - **Available Countries**: Australia, Brazil, Canada, France, Germany, India, Japan, Singapore, United Kingdom, United States ## Features - API - Ad hoc Reporting - Alerts/Notifications - Attribution Modeling - Behavioural Analytics - Benchmarking - Campaign Management - Campaign Tracking - Collaboration Tools - Conversion Tracking - Cross Channel Attribution - Customisable Dashboard - Dashboard Creation - Data Capture and Transfer - Data Connectors - Data Import/Export - Data Management - Data Visualisation - Drag & Drop - Forecasting - Forms Management - Functions/Calculations - Goal Setting/Tracking - High Volume Processing - Interactive Reports - Mobile Access - Multi-Channel Attribution - Multi-Touch Attribution - Multivariate Analysis - Performance Metrics - ROI Tracking - Real-Time Analytics - Regression Analysis - Reporting & Statistics - Reporting/Analytics - Sales Reports - Scheduled/Automated Reports - Search/Filter - Self Service Data Preparation - Self-service Analytics - Sensitive Data Identification - Strategic Planning - Text Analysis - Time Series Analysis - Time on Site Tracking - Trend Analysis - User Interaction Tracking - Visual Analytics - Visual Discovery - Website Analytics ... and 18 more features ## Integrations (18 total) - Google Ads - Google Analytics 360 - Google Sheets - Google Workspace - HubSpot CRM - HubSpot Marketing Hub - LinkedIn for Business - Marketo Engage - Meta for Business - Microsoft Excel - QuickBooks Online - QuickBooks Online Advanced - Salesforce Sales Cloud - Slack - Stripe ... and 3 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - 24/7 (Live rep) - Chat ## Category - [Business Intelligence Platform](https://www.capterra.co.uk/directory/23/business-intelligence/software) ## Related Categories - [Business Intelligence Platform](https://www.capterra.co.uk/directory/23/business-intelligence/software) - [Business Performance Management Software](https://www.capterra.co.uk/directory/30051/business-performance-management-software/software) - [Reporting Tools](https://www.capterra.co.uk/directory/30053/reporting/software) - [Web Analytics Tools](https://www.capterra.co.uk/directory/30073/web-analytics/software) - [Data Visualisation Tools](https://www.capterra.co.uk/directory/30696/data-visualization/software) ## Alternatives 1. [Microsoft Power BI](https://www.capterra.co.uk/software/176586/power-bi) — 4.6/5 (1893 reviews) 2. [Tableau](https://www.capterra.co.uk/software/77260/tableau) — 4.6/5 (2362 reviews) 3. [Google Analytics 360](https://www.capterra.co.uk/software/177042/google-analytics) — 4.7/5 (8101 reviews) 4. [MATLAB](https://www.capterra.co.uk/software/125813/matlab) — 4.6/5 (2097 reviews) 5. [Google Data Studio](https://www.capterra.co.uk/software/190616/data-studio) — 4.5/5 (338 reviews) ## Reviews ### "Easy tool to use" — 5.0/5 > **Willem** | *10 February 2026* | Computer & Network Security | Recommendation rating: 9.0/10 > > **Pros**: It seemed very easy for the team to use it. With all the online help we managed to get a new coder working on it quickly > > **Cons**: The guys got stuck when loading lots of data. So its a bit slow. Support in cases like this is difficult to get > > The price is ok..as our data was big query it made it work much better.i like the drag and drop which makes it easy ----- ### "Effective Automation of analytics reporting with looker" — 4.0/5 > **Verified Reviewer** | *30 July 2026* | Transportation/Trucking/Railroad | Recommendation rating: 9.0/10 > > **Pros**: It's been really beneficial for marketing in terms of being able to provide visualisations of data. This really helps with board reporting, taking the sting out of having to trawl GA4 and export and make accessible. Now we have custom reports set up to do all this for us and it hasn't cost us anything. It now automates a large amount of marketing analytics reporting with few issues, saving serious staff time. > > **Cons**: It took some time to get it all set up, a couple of weeks, operating on a tight budget we had to learn much of it ourselves but the training materials are accessible, if time consuming. This really levelled us up as a team regardless once we'd been through the initial discomfort. > > Really positive, I couldn't recommend it highly enough if you have enough time to invest in the short-term to get to a point your team is comfortable with it. It's enabled us to automate many of the time consuming tasks involved with reporting. Now when we get a board request or need to report periodically on x and y activity, we can do it quickly. ----- ### "Project lead and data analysts Looker Studio experience" — 4.0/5 > **Daniel** | *26 January 2026* | Utilities | Recommendation rating: 8.0/10 > > **Pros**: Overall Looker is a good platform to build and develop useful data visuals and developed dashboards. The main benefit is the plethora of compatible sources of data. Utilising a mix of G suite and Microsoft looker can pull data from both googles platforms and microsoft as well as CSV files. Understandably looker is optimised for the G suite. This is a great benefit. I heavily rely on Bigquery. Within 3 clicks I can connect a big query script to a looker dashboard and begin working on creating clear and coherent visuals on the back of the data. Looker does give several customisable options for visuals. Utilising various charts like box and whisper and line charts as well as being able to overlay several data sources to have a simple clear visual on how different data sources compare. This is a great tool to easily visualise things for non technical and techincal stakeholders alike. On the whole I have not experienced and significant issues or bugs within in looker studio which inistelf is a great postive. > > **Cons**: One of the key visuals that would be useful in looker is a data heat map. There are ways of doing this in looker however it requires several workarounds that are not the most accurate and don't deliver the requirements I require. This data visual is available in Tableau and is a key benefit over looker for me as I look at geographical trends which are easily illustratable to non techincal stakeholders. Another con however is a standard across modern cloud platforms is the reliablity on a third party provider. When there are outages on google this renders looker useless until this is fixed. This results in delays to daily work which is out of your control as an end user. > > Overall, my experience with looker has been positive. It provides a great selection of basic data visual tools and data integration options across several platforms. Looker does fall down a little bit when it comes to more advanced data handling and lacks some more complex data visualisation tools which competitors like Tableau provide. Use looker if you want a quick easy to pick up tool to create data visuals at a good standard. You may want to look at other options for more advanced options especially if you are communciating this data to senior stakeholders in a large company ----- ### "Looker - best data visualization platform" — 5.0/5 > **Carly** | *25 March 2025* | Automotive | Recommendation rating: 10.0/10 > > **Pros**: The fact that I can connect more data sources, is saves me a lot of time as data is imported automatically. Also the ability to share the reports with a simple link is another useful feature. > > **Cons**: At the beginning it seems that is very difficult to setup all the charts needed. > > Overall Looker is the best visualization platform for all kind of info. Is easy to use after you spend some time to learn it and has a nice user interface. ----- ### "Okay product for data visualisation" — 3.0/5 > **Mara** | *27 April 2025* | Marketing & Advertising | Recommendation rating: 7.0/10 > > **Pros**: Good free tool from Google for data visualisation and dashboard building > > **Cons**: Breaks quite often and customisations can be limited. Also, extra connectors need to be paid > > Good product if you are looking for a free data visualisation tool. Google products integrate quite well but external ones need to be connected via connectors, which can be expensive ----- Page: 1 / 13\ Next: [Next page](https://www.capterra.co.uk/software/169053/looker?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/169053/looker) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nb | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data