15 years helping British businesses
choose better software

What is Wix?

Wix is an industry-leading web creation and business management platform with everything needed to manage and grow an online presence. Craft a seamless user experience with intuitive design features and speedy web performance. Fall back on reliable infrastructure and enterprise-grade security to safeguard visitor data and keep your site running. Expand your reach with marketing campaigns and SEO tools, plus leverage analytics to drive informed decision-making for your business’s success.

Who Uses Wix?

Anyone looking to build and grow their online presence. Whether you’re a self-creator, small business or large organization, you can do it all with Wix.

Wix Software - Templates
Wix Software - Dashboard
Wix Software - Coding abilities
Wix Software - Analytics
Wix Software - Wix manage bookings

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Reviews of Wix

Average score

Overall
4.4
Ease of Use
4.4
Customer Service
4.2
Features
4.2
Value for Money
4.3

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Amber
Amber
Owner in US
Verified LinkedIn User
Events Services, Self Employed
Used the Software for: 2+ years
Reviewer Source

Wix makes it easy

5.0 3 weeks ago New

Comments: I really like Wix. I have no major concerns are problems. I probably could spend a little more time figuring out what's available in the platform.

Pros:

I love that Wix makes getting a site up and running easy. I don't have to worry about the site crashing or not having direct access to jump in and change things when needed. As a small business owner, things are always changing so It's important to be able to pivot quickly. I also love sending the e-mails out of the same program. Makes life easier.

Cons:

Some of the templates and structure to get things formatted correctly can be a struggle at times but I get there eventually. I'm not a skilled designer so this might be part of my problem. The other is the extra fees for everything. Want to send out more e-mails, that's a fee, want to set up g-mail in the program, that's a fee. And the price increasing every year when they are giving out 50% discounts. But, as a business owner, I get why. No big. I'm still here and happy to pay the fee.

Nicole
Owner in France
Design, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Easy to use While Retaining the Flexibility to Grow Into

4.0 4 weeks ago New

Comments: Overall, WIX is my preferred platform to build as I value empowering my clients to learn how to manage their own websites for basic upkeep. WIX is easy to teach clients how to use and is very affordable. I also appreciate that WIX allows you to create your website on the free account so that my clients don't need to feel rushed in learning how to use the platform before paying for it (unlike other platforms that only offer 2 week trials). By far, best customer service out there.

Pros:

By far the biggest selling feature for me with WIX is their customer service. By far the best, most responsive and ready-to-help team I've encountered. Every platform has it's glitches but at least WIX is always there to help. It's also one of the easier platforms to build a website on. Super user-friendly so that I can easily teach my clients how to use it. I also appreciate that WIX allows you to create your website on the free account so that my clients don't need to feel rushed in learning how to use the platform before paying for it (unlike other platforms that only offer 2 week trials). By far, best customer service out there. Finally, it's the best compromise for small businesses between where they are now (small or startup) and what they need to grow into.

Cons:

I does tend to glitch more often than I would like. However a quick refresh of the page usually fixes the issue. I also miss the old agency benefits account.

Andrea
Andrea
Copywriter + web designer in Canada
Design, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Wix: Not as good as WordPress... arguably better than SquareSpace (that's right. I said it!)

3.0 5 years ago

Comments: I have designed two websites with Wix. I am extremely pleased with how one website looks and with the email campaigns that have been super easy to set up and send out. That client needed a beautiful site and email functionality. Wix was cost effective for this purpose and she is able to make minor changes even though she is not tech-savvy. My other client needed shopping cart functionality and already had his site made at Wix. I made the site look nicer and loaded all of his items into the cart... but Wix could not handle the size of the store. The site works and looks great, but he had to use Shopify for his purposes. Overall, I choose WordPress because, as a designer, I need 100% functionality and the ability to do anything my clients need. Out of the box, Wix can't do some of these custom things. But I have no problem recommending Wix as the CMS to use when you are not a designer and you can't afford SquareSpace (nor should you use Squarespace because, despite SqSp marketing, a developer is required for simple changes). I am not a fan of Squarespace. So! Use Wix if WordPress is too big of a beast. :)

Pros:

Wix is easy to use. It is a WYSIWYG CMS that handles everything from design to email campaigns to shopping carts. It features a number of different styles of photo galleries and offers a large range of word processor-style copy options (compared to Squarespace). Dragging padding is easy, searching for high-quality photos and videos (provided by Wix) is easy. Font options are plenty. Wix allows you to upload your own photos, which are stored in an image gallery for easy selection throughout the design process (Squarespace does not have an image gallery which means you have to upload the same image multiple times whenever you need it which is extremely slow and frustrating). Changes can be made per item per section allowing 100% customization (Squarespace applies changes globally and code is required for per-item changes). Wix is closer to WordPress than SquareSpace when it comes to being able to do whatever you want to do to get things exactly as you want them without using code. Wix uses plugins for added functionality (Squarespace does not have plugins available). For a beginner, Wix is a great CMS.

Cons:

Wix is not WordPress. It is designed for beginners to make all of the basic things anyone needs as easy as drop and drag. But WordPress + Divi theme is the best choice if you aren't afraid of a little learning curve. Wix's shopping cart functionality is not powerful. I made a store with a few dozen choices that had a handful of options each. This crashed the cart. If you have a handful of items to sell, Wix would be fine. Otherwise, use Shopify.

Jeena
Founder in US
Apparel & Fashion, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Customer support was timely and effective!

5.0 3 months ago

Pros:

Two things: 1. Straightforward and delightful to set up - I've enjoyed the product-led growth model with which Wix has led my onboarding and activation. I can see fellow entrepreneurs being able to set up and launch quickly with their websites with the modular and customized userflows. Thank you! 2. Superb Customer Support - I was having issues setting up my payment profile, and opted to chat with Customer Support late in the day (after 6pm PST). [sensitive content hidden] was so helpful in helping me understand the issue and putting into effect a resolution for my issue. Plus she gave me a tip that would be very useful to set up my store 'while you wait for the internal team to get the issue sorted'

Cons:

The template/store theme I'm currently using is quite slow in performance. But it's not terrible, just that the overall performance/speed of the pages slow down when I'm editing. I'll be more worried if the performance issues exist after I've published the site.

Robert
Owner in US
Food & Beverages, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Non-present to Real Time Presence

4.0 3 weeks ago New

Comments: We were able to recreate our website, improve it, and offer enhancements quickly and easily. Our need to book events and track ticket buyers is important to our identity. Events are an important revenue stream for us. We direct customers to the site for menu and beer options, what's happening and other specials. It is our source of truth.

Pros:

The ease of use. The content management capability and simplicity is what got my marketing and customer team on board and to adopt this as our primary web tool.

Cons:

It took a minute to figure out the add-on features, where they were and how to use them.