---
description: Discover the benefits and disadvantages of GMass.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
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title: GMass Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Personalisation Software](/directory/30965/personalization/software) > [GMass](/software/168452/gmass)

# GMass

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> Turn Gmail into a powerful but easy-to-use email marketing/mail merge platform. 99% of users report their best deliverability ever.
> 
> Verdict: Rated **4.8/5** by 1366 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses GMass?

Whether you need to send cold emails, mail merges, email marketing messages, internal comms, or invitations, GMass can do it all — and all inside Gmail with the best deliverability you've ever had.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.8/5** | 1366 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support | 4.7/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.7/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: GMass
- **Location**: Mequon, US

## Commercial Context

- **Starting Price**: US$25.00
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: GMass is offered across two pricing plans, outlined below. &#10;Individual:&#10;Minimal: $8.95 per month and $89 per year&#10;Standard: $12.95 per month and $129 per year&#10;Premium: $19.95 per month and $199 per year&#10;Team:&#10;Premium: Pricing starts at $89 per month or $897 per year and scales with the number of users.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 210 more

## Features

- A/B Testing
- Activity Dashboard
- Alerts/Notifications
- Behaviour Tracking
- Behavioural Targeting
- Campaign Analytics
- Campaign Scheduling
- Click Tracking
- Customer Segmentation
- Customizable Fields
- Email Management
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Mobile Optimization
- Real-Time Analytics
- Real-Time Notifications
- Real-Time Reporting
- Reporting/Analytics
- Team Management

## Integrations (3 total)

- Gmail
- Google Sheets
- Zapier

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Personalisation Software](https://www.capterra.co.uk/directory/30965/personalization/software)

## Related Categories

- [Email Tracking Software](https://www.capterra.co.uk/directory/31325/email-tracking/software)
- [Personalisation Software](https://www.capterra.co.uk/directory/30965/personalization/software)
- [Email Marketing Software](https://www.capterra.co.uk/directory/30013/email-marketing/software)

## Alternatives

1. [Gmail](https://www.capterra.co.uk/software/202338/gmail) — 4.8/5 (13327 reviews)
2. [Mailchimp](https://www.capterra.co.uk/software/110228/mailchimp) — 4.5/5 (17572 reviews)
3. [Brevo](https://www.capterra.co.uk/software/132996/brevo) — 4.6/5 (3408 reviews)
4. [MailerLite](https://www.capterra.co.uk/software/136603/mailerlite) — 4.7/5 (2256 reviews)
5. [Constant Contact](https://www.capterra.co.uk/software/31898/constant-contact) — 4.3/5 (2912 reviews)

## Reviews

### "Beneificial for firms not for individuals one time user" — 5.0/5

> **Lakshay** | *20 June 2025* | Banking | Recommendation rating: 10.0/10
> 
> **Pros**: It makes sending emails very easy. it provides hassle free experience. the best part about this service is it takes all your load so that you can focus on other things
> 
> **Cons**: it is not beneficial for individuals who want to send multiple emails just for once.&#10;but for companies it is very nice to use it reduces the hassle of gmail sending limits
> 
> Overall it is very good. the user experience is good. an individual needs to go to watch youtube videos to understand the proper working of the product and also read the support documents provided.

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### "Would recommend\!" — 5.0/5

> **Xavier** | *28 February 2025* | Business Supplies & Equipment | Recommendation rating: 10.0/10
> 
> **Pros**: Price is pretty low, I was using a tool that was doing the same thing for 5 times the price.
> 
> **Cons**: Setup, but still simple enough to figure out.
> 
> Very good tool, great price, would recommend\!

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### "Couldn't recommend enough" — 5.0/5

> **Courtney** | *6 February 2025* | Civic & Social Organization | Recommendation rating: 9.0/10
> 
> **Pros**: Ease of use - really simple to connect a google sheet and fire away\!
> 
> **Cons**: Nothing\! I have no qualms with it at all, it's really helpful.
> 
> Great experience - couldn't ask for anything more. Connect a Google Sheet with your contacts and any customisable fields, insert your email body, and you're sorted.

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### "So far, so good\!" — 4.0/5

> **Sarah** | *12 September 2024* | Public Relations & Communications | Recommendation rating: 9.0/10
> 
> **Pros**: Pretty simple and easy to use once you plug it into GMail.
> 
> **Cons**: Bit more expensive than I would like. Also bit itchy about privacy/data security.
> 
> GMass is a very cool tool for email marketing, and it plugs right into Gmail, which makes it super easy to use. The best part? You can do personalised email blasts, set up automated follow-ups, and track everything from opens to clicks — all without leaving your inbox. Sure, setting it up can be a bit fiddly at first, but once you get the hang of it, it’s a game-changer. It’s powerful, straightforward, and affordable — perfect if you want to level up your email game without the usual fuss.

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### "Gmass Experience" — 5.0/5

> **Ebun** | *9 September 2024* | Research | Recommendation rating: 9.0/10
> 
> **Pros**: This is great. It makes you so efficient and your work seamless. I 1000% recommend. The pricing is great as well.
> 
> **Cons**: There is nothing I can think of that I don't like.
> 
> Makes my life so much easier. I would 100% recommend.

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## Links

- [View on Capterra](https://www.capterra.co.uk/software/168452/gmass)

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