---
description: Discover the benefits and disadvantages of GMass.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
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title: GMass Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Personalisation Software](/directory/30965/personalization/software) > [GMass](/software/168452/gmass)

# GMass

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> Turn Gmail into a powerful but easy-to-use email marketing/mail merge platform. 99% of users report their best deliverability ever.
> 
> Verdict: Rated **4.8/5** by 1382 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses GMass?

Whether you need to send cold emails, mail merges, email marketing messages, internal comms, or invitations, GMass can do it all — and all inside Gmail with the best deliverability you've ever had.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.8/5** | 1382 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support | 4.7/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.7/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: GMass
- **Location**: Mequon, US

## Commercial Context

- **Starting Price**: US$25.00
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: GMass is offered across two pricing plans, outlined below. &#10;Individual:&#10;Minimal: $8.95 per month and $89 per year&#10;Standard: $12.95 per month and $129 per year&#10;Premium: $19.95 per month and $199 per year&#10;Team:&#10;Premium: Pricing starts at $89 per month or $897 per year and scales with the number of users.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 210 more

## Features

- A/B Testing
- Activity Dashboard
- Alerts/Notifications
- Behaviour Tracking
- Behavioural Targeting
- Campaign Analytics
- Campaign Scheduling
- Click Tracking
- Customer Segmentation
- Customizable Fields
- Email Management
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Mobile Optimization
- Real-Time Analytics
- Real-Time Notifications
- Real-Time Reporting
- Reporting/Analytics
- Team Management

## Integrations (3 total)

- Gmail
- Google Sheets
- Zapier

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Personalisation Software](https://www.capterra.co.uk/directory/30965/personalization/software)

## Related Categories

- [Email Tracking Software](https://www.capterra.co.uk/directory/31325/email-tracking/software)
- [Personalisation Software](https://www.capterra.co.uk/directory/30965/personalization/software)
- [Email Marketing Software](https://www.capterra.co.uk/directory/30013/email-marketing/software)

## Alternatives

1. [Gmail](https://www.capterra.co.uk/software/202338/gmail) — 4.8/5 (13411 reviews)
2. [Mailchimp](https://www.capterra.co.uk/software/110228/mailchimp) — 4.5/5 (17604 reviews)
3. [Brevo](https://www.capterra.co.uk/software/132996/brevo) — 4.6/5 (3446 reviews)
4. [MailerLite](https://www.capterra.co.uk/software/136603/mailerlite) — 4.7/5 (2259 reviews)
5. [Constant Contact](https://www.capterra.co.uk/software/31898/constant-contact) — 4.3/5 (2923 reviews)

## Reviews

### "Highly recommend\!" — 5.0/5

> **Safiyah** | *9 May 2026* | E-Learning | Recommendation rating: 10.0/10
> 
> **Pros**: seamless, quick and easy to use, with inbuilt insights such as who opened your email, who clicked the links in it etc so great for campaigns
> 
> **Cons**: nothing - was all great\! i literally did not dislike anything at all - initially thought it was a bit pricey but when appreciating how much time it saves me with no issues at all, it is worth it.
> 
> great\! I am not great with technology but this made email campaigns and outreaching for my company so easy and efficient.

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### "Super useful" — 5.0/5

> **Gust** | *20 May 2026* | Biotechnology | Recommendation rating: 8.0/10
> 
> **Pros**: Integrated within gmail so no extra apps or websites needed, ability for plain-text emails instead of formatted
> 
> **Cons**: It's quite an old UI, takes some time to figure out. Can be made a little sleeker, but overall still really good
> 
> Great. Only thing i'd add is the ability to change campaign titles in the dashboard because now they're just the subjects of my emails

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### "Beneificial for firms not for individuals one time user" — 5.0/5

> **Lakshay** | *20 June 2025* | Banking | Recommendation rating: 10.0/10
> 
> **Pros**: It makes sending emails very easy. it provides hassle free experience. the best part about this service is it takes all your load so that you can focus on other things
> 
> **Cons**: it is not beneficial for individuals who want to send multiple emails just for once.&#10;but for companies it is very nice to use it reduces the hassle of gmail sending limits
> 
> Overall it is very good. the user experience is good. an individual needs to go to watch youtube videos to understand the proper working of the product and also read the support documents provided.

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### "Would recommend\!" — 5.0/5

> **Xavier** | *28 February 2025* | Business Supplies & Equipment | Recommendation rating: 10.0/10
> 
> **Pros**: Price is pretty low, I was using a tool that was doing the same thing for 5 times the price.
> 
> **Cons**: Setup, but still simple enough to figure out.
> 
> Very good tool, great price, would recommend\!

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### "Couldn't recommend enough" — 5.0/5

> **Courtney** | *6 February 2025* | Civic & Social Organization | Recommendation rating: 9.0/10
> 
> **Pros**: Ease of use - really simple to connect a google sheet and fire away\!
> 
> **Cons**: Nothing\! I have no qualms with it at all, it's really helpful.
> 
> Great experience - couldn't ask for anything more. Connect a Google Sheet with your contacts and any customisable fields, insert your email body, and you're sorted.

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## Links

- [View on Capterra](https://www.capterra.co.uk/software/168452/gmass)

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