Who Uses Pure360?

We serve medium sized businesses in the UK who are looking for strategic support along with best-in-class email marketing technology. Our clients are typically in retail, travel and hospitality.

What Is Pure360?

An unrivalled all-in-one AI marketing platform and a Customer Success Team whose sole mission is to get you better results across email & web.

We work with some of the leading UK brands including: Reach Publishing, FT.Com, innocent, Kuoni, Wagamamas, ShoeZone, The Range, Champneys, BBC, Hoover, Whirlpool and more.

We are a break from the norm.
We are Pure360.

Pure360 Details

Pure360

https://www.pure360.com/

Founded 2001

Pure360 Software - Personalisation
Pure360 Software - Analytics
Pure360 Software - Analytics
Pure360 Software - Integrations
Pure360 Software - Personalisation
Pure360 video
Pure360 Software - Personalisation - thumbnail
Pure360 Software - Analytics - thumbnail
Pure360 Software - Analytics - thumbnail
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Pure360 Software - Personalisation - thumbnail

Pure360 pricing overview

See pricing plans

Pure360 does not have a free version.


Starting Price

Not provided by vendor See pricing details

Free Version

No

Pure360 deployment and support

Support

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support

Deployment

  • Cloud, SaaS, Web-based

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos

Pure360 Features

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Analytics/ROI Tracking
  • Automated Scheduling
  • Behavior Analytics
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Content Management
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customisable Branding
  • Customisable Forms
  • Customisable Templates
  • Customization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • List Management
  • Live Chat
  • Marketing Automation
  • Mass Texting
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Third Party Integrations
  • Website Analytics
  • Workflow Management

View full list of All-in-One Marketing Platform Software

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Auto-Responders
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Contact Database
  • Contact Management
  • Customer Segmentation
  • Customer Surveys
  • Customisable Branding
  • Customisable Forms
  • Customisable Templates
  • Customizable Fields
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • List Management
  • Mailing List Management
  • Mobile Optimised Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real Time Analytics
  • Reporting & Statistics
  • Reporting/Analytics
  • Social Media Integration
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Template Management
  • Third Party Integrations
  • WYSIWYG Editor
  • Web Forms

View full list of Email Marketing Software

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Analytics/ROI Tracking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Contact Management
  • Conversion Tracking
  • Customer Database
  • Customisable Branding
  • Customisable CTAs
  • Customisable Forms
  • Customization
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Distribution
  • Email Marketing
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multivariate Testing
  • Real Time Data
  • SMS Marketing Management
  • Sales Analytics
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Social Promotion
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management

View full list of Marketing Automation Software

  • AB Testing
  • API
  • Abandoned Cart Saver
  • Account Based Marketing
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Behaviour Tracking
  • Behavioural Targeting
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Click Tracking
  • Content Analytics
  • Content Management
  • Contextual Targeting
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customer Profiles
  • Customer Segmentation
  • Customisable Branding
  • Customisable Forms
  • Customisable Templates
  • Customization
  • Drag & Drop
  • Email Management
  • Email Marketing
  • Engagement Tracking
  • Event Triggered Actions
  • Experience Management
  • Lead Capture
  • Lead Generation
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Recommendations
  • Reporting & Statistics
  • Reporting/Analytics
  • Template Management
  • Third Party Integrations
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Personalisation

View full list of Personalisation Software

Pure360 Alternatives

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Pure360 Reviews for UK Users

Read all reviews

Overall rating

4.4/5

Average score

Ease of Use 4.5
Customer Service 4.5
Features 4.2
Value for Money 4

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Write a Review!
Tim H.
Web Manager
Financial Services, 51-200 Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 21/11/2019

"A solid email service provider!"

Comments: Pure360 from system to support is handled professionally, efficiently and provides me with the peace of mind that my email marketing and service campaigns will run to the highest degree.

Pros: The solution is quick to set up, easy to use and consistently performs well. Our emails have gone from being relatively static to now highly personalised from group to individual level. As a result we have seen rewarding growth across our campaigns, regularly eclipsing industry averages.

Cons: The system has recently had a bit of an overhaul and is much improved from previous versions.

  • Reviewer Source 
  • Reviewed on 21/11/2019
Matthew charles G.
Corporate Communications Project Manager
Health, Wellness & Fitness, 10,000+ Employees
Used the Software for: 6-12 months
  • Overall Rating
    4 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    4 /5
  • Customer Support
    5 /5
  • Value for Money
    5 /5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 20/08/2019

"It has greatly improved"

Comments: Overall, Its a learning developing experience. I think there are other providers out there, but you will end up paying a bigger premium for the luxury. If there are challenges in the software, I feel the support of the staff more than makes up for it.

Pros: I really like how they have listened to customer feedback and taken that forward to create a better product.
The realms of email marketing is a very daunting world when you have little confidence in the matter.
There are so many companies boasting they have the best features, and when it comes to it you end up paying so much for these elements, it becomes a huge portion of your budget.
It doesn't come without issues, but I must stress the staff and support give an outstanding service. Everything from the designated account manager(the rep) and tech support(the rep) you get prompt clear advice, and solutions instead of further running round the houses. We are just working on an upgrade to our accounts, and the support has been second to none.
They really have listened to our needs, its not by any means cheap, but it is going to be a superb solution.

Cons: In the past we have had a few challenges with staff not running on the right version. I have had some feedback of clunky unresponsive templates, but we hope to eradicate that in the upgrade. The only other negative I have heard of is that there is a gap in photo editing options at the moment, I think that is an external problem they are working on to fix and looking to get a solution in the coming months.

  • Reviewer Source 
  • Reviewed on 20/08/2019
Rebecca H.
Marketing Manager
Consumer Goods, 2-10 Employees
Used the Software for: 2+ years
  • Overall Rating
    5 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    5 /5
  • Customer Support
    Unrated
  • Value for Money
    5 /5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 09/06/2021

"Pure 360 - our key partner for email"

Comments: Since we switched to Pure 360 (approx 5 - 6 years ago) we've had a fantastic eperience with huge growth in sales year on year coming from email and it has allowed us through the Pure Intelligence platform to gain key insights (i.e. Lifestage/lifecyle, RFM etc.) about our customer base and use this to inform not just email but DM campaigns and wider stragegy.

Pros: The journey builder, Pure Targetting trigger set-ups as well as the Pure Intelligence software all allow us to set-up very targetted campaigns based on the behaviours and lifestage of our customers. This has led to a huge increase in revenue from email for us as well as for the business as a whole. Also really beneficial to us as a small team is not just the software but the consultancy and support that Pure 360 offer as we can benefit from email experts to really improve the performance of campaigns.

Cons: Reporting by year-on-year for some metrics for us would be a useful feature but we have fed this back to the team who are always really receptive to feedback and they are already on the case with this.

  • Reviewer Source 
  • Reviewed on 09/06/2021
Verified Reviewer
fulfilment director
Marketing & Advertising, 11-50 Employees
Used the Software for: 2+ years
  • Overall Rating
    3 /5
  • Ease of Use
    4 /5
  • Features & Functionality
    3 /5
  • Customer Support
    1 /5
  • Value for Money
    1 /5
  • Likelihood to Recommend
    1/10
  • Reviewer Source 
  • Reviewed on 01/12/2020

"We were badly let down by Pure several times"

Pros: Good feature set. Fairly good initial pricing. Friendly sales team.

Cons: We made the mistake of buying a perpetual licence and server support but were ultimately let down on both sides. The support and maintenance was not carried out so our email delivery reputation suffered heavily and never really recovered while using Pure. They tried to cover this up and didn'd offer credit or refund for work that was not carried out. The other huge let down was notice that they would no longer be supporting our installation leading to us having to abandon a paid for licence and seek alternative providers.

Vendor Response

by Pure360 on 09/12/2020

I'm sorry that you feel that you've had a poor experience and would ask that you reach out to me directly to discuss this specific issue further.

We have invested heavily in deliverability and a number of security improvements earlier this year and we were pleased to outperform industry wide deliverability benchmarks in 9/10 sectors.

Our open rates are 35% above benchmark (DMA July 2020). Reputation is something we take seriously and we would always seek to work with our customers to resolve their deliverability challenges. We have not deprecated any features, support licences or functionality this year so I would like to investigate what you mean by not supporting your installation.

Mark Ash
CEO @Pure360

  • Reviewer Source 
  • Reviewed on 01/12/2020
Jordan L.
Customer Relationship & Email Manager
Insurance, 201-500 Employees
Used the Software for: 6-12 months
  • Overall Rating
    4 /5
  • Ease of Use
    5 /5
  • Features & Functionality
    4 /5
  • Customer Support
    5 /5
  • Value for Money
    4 /5
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 19/11/2018

"A well rounded email marketing platform"

Comments: Fantastic - their support team and account managers are lightning fast at getting back to you and solving your problems. I've never had a single problem with the platforms features or navigating the platform either. Whilst it could be lacking in features compared to other email marketing platforms it does everything it currently does absolutely flawlessly.

Pros: 1) Ease - this product is incredibly easy to use. Whether you're just starting out in email or you're a seasoned pro you'll find things a breeze with P360. 2) Flexibility - The email builder provided by P360 is flexible, to say the least. Whether you want to build an email in 5 minutes with the drag and drop builder (you can even save elements you'll use often) or you're happier building via HTML the builder is strong and dependable. You won't have any issues with constructing the emails that's for sure. 3) Multi-platform support - I can't seem for every CRM but ours fits effortlessly, as does the link up with GA. Every external platform we've got integrated with P360 is working without any problems whatsoever.

Cons: The reporting feature at times can leave a lot to be desired. Reporting on overall stats is easy; CTR, Bounce, OR, Sends, Ots, Shares, Forwards, etc. Reporting on specific emails is also easy and contains lots of information from a heat map to a break down of the CTA CTR. The fall down lies with campaign reporting in depth. For example, sometimes I like to see how well my subject headings are performing against eachother - here I can't do that unless I create seperate campaigns and emails to split A/B test instead of having seperate subject headings - It's important to note it does offer multi-subject support so some form of analysis would be handy.

  • Reviewer Source 
  • Reviewed on 19/11/2018