17 years helping British businesses
choose better software

What is ZoomInfo Sales?

ZoomInfo Sales is the modern go-to-market platform for B2B companies. Sales helps you find buyers based on your Ideal Customer Profiles (ICP), advanced company attributes, and the most accurate contact information in B2B—all in one place. Identify your next customer using data-driven insights and buying signals that reveal companies that are ready to buy.

Who Uses ZoomInfo Sales?

Cloud-based lead generation platform that helps businesses of all sizes streamline workflow processes and improve marketing operations with database administration, task assignment and more.

Where can ZoomInfo Sales be deployed?

Cloud-based
On-premise

About the vendor

  • ZoomInfo
  • Located in Vancouver, US
  • Founded in 2000

ZoomInfo Sales support

  • Phone Support
  • Chat

Countries available

Australia, Canada, Finland, France, Germany and 9 others

Languages

English

ZoomInfo Sales pricing

Starting Price:

Not provided by vendor
  • Yes, has free trial
  • No free version

ZoomInfo Sales does not have a free version but does offer a free trial.

Pricing plans get a free trial

About the vendor

  • ZoomInfo
  • Located in Vancouver, US
  • Founded in 2000

ZoomInfo Sales support

  • Phone Support
  • Chat

Countries available

Australia, Canada, Finland, France, Germany and 9 others

Languages

English

ZoomInfo Sales videos and images

View 1 more

Features of ZoomInfo Sales

  • Activity Dashboard
  • Alerts/Notifications
  • B2B Lead Generation
  • CRM
  • Campaign Management
  • Communication Management
  • Competitive Analysis
  • Contact Database
  • Contact Management
  • Content Marketing Software
  • Customer Profiles
  • Customer Segmentation
  • Dashboard
  • Data Import/Export
  • Intent Data
  • Interaction Tracking
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Marketing Automation
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Pipeline Management
  • Predictive Analytics
  • Prioritisation
  • Prospecting Tools
  • Reporting/Analytics
  • Search/Filter
  • Target Account Identification
  • Third-Party Integrations
  • Website Visitor Tracking
  • Workflow Management

Alternatives to ZoomInfo Sales

Real-time AI-powered Lead Generation tool. Quicken your list building, shorten your sales cycle, and increase accuracy in prospecting! Learn more about Seamless.AI
LinkedIn Sales Navigator helps you find the right decision makers, shorten your sales cycle and virtually connect with your buyers.
Try SalesIntel today & get 95% accurate human-verified contact data from 5 companies searching for your choice of technology for free.
We bring data & technology in one place for Sales teams to drive more revenue & Marketing teams to generate more leads & conversions.
Enlyft helps B2B companies generate better leads, close more deals, and acquire more customers - faster.
Cloud-based lead management solution that helps businesses track website visitors, manage campaigns, generate leads, and more.
Power your go-to-market with one platform. Fueled by the most accurate data on 275M contacts and 73M companies. Learn more about Apollo.io
Affordable and easy to use video interview software platform streamlines recruiting process for businesses of all types and sizes.

Reviews of ZoomInfo Sales

Average score

Overall
4.1
Ease of Use
4.3
Customer Service
3.8
Features
4.2
Value for Money
3.6

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Ashley
Ashley
Operations Manager in US
Verified LinkedIn User
Staffing & Recruiting, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

YOU NEED THIS!

5.0 4 years ago

Comments: We love ZoomInfo, you can do a trial in the beginning to dip your toes in the water and see how you like it, but again they really do work with you on pricing if that is what is deterring you from trying out this software. If you are a staffing/recruiting firm, I really recommend you trying this out!

Pros:

We absolutely could not live without ZoomInfo! This software has made such a huge impact on our business, it is so easy to use and they really work with you on pricing if necessary! There are so many awesome add on you can choose from for your account, and we love being able to search millions of companies and get direct work line and mobile dials + work emails. It has helped out recruiters reach out to many hiring managers directly.

Cons:

I would say pricing is a little bit high, but again you get what you pay for! And this service is 100% worth it in our minds, that we do not mind spending the money to make the business grow.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Great data, easy to use and train teams to use, valuable tool for sales/marketing

5.0 5 years ago

Comments: I have been a user for over 6 years and I love the tool. Their customer support is always responsive - although I have rarely ever needed them because the software is very intuitive and always is working just as expected. In my experience, the sales teams work with your budget on renewals - always are flexible and make adjustments to their packaging/pricing to fit your needs.

Pros:

The quality of data is top notch. I have used many different sources of marketing data - even worked for 2 of the big players - and the data at ZoomInfo is among the top in quality for B2B. Their software is extremely easy to use, even with the recent update a couple years ago. I have trained many BDRs and SDRs on how to use the tool for prospecting. I have implemented this solution at new companies I have joined and it is always received as a high-value software that continuously is renewed year over year.

Cons:

There's not many cons about this software. This is being really nit-picky but... I have used the tool as a marketer to build/target and export lists. Although ZoomInfo integrates with some CRM tools, I found I still needed to export the data into excel, add any custom fields (such as Lead Owner, Lead Status, etc), then upload it into the CRM. So it is a bit time consuming. If ZoomInfo can find a way to allow you to add custom fields to the data before instantly integrating into CRMs, that would save a lot of time.

Alternatives Considered: DiscoverOrg, DNBi Professional and Growbots

Reasons for Switching to ZoomInfo Sales: The value is incredible. The data quality is top in the industry and continually improving and expanding.

Mellora
Founder & President in US
Accounting, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source
Source: SoftwareAdvice

If I could only give ZERO Stars! Small business be weary of the vultures here.

1.0 last year

Comments: I am a minority owned small business start up. Zoominfo promised that I would be provided with quality information for prospect leads for my small business that was seeking prospects with 1-5 employees. Upon signing up for the service, I found that this was NOT the case. The information for this size company is either missing or inaccurate. IN THE FIRST 30 days, I attempted to contact and let them know. The only people who respond is the AR team when they want money. (or after you pay them upon receipt of the invoice, they continue to contact you until their system updates 3 days later...)They did offer upgrades, however, that just proves they are NOT considering what I am saying. Their product is NOT for my size prospect, it isn't as promised. Attempted to get them to honor their quality guarantee. When they FINALLY put me into contact with their legal dept, they use their crafty legal terms to sneak in and make it impossible for them to be at fault. There is no recourse or anything you can do. Basically if you sign up for their product, regardless if it is as they promised, you are stuck with the USELESS product and have to pay for it.I DO NOT recommend this for any small business. This is a SCAM! They only care about making their sales numbers and profits, not if their product is actually usable for their small business client.

Pros:

The sales person who signed me up was very nice. He told me all about the product and how it can help me. Absolutely NOTHING after that. The entire experience has been horrid. I found out later that the information I was told by that "friendly" sales person were deceitful. They will say or do whatever it takes to make their sales quotas and get you to buy.

Cons:

Customer service is terrible. They are non responsive (except for AR to get your money), and LIE. The contract "guarantee" isn't one at all due to how it is written. Their legal department are sheisters and have made it so that the NEVER have to honor their product actually providing the information as promised.

Ben
Account Executive in US
Information Technology & Services, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Zoominfo Review

5.0 4 years ago

Comments: Zoominfo has been an incredible resource. I have implemented at 3 different sales departments and will continue to require it as part of my sales tool set. I was surprised to find that in outing previous contact databases for Zoominfo, the company was paying about the same, if not more, for databases of half the size and little-to-no direct contact info. There are some startups with a fraction of the database that may be a better price-fit for individual users, but I think you're doing it wrong, if you're using: - Insideview or Dun&Bradstreet (not even comparable for direct contact info, for around the same price)
- Rainking (great tool for companies targeting IT Departments, has similar detail in contact info, but not as extensive of database)

Pros:

The accuracy of the data. Zoominfo has more direct dials, including cell phone numbers and desk extensions, than any contact database on the market. Zoominfo also provides emails for just about all of the contacts in it's database and does a good job of verifying/updating these contacts/emails regularly.

Cons:

Zoominfo has very detailed data across all firmographics, but their employee count for small businesses (between 5-15 employees) is often inaccurate. For instance, in populating a list of companies with 10 or more employees, a lot of those 10-person companies may only have one or two... Not a big deal, in considering their accuracy for companies with over 20 employees and all the other pros. It use to be a 'steal', but the pricing has continued to increase since Discoverorg purchased it. Still a very reasonable price for it's value, but it is becoming frustrating as the costs continue to increase significantly. They have a minimum, which amounts to ~$5,000/yr, which makes it inaccessible to individual users.

Eric
Senior Revenue Operations Manger in US
Health, Wellness & Fitness, 501–1,000 Employees
Used the Software for: 6-12 months
Reviewer Source

ZoomInfo takes the load off of Ops

4.0 5 years ago

Comments: Zoominfo is an older looking UI but their database is robust and it gets the job done.

Pros:

Zoominfo is beneficial to me because I can assign credits to reps who want leads and then forget about it. They are empowered to set their own criteria and go hunt and sell on their own.

Cons:

The integration with SFDC is sub-par. Ideally we could use more sophisticated configuration options so that these could come over to our CRM the way that we want to see them and that doesn't conflict with other conventions we have in place.

Alternatives Considered: LeadGenius

Reasons for Switching to ZoomInfo Sales: ZoomInfo had the right balance of price and the ability to give reps the keys to hunt and source on their own.