---
description: Discover the benefits and disadvantages of Aprimo Digital Asset Management.  Learn the software price, see the description, and read the most helpful reviews for UK business users. 
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Aprimo Digital Asset Management Pricing, Cost & Reviews - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Digital Asset Management Software](/directory/30203/digital-asset-management/software) > [Aprimo Digital Asset Management](/software/168221/aprimo-digital-asset-management)

# Aprimo Digital Asset Management

Canonical: https://www.capterra.co.uk/software/168221/aprimo-digital-asset-management

> Aprimo DAM centralizes, organizes, and delivers digital assets with AI tagging, rights management, and seamless content collaboration.
> 
> Verdict: Rated **4.0/5** by 4 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Aprimo Digital Asset Management?

Aprimo DAM is built for enterprise and mid-market marketing, brand, and content teams managing high volumes of digital assets across global campaigns and channels.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.0/5** | 4 Reviews |
| Ease of Use | 3.8/5 | Based on overall reviews |
| Customer Support | 2.5/5 | Based on overall reviews |
| Value for Money |  | Based on overall reviews |
| Features | 3.5/5 | Based on overall reviews |
| Recommendation percentage | 70% | (7/10 Likelihood to recommend) |

## About the vendor

- **Company**: Aprimo

## Commercial Context

- **Starting Price**: US$20,000.00
- **Pricing Details**: Contact Aprimo for pricing information.
- **Target Audience**: 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Chinese, English, French, German, Italian, Japanese, Portuguese, Spanish
- **Available Countries**: Afghanistan, Albania, Andorra, Argentina, Armenia, Austria, Azerbaijan, Bahrain, Bangladesh, Belarus, Belgium, Bhutan, Bolivia, Bosnia & Herzegovina, Brazil, Brunei, Bulgaria, Cambodia, Chile, China and 96 more

## Features

- Approval Process Control
- Asset Categorisation
- Brand Guidelines
- Brand Tracking
- Campaign Management
- Change Management
- Collaboration Tools
- Content Management
- Customisable Branding
- Digital Asset Management
- Metadata Management
- Project Management
- Reporting/Analytics
- Search/Filter
- Tagging
- Version Control
- Workflow Management

## Integrations (42 total)

- Adobe Creative Cloud
- Adobe Experience Manager
- Akeneo Product Cloud
- Brightcove
- Content Hub
- Contentful
- Drupal
- Einstein
- Google Chrome
- Google Docs
- Highspot
- Hootsuite
- Keynote
- Mailchimp
- Marq

... and 27 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Digital Asset Management Software](https://www.capterra.co.uk/directory/30203/digital-asset-management/software)

## Related Categories

- [Digital Asset Management Software](https://www.capterra.co.uk/directory/30203/digital-asset-management/software)
- [Brand Management Software](https://www.capterra.co.uk/directory/30531/brand-management/software)

## Alternatives

1. [Kontainer](https://www.capterra.co.uk/software/143730/kontainer) — 4.6/5 (284 reviews)
2. [Canva](https://www.capterra.co.uk/software/168956/canva) — 4.7/5 (13245 reviews)
3. [Pinterest](https://www.capterra.co.uk/software/1017169/pinterest) — 4.7/5 (425 reviews)
4. [Zoho Social](https://www.capterra.co.uk/software/159351/zoho-social) — 4.7/5 (3388 reviews)
5. [Ethos](https://www.capterra.co.uk/software/1055943/ethos) — 4.8/5 (25 reviews)

## Reviews

### "Simple, Intuitive, And Easy To Use" — 4.0/5

> **Dana** | *4 January 2019* | Financial Services | Recommendation rating: 9.0/10
> 
> **Pros**: UI is simple and clean. 
Easy to select assets to create a job, assign, create a collection, etc.
User permission assigning is a simple process, allowing you to grant access to both asset and classification level.
Visually easy to browse through classification structure.
Connects with Aprimo MRM, carrying over all metadata.
Previewing videos and images without needing to click inside a record.
Limited number of clicks necessary to navigate to an asset.
Mass upload functionality is ridiculously simple.
> 
> **Cons**: Customizing your instance isn't always as simple as you'd think it would be. Multiple clicks and poorly named tools make it difficult to know if you are in the right area. 
Front page widget placement takes a lot of trial and error. Rarely looks like you set it up to look, requiring multiple edits to achieve required setup. 
Aprimo acquired ADAM product in the last few years, so they are still rolling out new, common features that were not originally included.

-----

### "Save Your Work" — 5.0/5

> **Verified Reviewer** | *27 May 2020* | Marketing & Advertising | Recommendation rating: 7.0/10
> 
> **Pros**: I like that the program allows us to save content, files, images, etc in one place for the entire company. We use it with my client as a way to track what all of the agencies are producing. Based on your login, it can be set up to tag things for easy access of who worked on what.
> 
> **Cons**: I don't like how many steps there are, it definitely requires a learning period and training. That being said, when following the steps, it does ensure quality of saving materials, rather than just chucking them into the cloud.
> 
> Overall this program has been helpful, but it takes a while to learn. I would definitely train a small batch of people, become experts and then train further. We had a company wide session that lasted 3 hours, so its a lot.

-----

### "Using Aprimo" — 3.0/5

> **Verified Reviewer** | *16 May 2019* | Financial Services | Recommendation rating: 5.0/10
> 
> **Pros**: The dam has been a great tool which is easy to use reporting was also great
> 
> **Cons**: Customer service was not very good and the cost to upgrade forced us to move to a new vendor

-----

### "Safe storage but the UX is lacking" — 4.0/5

> **Verified Reviewer** | *21 October 2021* | Insurance | Recommendation rating: 7.0/10
> 
> **Pros**: The purpose it fulfills is great. The program is very secure and allows for many features
> 
> **Cons**: The UX is a bit clunky. I wish it were easier to see the status of a project when it wasn't assigned to me. I wish it were easier to see who else is assigned as well.

## Links

- [View on Capterra](https://www.capterra.co.uk/software/168221/aprimo-digital-asset-management)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/168221/Aprimo-Digital-Asset-Management/> |
| en-AE | <https://www.capterra.ae/software/168221/aprimo-digital-asset-management> |
| en-AU | <https://www.capterra.com.au/software/168221/aprimo-digital-asset-management> |
| en-CA | <https://www.capterra.ca/software/168221/aprimo-digital-asset-management> |
| en-GB | <https://www.capterra.co.uk/software/168221/aprimo-digital-asset-management> |
| en-IE | <https://www.capterra.ie/software/168221/aprimo-digital-asset-management> |
| en-IL | <https://www.capterra.co.il/software/168221/aprimo-digital-asset-management> |
| en-IN | <https://www.capterra.in/software/168221/aprimo-digital-asset-management> |
| en-NZ | <https://www.capterra.co.nz/software/168221/aprimo-digital-asset-management> |
| en-SG | <https://www.capterra.com.sg/software/168221/aprimo-digital-asset-management> |
| en-ZA | <https://www.capterra.co.za/software/168221/aprimo-digital-asset-management> |
| es | <https://www.capterra.es/software/168221/aprimo-digital-asset-management> |
| es-AR | <https://www.capterra.com.ar/software/168221/aprimo-digital-asset-management> |
| es-CL | <https://www.capterra.cl/software/168221/aprimo-digital-asset-management> |
| es-CO | <https://www.capterra.co/software/168221/aprimo-digital-asset-management> |
| es-CR | <https://www.capterra.co.cr/software/168221/aprimo-digital-asset-management> |
| es-DO | <https://www.capterra.do/software/168221/aprimo-digital-asset-management> |
| es-EC | <https://www.capterra.ec/software/168221/aprimo-digital-asset-management> |
| es-MX | <https://www.capterra.mx/software/168221/aprimo-digital-asset-management> |
| es-PA | <https://www.capterra.com.pa/software/168221/aprimo-digital-asset-management> |
| es-PE | <https://www.capterra.pe/software/168221/aprimo-digital-asset-management> |
| fr | <https://www.capterra.fr/software/168221/aprimo-digital-asset-management> |
| fr-BE | <https://fr.capterra.be/software/168221/aprimo-digital-asset-management> |
| fr-CA | <https://fr.capterra.ca/software/168221/aprimo-digital-asset-management> |
| fr-LU | <https://www.capterra.lu/software/168221/aprimo-digital-asset-management> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Capterra UK","address":{"@type":"PostalAddress","addressLocality":"Egham","addressRegion":"ENG","postalCode":"TW20 9AH","streetAddress":"Tamesis, The Glanty, Staines-upon-Thames Egham TW20 9AH United Kingdom"},"description":"Capterra UK helps millions of people find the best business software. With software reviews, ratings, infographics, and the most comprehensive list of business software.","email":"info@capterra.co.uk","url":"https://www.capterra.co.uk/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@type":"Organization","@id":"https://www.capterra.co.uk/#organization","parentOrganization":"Gartner, Inc.","sameAs":["https://twitter.com/Capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra/","https://www.youtube.com/channel/UCEt7vQSPiPlPAblHdhJAqnA"]},{"name":"Aprimo Digital Asset Management","description":"Aprimo Digital Asset Management (DAM) is a cloud-native solution that helps marketing and content teams organize, manage, and deliver brand assets at scale. Built for enterprise needs, Aprimo DAM centralizes all digital content—images, video, audio, documents—making them easy to find, use, and repurpose across campaigns and channels. With AI-powered tagging, version control, usage rights management, and flexible metadata models, teams get full visibility into asset performance and compliance. Aprimo supports seamless collaboration, content reuse, and creative workflow integration. Easily connect to Adobe Creative Cloud, CMS platforms, and marketing tools through open APIs and prebuilt integrations. Secure, scalable, and fully configurable, Aprimo DAM is ideal for organizations looking to streamline content operations, maintain brand consistency, and increase ROI on creative assets.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/0815b37a-c7ef-4d85-9a47-ca2a842035dc.png","url":"https://www.capterra.co.uk/software/168221/aprimo-digital-asset-management","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/168221/aprimo-digital-asset-management#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.0,"bestRating":5,"ratingCount":4},"offers":{"price":"20000","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"FAQPage","@id":"https://www.capterra.co.uk/software/168221/aprimo-digital-asset-management#faqs","mainEntity":[{"name":"What is Aprimo Digital Asset Management?","@type":"Question","acceptedAnswer":{"text":"Aprimo Digital Asset Management (DAM) is a cloud-native solution that helps marketing and content teams organize, manage, and deliver brand assets at scale. Built for enterprise needs, Aprimo DAM centralizes all digital content—images, video, audio, documents—making them easy to find, use, and repurpose across campaigns and channels. With AI-powered tagging, version control, usage rights management, and flexible metadata models, teams get full visibility into asset performance and compliance. Aprimo supports seamless collaboration, content reuse, and creative workflow integration. Easily connect to Adobe Creative Cloud, CMS platforms, and marketing tools through open APIs and prebuilt integrations. Secure, scalable, and fully configurable, Aprimo DAM is ideal for organizations looking to streamline content operations, maintain brand consistency, and increase ROI on creative assets.","@type":"Answer"}},{"name":"Who Uses Aprimo Digital Asset Management?","@type":"Question","acceptedAnswer":{"text":"Aprimo DAM is built for enterprise and mid-market marketing, brand, and content teams managing high volumes of digital assets across global campaigns and channels.","@type":"Answer"}}]},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Digital Asset Management Software","position":2,"item":"/directory/30203/digital-asset-management/software","@type":"ListItem"},{"name":"Aprimo Digital Asset Management","position":3,"item":"/software/168221/aprimo-digital-asset-management","@type":"ListItem"}],"@id":"https://www.capterra.co.uk/software/168221/aprimo-digital-asset-management#breadcrumblist"}]}
</script>