17 years helping British businesses
choose better software

What is Loomly?

Loomly is an easy-to-use Social Media Management platform that empowers you to craft, optimize, schedule and analyze posts for all your social platforms in one place.

Streamline work along your entire social media marketing process: manage digital assets, fuel storytelling, polish content, approve messaging, reach your audience, engage your community, measure performance, and more.

Start building your brand and reaching new audiences - try Loomly for free today!

Who Uses Loomly?

Loomly is an ideal solution for any social media marketer, from brands to agencies, freelancers, startups, non-profit organizations, creators, influencers & individuals.

Where can Loomly be deployed?

Cloud-based
On-premise

About the vendor

  • Loomly
  • Located in Glendale, US
  • Founded in 2016

Loomly support

  • 24/7 (Live rep)
  • Chat

Countries available

Albania, American Samoa, Andorra, Anguilla, Antigua & Barbuda and 170 others

Languages

English, French

Loomly pricing

Starting Price:

US$42.00/month
  • Yes, has free trial
  • No free version

Loomly does not have a free version but does offer a free trial. Loomly paid version starts at US$42.00/month.

Pricing plans get a free trial

About the vendor

  • Loomly
  • Located in Glendale, US
  • Founded in 2016

Loomly support

  • 24/7 (Live rep)
  • Chat

Countries available

Albania, American Samoa, Andorra, Anguilla, Antigua & Barbuda and 170 others

Languages

English, French

Loomly videos and images

Loomly Software - Loomly Dashboard
Loomly Software - Loomly Post Builder
Loomly Software - Loomly Post Finetuning
Loomly Software - Loomly Calendar View
Loomly Software - Loomly List View
View 6 more
Loomly video
Loomly Software - Loomly Dashboard
Loomly Software - Loomly Post Builder
Loomly Software - Loomly Post Finetuning
Loomly Software - Loomly Calendar View
Loomly Software - Loomly List View

Features of Loomly

  • Activity Dashboard
  • Approval Process Control
  • Automated Publishing
  • Brand Tracking
  • Campaign Analytics
  • Campaign Management
  • Collaboration Tools
  • Content Management
  • Customer Engagement
  • Customer Segmentation
  • Customisable Reports
  • Customisable Templates
  • Digital Asset Management
  • Engagement Tracking
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Post Scheduling
  • Project Management
  • Publish Scheduling
  • Reporting & Statistics
  • Reporting/Analytics
  • Social Media Integration
  • Social Media Monitoring
  • Version Control
  • Workflow Management

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Reviews of Loomly

Average score

Overall
4.7
Ease of Use
4.6
Customer Service
4.7
Features
4.4
Value for Money
4.6

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Sarah
Sarah
Marketing Coordinator in US
Verified LinkedIn User
Retail, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

The best social media calendar for organization out there!

5.0 4 years ago

Comments: My overall experience with Loomly has been positive. It's helped us save a TON of time when it comes to organizing social media posts. We wouldn't be able to keep up with the constant social media posting if it wasn't for Loomly!

Pros:

Loomly helps us create and organize all of our social media posts in one easy-to-use calendar. We can schedule Twitter, Facebook, Instagram, Linkedin, and more social posts in the Loomly platform. I love the calendar view, where we can easily see all of our social posts in one section. I also love that you can drag-and-drop to quickly reschedule certain posts, making it very easy to organize and plan out our calendar. The auto-posting function is great, where it automatically publishes your posts to your social media accounts, saving us time and energy. There is also a great approval system where you can submit your posts for review if another coworker in your company would like to review them first before publishing.

Cons:

I don't love that Loomly doesn't integrate with Instagram. Loomly can automatically publish your social posts to Facebook, Twitter, and Linkedin, but it doesn't connect to Instagram. You have to go through another 3rd party website called Zapier which costs money and is a little complicated to set up (it's also very glitchy in our experience). So we still have to manually publish our Instagram posts each day.

Loomly Response

4 years ago

Dear Sarah, Thank you very much for your review, this is truly appreciated. I am glad to read that Loomly keeps on being useful for your team. I sincerely hear you regarding Instagram and we keep on doing everything we can to bring automated publishing to you as soon as feasible. Please let us know if we can help with anything else. Sincerely, Thibaud, CEO of Loomly

Angela
Brand and Content Manager in Australia
Marketing & Advertising, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Great Asset for Managers of multiple Social accounts

5.0 6 months ago

Comments: great, extremely great. Their app and site are exactly what I needed and their customer service is fantastic, always happy to help and you can always find the answers you need. I strongly recommend Loomly to any professional.

Pros:

a big pro is the multiple Callender that you can have available in your plan, being able to have clients that have one or two social accounts will end up costing you less as you only need what they need. This was a big part of my moving over from Later.com once I started managing multiple accounts for different businesses. Loomly is not just more affordable when managing multiple accounts but it is also easy to use, easy to swap between calendars and has great features and integrations, like their revision and commenting set-up so my clients can revise their upcoming posts in app making my life much easier

Cons:

Not suitable for small businesses that want to manage thier own socials, it's amazing but isn't as intuitive for non-professional users. However, Loomly seems to be set up for professionals and as a professional I love it.

Sara
Social Media Manager in Singapore
Food & Beverages, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Unlimited organization and support to get the most out of social media

5.0 last month New

Comments: We found our way with Loomly, as it organized our social media presence, increased the reliability of the data captured from interactions, and enabled us to continuously support our potential customer lists.

Pros:

With Loomly, I always know where to start. Preparing posts, setting a publishing plan, and implementing it is done with high efficiency. Scheduling is agreed upon and assigned with ease. After publishing, Loomly continues to work and does not stop, as it monitors comments automatically, blocks what does not comply with our policy, and also answers inquiries within the comments according to the settings we prepared in advance. I love that it constantly updates the data, to reveal to us the reality of the interaction with our posts and the extent of their ability to influence.

Cons:

Loomly makes every step simple, and I would like to enhance its integration capabilities, so that we can benefit from its services on all platforms.

Katie
Brand and Content Strategist in US
Marketing & Advertising, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

You pay what you get for

3.0 5 years ago

Comments: Their customer service is great. The view of the posts is great. But not having Instagram is a huge missed opportunity. I know they are working on it- but taking away a functionality that was once there is really frustrating.

Pros:

It is super nice to see the calendar view and the ease of use is pretty great. I also love the recommendations they provide based on if your post is posting at the right time, right length, or even just some ideas on what to post as far as holidays that day etc.

Cons:

You can no longer post directly to instagram! As an agency we made this platform as a recommendation to clients and now it really stinks that it no longer does what we said it could do because they took away the instagram publishing. This is huge.

Alternatives Considered: Sprout Social

Reasons for Switching to Loomly: Pricing honestly.

Loomly Response

5 years ago

Dear Katie, Thank you very much for your review, this is immensely helpful. It means a lot to read that you have been enjoying Loomly and that our support team was able to assist you when needed. As far as Instagram publishing is concerned, as our support team probably mentioned, this feature relied on an integration with Buffer, which was unilaterally discontinued by Buffer, with a very short notice of just two weeks, without Loomly having a say in it (you can read the details here: https://blog.loomly.com/buffer-integration-sunset/). That being said, our team is working on a different solution to bring back publishing to Instagram through third-party integration shortly, and we are doing everything in our power to bring Instagram direct publishing to you ASAP. Again, I definitely understand that this was a disappointing development and we are doing everything in power to deliver a suitable solution to your shortly. Sincerely, Thibaud, CEO of Loomly

Leigha
Director in US
Financial Services, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Manage Social for multiple companies across many different social media platforms

5.0 3 months ago

Comments: It has been wonderful. 10/10 would recommend.

Pros:

I was looking for a company that offered content scheduling for multiple companies with approval processes in place to aid in workplace collaboration. I also like being able to view metrics for multiple platforms in one place. I have integrated it with Canva to make transferring new posts easier. I also like the hashtag collections and trending hashtag suggestions.

Cons:

I would like to be able to promote certain posts more easily.

Alternatives Considered: Thryv Command Center and Hootsuite

Reasons for Choosing Loomly: We were able to integrate more apps, canva, and measure metrics more easily. Thryv did not offer the approval procedures either.

Switched From: Thryv

Reasons for Switching to Loomly: The approvals and social media platforms offered.