What Is Drip?

Unleash the power of your ecommerce customer data to deliver perfectly personalized email and SMS marketing strategies that work - like targeting customers on what they buy, browse, and click across your store.

Thousands of ecommerce brands all over the globe use Drip to engage customers with pre-built playbooks - like welcome series, abandoned cart, and post-purchase emails. Sign-up for a free trial today - no credit card required.

Who Uses Drip?

Drip is perfect for growing ecommerce brands looking to take their email marketing to the next level. See why thousands of brands all over the globe trust Drip.

Drip Details

Drip

Founded in 2013

Drip videos and images

Drip video
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Drip Software - Account Dashboard - See how all your Drip marketing strategies are performing at a glance. - thumbnail
Drip Software - Segmentation - Target customers with content that is super relevant to how they interact with your business. - thumbnail
Drip Software - Product Recommendations - Tailor every email with personalized product recommendations. - thumbnail
Drip Software - Visual Email Builder - Create personalized, branded emails with our simple yet powerful visual email builder. - thumbnail

Drip Details

Drip

Founded in 2013

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Starting price

US$19.00/month
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US$25.00
US$15.00/month

Free Version

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Free Trial

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Drip deployment and support

Support

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Chat

Deployment

  • Cloud, SaaS, Web-based

Training

  • Live Online
  • Webinars
  • Documentation
  • Videos

Drip Features

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Auto-Responders
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customer Segmentation
  • Customisable Branding
  • Customisable Forms
  • Customisable Reports
  • Customisable Templates
  • Customizable Fields
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Social Media Integration
  • Social Promotion
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • Web Forms
  • Workflow Management

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  • Campaign Segmentation
  • Click Tracking
  • Contact Database
  • Contact Management
  • Customer Segmentation
  • Customer Surveys
  • Customisable Branding
  • Customisable Forms
  • Customisable Templates
  • Customizable Fields
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • List Management
  • Mailing List Management
  • Mobile Optimised Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real Time Analytics
  • Reporting & Statistics
  • Reporting/Analytics
  • Social Media Integration
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Template Management
  • Third Party Integrations
  • WYSIWYG Editor
  • Web Forms

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  • Customer Database
  • Customisable Branding
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  • Customization
  • Data Import/Export
  • Drag & Drop
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  • Dynamic Content
  • Email Distribution
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  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multivariate Testing
  • Real Time Data
  • SMS Marketing
  • Sales Analytics
  • Search Marketing
  • Segmentation
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  • Social Promotion
  • Template Management
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  • Website Visitor Tracking
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  • Location-Based Marketing
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  • Mobile Alerts
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Push Notifications
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Reminders
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  • SMS Marketing
  • SMS Messaging
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  • Data Import/Export
  • Data Synchronisation
  • Discount Management
  • Electronic Payments
  • Email Marketing
  • Inventory Management
  • Inventory Optimisation
  • Inventory Replenishment
  • Inventory Tracking
  • Marketplace Integration
  • Mobile Commerce
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Currency
  • Multi-Location
  • Order Entry
  • Order Management
  • Order Tracking
  • Product Catalogue
  • Product Data Management
  • Promotions Management
  • Purchase Order Management
  • Real Time Data
  • Real-time Updates
  • Reporting & Statistics
  • Retail Inventory Management
  • Returns Management
  • SEO Management
  • Sales Orders
  • Sales Reports
  • Sales Trend Analysis
  • Shipping Labels
  • Shipping Management
  • Shopping Cart
  • Social Commerce
  • Stock Management
  • Supplier Management
  • Third Party Integrations
  • Warehouse Management
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  • eCommerce Management

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  • Client Management
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  • Contact Management
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  • Document Storage
  • Drag & Drop
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  • Email Templates
  • Email Tracking
  • Interaction Tracking
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Pipeline Management
  • Pipeline Reports
  • Real Time Notifications
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
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  • Segmentation
  • Social Media Integration
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  • Communication Management
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  • Customisable Branding
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  • Live Chat
  • MMS
  • Mass Texting
  • Message Personalisation
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  • Mobile Coupons
  • Mobile Keywords
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  • Multi-Channel Communication
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  • Polls/Voting
  • Real Time Notifications
  • Real Time Reporting
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing
  • SMS Messaging
  • Scheduled Messaging
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  • Social Media Integration
  • Tagging
  • Template Management
  • Text-to-Win
  • Third Party Integrations

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  • Customisable Branding
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  • Discount Management
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  • Inventory Management
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  • Kitting
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  • Mobile Access
  • Multi-Channel Management
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  • Product Data Management
  • Promotions Management
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  • Real Time Data
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  • Returns Management
  • Reviews Management
  • SEO Management
  • Sales Orders
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Drip Reviews for UK Users

Read all 161 reviews

Average score

Overall
4.4
Ease of Use
4
Customer Service
4.2
Features
4.4
Value for Money
4.2

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >10,001
Chetan A.
Chetan A.
Director
Apparel & Fashion, 2-10 Employees
Used the Software for: 1-5 months
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 12/07/2021

"Drip Is A Great Email Marketing Software"

Comments: It was a nice overall experience with the Drip. My team used this tool as the best source of our revenue.

Pros: We used Drip last entire year, for our email promotions and automations. It's the great tool I used so far.

Cons: It's not 100% complete as per my experience of use so far. I liked the features, but it's should be more way better.

  • Reviewer Source 
  • Reviewed on 12/07/2021
Verified Reviewer
Director of Marketing
Retail, 11-50 Employees
Used the Software for: 1-5 months
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 29/07/2019

"So many possibilities with Shopify"

Comments: Drip solved problems we didn't even know we had. For example, we are able to automate a lot of our social and email marketing through Drip before a team member takes leave of absence so things aren't going to hurt as bad for the team as a result. We could not do that previously and would have had to leave money on the table while they were gone (we are a small company.) Currently we have really just focused on our brick and mortar business with Drip but I anticipate when we ramp it up for our ecomm store we will see some really interesting results there too. Our overall experience has been very positive.

Pros: If you sell a lot of different types of products and customers, Drip's ability to help you segment people automatically is amazing. We switched from MailChimp to Drip when Shopify broke and MC broke up but we also needed something more robust for our click and brick as our ecomm started to take off. I love that you can trigger events based on actions like when a subscriber clicks on a certain page on your website and the Facebook custom audience integration is very useful and has upped our targeting strategy on social too. Looking back on what we were doing with MailChimp vs. Drip, I kind of just laugh. They're hard to even compare. This is a full blown marketing and CRM suite and Mailchimp just sends emails. I still feel like I have more I can learn and do with Drip which is exciting. Support is very helpful and quick.

Cons: The email builder is improving but needs work still-you need to really inbox test because it will not save you from yourself. Images are skewed in some email clients if you check the "constrain image" box for example, so don't check that box! There are some other weird bugs in it but they just came out with a new version which is for sure an improvement. You can now select your products from your Shopify store which is HUGE but I would love more flexibility on integrating products and collections dynamically. The alt text doesn't work in the builder which seems weird to me and I don't have a big enough team to hand code the amount of eblasts we send. I want to add I don't think this is for the casual marketer. In other words, you could get overwhelmed very easily by the bells and whistles so while this is awesome for marketing automation geeks, I would make sure it isn't too complicated for your business goals.

  • Reviewer Source 
  • Reviewed on 29/07/2019
Eugen P.
Java Consultant
E-Learning, 11-50 Employees
Used the Software for: 2+ years
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    2/10
  • Reviewer Source 
  • Reviewed on 08/11/2018

"State of Drip - post LeadPages acquisition"

Comments: Drip used to be great. Really great. I've been with them since the very early days and I never had any problems. Plus, their support was excellent.
Unfortunately, after the LeadPages acquisition, things started getting progressively worse. Not right away, but slowly, automation started failing, workflows would get stuck, or simply not fire for no particular reason, etc. And support times got slowly worse until the crazy point we're at today, with support getting back with feedback after more than a week almost each and every time.
I never thought I'd be writing a negative review for Drip of all things. But, here I am, planning my migration.

Pros: The automation is top-notch. When it works.

Cons: The automation simply doesn't work all the time. For now particular reason, workflows get stuck, or just don't fire. Tags get applied twice.
And support is, well, they're just not there. The support wait-times on my last few issues was litteraly always 8-9 days until the first answer from them.

Vendor Response

by Drip on 10/12/2018

Hello, Eugen,

Thanks for putting your trust in Drip these past few years and for taking the time to tell us about your experience.

The truth is that we¿ve been growing pretty quickly this past year, and our own growth kind of outgrew our support britches for a little while. That being said, we¿ve been busy expanding our support squad. While support had previously been offered from 9 am ¿ 5 pm, M¿F, we¿re now helping people an extra 20 hours per week from 7 am ¿ 7 pm, M¿F.

This has cut our support response time significantly, and our No. 1 aim is to help answer everyone¿s questions well within the 24-hour mark. We don¿t ever want people to feel like they¿ve been left hanging, and we¿re sorry you¿ve felt some pangs as we grow.

We haven¿t been seeing any issues on our end in regard to automations working, but we¿re hoping that we¿ll be better able to answer your concerns with our extended support.

Thanks again for your review and for riding along with us as we grow.

  • Reviewer Source 
  • Reviewed on 08/11/2018
Verified Reviewer
Marketing Director
Marketing & Advertising, 11-50 Employees
Used the Software for: 6-12 months
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    7/10
  • Reviewer Source 
  • Reviewed on 23/08/2020

"A good ecommerce email system, but not without some flaws"

Comments: Drip was not an easy switch from MailChimp. I will probably go back to MailChimp pretty soon.

Pros: Drip is a good ecommerce email system, particularly for Magento. It's relatively easy to set up automations and manage ecommerce contacts, purchases, and other data. It's similar to other email platforms in terms of set up, templates, and flexibility.

Cons: The demo made it seem like the integration with Magento was the easiest thing in the world, but there were several hiccups at launch. The reporting leaves a lot to be desired, and the automations don't work as seamlessly as I'd like.

  • Reviewer Source 
  • Reviewed on 23/08/2020
Steven H.
Content Creator
Media Production, 2-10 Employees
Used the Software for: 6-12 months
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support
  • Value for Money
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 02/03/2021

"A big jump forward in my business!"

Comments: Excellent. I need data to survive and I need to know what my customers are looking at. I can segment things, see which headlines work best, and give my customers a better product.

Pros: Numbers don't lie. Data is king, and Drip gets me the data I need to reach my audience, particularly as an established business with a large email list. The bigger you are, the easier things run through Drip.

Cons: It takes some getting used to when creating workflows and automations, but it's no more difficult to use than any other product out there.

  • Reviewer Source 
  • Reviewed on 02/03/2021