What is Drip?

Send spot-on emails that get opened + discover what brings in the most money.

Drag-n-drop your way to always-beautiful emails with 50+ templates and an easy visual builder.

Email smarter (not harder) using intelligent data + superhero-level segmentation.

Access 55+ pre-built email workflows and advanced workflow split testing (designed around industry best practices + high-converting logic).

Try Drip free for 14 days (no credit card) → Nail your Email + Popup Marketing → Grow your brand

Who Uses Drip?

Everyone's favorite Email Marketing platform, Drip is the winning solution for growing eCommerce brands looking to nail their email + popup game and experience engagement + growth like never before.

Where can Drip be deployed?

Cloud, SaaS, Web-based

About the vendor

  • Drip
  • Located in Minneapolis, US
  • Founded in 2013
  • Chat

Countries available

Albania, American Samoa, Andorra, Anguilla, Antigua & Barbuda and 121 others

Languages

English

Drip pricing

Starting Price:

US$39.00/month
  • Yes, has free trial
  • No free version

Drip does not have a free version but does offer a free trial. Drip paid version starts at US$39.00/month.

Pricing plans get a free trial

About the vendor

  • Drip
  • Located in Minneapolis, US
  • Founded in 2013
  • Chat

Countries available

Albania, American Samoa, Andorra, Anguilla, Antigua & Barbuda and 121 others

Languages

English

Drip videos and images

Drip Software - Account Dashboard - See how all your Drip marketing strategies are performing at a glance.
Drip Software - Segmentation - Target customers with content that is super relevant to how they interact with your business.
Drip Software - Product Recommendations - Tailor every email with personalized product recommendations.
Drip Software - Visual Email Builder - Create personalized, branded emails with our simple yet powerful visual email builder.
View 5 more
Drip video
Drip Software - Account Dashboard - See how all your Drip marketing strategies are performing at a glance.
Drip Software - Segmentation - Target customers with content that is super relevant to how they interact with your business.
Drip Software - Product Recommendations - Tailor every email with personalized product recommendations.
Drip Software - Visual Email Builder - Create personalized, branded emails with our simple yet powerful visual email builder.

Features of Drip

  • AB Testing
  • API
  • Alerts/Notifications
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Segmentation
  • Customisable Templates
  • Customizable Fields
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Marketing
  • Engagement Tracking
  • Event Triggered Actions
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Management
  • Lead Qualification
  • List Management
  • Marketing Automation
  • Mass Texting
  • Mobile Alerts
  • Mobile Optimised Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • ROI Tracking
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Segmentation
  • Social Marketing
  • Subscriber Management
  • Template Management
  • Third Party Integrations
  • WYSIWYG Editor
  • Website Visitor Tracking

Alternatives to Drip

130,000+ customers in 170 countries use ActiveCampaign to automate their marketing, from contact management to email personalization.
Email newsletter creation tool that helps with newsletter templates, custom interface, style-design approach and more.
Behavior-based email marketing & automation proven to help turn email marketing into the #1 growth engine for your eCommerce store.
GetResponse is a powerful marketing automation software that helps grow your audience, engage with customers, and boost online sales. Learn more about GetResponse
Klaviyo is a unified customer platform for email, SMS, and more that gives you direct ownership of your customer data and interactions. Learn more about Klaviyo
Cloud-based email marketing solution that helps businesses manage marketing campaigns, response, mailing lists, editing and more.
Advanced email marketing tools that are easy to use so you can grow your business using newsletters, websites and more. Learn more about MailerLite
Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers. Learn more about HubSpot Marketing Hub
Ontraport is a CRM and automation platform that empowers businesses to grow faster and deliver more value to their customers.

Reviews of Drip

Average score

Overall
4.4
Ease of Use
4.0
Customer Service
4.2
Features
4.4
Value for Money
4.2

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Chetan
Chetan
Director in India
Verified LinkedIn User
Apparel & Fashion, 2-10 Employees
Used the Software for: 1-5 months
Reviewer Source

Drip Is A Great Email Marketing Software

5.0 last year

Comments: It was a nice overall experience with the Drip. My team used this tool as the best source of our revenue.

Pros:

We used Drip last entire year, for our email promotions and automations. It's the great tool I used so far.

Cons:

It's not 100% complete as per my experience of use so far. I liked the features, but it's should be more way better.

Alternatives Considered: Moosend, GetResponse, Sendlane and AWeber

Reasons for Choosing Drip: It's the most appropriate, and we liked the tool features and dashboard.

Switched From: ActiveCampaign, SharpSpring from Constant Contact, Moosend and GetResponse

Reasons for Switching to Drip: We decided to use Drip, as it's has more handy functionalities to have a look, and get the email marketing done in a much nicer way!

Verified Reviewer
Director of Marketing in US
Verified LinkedIn User
Retail, 11-50 Employees
Used the Software for: 1-5 months
Reviewer Source

So many possibilities with Shopify

5.0 3 years ago

Comments: Drip solved problems we didn't even know we had. For example, we are able to automate a lot of our social and email marketing through Drip before a team member takes leave of absence so things aren't going to hurt as bad for the team as a result. We could not do that previously and would have had to leave money on the table while they were gone (we are a small company.) Currently we have really just focused on our brick and mortar business with Drip but I anticipate when we ramp it up for our ecomm store we will see some really interesting results there too. Our overall experience has been very positive.

Pros:

If you sell a lot of different types of products and customers, Drip's ability to help you segment people automatically is amazing. We switched from MailChimp to Drip when Shopify broke and MC broke up but we also needed something more robust for our click and brick as our ecomm started to take off. I love that you can trigger events based on actions like when a subscriber clicks on a certain page on your website and the Facebook custom audience integration is very useful and has upped our targeting strategy on social too. Looking back on what we were doing with MailChimp vs. Drip, I kind of just laugh. They're hard to even compare. This is a full blown marketing and CRM suite and Mailchimp just sends emails. I still feel like I have more I can learn and do with Drip which is exciting. Support is very helpful and quick.

Cons:

The email builder is improving but needs work still-you need to really inbox test because it will not save you from yourself. Images are skewed in some email clients if you check the "constrain image" box for example, so don't check that box! There are some other weird bugs in it but they just came out with a new version which is for sure an improvement. You can now select your products from your Shopify store which is HUGE but I would love more flexibility on integrating products and collections dynamically. The alt text doesn't work in the builder which seems weird to me and I don't have a big enough team to hand code the amount of eblasts we send. I want to add I don't think this is for the casual marketer. In other words, you could get overwhelmed very easily by the bells and whistles so while this is awesome for marketing automation geeks, I would make sure it isn't too complicated for your business goals.

Alternatives Considered: Klaviyo

Reasons for Choosing Drip: Shopify and Mailchimp ended their integration and I used that as a good time to make the switch to something more robust - which I was planning to do this year anyway. We basically outgrew Mailchimp's functionality and while I also respect Mailchimp's decision to protect people's privacy (in a nutshell, why they broke up with Shopify), we as marketers need that data if our competitors have it. We needed the targeting and data of something like Drip.

Switched From: Mailchimp

Reasons for Switching to Drip: We looked at Klaviyo which I really liked but ultimately it was a lot more money and lacked some of the cool event triggers and automation functionality for campaigns and segmentation that Drip provided. I did like Kalviyo's Shopify integration options for building emails slightly better but not for the extra money and loss of other features that Drip had. It was kind of a tough decision actually!

Mike
Director in Spain
Information Services, 2-10 Employees
Used the Software for: 6-12 months
Reviewer Source

Good value and easy to use

4.0 4 weeks ago New

Comments: All good so far, we switched because our old provider had become very expensive and their system too complex - trying to do too many things we didn’t need.

Pros:

The pricing is good, but most of all I like the ease of use and the logical interface. Moving a list from an old provider to a new one is always a scary thing to do, but I managed to get everything set up in reasonable time.

Cons:

It can be buggy at times, especially using Safari browser.

Eugen
Java Consultant in Romania
E-Learning, 11-50 Employees
Used the Software for: 2+ years
Reviewer Source

State of Drip - post LeadPages acquisition

1.0 4 years ago

Comments: Drip used to be great. Really great. I've been with them since the very early days and I never had any problems. Plus, their support was excellent.
Unfortunately, after the LeadPages acquisition, things started getting progressively worse. Not right away, but slowly, automation started failing, workflows would get stuck, or simply not fire for no particular reason, etc. And support times got slowly worse until the crazy point we're at today, with support getting back with feedback after more than a week almost each and every time.
I never thought I'd be writing a negative review for Drip of all things. But, here I am, planning my migration.

Pros:

The automation is top-notch. When it works.

Cons:

The automation simply doesn't work all the time. For now particular reason, workflows get stuck, or just don't fire. Tags get applied twice. And support is, well, they're just not there. The support wait-times on my last few issues was litteraly always 8-9 days until the first answer from them.

Drip Response

4 years ago

Hello, Eugen, Thanks for putting your trust in Drip these past few years and for taking the time to tell us about your experience. The truth is that we¿ve been growing pretty quickly this past year, and our own growth kind of outgrew our support britches for a little while. That being said, we¿ve been busy expanding our support squad. While support had previously been offered from 9 am ¿ 5 pm, M¿F, we¿re now helping people an extra 20 hours per week from 7 am ¿ 7 pm, M¿F. This has cut our support response time significantly, and our No. 1 aim is to help answer everyone¿s questions well within the 24-hour mark. We don¿t ever want people to feel like they¿ve been left hanging, and we¿re sorry you¿ve felt some pangs as we grow. We haven¿t been seeing any issues on our end in regard to automations working, but we¿re hoping that we¿ll be better able to answer your concerns with our extended support. Thanks again for your review and for riding along with us as we grow.

Chhaya
Chhaya
CEO in India
Verified LinkedIn User
Food Production, 11-50 Employees
Used the Software for: 6-12 months
Reviewer Source

Drip- Marketing Automation tool with easy user interface

4.0 3 months ago

Comments: Through our experience so far, Drip has been a very effective tool for both increasing sales and keeping user engaged with our product.

Pros:

Drip has proven to be a very effective marketing automation tool in our organization for accelerating the sales. The Drip platform make it easy to create landing pages, responsive email templates and build customer journeys.

Cons:

Additional integration with third party tools. I hope the email builder continues to improve.