What Is Smartlook?

Smartlook is a qualitative analytics solution for web and mobile helping over 200,000 businesses of all sizes and industries answer the whys behind users' actions. Why do users churn, or why aren't they using that feature? Eliminate the guesswork: always-on visitor recordings and heatmaps show real user behavior, while automatic event tracking and conversion funnels reveal trends in behavior. Not just numbers and graphs, Smartlook tells you why users behave the way they do.

Who Uses Smartlook?

SMBs, E-Commerce sites, B2B vendors, Web design agencies, UX, Marketers, CRO specialists

Smartlook Details

Smartlook

Founded in 2016

Smartlook pricing

Starting Price:

US$31.00/month
  • Yes, has free trial
  • Yes, has free version

Smartlook has a free version and offers a free trial. Smartlook paid version starts at US$31.00/month.

Smartlook Details

Smartlook

Founded in 2016

Smartlook videos and images

Smartlook video
Smartlook Software - Recordings - thumbnail
Smartlook Software - Events - thumbnail
Smartlook Software - Funnels - thumbnail
Smartlook Software - Heatmaps - thumbnail
Smartlook Software - 5 - thumbnail

Smartlook deployment and support

Support

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • Chat

Deployment

  • Cloud, SaaS, Web-based
  • Android (Mobile)
  • iPhone (Mobile)
  • iPad (Mobile)

Training

  • Documentation
  • Videos

Features of Smartlook

  • @mentions
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Agile Methodologies
  • Alerts/Notifications
  • Assignment Management
  • Audit Trail
  • Backlog Management
  • Bug Tracking
  • Bug/Issue Capture
  • Charting
  • Code Repository Integration
  • Collaboration Tools
  • Commenting/Notes
  • Configurable Workflow
  • Customisable Reports
  • Customisable Templates
  • Customizable Fields
  • Data Visualisation
  • Drag & Drop
  • Email Management
  • Feedback Management
  • File Management
  • Issue Management
  • Issue Tracking
  • Knowledge Base Management
  • Monitoring
  • Multiple Projects
  • Prioritisation
  • Progress Tracking
  • Project Management
  • Project Planning
  • Project Time Tracking
  • Projections
  • Real Time Notifications
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Single Sign On
  • Status Tracking
  • Tagging
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Task Scheduling
  • Third Party Integrations
  • Ticket Management
  • Workflow Management

View full list of Bug Tracking Software

  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • CRM
  • Campaign Management
  • Chat/Messaging
  • Communication Management
  • Customer Experience Management
  • Customer Segmentation
  • Customisable Branding
  • Customisable Forms
  • Customisable Reports
  • Customisable Templates
  • Customizable Fields
  • Dashboard
  • Data Visualisation
  • Drag & Drop
  • Email Management
  • Engagement Tracking
  • Feedback Management
  • Knowledge Management
  • Live Chat
  • Monitoring
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Language
  • Negative Feedback Management
  • Predictive Analytics
  • Ratings / Reviews
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Search/Filter
  • Sentiment Analysis
  • Social Media Integration
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Text Analysis
  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Widgets
  • Workflow Management

View full list of Customer Experience Software

  • AB Testing
  • API
  • Action Management
  • Activity Dashboard
  • Activity Tracking
  • Attribution Modeling
  • Behaviour Tracking
  • Behavioural Analytics
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Content Management
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Experience Management
  • Customer Profiles
  • Customer Segmentation
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Data Import/Export
  • Data Visualisation
  • Drag & Drop
  • Email Marketing
  • Engagement Tracking
  • Multi-Channel Marketing
  • Performance Metrics
  • Personalisation
  • Predictive Analytics
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Reporting & Statistics
  • Single Sign On
  • Surveys & Feedback
  • Tagging
  • Templates
  • Third Party Integrations
  • Visual Analytics
  • Website Analytics
  • Workflow Management

View full list of Customer Journey Mapping Tools

  • Cataloguing/Categorisation
  • Channel Management
  • Customer Accounts
  • Email Marketing
  • Inventory Management
  • Loyalty Program
  • Mobile Commerce
  • Order Management
  • Product Configurator
  • Promotions Management
  • Returns Management
  • SEO Management
  • Shopping Cart

View full list of Ecommerce Tools for Small Businesses

  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts / Escalation
  • Behaviour Tracking
  • Behavioural Analytics
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Experience Management
  • Customer Segmentation
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Dashboard
  • Dashboard Creation
  • Data Visualisation
  • Drag & Drop
  • Dynamic Content
  • Element Analytics
  • Email Management
  • Embeddable Maps
  • Engagement Tracking
  • Feedback Management
  • For Sales Teams/Organizations
  • For Science
  • Geographic Maps
  • Heatmaps
  • Mobile Access
  • Radial Mapping
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Reporting & Statistics
  • Role-Based Permissions
  • Sales Trend Analysis
  • Search/Filter
  • Single Sign On
  • Surveys & Feedback
  • Tagging
  • Templates
  • Territorial Mapping
  • Third Party Integrations
  • Visitor Tracking
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics

View full list of Heatmap Tools

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Analytics/ROI Tracking
  • Behaviour Tracking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Attribution
  • Charting
  • Content Management
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Visualisation
  • Drag & Drop
  • Email Marketing
  • Engagement Tracking
  • Keyword Tracking
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Predictive Analytics
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Search/Filter
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Website Analytics

View full list of Marketing Analytics Software

  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts / Escalation
  • Analytics/ROI Tracking
  • Behaviour Tracking
  • Campaign Analytics
  • Campaign Management
  • Channel Attribution
  • Cohort Analysis
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Experience Management
  • Customer Segmentation
  • Customisable Branding
  • Customisable Reports
  • Dashboard Creation
  • Data Import/Export
  • Data Visualisation
  • Drag & Drop
  • Email Marketing
  • Engagement Tracking
  • Event Tracking
  • Event Triggered Actions
  • Funnel Analysis
  • In-App Events Tracking
  • K-12
  • Mobile Access
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Performance Metrics
  • Predictive Analytics
  • Push Notifications
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Retention Tracking
  • Revenue Tracking
  • Search/Filter
  • Single Sign On
  • Third Party Integrations
  • Trend Analysis
  • Uninstall Tracking
  • Visitor Tracking
  • Visual Analytics

View full list of Mobile Analytics Software

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Auto-Responders
  • Behaviour Tracking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Attribution
  • Contact Database
  • Contact Management
  • Contextual Targeting
  • Conversion Tracking
  • Coupons
  • Customer Segmentation
  • Customisable Branding
  • Customisable Templates
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Email Marketing
  • Engagement Tracking
  • Event Triggered Actions
  • Landing Pages/Web Forms
  • Location-Based Marketing
  • Mobile Access
  • Mobile Alerts
  • Multi-Campaign
  • Multi-Channel Marketing
  • Push Notifications
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Reminders
  • Reporting & Statistics
  • SMS Marketing
  • SMS Messaging
  • Social Media Integration
  • Social Promotion
  • Text-to-Win
  • Third Party Integrations
  • Visual Analytics

View full list of Mobile Marketing Software

  • AB Testing
  • Alerts/Notifications
  • Cohort Analysis
  • Conversion Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Data Visualisation
  • Engagement Tracking
  • Funnel Analysis
  • Interactive Reports
  • Machine Learning
  • Product Data Management
  • Session Recording
  • Usage Tracking/Analytics

View full list of Product Analytics

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Annotations
  • Categorisation/Grouping
  • Collaboration Tools
  • Computer Assisted Coding
  • Customisable Branding
  • Customisable Reports
  • Data Coding
  • Data Collection
  • Data Import/Export
  • Data Storage Management
  • Data Visualisation
  • Drag & Drop
  • Feedback Management
  • Media Analytics
  • Mixed Methods Research
  • Monitoring
  • Multi-Language
  • Multimedia Support
  • Multiple Data Sources
  • Predictive Analytics
  • Qualitative Comparative Analysis
  • Quantitative Analysis
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Search/Filter
  • Sentiment Analysis
  • Single Sign On
  • Statistical Analysis
  • Tagging
  • Text Analysis
  • Third Party Integrations
  • Trend Analysis
  • User Research Analysis
  • Visual Analytics
  • Website Analytics

View full list of Qualitative Data Analysis Software

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Animation
  • Behaviour Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Experience Management
  • Customer Segmentation
  • Customisable Branding
  • Customisable Questions
  • Customisable Reports
  • Customisable Templates
  • Data Import/Export
  • Data Visualisation
  • Design Management
  • Drag & Drop
  • Engagement Tracking
  • For Mobile
  • For Websites
  • Heatmaps
  • Issue Tracking
  • Monitoring
  • Multi-Language
  • Performance Metrics
  • Performance Testing
  • Prototype Creation
  • Real Time Analytics
  • Reporting & Statistics
  • Reporting/Analytics
  • Screen Activity Recording
  • Search/Filter
  • Single Sign On
  • Software Testing Management
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Third Party Integrations
  • Trend Analysis
  • Unmoderated Testing
  • Usability Testing
  • User Journeys
  • User Management
  • User Research Analysis
  • Visitor Tracking
  • Visual Analytics

View full list of UX Software

  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts / Escalation
  • Alerts/Notifications
  • Behaviour Tracking
  • Campaign Analytics
  • Campaign Management
  • Charting
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Dashboard Creation
  • Data Import/Export
  • Data Visualisation
  • Drag & Drop
  • Engagement Tracking
  • Funnel Analysis
  • Goal Setting / Tracking
  • Heatmaps
  • Keyword Tracking
  • Monitoring
  • Multiple Site Management
  • Pageview Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • Sales Trend Analysis
  • Screen Activity Recording
  • Search/Filter
  • Site Search Tracking
  • Social Media Integration
  • Surveys & Feedback
  • Tagging
  • Third Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • User Interaction Tracking
  • Visitor Tracking
  • Visual Analytics
  • Visualisation
  • Web Traffic Reporting
  • Website Analytics
  • Widgets

View full list of Web Analytics Tools

  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Application Management
  • Availability Testing
  • Chat/Messaging
  • Collaboration Tools
  • Compliance Management
  • Configurable Alerts
  • Customisable Reports
  • Data Visualisation
  • Drag & Drop
  • Email Alerts
  • Event Logs
  • FTP Monitoring
  • For Websites
  • Incident Management
  • Issue Management
  • Issue Tracking
  • Mail Server Monitoring
  • Mobile Alerts
  • Multi-Location Monitoring
  • Multiple User Accounts
  • Performance Management
  • Performance Metrics
  • Real Time Analytics
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Remote Monitoring & Management
  • Risk Alerts
  • SSL Monitoring
  • Scheduled Testing
  • Server Monitoring
  • Single Sign On
  • Third Party Integrations
  • Transaction Monitoring
  • Trend Analysis
  • Uptime Reporting
  • User Management
  • Visitor Tracking
  • Website Analytics
  • Widgets

View full list of Website Monitoring Software

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts / Escalation
  • Alerts/Notifications
  • Audit Management
  • Behaviour Tracking
  • Campaign Analytics
  • Competitive Analysis
  • Content Management
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Experience Management
  • Customer Segmentation
  • Customisable Branding
  • Customisable Reports
  • Data Import/Export
  • Data Visualisation
  • Drag & Drop
  • Engagement Tracking
  • For Websites
  • Geotargeting
  • Heatmaps
  • Issue Management
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Monitoring
  • Multi-Language
  • Performance Management
  • Performance Metrics
  • Problem Area Alerts
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • SEO Management
  • Tagging
  • Third Party Integrations
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Widgets

View full list of Website Optimisation Tools

Alternatives to Smartlook

More Smartlook alternatives

Reviews of Smartlook

Read all 122 reviews

Average score

Overall
4.7
Ease of Use
4.7
Customer Service
4.5
Features
4.6
Value for Money
4.5

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Cynthia R.
Cynthia R.
Customer Service Representative in US
Verified LinkedIn User
Information Services, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Smartlooked for awhile now

5 3 years ago

Comments: Smartlook has given time management a new definition. It allows us to save tremendous time and work more efficiently.

Pros:

So we've been using Smartlook for some time now and I always thought it was a decent program. Having just gone through an entire tax season with almost every call utilizing this tool, it deserves a second view so to speak. Smartlook allows tech support or agents (in my company) to share screens with their customers. We can see their mouse movements, help them to navigate through the various options and features and troubleshoot errors by literally putting our eyes on it. It works by having the customer provide a code given on the website and this code allows access to their screen through Smartlook. Agents and customers alike have come to rely heavily on Smartlook to help get the support they need and get it in a timely manner. It makes a world of difference when you can see the screen, identify the issue and solve it all at once rather than take precious minutes and hours trying to describe what is going on and another hour trying to describe how to fix it.

Cons:

The only thing I can say I least like about this software is that you can only screenshare within the website. Unlike another competition, you cannot screen the customers complete computer screen. If a customer wants to minimize a screen so you can see a document on their computer, for instance, you can't. In my line of work its not a deal breaker at all because the majority of the workflow is within the website.

Smartlook Response

3 years ago

Thanks for your review! This review is not related to Smartlook but more to Turbotax. Please change this, Lukas

Chryso S.
Founder & CEO in Cyprus
Marketing & Advertising, 2-10 Employees
Used the Software for: 1-5 months
Reviewer Source

Great for UX optimisation

5 last year

Comments: We are generally loving so far the functionalities it offers to our team to be able to understand the digital behaviour of our users with our beta tool

Pros:

The functionalities it offers, especially when starting as a freemium user. The UX is simple, automatically tracking important events that can be used to set up a funnel, the fast forward option and the highlighted elements you can review, etc.

Cons:

We are not using the Heatmap functionality, and we believe there can be an improvement on that feature. We are using a separate provider for that.

Alternatives Considered: Hotjar

Reasons for Switching to Smartlook: It had better options as a freemium user and also better UX for the video tracking element

Smartlook Response

last year

Thank you for your feedback and nice words! I will share it with our development team. - Tomas

Aliya W.
Aliya W.
General Accounting Head - GCC. & Regional Expert IMEA in US
Verified LinkedIn User
Consumer Goods, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Great way of deriving customer insights

4 2 months ago New

Comments: Overall I am having an amazing experience of using this tool. This software has provided ways to the users like never before in terms of user behavior. This is a software that just feeds and records all of the users surfing over websites and in mobile apps which is a great thing because this innovative feature allows users to inculcate and derive information by filtering out millions of recordings in absolutely no time.

Pros:

Moving on to the pros of this platform, this software is a great solution due to so many things. First of all, the heatmaps within the software are so useful. Moreover, this software is always showing important information like IP addresses and even country data on the user interface so that it gets easier for the users. Also, this platform provides an easy way of recording all of the user sessions which I find very useful and insightful which can help me in the later stages when it would come to explore consumer insight.

Cons:

The mobile applications need more improvement in the sense that new updates are required which work well with phones as this can facilitate the overall experience a lot and can take the user experience a few notches higher. Moreover, the dashboard needs to be improved as well so that the user interface feels more convenient and easy too.

Prokop S.
CTO in Czechia
Information Technology & Services, 2-10 Employees
Used the Software for: Free Trial
Reviewer Source

DX Heroes review

3 7 months ago

Comments: Smartlook has a clean UI and it's easy to set up. I wouldn't say I like the blocking page after the trial ended because I wanted to show SmartLook to my colleague first before we decide if it has enough value for our business.

Pros:

It's better than HotJar and I want to support Czech startups instead of foreign startups. :) The UI is much better than in HotJar.

Cons:

I am still not sure if the first plan has suitable value for the money. I really appreciate the extended trial period.

Alternatives Considered: Hotjar, Intercom, Google Analytics and HubSpot Marketing Hub

Reasons for Choosing Smartlook: Support Czech startup; better UI

Switched From: Hotjar, Intercom, Google Analytics and HubSpot Marketing Hub

Reasons for Switching to Smartlook: Czech company, friendly UI/UX and good value for the product (but not yet for us).

Firoz M.
Head of Product in United Arab Emirates
Leisure, Travel & Tourism, 2-10 Employees
Used the Software for: 6-12 months
Reviewer Source

Best Tool to Understand Customer Journey!

5 last month New

Pros:

Smartlook is very easy to integrate in multiple ways and Easy to use.

Cons:

I wish Smartlook bring Micro Survey as a new feature which can be a good mix in order to understand customer pain points.

Alternatives Considered: Mouseflow and Hotjar