Who Uses This Software?

Because of the ability to customize the system, LeadMaster is used in virtually every industry - Finance, Manufacturing, Insurance, Education, Healthcare, Real Estate, Mortgage, Services...

Average Ratings

33 reviews
  • Overall 4.1 / 5
  • Ease of Use 3.9 / 5
  • Customer Service 4.1 / 5
  • Features 3.9 / 5
  • Value for Money 4 / 5

Product Details

  • Starting Price US$50.00/month
    See pricing details
  • Pricing Details Minimum of 3 users @ $150/month
  • Free Version No
  • Free Trial Yes, get a free trial
  • Deployment Cloud, SaaS, Web
    Mobile - iOS Native
    Mobile - Android Native
  • Training Live Online
    Webinars
    Documentation
  • Support Business Hours
    Online

Vendor Details

  • LeadMaster
  • http://www.leadmaster.com
  • Founded 1998

About LeadMaster

Competitive prices for small to medium businesses (10-250 employees) with an intuitive design that's easy to use and personalized for your particular vertical. LeadMaster helps you understand where leads are coming from, analyze effective marketing reports, collect and track leads, and move them from the bottom of the funnel to the top with powerful automation and workflow actions like email marketing, landing pages, and marketing automation. Track information in real time with dashboards.

LeadMaster Features

  • Calendar/Reminder System
  • Document Storage
  • Email Marketing
  • Internal Chat Integration
  • Lead Scoring
  • Marketing Automation Integration
  • Mobile Access
  • Quotes/Proposals
  • Segmentation
  • Social Media Integration
  • Task Management
  • Territory Management
  • Campaign Management
  • Interaction Tracking
  • Lead Capture
  • Lead Distribution
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management
  • Prospecting Tools
  • Source Tracking
  • Call Management
  • Campaign Management
  • Channel Management
  • Commission Management
  • Contact Management
  • Contract Management
  • Customer Database
  • Email Marketing
  • Field Sales Management
  • Lead Management
  • Opportunity Management
  • Performance Metrics
  • Proposal Generation
  • Referral Tracking
  • Sales Forecasting
  • Territory Management

LeadMaster Most Helpful Reviews

Reviewed on 18/07/2011
Brian T.
Reviewer Source 
Source: SoftwareAdvice
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
Value for Money

Comments: Having struggled through two inadequate database and communications systems for my college, I was looking for a low-cost product that would give me a high degree of autonomy within the system and infuse our office with efficiency in managing our sales process. Running a college admissions office is similar to selling a widget, but there are enough differences that I needed to be able to customize this system in order for it to function in an educational environment. We hit a home run with Leadmaster. Having worked with more than five different databases in my career, I have found that Leadmaster matches or exceeds the efficiency of my previous experiences, while meeting all the needs and demands of communicating with my prospective students in this day and age. From texting to email to phone calls, I have been able to create a comprehensive communication system using Leadmaster. It goes one step beyond just being able to manage my data and communicate with my potential students. Leadmaster also has allowed me to better manage the work flow in our office. My staff know who they are responsible for recruiting, and what the exact procedure should be with each and every student. The system also allows us to essentially go paperless in our process, cutting back on all kinds of office missteps. Leadmaster is an intuitive system, which means that I have been able to design and use their tools with great ease. Better than any of that is that my staff, including those with little to no database background, have been able to contribute to its functionality for the office. Training was a snap, and each and every time I found myself in a pickle, the folks at Leadmaster have been fantastic in setting me straight. I anticipate that, a year from now, Leadmaster will have played a significant role in increasing our new student enrollment. I know this because we are going to, for the first time in years, be able to track all levels of marketing effectiveness and make those critical marketing decisions in a timely manner. I will be able, through the tools of Leadmaster, to project revenue for the first time in our college's history, and be able to share with our leadership exactly why and how a student enrolls at our institution. Leadmaster has its limitations in the sense that it is not a records management system, and any educational institution must understand this is a product designed for enrolling students, not tracking students through graduation. Leadmaster has allowed us to easily integrate the data from admissions to our institutional management system with great ease.

All inclusive, inclusive, CRM tool. Powerfull automation & customizati

Reviewed on 30/07/2014
Alexander N.
Management Consulting
Reviewer Source 
Source: SoftwareAdvice
5/5
Overall
3.5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Pros: Prior to subscribing to LeadMaster, I was on a trial period with Salesforce, Microsoft Dynamics, and Infusionsoft. In terms of an overall inclusive CRM, I rate the LeadMaster product the highest by far. While Salesforce is a multibillion dollar activity, they created a shell that can be used by other apps. The subscription fees to purchase the apps your business needs will set you through the rough, let alone the consulting fees and upfront costs you will need to get it to work. Furthermore, each industry is unique, and the chances of all your apps working in sync with each other is unlikely. With LeadMaster, you can purchase one single tool that you can use for all your data management, leads, and marketing. There is actually no point in marketing and generating leads without an effective CRM, and LeadMaster is the way to go.
Moreover, the customer service is unbelievable. Late at night while working on a project, I e-mailed a rep with a concern and expected a response the next morning. She responded and stayed up late to ensure my concern was solved. She asked me to take a step-by-step video, which she watched and resolved the problem. With Salesforce, the people that sell you the product know very little about what they are selling and will simply send you template instructions and videos. As I stated before, each business is different, and each industry is different; you need automation and customization. With a small reasonable fee with LeadMaster, the setup will fit your business like a glove. Take my word for it, or try the demo yourself.
Would I recommend this product? Of course!

Cons: I really have no prevailing concerns. Their customer service is always on top of any concerns I have. They tend to your business needs like I have never seen before.

Reviewed on 05/08/2011
Scott M.
Reviewer Source 
Source: SoftwareAdvice
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
Value for Money

Comments: During my career as a sales manager and business owner, I've worked with about a half dozen different CRM systems, including Salesforce. I've encountered resistance from sales reps that wanted to remain steadfast in their old habits, I've encountered CRM providers that aren't as responsive "after" the sale, and I've had CRM systems that stalled progress and potential. Just over one year ago I contacted a former colleague and asked if there was anything "fresh" in the CRM world. He pointed me to Leadmaster, claiming that his clients loved it and found it to be the most functional CRM they had ever used. After taking a tour of the website and experiencing a demo with Tony, I was fascinated and eager to put the application into use for one of my clients. Well, I've now installed Leadmaster into three clients' platforms - a medical device company, a dental manufacturer and a biometric company. The nurturing/drip marketing, the emal tools and the reports features are outstanding. More important, the sales reps that are introduced to Leadmaster immediately witness the benefits of the "marketing tools on steroids" and embrace the entire process. Eventually, the rep recognizes that having Leadmaster at their side is the equivalent of hiring the best personal assistant one could find. Lastly, any CRM installation and build-out is going to require service. At Leadmaster I speak with the "exact" same customer service contact each and every time! They already understand my objectives, so I don't have to start each service issue by offering an entire history. I tend to judge things by measuring their ability to meet expectations. Leadmaster has exceeded every expectation I had, and erased some of the distaste I had from bad experiences with CRM providers in the past. Leadmaster - you restored my faith that YES, a business can truly deliver on its promises and make me a stronger company!

Reviewed on 28/11/2012
Thomas S.
Reviewer Source 
Source: SoftwareAdvice
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
Value for Money

Comments: Our company works with marketing communication firms throughout North America and for years have been using lead nurturing as a daily part of our new business development process. We depend on our own ability to generate viable and qualified leads for our services. For several years we used one of the more recognizable Marketing Automation/CRM solutions which worked ok. The problem was it was not a lead generation, lead distribution solution. This meant we were looking out the rear view mirror instead of the front windshield. A few months ago we were introduced to LeadMaster and immediately recognized the huge upside this cloud solution offered. We now have a lead management solution doing what was most important. Generating leads! The extensive capabilities of LeadMaster make this a truly unique and comprehensive platform. The ability to develop workflows, launch marketing campaigns, do lead scoring, use dashboard reporting are just a few of the highlights of the solution. The implementation was very straight forward and with the help of the LeadMaster experts, we were up and running very quickly. All of our users were able to quickly adapt to the new platform and are using it extensively. I would definitely say this is a very easy to use solution. If someone has problems using LeadMaster, it is not the software but, the user. Customer support has been absolutely amazing and the ongoing training materials and webinars are of tremendous value. We have seen immediate benefits in time utilization, lead quality and overall campaign success. We are very excited and pleased with our decision to move to LeadMaster and look forward to a long term successful relationship.

Pleased with Customization

Reviewed on 04/03/2014
Jennifer K.
Management Consulting
Reviewer Source 
Source: SoftwareAdvice
4/5
Overall
3.5 / 5
Ease of Use
4 / 5
Features & Functionality
3.5 / 5
Customer Support
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Pros: I appreciate the attention to the individual needs of the client and patience throughout set up. I am also pleased with the level of customization the product offers and its ability to connect tasks and appointments with calendars.

Cons: Its not really a complaint, but it is a huge challenge to determine what your needs as a business are and how to set that up within the system. Without that focus and end goal for how the product will work for you, it's easy to wind up making aimless adjustments to the system. In regards to LeadMaster specifically, sometimes the help function doesn't work or the help pages accessed through the system are too general. While there are tutorials on the website and library microsite, some of them seem a tad outdated or do not function. This hasn't been a huge problem if you have a rep available to assist you with finding the answer to your questions.

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