What Is Improvado?

Spend your time wisely analyzing reports and not building them.­čôł
Improvado is an ETL platform that extracts data from 300+ pre-built marketing and sales data sources, cleans and normalizes it, transforms it, and seamlessly uploads meaningful data to your chosen destination, such as a data warehouse or BI tool.
ThatÔÇÖs what weÔÇÖve done before for companies like Ancestry, ASUS, and AdRoll, and we can do it for you, too.
Book a demo now at improvado.io.

Who Uses Improvado?

Our partners are usually mid-size companies and enterprises from the E-commerce, Healthcare, Gaming, Computer Software industries searching for a flexible solution to aggregate all their data.

Where can Improvado be deployed?

Cloud, SaaS, Web-based

About the vendor

  • by Improvado
  • Located in San Francisco, US
  • Founded in 2013
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Austria, Belgium, Brazil, Canada and 28 others

Languages

English, Russian

About the vendor

  • by Improvado
  • Located in San Francisco, US
  • Founded in 2013
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Austria, Belgium, Brazil, Canada and 28 others

Languages

English, Russian

Improvado videos and images

Improvado video
Improvado Software - Extract marketing data,  blend it with your internal datasets, then move it to a data warehouse or business intelligence tool, where it can inform the reports that power your data insights. - thumbnail
Improvado Software - Combine data from 200+ pre-built connectors. - thumbnail
Improvado Software - Control what creatives are being run or monitor them on your dashboard. Streaming active creatives directly to your database presents many opportunities to increase your marketing efficacy. - thumbnail
Improvado Software - Graph Ad Spends and Sales shows the dynamics of costs and revenue by Advertising Sales. Compare year-to-year revenue in order to react quickly to changes in demand. - thumbnail
Improvado Software - Track changes in specific metrics that matter to your ad strategy in real time. - thumbnail

Compare Improvado pricing with similar products

Starting price

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US$79.00/month
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US$22.00/month

Free Version

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Free Trial

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Features of Improvado

  • API
  • API Design
  • API Lifecycle Management
  • Access Controls/Permissions
  • Accounting Integration
  • Activity Dashboard
  • Activity Tracking
  • Application Management
  • CRM
  • Compliance Management
  • Customisable Reports
  • Dashboard
  • Dashboard Creation
  • Data Connectors
  • Data Import/Export
  • Data Mapping
  • Data Synchronisation
  • Data Visualisation
  • Database Support
  • Developer Portal
  • Document Management
  • Drag & Drop
  • ERP
  • Email Management
  • Mobile Access
  • Monitoring
  • Multiple Data Sources
  • Point of Sale (POS)
  • QuickBooks Integration
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Rules-Based Workflow
  • SMS Messaging
  • Sales Management
  • Search/Filter
  • Self Service Portal
  • Social Media Integration
  • Testing Management
  • Third Party Integrations
  • Threat Protection
  • Traffic Control
  • Usage Tracking/Analytics
  • User Management
  • Version Control
  • Workflow Management
  • eCommerce Management

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  • Benchmarking
  • Charting
  • Collaboration Tools
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Dashboard
  • Dashboard Creation
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Mapping
  • Data Synchronisation
  • Data Transformation
  • Data Visualisation
  • Drag & Drop
  • Forecasting
  • Key Performance Indicators
  • Metadata Management
  • Monitoring
  • Multiple Data Sources
  • Performance Management
  • Performance Metrics
  • Predictive Analytics
  • Profitability Analysis
  • Publishing / Sharing
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Trend Analysis
  • Scorecards
  • Search/Filter
  • Self Service Data Preparation
  • Strategic Planning
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  • Trend / Problem Indicators
  • Trend Analysis
  • Visual Analytics

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  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
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  • Contact Management
  • Content Management
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customer Segmentation
  • Customisable Branding
  • Customisable Forms
  • Customisable Reports
  • Customisable Templates
  • Customizable Fields
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Email Management
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  • Email Templates
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
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  • Workflow Management

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  • Electronic Payments
  • Email Templates
  • Incentive Management
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  • Inventory Management
  • Inventory Tracking
  • Invoice Management
  • Lead Management
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Online Booking
  • Opportunity Management
  • Order Management
  • Partner Management
  • Partner Portal
  • Performance Metrics
  • Pipeline Management
  • Price / Margin Management
  • Product Catalogue
  • Promotions Management
  • Real Time Analytics
  • Real Time Data
  • Real-time Updates
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  • Forecasting
  • Functions/Calculations
  • KPI Monitoring
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  • Multiple Data Sources
  • Performance Metrics
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  • Projections
  • Public Dashboards
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  • Real Time Data
  • Real Time Notifications
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  • Reporting/Analytics
  • Sales Trend Analysis
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  • Scorecards
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  • Workflow Management

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  • Image Extraction
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  • Monitoring
  • Multi-Language
  • Multiple Data Sources
  • Optical Character Recognition
  • Phone Number Extraction
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  • Pricing Extraction
  • Query Builder
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
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  • Monitoring
  • Multiple Data Sources
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  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
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  • Data Visualisation
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  • OLAP
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  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Real-time Updates
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  • Calendar Management
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  • Custom Development
  • Customisable Forms
  • Customisable Templates
  • Customizable Fields
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  • Data Dictionary Management
  • Data Extraction
  • Data Import/Export
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  • Data Migration
  • Data Recovery
  • Data Replication
  • Data Storage Management
  • Data Synchronisation
  • Data Visualisation
  • Database Conversion
  • Database Support
  • Document Storage
  • Drag & Drop
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  • Mobile Access
  • Monitoring
  • Multiple Programming Languages Supported
  • NOSQL
  • Performance Analysis
  • Real Time Data
  • Real Time Monitoring
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  • Data Synchronisation
  • Data Transformation
  • Data Visualisation
  • Database Support
  • Drag & Drop
  • Email Address Extraction
  • Integration Management
  • Job Scheduling
  • Match & Merge
  • Metadata Management
  • Monitoring
  • Multiple Data Sources
  • Non-Relational Transformations
  • Performance Management
  • Pipeline Management
  • Predictive Analytics
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Reporting & Statistics
  • Reporting/Analytics
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  • Commenting/Notes
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  • Customizable Fields
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  • Diagramming
  • Document Management
  • Document Storage
  • Drag & Drop
  • Forecasting
  • Gantt/Timeline View
  • Idea Management
  • Job Costing
  • Lifecycle Management
  • Modeling & Simulation
  • Multiple Projects
  • Portfolio Management
  • Prioritisation
  • Project Management
  • Projections
  • Reporting & Statistics
  • Resource Management
  • Rich Text Editor
  • Risk Assessment
  • Rules-Based Workflow
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  • Housing Management
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Reviews of Improvado

Read all 21 reviews

Average score

Overall
4.5
Ease of Use
4.3
Customer Service
4.8
Features
4.3
Value for Money
4.5

Reviews by score

5
14
4
6
1
1

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Terry W.
Terry W.
President in US
Verified LinkedIn User
Used the Software for: 2+ years
Reviewer Source

Improvado seamlessly powers all our paid advertising and e-commerce platform reporting. We love it.

5 4 years ago

Pros:

Powerful. Tons of APIs to hook into tons of platforms, and always adding more. Great Google Sheets integration. Solid customer support - super responsive. Very detailed and thorough on data collection. Literally hundreds of fields are imported from various platforms, and it's easy for the user to customize how they measure and view the data. Most reporting platforms will look good until you find the one fatal flaw that means that you can't use it for your use case. We have never run into this with Improvado, and they are always getting better.

Cons:

Would love to get some data preparation and transformation functionality to take things to the next level.

Stephen M.
Stephen M.
Media Associate in Netherlands
Verified LinkedIn User
Marketing & Advertising, 201-500 Employees
Used the Software for: 6-12 months
Reviewer Source

Easy To Pick Up

4 2 years ago

Comments: Being able to pull various different platform datas into one solution without having to do too much heavy lifting.

Pros:

The platform is straight forward to get the hang of and the support team are excellent for any queries. The plug and play elements of the product make it super easy to get a dashboard of the ground when you are hard pressed to get something in front of a client or stakeholder. Connecting various platforms is a breeze too as Improvado supports a whole host of different connections and integrations - if anything is not listed, someone is always on hand to provide support to try and implement a workaround or look into getting the provider added as a data source. The Improvado support team also allowed us to push our data to other products (such as Google Biq Query) in order to be more flexible with our data.

Cons:

When comparing to other products available the ability to create custom tabs is limited on this product, thought the templates provided are certainly sufficient - as mentioned in the likes of this product, they do push to external products too, so not necessarily a bad point. One down side is the data pushed to external sources is owned by Improvado so it can be a little slow going if you want to update and test your own things - you have to rely on support to make the updates for you.

Laurie R.
Laurie R.
APRN/Business Owner in US
Health, Wellness & Fitness, 2-10 Employees
Used the Software for: Free Trial
Reviewer Source

Tried to Get Info But Rep Did Not Call as Scheduled

1 2 years ago

Comments: Given that a call was scheduled for a set day and time and was not followed thru did not impress me.

Pros:

I liked the idea of getting to have all of my marketing data in one spot to utilize in different forums and platforms.

Cons:

The fact that a demo was scheduled at a set day and time and I was not contacted at that time does not speak well for the support for this product. The demo should be one of their most important calls.

Mubarrat C.
Product Manger, Data & Analytics in US
Marketing & Advertising, 51-200 Employees
Used the Software for: 1+ year
Reviewer Source

Great for anyone in the Marketing and Advertising space that wants a good entry ETL solution

4 10 months ago

Comments: Positive, its better than other ETL companies I've worked with.

Pros:

Customer service is great to work with than compared to other companies. There's a good room to customize.

Cons:

The product isn't the easiest to use and isn't fully build out yet when compared to other product.

Scott H.
President in US
Verified LinkedIn User
Marketing & Advertising, 2-10 Employees
Used the Software for: 1+ year
Reviewer Source

Great Time Saving Client Pleasing Partner

5 3 years ago

Comments: The entire team from start to finish has been great to work with and they address problems quickly and effectively.

Pros:

The flexibility is quite good. I know the challenges this industry faces when building a product that has multiple customers with myriad of requirements. Improvado does a great job at allowing for the flexibility of variable output demands.

Cons:

It's not necessarily what I don't like about the software, but more so about the lack of universal stats across platforms allowing for more comparative data. There are ways to do it, but it takes more heavy lifting that we'd like. If you open two sessions on the same report you can do a side by side comparison, but the minute you dig deeper they both revert to the latest date range pulled.