Improvado

Who Uses Improvado?

Consumer Brands, Agencies and Software Companies

What Is Improvado?

Built by marketers, for marketers - collect all your marketing data into one place.

Real-time reports & dashboards eliminate manual reporting time by 90%.

Improvado integrates with 150+ platforms: FB, Google Ads, Linkedin, Twitter, Salesforce, Mailchimp -- you name it. Extract data & send it to visualization tools like Tableau, Looker, Google Data Studio, Google Sheets & more.

No developers or SQL knowledge required.

Improvado Details

Improvado

http://improvado.io/

Founded 2013

Improvado Pricing Overview

Improvado does not have a free version and does not offer a free trial.

Free Version

No

Free Trial

No

Deployment

Cloud, SaaS, Web

Mobile - iOS Native

Mobile - Android Native

Training

In Person

Live Online

Webinars

Documentation

Support

24/7 (Live Rep)

Business Hours

Online

Improvado Features

  • API Design
  • API Lifecycle Management
  • Access Control
  • Analytics
  • Dashboard
  • Developer Portal
  • Testing Management
  • Threat Protection
  • Traffic Control
  • Version Control

View full list of API Platforms

  • Ad Hoc Reports
  • Benchmarking
  • Dashboard
  • Key Performance Indicators
  • Performance Metrics
  • Predictive Analytics
  • Profitability Analysis
  • Publishing / Sharing
  • Scorecards
  • Strategic Planning
  • Trend / Problem Indicators
  • Visual Analytics

View full list of Business Intelligence (BI) Tools

  • Channel Management
  • Contact Database
  • Email Marketing
  • Event Triggered Actions
  • Lead Management
  • Multi-Campaign

View full list of Campaign Management Software

  • Campaign Management
  • Channel Analytics
  • Incentive Management
  • Inventory Control
  • Lead Management
  • Opportunity Management
  • Order Management
  • Partner Management
  • Product Management
  • Reseller Management

View full list of Channel Management Software

  • Data Source Integrations
  • Data Visualisation
  • Functions/Calculations
  • KPI Monitoring
  • Private Dashboards
  • Public Dashboards
  • Scorecards
  • Widgets

View full list of Dashboard Software

  • Dashboard
  • Data Discovery
  • Data Source Connectors
  • Data Visualisation
  • Natural Language Search
  • Predictive Analytics
  • Query Builder
  • Reporting/Analytics
  • Self Service Data Preparation
  • Self-service Analytics
  • Storytelling

View full list of Data Analysis Software

  • Disparate Data Collection
  • Document Extraction
  • Email Address Extraction
  • IP Address Extraction
  • Image Extraction
  • Phone Number Extraction
  • Pricing Extraction
  • Web Data Extraction

View full list of Data Extraction Software

  • Customer Data
  • Data Analysis
  • Data Capture
  • Data Integration
  • Data Migration
  • Data Quality Control
  • Data Security
  • Information Governance
  • Master Data Management
  • Match & Merge

View full list of Data Management Software

  • Analytics/Reporting
  • Content Management
  • Custom Dashboards
  • Filtered Views
  • OLAP
  • Relational Display
  • Simulation Models
  • Visual Discovery

View full list of Data Visualisation Tools

  • Access Controls/Permissions
  • Backup and Recovery
  • Data Migration
  • Data Replication
  • Database Conversion
  • Mobile Access
  • Multiple Programming Languages Supported
  • NOSQL
  • Performance Analysis
  • Relational
  • Virtualisation

View full list of Database Software

  • Data Analysis
  • Data Filtering
  • Data Quality Control
  • Job Scheduling
  • Match & Merge
  • Metadata Management
  • Non-Relational Transformations
  • Version Control

View full list of ETL Tools

  • Application Portfolio Management
  • Architecture Governance
  • Capability Mapping
  • Diagramming
  • Idea Management
  • Modeling & Simulation
  • Project Management
  • Risk Assessment
  • Transformation Roadmapping
  • Version Control

View full list of Enterprise Architecture Tools

  • Admissions Management
  • Alumni Management
  • Assessment Management
  • Curriculum Management
  • Faculty / Staff Management
  • Financial Aid Management
  • Fundraising Management
  • Housing Management
  • Scheduling
  • Student Information / Records
  • Student Portal

View full list of Higher Education Software

  • Inventory Management
  • Kill Switch
  • Promotions Management
  • Rate Management
  • Reservations Management
  • Restriction Management

View full list of Hotel Channel Management Systems

  • A/B Testing
  • Campaign Tracking
  • Channel Attribution
  • Customer Journey Mapping
  • Dashboard
  • Performance Metrics
  • Predictive Analytics
  • ROI Tracking
  • Social Media Metrics
  • Website Analytics

View full list of Marketing Analytics Software

  • Attribution Modeling
  • Audience Segmentation
  • Conversion Tracking
  • Cross-Channel Attribution
  • Customer Journey Mapping
  • Multi-Touch Attribution
  • Predictive Analytics
  • ROI Tracking

View full list of Marketing Attribution Software

  • Data Governance
  • Data Masking
  • Data Source Integrations
  • Hierarchy Management
  • Match & Merge
  • Metadata Management
  • Multi-Domain
  • Process Management
  • Relationship Mapping
  • Visualisation

View full list of Master Data Management Software

  • A/B Testing
  • Channel Attribution
  • Cohort Analysis
  • Funnel Analysis
  • In-App Events Tracking
  • Push Notifications
  • Retention Tracking
  • Revenue Tracking
  • Uninstall Tracking

View full list of Mobile Analytics Software

  • Channel Attribution
  • Contextual Targeting
  • Coupons
  • Email Marketing
  • Engagement Monitoring
  • Location-Based Marketing
  • Push Notifications
  • Text Messaging
  • Text-to-Win

View full list of Mobile Marketing Software

  • Catalogue Management
  • Channel Management
  • Data Synchronisation
  • Email Marketing
  • Inventory Management
  • Marketplace Integration
  • Mobile Commerce
  • Order Management
  • Promotions Management
  • Returns Management
  • SEO Management
  • Shopping Cart
  • Social Commerce

View full list of Multi-Channel eCommerce Software

  • Customisable Dashboard
  • Data Source Connectors
  • Drag & Drop
  • Drill Down
  • Financial Reporting
  • Forecasting
  • Marketing Reports
  • OLAP
  • Report Export
  • Sales Reports
  • Scheduled / Automated Reports

View full list of Reporting Tools

  • Competitor Analysis
  • Dynamic Pricing
  • For Airlines
  • For Hospitality Industry
  • Forecasting
  • Inventory Control
  • Price Optimisation
  • Recommendation Engine
  • Yield Management

View full list of Revenue Management Software

  • License Management
  • Onboarding
  • Renewal Management
  • SaaS Operations Management
  • Shadow IT Detection
  • Spend Management
  • Subscription Management
  • Usage Tracking/Analytics
  • Vendor Management

View full list of SaaS Management Software

  • Campaign Analytics
  • Competitor Monitoring
  • Customisable Reports
  • Engagement Tracking
  • Influencer Tracking
  • Lead Attribution
  • Multi-Channel Data Collection
  • Post Scheduling

View full list of Social Media Analytics Tools

  • Automated Publishing
  • Brand Tracking
  • Collaboration
  • Content Management
  • Customer Engagement
  • Multi-Account Management
  • Post Scheduling
  • Reporting/Analytics
  • Social Media Monitoring

View full list of Social Media Management Tools

  • Analytics
  • Automated Publishing
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Targeting
  • Keyword Filtering
  • Multi-Account Management
  • Post Scheduling

View full list of Social Media Marketing Tools

  • Audience Segmentation
  • Competitive Analysis
  • Configurable Alerts
  • Customer Engagement
  • Dashboard
  • Impact Scoring
  • Influencer Tracking
  • Reputation Management
  • Sentiment Analysis
  • Trend Tracking

View full list of Social Media Monitoring Software

  • Dashboard
  • Data Management
  • ETL
  • Multiple Data Sources
  • Web Services

View full list of System and Data Integration Software

  • Campaign Management
  • Conversion Tracking
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Site Search Tracking
  • Time on Site Tracking
  • User Interaction Tracking

View full list of Web Analytics Tools

Improvado Alternatives

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Improvado Reviews for UK Users

Showing 5 of 15 reviews

Overall
4.4/5
Ease of Use
4.3/5
Customer Service
4.7/5
Features
4.2/5
Value for Money
4.4/5
Terry W.
President
Used the Software for: 2+ years
  • Overall Rating
    5/5
  • Ease of Use
    5/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    Unrated
  • Reviewer Source 
  • Reviewed on 13/03/2018

"Improvado seamlessly powers all our paid advertising and e-commerce platform reporting. We love it."

Pros: Powerful. Tons of APIs to hook into tons of platforms, and always adding more. Great Google Sheets integration. Solid customer support - super responsive. Very detailed and thorough on data collection. Literally hundreds of fields are imported from various platforms, and it's easy for the user to customize how they measure and view the data. Most reporting platforms will look good until you find the one fatal flaw that means that you can't use it for your use case. We have never run into this with Improvado, and they are always getting better.

Cons: Would love to get some data preparation and transformation functionality to take things to the next level.

  • Reviewer Source 
  • Reviewed on 13/03/2018
Stephen M.
Media Associate
Marketing & Advertising, 201-500 Employees
Used the Software for: 6-12 months
  • Overall Rating
    4/5
  • Ease of Use
    5/5
  • Features & Functionality
    4/5
  • Customer Support
    4/5
  • Value for Money
    4/5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 07/04/2020

"Easy To Pick Up"

Comments: Being able to pull various different platform datas into one solution without having to do too much heavy lifting.

Pros: The platform is straight forward to get the hang of and the support team are excellent for any queries. The plug and play elements of the product make it super easy to get a dashboard of the ground when you are hard pressed to get something in front of a client or stakeholder. Connecting various platforms is a breeze too as Improvado supports a whole host of different connections and integrations - if anything is not listed, someone is always on hand to provide support to try and implement a workaround or look into getting the provider added as a data source. The Improvado support team also allowed us to push our data to other products (such as Google Biq Query) in order to be more flexible with our data.

Cons: When comparing to other products available the ability to create custom tabs is limited on this product, thought the templates provided are certainly sufficient - as mentioned in the likes of this product, they do push to external products too, so not necessarily a bad point.
One down side is the data pushed to external sources is owned by Improvado so it can be a little slow going if you want to update and test your own things - you have to rely on support to make the updates for you.

  • Reviewer Source 
  • Reviewed on 07/04/2020
Laurie R.
APRN/Business Owner
Health, Wellness & Fitness, 2-10 Employees
Used the Software for: Free Trial
  • Overall Rating
    1/5
  • Ease of Use
    1/5
  • Features & Functionality
    1/5
  • Customer Support
    1/5
  • Value for Money
    1/5
  • Likelihood to Recommend
    0/10
  • Reviewer Source 
  • Reviewed on 28/11/2019

"Tried to Get Info But Rep Did Not Call as Scheduled"

Comments: Given that a call was scheduled for a set day and time and was not followed thru did not impress me.

Pros: I liked the idea of getting to have all of my marketing data in one spot to utilize in different forums and platforms.

Cons: The fact that a demo was scheduled at a set day and time and I was not contacted at that time does not speak well for the support for this product. The demo should be one of their most important calls.

  • Reviewer Source 
  • Reviewed on 28/11/2019
Scott H.
President
Marketing & Advertising, 2-10 Employees
Used the Software for: 1+ year
  • Overall Rating
    5/5
  • Ease of Use
    4/5
  • Features & Functionality
    4/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 29/03/2019

"Great Time Saving Client Pleasing Partner"

Comments: The entire team from start to finish has been great to work with and they address problems quickly and effectively.

Pros: The flexibility is quite good. I know the challenges this industry faces when building a product that has multiple customers with myriad of requirements. Improvado does a great job at allowing for the flexibility of variable output demands.

Cons: It's not necessarily what I don't like about the software, but more so about the lack of universal stats across platforms allowing for more comparative data. There are ways to do it, but it takes more heavy lifting that we'd like. If you open two sessions on the same report you can do a side by side comparison, but the minute you dig deeper they both revert to the latest date range pulled.

  • Reviewer Source 
  • Reviewed on 29/03/2019
Brian C.
Sr Dir SEM
Marketing & Advertising, 13-50 Employees
Used the Software for: 2+ years
  • Overall Rating
    4/5
  • Ease of Use
    4/5
  • Features & Functionality
    5/5
  • Customer Support
    5/5
  • Value for Money
    5/5
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 07/03/2019

"With Improvado we save huge amounts of people time and have standardized our reporting"

Comments: Our process for onboarding new clients and pumping out reports month after month has become way more efficient, and way faster since rolling out Improvado. We also leverage some of their 3rd party visualization options successfully, esp Google Sheets.

Pros: Improvado has enabled us to quickly scale our reporting and to deliver dozens of multi-page, multi-channel reports within just a few days every month. Improvado's support team is patient and focused on our priorities. They have become increasingly better at drilling in and staying on an issue until it's resolved.

Cons: As a relatively small upstart in their field, we found other platforms with more built-in data sources and more widgets out of the box. On the other hand, the Improvado team has built numerous custom solutions for us as part of the ongoing package. They never say no to any reasonable request.

  • Reviewer Source 
  • Reviewed on 07/03/2019