--- description: Discover the benefits and disadvantages of Hotjar. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Hotjar Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Heatmap Software](/directory/30977/heatmap/software) > [Hotjar](/software/163516/hotjar) # Hotjar Canonical: https://www.capterra.co.uk/software/163516/hotjar Page: 1 / 23\ Next: [Next page](https://www.capterra.co.uk/software/163516/hotjar?page=2) > Hotjar is website analytics software that provides heatmaps, recordings, surveys, and tools to understand and optimize websites. > > Verdict: Rated **4.6/5** by 539 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Hotjar? Businesses of all sizes, selling to consumers online. Web/UX Designers, Digital Marketers, Product Managers, UX Researchers, Data Analysts. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 539 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.5/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: ContentSquare - **Founded**: 2012 ## Commercial Context - **Starting Price**: US$39.00 - **Pricing model**: Other (Free version available) (Free Trial) - **Pricing Details**: Hotjar offers three products Observe, Ask, and Engage products, offered at different plans and prices. Observe helps you visualize user behavior with Heatmaps and see what your users see with Recordings. Ask lets you discover how your users feel with Feedback and hear from your users with Surveys. Engage seamlessly hosts, records, and transcribes your user interviews. Find the right combination of plans for you at hotjar.com/pricing - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000 - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Brazilian Portuguese, English, French, German, Spanish - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more ## Features - A/B Testing - Alerts/Notifications - Behavioural Analytics - CSAT Survey Structure - Campaign Tracking - Collaboration Tools - Communication Management - Conversion Tracking - Customer Experience Management - Customer History - Customer Segmentation - Customisable Forms - Customisable Questions - Customisable Templates - Data Visualisation - Engagement Tracking - Feedback Management - Funnel Analysis - Heatmaps - KPI Monitoring - Multi-Channel Communication - Multi-Channel Data Collection - NPS Survey Structure - Negative Feedback Management - Performance Metrics - Prototype Creation - Quantitative Metrics - Question Branching - Question Library - Real-Time Analytics - Real-Time Monitoring - Reporting & Statistics - Reporting/Analytics - Search/Filter - Sentiment Analysis - Skip Logic - Survey/Poll Management - Surveys & Feedback - Text Analysis - Third-Party Integrations - Trend Analysis - Usability Testing - Usage Tracking/Analytics - User Interaction Tracking - User Journeys - User Research Analysis - Video recording/Transcriptions - Visual Analytics - Web Traffic Reporting - Website Analytics ... and 14 more features ## Integrations (72 total) - AB Tasty - Aha\! - Airtable - Amplitude - Appcues - Asana - Basecamp - BigCommerce - ClickFunnels - ClickUp - Contentsquare - Drip - Drupal - Firebase - Freshdesk ... and 57 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Heatmap Software](https://www.capterra.co.uk/directory/30977/heatmap/software) ## Related Categories - [Heatmap Software](https://www.capterra.co.uk/directory/30977/heatmap/software) - [Web Analytics Tools](https://www.capterra.co.uk/directory/30073/web-analytics/software) - [Survey Software](https://www.capterra.co.uk/directory/30092/survey/software) - [Customer Satisfaction Software](https://www.capterra.co.uk/directory/30541/customer-satisfaction/software) - [Customer Experience Software](https://www.capterra.co.uk/directory/30671/customer-experience/software) ## Alternatives 1. [Lucky Orange](https://www.capterra.co.uk/software/150695/lucky-orange) — 4.7/5 (259 reviews) 2. [Microsoft Clarity](https://www.capterra.co.uk/software/1018691/microsoft-clarity) — 4.8/5 (56 reviews) 3. [Tableau](https://www.capterra.co.uk/software/77260/tableau) — 4.6/5 (2347 reviews) 4. [Mouseflow](https://www.capterra.co.uk/software/163517/mouseflow) — 4.7/5 (122 reviews) 5. [Fullstory](https://www.capterra.co.uk/software/153721/fullstory) — 4.6/5 (67 reviews) ## Reviews ### "Great for keeping an eye on UX" — 5.0/5 > **Steve** | *12 July 2024* | Apparel & Fashion | Recommendation rating: 8.0/10 > > **Pros**: The post checkout survey is our main use for Hotjar. It was especially helpful during our transition from Adobe Commerce to Shopify. I also love that sessions our recorded so we can check any anomalies that pop up. > > **Cons**: No bad comments really, it provides some good insights at a decent price. > > Implemented by our Shopify developers, we use hot jar to improve UX by viewing recordings and monitoring post checkout surveys that come through to a slack channel. ----- ### "Super in-depth website analytics tool" — 5.0/5 > **Nabil** | *29 October 2024* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: In-depth tools to monitor visitor usage on our website, helps provide data for us to make decisions\! > > **Cons**: Would love to see more automated insights on the products - sometimes you end up setting up a number of tools but never find the time to assess them. > > Straightforward tool to get setup and running, helps sell changes internally using data (e.g. how visitors actually use our websites). ----- ### "Comprehensive analytics" — 5.0/5 > **Magdalena** | *2 August 2024* | Computer Software | Recommendation rating: 9.0/10 > > **Pros**: Initially used it as part of green field platform launch - really helped us understand user behavior (via heatmaps, session recordings, conversion funnels), which is always useful, but particularly crucial this early on in the product lifecycle. Integration and use can be done by most non-techies, which gave us time and space to focus our engineers where it really mattered. Surveys are also available (though should be used sparingly as we quickly learned too many can also be annoying for the customer :d). > > **Cons**: not really a con, but performance is something to consider when integrating > > Combines qual and quant data, allowing businesses for experimentation and ultimately, optimisation. Excellent tool, highly recommend. ----- ### "Every digital marketer needs this tool" — 5.0/5 > **Joe** | *23 November 2024* | Hospitality | Recommendation rating: 7.0/10 > > **Pros**: The insights you can gather from website visitors and the heatmap is super helpful > > **Cons**: The UI isn't the greatest and takes a while to understand what to do ----- ### "A lot to monitor\!" — 4.0/5 > **Andy** | *29 June 2024* | Primary/Secondary Education | Recommendation rating: 6.0/10 > > **Pros**: The ability to use the heatmaps to monitor UX and provide visual representation to offer design alternatives. > > **Cons**: Difficult to breakdown specific users where other platforms have the ability to breakdown from campaigns etc. may have been the package though. ----- Page: 1 / 23\ Next: [Next page](https://www.capterra.co.uk/software/163516/hotjar?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/163516/hotjar) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data