--- description: Discover the benefits and disadvantages of Hotjar. Learn the software price, see the description, and read the most helpful reviews for UK business users. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Hotjar Pricing, Cost & Reviews - Capterra UK 2026 --- Breadcrumb: [Home](/) > [Heatmap Software](/directory/30977/heatmap/software) > [Hotjar](/software/163516/hotjar) # Hotjar Canonical: https://www.capterra.co.uk/software/163516/hotjar Page: 1 / 23\ Next: [Next page](https://www.capterra.co.uk/software/163516/hotjar?page=2) > Hotjar is website analytics software that provides heatmaps, recordings, surveys, and tools to understand and optimize websites. > > Verdict: Rated **4.6/5** by 545 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Hotjar? Businesses of all sizes, selling to consumers online. Web/UX Designers, Digital Marketers, Product Managers, UX Researchers, Data Analysts. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 545 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.5/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: ContentSquare - **Founded**: 2012 ## Commercial Context - **Starting Price**: US$39.00 - **Pricing model**: Other (Free version available) (Free Trial) - **Pricing Details**: Hotjar offers three products Observe, Ask, and Engage products, offered at different plans and prices. Observe helps you visualize user behavior with Heatmaps and see what your users see with Recordings. Ask lets you discover how your users feel with Feedback and hear from your users with Surveys. Engage seamlessly hosts, records, and transcribes your user interviews. Find the right combination of plans for you at hotjar.com/pricing - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Brazilian Portuguese, English, French, German, Portuguese, Spanish - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more ## Features - Activity Tracking - Alerts/Notifications - Annotations - Behavioural Analytics - CSAT Survey Structure - Campaign Tracking - Collaboration Tools - Communication Management - Conversion Tracking - Customer Experience Management - Customer History - Customer Journey Mapping - Customer Segmentation - Customisable Forms - Customisable Questions - Customisable Templates - Data Visualisation - Drag & Drop - Engagement Tracking - Feedback Management - Funnel Analysis - Heatmaps - Interactive Reports - KPI Monitoring - Multi-Channel Communication - Multi-Channel Data Collection - NPS Survey Structure - Negative Feedback Management - Performance Metrics - Prototype Creation - Quantitative Metrics - Question Branching - Question Library - Real-Time Analytics - Real-Time Monitoring - Reporting & Statistics - Search/Filter - Sentiment Analysis - Survey/Poll Management - Surveys & Feedback - Text Analysis - Third-Party Integrations - Trend Analysis - Usability Testing - Usage Tracking/Analytics - User Interaction Tracking - Video recording/Transcriptions - Visual Analytics - Web Traffic Reporting - Website Analytics ... and 14 more features ## Integrations (69 total) - AB Tasty - Aha\! - Airtable - Amplitude - Appcues - Asana - Basecamp - BigCommerce - ClickFunnels - ClickUp - Contentsquare - Drip - Drupal - Firebase - Freshdesk ... and 54 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Heatmap Software](https://www.capterra.co.uk/directory/30977/heatmap/software) ## Related Categories - [Heatmap Software](https://www.capterra.co.uk/directory/30977/heatmap/software) - [Web Analytics Tools](https://www.capterra.co.uk/directory/30073/web-analytics/software) - [Survey Software](https://www.capterra.co.uk/directory/30092/survey/software) - [Customer Satisfaction Software](https://www.capterra.co.uk/directory/30541/customer-satisfaction/software) - [Customer Experience Software](https://www.capterra.co.uk/directory/30671/customer-experience/software) ## Alternatives 1. [Lucky Orange](https://www.capterra.co.uk/software/150695/lucky-orange) — 4.7/5 (268 reviews) 2. [Zoho PageSense](https://www.capterra.co.uk/software/172116/pagesense) — 4.5/5 (17 reviews) 3. [Microsoft Clarity](https://www.capterra.co.uk/software/1018691/microsoft-clarity) — 4.8/5 (57 reviews) 4. [Tableau](https://www.capterra.co.uk/software/77260/tableau) — 4.6/5 (2362 reviews) 5. [Mouseflow](https://www.capterra.co.uk/software/163517/mouseflow) — 4.7/5 (122 reviews) ## Reviews ### "Good first step to website insight" — 4.0/5 > **Orion** | *3 June 2026* | Telecommunications | Recommendation rating: 10.0/10 > > **Pros**: Easy to access information. Heat maps and session videos are very insightful. This gives even a beginner a quick idea as to what is and isn’t working on their sight and possible ‘sticking points’. But there is the ability to drill down further. > > **Cons**: Although easy to use it is a bit ‘clunky’ and feels not up to date with other packages. I have used many iterations of hot jar over the years and I like to use it (my initial go to for website behaviour review) but it still feels less smooth to use than one would expect. > > I have used this for years and always found it to be a useful and insightful tool but is not as smooth as others. ----- ### "Super in-depth website analytics tool" — 5.0/5 > **Nabil** | *29 October 2024* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: In-depth tools to monitor visitor usage on our website, helps provide data for us to make decisions\! > > **Cons**: Would love to see more automated insights on the products - sometimes you end up setting up a number of tools but never find the time to assess them. > > Straightforward tool to get setup and running, helps sell changes internally using data (e.g. how visitors actually use our websites). ----- ### "Every digital marketer needs this tool" — 5.0/5 > **Joe** | *23 November 2024* | Hospitality | Recommendation rating: 7.0/10 > > **Pros**: The insights you can gather from website visitors and the heatmap is super helpful > > **Cons**: The UI isn't the greatest and takes a while to understand what to do ----- ### "Hotjar worked great for us until the pricing model changed" — 4.0/5 > **Sarah** | *15 May 2026* | Education Management | Recommendation rating: 7.0/10 > > **Pros**: We used hotjar for several years for our web performance tracking, on-page quick NPS surveys, and to measure user engagement on pages. It's a lighweight web experience tools that complies easy to understand scroll maps and click maps. The feedback tab function was handy and helpful for users to provide immediate feedback and actually helped us discover bugs and issues in our ecommerce site. > > **Cons**: The cost is way too high to scale up for an enterprise company. We were grandfathered in to a lower price point that eventually expired, so we moved away to a more scalable solution (VWO insights). Otherwise we probably would have stuck with Hotjar as it fulfilled all of our needs. > > Hotjar was easy to set up on our domains and to get running right away. Key features were heatmaps and clickmaps. We also utilized the recording feature which helped us uncover at least one bug in the checkout process. They assign a user frustration score to the recordings, allowing you to sort the most negative experience first and see the user's recording to investigate issues. We were disappointed when their pricing model changed to require more investment to cover the same number of domains. ----- ### "Powerful Behavior Analytics Tool for Websites" — 4.0/5 > **Radek** | *20 May 2026* | Entertainment | Recommendation rating: 10.0/10 > > **Pros**: Hotjar offers strong Data Analysis and Monitoring tools like heatmaps and recordings. Survey Creation is easy, and it gives great insight into Conversion Funnels and user behavior. > > **Cons**: Hotjar has a Learning Curve for beginners and can feel complex at first. Pricing is not ideal for small teams, affecting Value for Money at higher usage levels. > > Overall, Hotjar provides excellent Security and powerful Monitoring features. It is great for Data Analysis and understanding Conversion Funnels, despite some initial Learning Curve. ----- Page: 1 / 23\ Next: [Next page](https://www.capterra.co.uk/software/163516/hotjar?page=2) ## Links - [View on Capterra](https://www.capterra.co.uk/software/163516/hotjar) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Structured Data